Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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3931 results in Reports

    • For Application Development & Delivery Professionals

      Report:The Dawn Of Enterprise JavaScript

      JavaScript Finds Its Place In Enterprise Software Development

      Adoption of JavaScript — and the Node.js runtime environment in particular — sets the stage for the biggest shift in enterprise application development in more than a decade. When...

      • Downloads: 292
    • For B2C Marketing Professionals

      Report:Context In Email Marketing Pays Off

      Performance Management: The Email Marketing Playbook

      In the vision report of our email marketing playbook, Forrester asserts that marketers should add contextual insights to their email programs. That obviously comes at a cost. In this report, which...

      • Downloads: 178
    • Report:The Increasing Sophistication Of The European Digital Home

      European Consumer Technographics®

      The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early...

      • Downloads: 28
    • For Customer Insights Professionals

      Report:Brief: Applying Customer Insight To Your Digital Strategy

      Top Lessons Learned From Early Adopters In Asia Pacific

      To serve and delight empowered customers, organizations are embarking on digital transformation journeys from multiple directions. Many start with initiatives to improve digital marketing...

      • Downloads: 246
    • For Security & Risk Professionals

      Report:Quick Take: Apple Positioned For Key Role In Secure Payment Processing, Fraud Prevention

      Touch ID, NFC, And iTunes Are Key Ingredients For A Payment Ecosystem Offering Superior Client-Side Fraud Management

      On Monday, June 2, 2014, at their Worldwide Developer Conference, among a number of other things, Apple announced that it has opened up its fingerprint reader, Touch ID, to third-party...

      • Downloads: 200
    • For B2B Marketing Professionals

      Report:Brief: How B2B Marketers Optimize LinkedIn

      With over 380 million users and growing at two new members per second, LinkedIn continues to rapidly evolve into a desired marketing platform for B2B businesses. And, increasingly, B2B marketers are...

      • Downloads: 155
    • For eBusiness & Channel Strategy Professionals

      Report:Making The Case To Go Global

      Business Case: The eCommerce Globalization Playbook

      If you're contemplating how to take your organization global, you're not alone. A growing number of eCommerce leaders are looking to extend their businesses into new markets — and struggling to...

      • Downloads: 117
    • For Customer Experience Professionals

      Report:How To Drive Action With Your VoC Program

      Boost Your Customer Experience By Leveraging Your Stakeholders More Effectively

      Voice of the customer (VoC) programs are still not taken seriously because they struggle to drive action. To change that, VoC teams need to leverage stakeholders across the organization; only then...

      • Downloads: 336
    • For Application Development & Delivery Professionals

      Report:Whiteboard Applications Meld Presentation With Collaboration

      The Resurgence Of Software And Hardware To Create Natural Interaction Using Large Touchscreens And Infinite Whiteboards

      PowerPoint is a valuable tool, but tends to be overused and sometimes is just not the right tool for the job. When presentation meets collaboration, whiteboard applications may provide a far more...

      • Downloads: 92
    • For B2B Marketing Professionals

      Report:Break Through The Hype Of Social Selling

      How To Successfully Enable Your Sales Teams To Utilize Their Social Networks

      Despite the promises of social selling's profound impact on sales processes, sales and marketing professionals tell us that they don't know how to get started with a formal program that will deliver...

      • Downloads: 110
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Application Life-Cycle Management, Q4 2012

      IBM, Rally Software, PTC, CollabNet, Microsoft, And Serena Software Lead The Pack, With HP, Atlassian, And Rocket Aldon Following

      In Forrester's 116-criteria evaluation of application life-cycle management (ALM) vendors, we identified the nine most significant software providers in the category — Atlassian, CollabNet, HP,...

      • Downloads: 1550
    • For eBusiness & Channel Strategy Professionals

      Report:2012 Canadian Bank Secure Website Rankings

      Firms Continue To Enhance Core Functionality But Lack New Digital Banking Features

      This report details how the secure websites of the six largest retail banks in Canada stack up against each other across six categories and 66 individual criteria measuring the banks' online...

      • Downloads: 253
    • For Application Development & Delivery Professionals

      Report:SaaS Adoption Trends In Asia Pacific For 2013 And 2014

      IT's Involvement And Support Are Poised To Grow Sharply

      Software-as-a-service (SaaS) adoption is rapidly going mainstream across more and more markets in Asia Pacific and Japan (APJ). But there's still a disconnect between business decision-makers' demand...

      • Downloads: 474
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Salesforce Wear Opens Up New Enterprise Wearables Opportunities

      Salesforce Wear Developer Pack Will Drive Enterprise Adoption Of Both Wearables And Salesforce1

      On June 10, 2014, announced Salesforce Wear, a bundle of free tools aimed at expanding the mobile potential of the Salesforce platform with wearables. This program offers support for...

      • Downloads: 210
    • For B2B Marketing Professionals

      Report:From Big Data To Actionable Insight: The Role Of Predictive Analytics In B2B Marketing

      A wealth of insights lies untapped in customer databases, on the Internet, and from smart devices, social activity, as well as a myriad of other unconventional sources. This information about how and...

      • Downloads: 355
    • For B2C Marketing Professionals

      Report:Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe)

      ForecastView Spreadsheet

      Total social media advertising spending within the 17 Western European countries covered in this forecast is expected to reach €4.3 billion by 2019, up from €2.6 billion in 2014, growing at...

      • Downloads: 6
    • For Analyst Relations Professionals

      Report:Forge Valuable AR Programs With FIAR

      Strategic Plan: The Industry Analyst Relations Playbook

      Analyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rely on...

      • Downloads: 1208
    • For Enterprise Architecture Professionals

      Report:The Enterprise Information Management Barbell Strengthens Your Information Value

      Businesses increasingly rely on information to make smarter, faster decisions for competitive advantage. Although business leaders want access to all kinds of information, structured data and...

      • Downloads: 363
    • For Customer Experience Professionals

      Report:Key Takeaways From Forrester's 2013 Customer Experience Forum EMEA: Know Thy Customer

      At Forrester's Forum For Customer Experience Professionals EMEA, speakers presented best practices and case studies detailing how to boost customer experience (CX) to the next level. While they...

      • Downloads: 335
    • For Customer Insights Professionals

      Report:Follow 10 Steps To Successful Social Intelligence Measurement

      Performance Management: The Social Intelligence Playbook

      Social media — with its seemingly nebulous returns, such as "engagement" and "advocacy" — often baffles customer insights (CI) professionals trying to measure and optimize their ongoing...

      • Downloads: 902
    • For Customer Experience Professionals

      Report:Business Model And Brand Fuel Customer Experience Innovation

      How To Dodge Innovation Copycats

      Executives strive for customer experience innovation and make significant investments to get it. And yet, too many innovation initiatives are vulnerable to copycats. The remedy is to connect...

      • Downloads: 446
    • For Application Development & Delivery Professionals

      Report:Brief: SAP To Acquire Concur For $8.3 Billion

      With Its Largest SaaS Acquisition To Date, SAP Looks To Dominate Corporate Travel And Expense

      SAP made a bold move on September 18, 2014 to acquire travel and expense (T&E) market leader Concur for $8.3 billion, its largest software-as-a-service (SaaS) acquisition to date. This deal...

      • Downloads: 142
    • For Security & Risk Professionals

      Report:Brief: Proofpoint Strengthens Its Targeted Attack Defense With NetCitadel Acquisition

      Acquisition Is Proof That You Must Integrate Advanced Detection With Incident Response

      On May 20, 2014, Proofpoint announced that it had acquired Silicon-Valley-based startup NetCitadel, a privately owned incident response company, for approximately $24 million in cash. While small,...

      • Downloads: 89
    • For Customer Experience Professionals

      Report:Want A Healthy Customer Experience Ecosystem? Free Your Workers

      Continuous Improvement: The Customer Experience Ecosystem Playbook

      A customer experience ecosystem is the product of interactions between a business' employees, partners, and customers. An emerging class of information worker -- employees who use a computer at least...

      • Downloads: 262
    • For Customer Experience Professionals

      Report:How Customer Experience Drives Revenue: A New And Improved Look

      How CX Professionals Can Make The Case For CX

      Customer experience (CX) professionals who want to drive CX transformation need to show how CX drives business outcomes. Forrester's new Customer Experience Index (CX Index™) framework helps CX...

      • Downloads: 504