Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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  • Boris Evelson
  • For Application Development & Delivery Professionals

    Report:Forrester's Agile BI Capabilities Self-Assessment Model

    What Are Your Organization's Agile BI Capabilities?

    This model is a companion tool to the Forrester Wave™: Agile Business Intelligence Platforms, Q3 2014 evaluation. Clients can use this tool as a self-assessment of their existing business...

    • Downloads: 55
  • For Application Development & Delivery Professionals

    Report:Update 2014: Forrester’s BI Maturity Assessment Tool

    Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any new strategic BI initiative to help you better understand your current state and strategic...

    • Downloads: 267
  • For Application Development & Delivery Professionals

    Charts & Figures:Small BI Vendors With $100 Million Or Less In BI Revenues

  • For Application Development & Delivery Professionals

    Charts & Figures:Evaluated Vendors: Product Information And Selection Criteria

  • For Application Development & Delivery Professionals

    Report:BI Maturity In The Enterprise: 2012 Update

    These data charts present the findings of the Q2 2012 Global BI Maturity Online Survey.

    • Downloads: 222
  • For Application Development & Delivery Professionals

    Blog:Get ready for BI change

    Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

    • For Application Development & Delivery Professionals

      Blog:What Do Business Intelligence Consultants Mean By “Solutions”?

      Management consultants and business intelligence, analytics and big data system integrations often use the terms accelerators, blueprints, solutions, frameworks, and products to show off their...

      • For Application Development & Delivery Professionals

        Charts & Figures:Forrester Wave™: Self-Service Business Intelligence Platforms, Q2 '12

        Six Leaders And Six Strong Performers Compete For A Share Of The End User BI Market

      • For Application Development & Delivery Professionals

        Charts & Figures:BISC Roles And Responsibilities

      • For Sourcing & Vendor Management Professionals

        Report:The Forrester Wave™: BI Service Providers, Q4 2014

        The 12 BI Services Providers That Matter Most And How They Stack Up

        In Forrester's 30-criteria evaluation of business intelligence (BI) services providers, we identified the 12 most significant services providers in the category — Accenture, Capgemini,...

        • Downloads: 498
      • For Application Development & Delivery Professionals

        Report:The Forrester Wave™: Self-Service Business Intelligence Platforms, Q2 2012

        Six Leaders And Six Strong Performers Compete For A Share Of The End User BI Market

        In Forrester's 31-criteria evaluation of self-service business intelligence (BI) vendors, we found that IBM, Microsoft, SAP, SAS, Tibco Software, and MicroStrategy led the pack due to the breadth of...

        • Downloads: 2260
      • For Application Development & Delivery Professionals

        Blog:Key Questions To Ask Yourself Before Embarking On A Big Data Journey

        Do you think you are ready to tackle Big Data because you are pushing the limits of your data Volume, Velocity, Variety and Variability? Take a deep breath (and maybe a cold shower) before you...

        • For Application Development & Delivery Professionals

          Charts & Figures:On Average, Enterprises Allocate 11% Of Their Technology Budgets To BI

          Benchmarks: The Business Intelligence Playbook

        • For Application Development & Delivery Professionals

          Blog:COTS Vs. Home-Grown BI Apps

          Wanted to run the following two questions and my answers by the community: Q. What is the average age of reporting applications at large enterprises? A. Reporting apps typically involve source data...

          • For Application Development & Delivery Professionals

            Blog:The Good The Bad And The Ugly Of Enterprise BI

            Unified information architecture, data governance, and standard enterprise BI platforms are all but a journey via a long and winding road. Even if one deploys the "latest and greatest" BI tools and...

            • For Application Development & Delivery Professionals

              Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2014

              The 16 Providers That Matter Most And How They Stack Up

              In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 16 most significant software providers — Actuate, Birst, GoodData, IBM, Information...

              • Downloads: 927
            • For Application Development & Delivery Professionals

              Report:The Forrester Wave™: Advanced Data Visualization (ADV) Platforms, Q3 2012

              Seven Leaders, Six Strong Performers, And Two Contenders Compete For Share Of The ADV Market

              Enterprises find advanced data visualization (ADV) platforms to be essential tools that enable them to monitor business, find patterns, and take action to avoid threats and snatch opportunities. In...

              • Downloads: 1892
            • For Application Development & Delivery Professionals

              Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

              Processes: The Business Intelligence Playbook

              What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

              • Downloads: 805
            • For Application Development & Delivery Professionals

              Charts & Figures:Reasons Business Users Resort To Homegrown BI Apps

              The 16 Providers That Matter Most And How They Stack Up

            • For Application Development & Delivery Professionals

              Report:Craft Your Future State BI Reference Architecture

              In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

              • Downloads: 1980
            • For Application Development & Delivery Professionals

              Blog:Ways To Address BI Skills Shortage

              Whether you are just starting on your BI journey or are continuing to improve on past successes, a shortage of skilled and experienced BI resources is going to be one of your top challenges. You are...

              • For Application Development & Delivery Professionals

                Report:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

                Tools And Technology: The Business Intelligence Playbook

                Business intelligence (BI) is a runaway locomotive that just keeps picking up more and more speed in terms of enterprise interest, adoption, and spending levels. Technology vendors caught on to this...

                • Downloads: 383
              • For Application Development & Delivery Professionals

                Blog:BI-Self Service Will Close The Business And Technology Gap In 2015

                Two epic battles have been going on for decades in the world of Business Intelligence and Analytics. Who has the ultimate control of these domains, Business or Technology? And which in the grand...

                • For Application Development & Delivery Professionals

                  Report:Build An Agile BI Organization

                  Organization: The Business Intelligence Playbook

                  Earlier-generation business intelligence (BI) support centers — organized along the same lines as tech support centers for all other enterprise software — fall short when it comes to BI's...

                  • Downloads: 2130
                • For Application Development & Delivery Professionals

                  Charts & Figures:Enterprises' BI Investments As A Percentage Of The Technology Budget Are Rising Slowly

                  Benchmarks: The Business Intelligence Playbook