Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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3843 results in Reports

    • For Security & Risk Professionals

      Report:Create And Support The New Security Designer Role

      The Rise Of The Security Designer

      Enterprises are paying much more attention to design when considering how to build quality experiences for their customers. A strong next step in product development evolution is embracing security...

      • Downloads: 111
    • For B2C Marketing Professionals

      Report:Reasons For US Advertising Spending Shift From Offline To Online Media

      ForecastView Document

      Forrester recently published our online display, paid search, and social media advertising forecasts in the US. As per Forrester estimates, total US online spending, which includes online display,...

      • Downloads: 19
    • For Customer Insights Professionals

      Report:Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

      The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

      Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

      • Downloads: 129
    • For Application Development & Delivery Professionals

      Report:You Can't Personalize Digital Experiences Without Predictive

      Predictive Analytics Solutions Are The Personalization Engine That Digital Experience Platforms Lack

      Digital experience delivery vendors have generally fallen short in their use of predictive analytics to contextualize digital customer experiences. Many of these vendors offer simple, rules-based...

      • Downloads: 286
    • For Sourcing & Vendor Management Professionals

      Report:SVM's New Stakeholder: Product Development

      Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

      Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

      • Downloads: 246
    • For Application Development & Delivery Professionals

      Report:CDN And Digital Acceleration Vendor Landscape, Q3 2014

      Navigating the landscape of content delivery network (CDN) and digital acceleration services requires answering a long list of questions. Which vendors have infrastructure in the countries and...

      • Downloads: 279
    • For Sourcing & Vendor Management Professionals

      Report:Demand Innovation From Your Workplace Services Supplier

      Invest In Innovation Governance To Overcome Suppliers' Hesitancy

      Forrester interviewed 40 customer references across 14 suppliers as part of the 2013 Forrester Wave™ evaluations of workplace services providers. Customers had nearly uniform praise for the...

      • Downloads: 152
    • For Infrastructure & Operations Professionals

      Report:China Tech Market Outlook: 2012 To 2013

      The Big Dragon's IT Spending Will Slow Down In 2012

      The European debt crisis has gradually begun to affect China, slowing economic growth in the country in the first half of 2012. To reflect this, we've revised our China tech market forecast and...

      • Downloads: 360
    • For Analyst Relations Professionals

      Report:Industry Analyst Relations And Sales Support

      Sales Support: The Industry Analyst Relations Playbook

      Industry analyst relations (AR) teams struggle to create and demonstrate their value to sales. To help AR pros understand the issues and assess whether their own companies are ready to buck this...

      • Downloads: 616
    • For B2C Marketing Professionals

      Report:The Gross Rating Point Gets An Extreme Makeover

      Big Data Will Power More Precision And Control In Audience Measurement And Media Buys

      The rise of digital video advertising and the emergence of "TV everywhere" have fractured the video ad landscape into two media types with fundamentally different values to advertisers. While...

      • Downloads: 185
    • For Customer Insights Professionals

      Report:Make Sense Of A Fractured Consumer Data Ecosystem

      Landscape: The Personal Identity And Data Management Playbook

      Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers, digital identification tools, and authorization managers is...

      • Downloads: 539
    • For Application Development & Delivery Professionals

      Report:Quick Take: Google Amps Up Android

      Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

      Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

      • Downloads: 135
    • For CIO Professionals

      Report:BYOD In Government: There Is A Time And Place

      CIOs Must Guide BYOD Policies For Selected Use Cases

      During the past few years, many government agencies have been challenged with balancing the hype surrounding bring-your-own-device (BYOD) programs with legitimate opportunities to use BYOD to empower...

      • Downloads: 98
    • For CIO Professionals

      Report:eGovernment Markets In The Middle East

      The public sector has always played a major role in the growth of IT markets in the Middle East. As political stability returns to most parts of the region and its neighbors, Forrester sees public...

      • Downloads: 179
    • For B2C Marketing Professionals

      Report:Profiling Brand-Loyal And Price-Conscious US Consumers

      A Technographics® Data Essentials Document

      Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

      • Downloads: 111
    • For B2C Marketing Professionals

      Report:Optimize Your Search Marketing With Mobile

      Continuous Improvement: The Search Marketing Playbook

      Smartphone penetration is surging, and mobile search usage is on the rise. This means that mobile should be a priority — not an experiment — for search marketers. This playbook report...

      • Downloads: 549
    • For Application Development & Delivery Professionals

      Report:The Forecast For Business Intelligence Is Partially Cloudy

      For The Majority, The Benefits Of SaaS BI Outweigh The Risks

      Business intelligence is the top priority in terms of companies' implementation plans across all software segments. Companies need to speed up their BI capabilities in order to succeed in the age of...

      • Downloads: 273
    • For Sourcing & Vendor Management Professionals

      Report:Addressing Key Obstacles In Setting Cloud Deals

      Avoid Frustration By Changing Your Expectations For Cloud Providers

      Forrester clients are often anxious to access the rapid provisioning and flexibility promised by providers of cloud technologies, but they too often languish in lengthy legal- and...

      • Downloads: 321
    • For B2C Marketing Professionals

      Report:Build An Integrated Messaging Approach

      How To Develop Customer-Focused Integrated Messaging At Your Firm

      This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and...

      • Downloads: 578
    • For Application Development & Delivery Professionals

      Report:Quick Take: Google Cloud Services Gather Steam

      New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

      At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

      • Downloads: 285
    • For Customer Insights Professionals

      Report:Leverage Social Data To Elevate Customer Intelligence

      Executive Overview: The Social Intelligence Playbook

      Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most businesses know the importance of social media, many miss opportunities by not...

      • Downloads: 1105
    • For Sourcing & Vendor Management Professionals

      Report:Sourcing Successfully Across Multiple Models

      A New Requirement In The Age Of The Customer

      The days of the monolithic, all-encompassing IT outsourcing megadeal are over. In the age of the customer, enterprises need to access new application services that address the full range of...

      • Downloads: 299
    • For B2C Marketing Professionals

      Report:The Four Social Marketing Tools You Need

      Tools And Technology: The Social Marketing Playbook

      Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

      • Downloads: 2183
    • For Security & Risk Professionals

      Report:Defend Your Data From Cyberthreats With A Zero Trust Network

      Executive Overview: The Security Architecture And Operations Playbook

      We've all heard about the "evolving threat landscape." In biology, evolution is a process that takes millions of years to occur as a result of small changes in successive generations. Mutations, in...

      • Downloads: 867
    • For eBusiness & Channel Strategy Professionals

      Report:Case Study: Redstone Federal Credit Union Right-Channels Deposits To The Mobile Channel

      Remote Deposit Capture Sharply Cuts The Cost Of Deposit Taking

      Financial institutions continue to face challenges on generating revenue. Recent US regulations have greatly reduced overdraft fees and debit card interchange income. With no clear sources of...

      • Downloads: 247