Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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531 results in Reports

  • Tech Sector Economics
  • For Application Development & Delivery Professionals

    Report:SaaS Adoption Trends In Asia Pacific For 2013 And 2014

    IT's Involvement And Support Are Poised To Grow Sharply

    Software-as-a-service (SaaS) adoption is rapidly going mainstream across more and more markets in Asia Pacific and Japan (APJ). But there's still a disconnect between business decision-makers' demand...

    • Downloads: 474
  • For Application Development & Delivery Professionals

    Report:Brief: SAP To Acquire Concur For $8.3 Billion

    With Its Largest SaaS Acquisition To Date, SAP Looks To Dominate Corporate Travel And Expense

    SAP made a bold move on September 18, 2014 to acquire travel and expense (T&E) market leader Concur for $8.3 billion, its largest software-as-a-service (SaaS) acquisition to date. This deal...

    • Downloads: 142
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2014

    A common business technology (BT) agenda request that we receive from our infrastructure and operations (I&O) clients is baseline adoption data for hosted private cloud to inform their cloud...

    • Downloads: 189
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of Service Management: Progression, Deceleration, Or Stagnation?

    "How do we stack up against our peers?" is perhaps the most common question asked of Forrester, and never has this information been more important for service management and automation (SMA)...

    • Downloads: 530
  • For Infrastructure & Operations Professionals

    Report:Navigating Diversity In Operating Systems And Browsers

    Heterogeneity Is Here — And Mobility Is Driving It Further

    Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

    • Downloads: 341
  • For CIO Professionals

    Report:Accelerating Technology Change Restructures US Services Employment

    Human Middleware And Transaction Processing Jobs Are Becoming Obsolete

    A perfect storm of technology change is streamlining, simplifying, and atomizing business processes. The effects will ripple across organizations, as human capital shifts from handling transactions...

    • Downloads: 110
  • For Security & Risk Professionals

    Report:Quick Take: Cisco's Acquisition Of Sourcefire Has Significant Potential

    But Only If Cisco Doesn't Strangle Innovation

    On July 23, 2013, Cisco announced its acquisition of network security specialist Sourcefire for $2.7 billion. With the acquisition of Sourcefire, Cisco confirms that customers do in fact want...

    • Downloads: 240
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2015 To 2016

    The BT Agenda Will Play A Small But Positive Role In Driving 5% Tech Market Growth

    The Asia Pacific technology market is no longer the tech world's growth zone. CIOs and other tech buyers in the region can anticipate that local-currency growth in business and government purchases...

    • Downloads: 225
  • For Application Development & Delivery Professionals

    Report:Five Lessons From The Masters Of Web Content Management

    In 37 Customer Interviews, We Found Five Things Matter Most

    Web content management (WCM) systems are an anchor tenant in your digital experience delivery architecture. These systems deliver experiences "to the glass," thus serving as your first point of...

    • Downloads: 230
  • For Infrastructure & Operations Professionals

    Report:Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy

    Vision: The Cloud Computing Playbook

    Cloud is evolving from an internal-facing point solution to an enabler of connected cloud economies. In this next phase of cloud, leading CIOs will orchestrate cloud ecosystems — which connect...

    • Downloads: 472
  • For Infrastructure & Operations Professionals

    Report:Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

    • Downloads: 796
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends 2015: The SaaS Boom Continues As Businesses Demand Agility

    Vendors Race To Meet Fast-Growing Buyer Needs

    Software-as-a-service (SaaS) adoption in 2015 continues to grow rapidly as companies replace older, premises-based applications to gain business flexibility in the cloud. Results from our Business...

    • Downloads: 411
  • For Enterprise Architecture Professionals

    Report:Brief: Major Players Are Targeting The Chinese Cloud Market For Core Business Apps

    From early 2013 through January 2014, several major global and Chinese players in the mission-critical enterprise application software market — such as Infor, Kingdee, SAP, and Yonyou —...

    • Downloads: 178
  • For Infrastructure & Operations Professionals

    Report:IT Will Skip Windows 8 As The Enterprise Standard

    But Workers Should Have The Freedom To Use Windows 8 Devices

    Windows 8 is the boldest release of the OS since Windows 95. Microsoft chose to discard the Start button in favor of a new look designed to tie together the PC, tablet, and, smartphone experience....

    • Downloads: 432
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications, Raise Business Responsiveness

    Continuous Improvement: The Business Applications Playbook

    While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your...

    • Downloads: 663
  • For Infrastructure & Operations Professionals

    Report:Market Overview: IT Service Management SaaS Tools Update, 2014

    Growing Vendors Offer Alternatives, Established Vendors Ride The SaaS Momentum

    IT service management (ITSM) software-as-a-service (SaaS) solutions have been widely adopted by IT infrastructure and operations (I&O) organizations around the globe to help deliver technology...

    • Downloads: 754
  • For CIO Professionals

    Report:Quick Take: Nokia Takes Over Alcatel-Lucent

    Age-Of-The-Customer Dynamics Drive Consolidation Of Traditional Network Solution Vendors

    Nokia and Alcatel-Lucent entered into a memorandum of understanding under which Nokia will make an offer for Alcatel-Lucent in an all-share transaction that values Alcatel-Lucent at €15.6...

    • Downloads: 56
  • For CIO Professionals

    Report:Oracle's Dilemma: Applications Unlimited Versus Oracle Fusion Applications

    Oracle Customers Face A Choice: Stay With Apps They Have And Miss Out On Innovation Or Make The Painful Switch To Fusion

    Oracle faces a strategic dilemma, and how it responds to this dilemma will present the CIOs at its clients with some tough choices. Oracle Fusion Applications — Oracle's new generation of...

    • Downloads: 558
  • For Application Development & Delivery Professionals

    Report:Six Responsive Website Project Pitfalls And The Best Practices For How To Avoid Them

    Many developers tell Forrester that they use responsive web design (RWD) as their web design philosophy, but the highest adoption rate by vertical is less than 20%. This suggests that many...

    • Downloads: 408
  • For Infrastructure & Operations Professionals

    Report:Three Forcing Functions That Will Extend Your Data Center's Network Services Beyond Its Walls

    Combining Network LAN, WAN, And Layer 4 To Layer 7 Services Into A Horizontally And Vertically Integrated Business Platform

    Five years after introducing network fabrics, the networking industry has hit the reset button. Vendors haven't come any closer to helping customers build networks that can instantly mesh users,...

    • Downloads: 303
  • For CIO Professionals

    Report:Predictions 2015: Telecoms Will Struggle To Align To The CIO's BT Agenda

    2015 Will Be Another Roller-Coaster Ride For Telecoms

    As the CIO's attention shifts from information technology (IT) to business technology (BT), the telecom business model will undergo dramatic transformation. Only a minority of telecoms will manage to...

    • Downloads: 340
  • For CIO Professionals

    Report:Predicting Individuals' Loyalty To Mobile Computing Ecosystems

    As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen

    Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

    • Downloads: 332
  • For CMO Professionals

    Report:Will People Really Do That?

    Marketers Must Get Ready For Hyperadoption Now

    Over the past 10 years, the forces that have placed us in the age of the customer have stimulated a rise in novel behavior among consumers. The next 10 years will put the past 10 to shame, ushering...

    • Downloads: 379
  • For Infrastructure & Operations Professionals

    Report:Brief: Leverage Best Practices For Your Private Cloud Implementation

    Lesson Learned From Early Adopters In China

    Many Chinese organizations have launched private cloud projects but lack specific implementation guidance on how to ensure that these initiatives will deliver the right outcomes. They are also...

    • Downloads: 90
  • For CIO Professionals

    Report:2013 Predictions: The ePurchasing Software Market Will Grow 5%

    More SaaS And Commoditization Shape 2013 Growth

    CIOs should take an interest in the market for ePurchasing software (software to support buying, sourcing, contracting, and vendor management activities) for two reasons: 1) to find technology tools...

    • Downloads: 470