Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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3775 results in Reports

    • For Customer Insights Professionals

      Report:Brief: Customize Your Cross-Channel Attribution Technology RFP

      Forrester frequently takes inquiries about cross-channel attribution technology capabilities, the vendor landscape, and key considerations for vendor selection. We've found that customer insights...

      • Downloads: 30
    • For Enterprise Architecture Professionals

      Report:Build The Case For Emerging Technology

      The business appetite for new technology to fuel innovation, generate growth, engage with customers, and create differentiation is insatiable. According to our survey data, however, your business is...

      • Downloads: 581
    • For Enterprise Architecture Professionals

      Report:How Forward-Thinking Insurers Modernize Systems To Win, Serve, And Retain Customers

      Product And Distribution Innovation Drive New Modernization Paths

      New distribution models and accelerated product innovation are the primary disruptive elements facing insurers today. These directly pressure core business systems. Insurers that can modernize these...

      • Downloads: 237
    • For eBusiness & Channel Strategy Professionals

      Report:How US Online Consumers Research And Buy Credit Cards

      Online Capabilities Are Crucial To The Purchase Journey

      Credit cards remain the top selling financial product in the US, even though sales are significantly lower than before the financial crisis. Prospects shopping for a new credit card have clear goals...

      • Downloads: 95
    • For Marketing Leadership Professionals

      Report:Build An Empowered Media Buying Team

      Organization: The Digital Media Buying Playbook

      Efficient and effective digital media buying requires a commitment to the right partnerships, staffing, and organizational structure. This organization report of the digital media buying playbook...

      • Downloads: 439
    • For Marketing Leadership Professionals

      Report:Learn From The Groundswell Awards

      This report highlights best practices for B2B marketers seeking to tap online communities for the purpose of social marketing. Outstanding business-to-business (B2B) community and social marketers...

      • Downloads: 355
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2012 To 2017 (Latin America)

      ForecastView Spreadsheet

      Online retail spending by category in Mexico, Brazil, and Argentina. Includes online buyers and online spending per buyer by categories such as computer hardware and software, consumer...

      • Downloads: 8
    • For Marketing Leadership Professionals

      Report:Asia Pacific Online Advertising Forecast, 2012 To 2017

      China Dominates A Rapidly Growing Yet Cautious Market

      By 2017, marketers advertising with online display and search media in India, Australia, South Korea, Japan, and China will grow their investments at a 23% compound annual growth rate (CAGR) to...

      • Downloads: 368
    • For Application Development & Delivery Professionals

      Report:Design Your Contact Center From The Outside In

      Strategic Plan: The Contact Centers For Customer Service Playbook

      As more enterprises develop organizational and operational structures to better manage customer experience, they need to drive this down into contact center architectural design. Today's challenge is...

      • Downloads: 1180
    • For Infrastructure & Operations Professionals

      Report:Orchestrating An Enterprise Tablet Strategy That Drives Business Value

      In A Fragmenting Device Market, I&O Professionals Must Guide The Tablet Journey

      Accustomed to a world where they controlled technology options, infrastructure and operations (I&O) leaders now face a dizzying array of tablets and related devices making their way into the...

      • Downloads: 458
    • For eBusiness & Channel Strategy Professionals

      Report:eBusiness Teams' Two Paths To Cross-Channel Measurement Success

      In The Long Term, Cross-Channel Measurement Is An Enterprisewide Concern, But In The Near Term, eBusiness Must Act Now

      eBusiness and channel strategy professionals have a lot on their plates these days: Consumers are moving across channels for sales and service, spanning digital touchpoints like Twitter and public...

      • Downloads: 336
    • For Application Development & Delivery Professionals

      Report:New Technologies Reshape Traditional Recruiting Practices

      Companies must carefully evaluate potential new hires in order to create a workforce with high employee engagement. However, the process of attracting, identifying, and selecting candidates has taken...

      • Downloads: 137
    • For CMO Professionals

      Report:How To Deliver A New Brand Experience

      Many companies are well on their way to delivering a top-notch brand experience for their demanding customers. CMO and marketing leadership professionals can learn from the experiences and processes...

      • Downloads: 630
    • For Application Development & Delivery Professionals

      Report:Brief: It's Not Your Grandfather's Open Source BI Market Any Longer

      In a dizzying 1-2-3 succession, three leading business intelligence (BI) vendors whose software and business models are to various degrees based on open source have been acquired within the last nine...

      • Downloads: 71
    • For Customer Insights Professionals

      Report:The State Of Consumers And Technology: Benchmark 2013, Latin America

      Latin American Consumer Technographics®

      This report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and consumer...

      • Downloads: 76
    • For Sales Enablement Professionals

      Report:Partner Loyalty Metrics That Matter

      Performance Management: The Channel Partner Loyalty Playbook

      Program performance management is about systematic measurement and relentless adjustment, in this case, of your channel partner loyalty program. The first step for sales enablement professionals in...

      • Downloads: 355
    • For Application Development & Delivery Professionals

      Report:Transform The Contact Center For Customer Service Excellence

      Executive Overview: The Contact Centers For Customer Service Playbook

      Customers increasingly demand effortless customer service over a range of touchpoints and agent-assisted, self-service, digital, and social communication channels. Customer service executives face...

      • Downloads: 1434
    • For Marketing Leadership Professionals

      Report:Introducing Adaptive Intelligence

      Why Firms Need To Share Data To Become Customer-Obsessed

      Enterprises seeking to better understand their customers, market, and competitive landscape can't afford to limit their insights to only what they already know — the data they generate...

      • Downloads: 663
    • For CIO Professionals

      Report:Brief: CIOs Will Architect And Operate The Internet Of Things

      The Connected World Is Being Defined By The Business, But Like The Web And Mobile, CIOs Will End Up Running It

      Many Internet of Things (IoT) implementations are driven by business leaders and groups rather than the CIO's technology teams. Business leaders are driving two types of IoT systems: connected...

      • Downloads: 595
    • For Customer Insights Professionals

      Report:End-Of-Life: The Forrester Wave™ EFM Vendors, Market Insights Platform Providers

      After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...

      • Downloads: 177
    • For eBusiness & Channel Strategy Professionals

      Report:Customer Advocacy Q2 2012: How US Consumers Rate Their Financial Services Firms

      Customers Rate Their Banks, Insurers, Investment Firms, And Credit Card Issuers

      When customers feel that a financial services firm acts in their best interest, they are willing to invest more, borrow more, and buy more products from that firm. We call this corporate trait...

      • Downloads: 556
    • For Enterprise Architecture Professionals

      Report:An Effective Performance Management System Improves Your Business Architecture Discipline

      Performance Management: The Business Architecture Playbook

      This report is designed to help business architecture (BA) leaders construct a performance management framework (PMF) that improves the perception and performance of BA teams. Many organizations are...

      • Downloads: 424
    • For Sales Enablement Professionals

      Report:Buyer Role Profile: Application Development

      This report is designed to give sales enablement professionals an introduction to the application development (AD) role, as well as an overview of the general concerns facing people in this position....

      • Downloads: 201
    • For eBusiness & Channel Strategy Professionals

      Report:Apply Best Practices To Mobile Business Initiatives

      Processes: The Mobile eBusiness Playbook

      This brief, part of the mobile eBusiness playbook, highlights key processes that constitute best practices for eBusiness and channel strategy professionals whose responsibilities include the use of...

      • Downloads: 167
    • For Customer Insights Professionals

      Report:A Stopgap For Marketing Science Scarcity

      Organization: The Customer Analytics Playbook

      Marketing scientists play an essential role in converting the ever-increasing amount of customer data into more profitable customer relationships. The scarcity of skilled marketing scientists,...

      • Downloads: 253