Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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3890 results in Reports

    • For B2C Marketing Professionals

      Report:The New Mobile Mind Shift Index: China

      Mobile Expectations Are High In The Largest Smartphone Market

      Marketers in China are lagging behind consumers in mobile adoption, and they need to do a better job understanding mobile behavior trends to develop effective mobile strategies. Forrester's newly...

      • Downloads: 91
    • For eBusiness & Channel Strategy Professionals

      Report:Quick Take: Fire Phone Fails; Amazon Doesn't

      Insights, Not Sales, Will Define Amazon's Success

      On June 18, 2014, Amazon announced the launch of a smartphone, named the Fire Phone, with unique hardware and services designed to enhance its core businesses: retail and a digital platform....

      • Downloads: 175
    • For B2C Marketing Professionals

      Report:Overcome Top Digital Challenges In 2015

      Choosing The Right Digital Agency In China

      As online penetration in China approaches 50%, marketing leaders are handling larger digital marketing budgets and taking on more responsibilities than ever before. As a result, they need more and...

      • Downloads: 116
    • For Infrastructure & Operations Professionals

      Report:Building The Business Case For A Bring-Your-Own-Device (BYOD) Program

      Business Case: The Workforce Enablement Playbook

      This report outlines Forrester's guidance for developing a business case to justify a BYOD program to support your workforce enablement strategy. Supporting the growing number and increasing...

      • Downloads: 1515
    • For Application Development & Delivery Professionals

      Report:Express Lean, Agile, And DevOps Cultural Changes In Terms Of Business Value

      Don't Let Jargon Derail Customer-Facing Mobile/Web Efforts

      As application development and delivery professionals retool to deliver customer-facing web and mobile applications to attract, win, and serve customers, they must overcome entrenched processes and...

      • Downloads: 475
    • For Security & Risk Professionals

      Report:Market Overview: Cloud Data Protection Solutions

      CDP Solutions Are A Mandatory Security Control

      Security and risk (S&R) professionals must protect data that business and technology management leaders store in cloud services — services that they have little control over or visibility into....

      • Downloads: 455
    • For CIO Professionals

      Report:Assess Your Mobile Engagement Maturity

      CIOs, as the leaders driving technology strategy, must develop a mobile engagement strategy that embraces the needs of customers, partners, and employees. Don't get bogged down in the minute details...

      • Downloads: 627
    • For CIO Professionals

      Report:Brief: The Software Segment Of The Product Development Services Sector Rapidly Evolves

      CIOs Will Focus On PDS Software To Drive Digital Transformation

      The software products segment of the product development services (PDS) market will evolve dramatically in 2015. Large organizations need help building differentiated digital products and services...

      • Downloads: 110
    • For Security & Risk Professionals

      Report:Stop Billions In Fraud Losses With Machine Learning

      Machine Learning Is The Only Way To Keep Up With Resourceful Fraudsters Committing Cross-Channel Fraud

      Security and risk (S&R) professionals specializing in fraud find it increasingly difficult to develop new behavioral patterns and models to detect the telltale signs of cybercriminal activity across...

      • Downloads: 274
    • For Customer Experience Professionals

      Report:Digital Design Projects And Spending, 2013

      CX Professionals Share Plans For Budgets, Staffing, And Design Tools

      A recent survey of Forrester's Global Customer Experience Peer Research Panel revealed that the vast majority of firms are planning large-scale digital experience projects in 2013. This report is...

      • Downloads: 388
    • For Application Development & Delivery Professionals

      Report:Application Delivery In The Modern Age

      Vision: The Modern Application Delivery Playbook

      Rapid evolution in cloud and mobile applications and the permeation of social media throughout the developer community have led to a new approach in the way that organizations deliver business value...

      • Downloads: 778
    • For Infrastructure & Operations Professionals

      Report:I&O Skills And Staffing In A Consumerized World

      Organization: The Workforce Enablement Playbook

      The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

      • Downloads: 307
    • For Application Development & Delivery Professionals

      Report:Case Study: Old Dutch Foods Masters Employees' Mobile Moments

      A Modern Application Approach Optimizes Manufacturing, Distribution, And Sales

      It's easy for development teams to focus their mobile app development efforts exclusively on meeting customers in their mobile moments. But employees also have mobile moments, and there's just as...

      • Downloads: 96
    • For Application Development & Delivery Professionals

      Report:Full Impact Of BIAN's Semantic Specifications Requires Compliant, Off-The-Shelf Solutions

      The BIAN Revisited Series: Part 2

      BIAN — the Banking Industry Architecture Network, a nonprofit organization working on definitions of semantically standardized business services for banking — has worked on semantic...

      • Downloads: 121
    • For CIO Professionals

      Report:Begin Your Journey To Digital Mastery

      The journey to digital mastery is continuous, and — no matter your firm's starting point — as a CIO, you play a pivotal role in helping your company achieve digital mastery — and...

      • Downloads: 200
    • For Security & Risk Professionals

      Report:Develop Mobile Security Metrics With Forrester's Tech Management Balanced Scorecard

      Performance Management: The Mobile Security Playbook

      Leading technology management organizations use Kaplan and Norton's Balanced Scorecard (BSC) as a framework for measuring performance and for selecting metrics that demonstrate business value....

      • Downloads: 126
    • For eBusiness & Channel Strategy Professionals

      Report:US Online Holiday Retail Forecast, 2012

      US Holiday Online Sales To Top $68 Billion

      Forrester estimates that US holiday season online retail sales will grow 15% from 2011 to 2012. We expect consumers to show a willingness to spend this season and to use a variety of touchpoints,...

      • Downloads: 411
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Readiness Index: eCommerce, 2013

      ForecastView Spreadsheet

      Forrester's ForecastView group undertook a 2013 study to assess eCommerce readiness among 55 global markets. While there is no universal tool in selecting expansion opportunities, the Forrester...

      • Downloads: 7
    • Report:Forrester Research Online Display Advertising Forecast, 2014 To 2019 (US), Q3 2014 Update

      ForecastView Spreadsheet Q3 2014 Update

      While various forms of interactive marketing and channels are taking hold, marketers are distributing their advertising budgets in search of the most effective forms of advertising to meet their...

      • Downloads: 10
    • For Infrastructure & Operations Professionals

      Report:Build Your Road Map To Optimize I&O's Digital Factory For Customers

      The data center is the firm's digital factory, and today's customer expectations are pushing it harder than ever. Infrastructure and operations (I&O) pros must confront a global optimization problem...

      • Downloads: 190
    • For CIO Professionals

      Report:SAP Bets Its Future On Hana And SaaS

      Hana Will Bolster The Licensed Business, But SAP Needs A More Aggressive SaaS Strategy To Maintain Double-Digit Revenue Growth

      SAP's position as the largest business application vendor is not in doubt; whether it will be a market leader in revenue growth and in innovation is less certain. Anticipating the market's growing...

      • Downloads: 821
    • For Customer Experience Professionals

      Report:How Collaboration Improves Customer Experience

      Organization: The Digital Customer Experience Improvement Playbook

      Fifty-seven percent of today's information workers — those who use a computer at least 1 hour per day — regularly communicate with colleagues inside their organization, business partners,...

      • Downloads: 455
    • For Enterprise Architecture Professionals

      Report:Performance Metrics In The Age Of The Customer, 2015

      Performance Management: The Strategic Planning And Portfolio Playbook

      Successfully growing customer relationships requires not only having access to the right customer and internally gathered data but also synthesizing it with targeted measures to drive knowledge-based...

      • Downloads: 551
    • For CIO Professionals

      Report:Forrester's Technology Management Leadership Maturity Model, 2015

      Forrester's Technology Management Leadership Maturity Model consists of four domains (leadership, strategy and planning, service design, and service delivery). We designed this model to provide a...

      • Downloads: 51
    • For Application Development & Delivery Professionals

      Report:The Next App Platforms Will Bridge Corporate, Consumer, Commerce, And Connected Devices

      Introducing Forrester's Digital App Platform Model For Application Development And Delivery Leaders

      To help their firms win, serve, and retain customers, application development and delivery (AD&D) professionals are creating apps spanning consumer tech, commerce platforms, and connected devices. A...

      • Downloads: 293