Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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3809 results in Reports

    • For B2C Marketing Professionals

      Report:How To Design Communities For Marketing

      A Social Marketer's Road Map To Achieving Social Depth

      Many marketers deploy online communities in hopes of providing greater depth about their brands, products, and services — but fail. You can avoid that fate if you focus on what you can control....

      • Downloads: 699
    • For Application Development & Delivery Professionals

      Report:Define The Road Map For Transforming Your App Landscape

      Road Map: The Business Applications Playbook

      Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

      • Downloads: 729
    • For Application Development & Delivery Professionals

      Report:Manage Your Business Application Transformation Performance

      Performance Management: The Business Applications Playbook

      In today's digital world, business transformation often also means change in the ways of business capability provisioning. Many, if not all, transformation initiatives encompass both business as well...

      • Downloads: 272
    • For Sourcing & Vendor Management Professionals

      Report:Software Audits: The Pain, The Shame, And The Gain

      If You Haven't Been Audited Yet, Chances Are You Will Be Soon — So Be Prepared

      Forrester sees a growing list of clients that find themselves forced to pay out for noncompliance. It seems that software audits are causing increasing pain as organizations struggle to keep abreast...

      • Downloads: 341
    • For B2C Marketing Professionals

      Report:The Forrester Wave™: Marketing Mix Modeling, Q2 2013

      The Nine Providers That Matter Most And How They Stack Up

      Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...

      • Downloads: 1037
    • For Customer Insights Professionals

      Report:Measure Your Digital Intelligence Maturity

      Assessment: The Digital Intelligence Playbook

      Digital intelligence is an attractive approach for advancing analytics strategy to both optimize digital customer experiences and accommodate the escalating volume, pace, and diversity of digital...

      • Downloads: 555
    • For Sourcing & Vendor Management Professionals

      Report:Build A Software Sourcing Strategy To Deliver Your Firm's BT Agenda

      This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. You have a crucial role to play in furthering your organization's business...

      • Downloads: 355
    • For Infrastructure & Operations Professionals

      Report:Build Your Business Case For All-Flash Storage Arrays

      Start With Performance-Sensitive Applications, But Emphasize The Operational Cost Benefits

      Consider your most critical technology-powered assets. For retailers, this is your eCommerce site. For financial service firms, this is your trading platform. If you run these assets on hard-drive...

      • Downloads: 275
    • For Sourcing & Vendor Management Professionals

      Report:Selecting A Services Partner For Business Innovation

      Key Criteria And Real-World Success Stories

      Business innovation tops the agenda for IT services buyers in 2012, even surpassing cost-cutting as a key priority in some Forrester surveys. But many clients struggle to get business innovation from...

      • Downloads: 242
    • For Application Development & Delivery Professionals

      Report:Market Overview: Chat Solutions For Customer Service

      Twenty Solutions For Delivering Differentiated Experiences

      Customers demand superior service and support as the price for their ongoing loyalty and patronage, and they are increasingly leveraging the chat channel for customer service. The chat vendor...

      • Downloads: 761
    • For Security & Risk Professionals

      Report:Choose The Right Technologies To Support Your GRC Program

      Tools And Technologies: The Governance, Risk, And Compliance Playbook

      Improving the maturity of your governance, risk, and compliance (GRC) program requires you to establish complex relationships between disparate data sets, including audit outcomes, risk and control...

      • Downloads: 337
    • For eBusiness & Channel Strategy Professionals

      Report:The Evolution Of Global eCommerce Markets

      Vision: The eCommerce Globalization Playbook

      Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

      • Downloads: 2095
    • For Security & Risk Professionals

      Report:Quick Take: Proofpoint Acquires Nexgate

      Acquisition Signals A Maturing Social Risk And Compliance Market, But Proofpoint Still Has 'Points To Prove'

      On October 23, 2014, Proofpoint announced that it had acquired social risk and compliance (SRC) vendor Nexgate for approximately $35 million. While smaller than other security or social media vendor...

      • Downloads: 52
    • For Customer Insights Professionals

      Report:Design A Social Intelligence Function

      Organization: The Social Intelligence Playbook

      Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the...

      • Downloads: 958
    • For Infrastructure & Operations Professionals

      Report:Brief: The Future Of Mobile Device Management

      Enterprise Mobile Management Solutions Must Support, Secure, And Improve Employee Experience

      Mobile device management (MDM) is the common technology used by enterprises to enable their workforce to obtain the right access on their mobile devices. However, early solutions were only able to...

      • Downloads: 543
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Online Video Platforms, Q1 2013

      Kaltura Joins Leaders Brightcove And Ooyala In A Maturing Market

      Video is integral to many consumer-facing websites, not just from traditional media providers but from brands, companies, and organizations without a history of content creation. In Forrester's...

      • Downloads: 710
    • For Analyst Relations Professionals

      Report:Assess The Core Of Your Industry Analyst Relations Program

      Assessment: The Industry Analyst Relations Playbook

      Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices and...

      • Downloads: 1281
    • For Infrastructure & Operations Professionals

      Report:Assess Your I&O Team Readiness For A Customer-Centric Transformation

      Assessment: The I&O Transformation Playbook

      Today's technology makes possible the collection, storage, access, and analysis of data volumes, which we couldn't even have dreamed of years ago. It allows customers to interact in social networks...

      • Downloads: 74
    • For B2C Marketing Professionals

      Report:Interactive Marketing's Isolation Must End

      Landscape: The Interactive Marketing Agency And Organization Playbook

      This report of the interactive marketing agency and organization playbook examines the landscape of organizational structures and agency relationships. Three common organizational models have...

      • Downloads: 330
    • For Sourcing & Vendor Management Professionals

      Report:Linking IT Services Activities To Business Value

      Linking IT services engagements, including outsourcing relationships, directly to any type of business value other than cost savings remains a challenge. However, it is a challenge sourcing and...

      • Downloads: 515
    • For CIO Professionals

      Report:Brief: Technology Management's Checklist For Improving Customer Experience

      Five Critical Actions CIOs Should Take

      The advent of mobile and digital mechanisms for engaging customers has highlighted the increasingly crucial relationship between technology management and customer experience. However, the specifics...

      • Downloads: 218
    • For Application Development & Delivery Professionals

      Report:TechRadar™ For AD&D Pros: Contact Center Solutions For Customer Service, Q1 2015

      Landscape: The Contact Centers For Customer Service Playbook

      Across all industries, organizations have made cementing customer relationships through improved customer engagement, loyalty, and experience a top priority. To achieve this goal, however, these...

      • Downloads: 129
    • For Sourcing & Vendor Management Professionals

      Report:Case Study: LOCOG Builds Partnerships To Deliver London 2012 Faster, Higher, Stronger

      An Example Of Forrester's Best Practices For Strategic Relationships

      The Olympic motto is "Citius, Altius, Fortius," and the business technology (BT) for the London 2012 Olympic Games lived up to it — faster results, higher-quality systems with stronger...

      • Downloads: 62
    • For B2C Marketing Professionals

      Report:Transition From Search To Discovery Marketing

      Road Map: The Search Marketing Playbook

      Users are discovering brands across many types of media, while marketers still focus their acquisition efforts on search. To stay in the discovery path of their multichannel customers, search...

      • Downloads: 507
    • For CMO Professionals

      Report:Innovative Consumer Technology Brands Win The Battle For Mindshare

      Technographics® TRUE Brand Compass: Consumer Technology

      The consumer technology business is traditionally product-driven. But in today's competitive marketplace, chief marketing officers (CMOs) in this sector need to pay attention to their brand resonance...

      • Downloads: 310