Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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519 results in Reports

  • Tech Sector Economics
  • For Security & Risk Professionals

    Report:Mobile Authentication: Is This My App? Is This My User?

    Strategy Deep Dive: The Mobile Security And Operations Playbook

    Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...

    • Downloads: 692
  • For Sourcing & Vendor Management Professionals

    Report:Better Sourcing Can Improve Your Software ROI

    Many sourcing and vendor management (SVM) professionals see the problems with their firm's current approach to dealing with the major software providers, but lack the authority to transform it. This...

    • Downloads: 165
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2014

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 928
  • For Customer Insights Professionals

    Report:Quick Take: New Pricing From Adobe Campaign Will Disrupt Email Marketing

    Adobe Seeds Its Marketing Cloud With Email, Forces Other Vendors To Follow Suit

    On November 12, 2013, Adobe announced flat-rate, profile-based pricing for Adobe Campaign — its email and cross-channel campaign management product. This move dispenses with the volume-based...

    • Downloads: 254
  • For Sourcing & Vendor Management Professionals

    Report:China's SAP Services Market Is In Flux

    Sales To SMBs And Expansion In Tier Three And Tier Four Cities Are The Market's Key Growth Engines

    The major SAP services customer base in China is evolving from large enterprises to small and medium-size businesses (SMBs) — an evolution that parallels SAP China's business transformation....

    • Downloads: 132
  • For Application Development & Delivery Professionals

    Report:A Benchmark To Drive Mobile Test Quality

    Benchmarks: The Mobile App Development Playbook

    Mobile is changing the way enterprises create software, but trends and best practices for developers are emerging, helping to calm the chaos. The same cannot be said for mobile testing — the...

    • Downloads: 437
  • For Sourcing & Vendor Management Professionals

    Report:Distributed Organizations Need To Consolidate Communications Vendors

    Forrester enterprise clients with distributed organizations are always interested in simplifying their increasingly complex communications environment. One aspect of this we often hear about is a...

    • Downloads: 329
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2014: Data Center Strategy

    Today, infrastructure and operations (I&O) professionals have the freedom to select from an ever-expanding buffet of data center tools, technologies, and sourcing options. I&O leaders must...

    • Downloads: 437
  • For Sourcing & Vendor Management Professionals

    Report:Brazil In Transition: The Impact On Your Sourcing Decisions

    Segments like retail and consumer packaged goods, oil and energy, telecoms, and automotive are witnessing dramatic growth in Brazil, leading to an increasing number of enterprises entering Brazil...

    • Downloads: 119
  • For Sourcing & Vendor Management Professionals

    Report:Software Audits: The Pain, The Shame, And The Gain

    If You Haven't Been Audited Yet, Chances Are You Will Be Soon — So Be Prepared

    Forrester sees a growing list of clients that find themselves forced to pay out for noncompliance. It seems that software audits are causing increasing pain as organizations struggle to keep abreast...

    • Downloads: 342
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of Service Management: Progression, Deceleration, Or Stagnation?

    "How do we stack up against our peers?" is perhaps the most common question asked of Forrester, and never has this information been more important for service management and automation (SMA)...

    • Downloads: 491
  • For CIO Professionals

    Report:Global Tech Market Outlook 2013 To 2014

    In Local Currencies, The US Will Lead 5.4% Global Tech Market Growth In 2013 And 6.7% Growth In 2014

    The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of new...

    • Downloads: 1961
  • For Security & Risk Professionals

    Report:Understand The State Of Network Security: 2013 To 2014

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about security architecture and operations. Analysis of B2B survey data from Forrester's...

    • Downloads: 592
  • For CIO Professionals

    Report:Info Workers Will Erase The Boundary Between Enterprise And Consumer Technologies

    The Info Worker Population Will Grow From 555 Million To 865 Million By 2016, With Growth Markets Leading The Way

    Employees that use Internet-connected computing devices for work — info workers — will trample the boundary between work and personal spheres. In this report, we summarize how it came to...

    • Downloads: 547
  • For Infrastructure & Operations Professionals

    Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

    Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

    • Downloads: 41
  • For Infrastructure & Operations Professionals

    Report:Enterprise Mobile Application Adoption Trends In India

    Indian Firms Must Adopt An Outside-In Approach To Maximize Their Mobile App Investments

    Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in India...

    • Downloads: 173
  • For Enterprise Architecture Professionals

    Report:Next-Generation Strategic Planning Must Be Agile And Outcome-Focused

    Vision: The Strategic Planning And Portfolio Playbook

    The drive to excel in rapidly changing market conditions dictated by an increasingly sophisticated customer base is turning business on its head. Before technology management can become an effective...

    • Downloads: 665
  • For Sourcing & Vendor Management Professionals

    Report:Implement Strategic Software Sourcing In These Six Easy Steps

    Forrester speaks with many sourcing leaders who want to transform their firm's software buying approach from reactive procurement to strategic sourcing, but fear they won't be able to overcome the...

    • Downloads: 219
  • For Security & Risk Professionals

    Report:Rethinking DLP: Introducing The Forrester DLP Maturity Grid

    Assessment Framework: The Data Security And Privacy Playbook

    Data loss prevention or protection (DLP) remains one of the hottest topics and most difficult challenges among S&R executives today. It's a key technology to help prevent the leakage and exfiltration...

    • Downloads: 1671
  • For CIO Professionals

    Report:The Canadian Tech Market 2012 To 2013

    Economic Worries Lead Canadian CIOs To Cut Back ICT Purchases

    Canada's CIOs and tech buyers are behaving as if Canada is heading for a recession — and it's not. Indeed, while the Canadian economy is growing at about the same 4% rate (at current prices) as...

    • Downloads: 352
  • For CIO Professionals

    Report:Service Providers Accelerate Smart City Projects

    Look For Partners With Software Assets And Prebuilt Solutions For More Cost-Effective And Rapid Delivery

    Numerous factors drive cities to take a smarter approach to their administration and development. They increasingly value technology as a lever to enable scalable and sustainable transformation both...

    • Downloads: 435
  • For Infrastructure & Operations Professionals

    Report:Build Your Business Case For All-Flash Storage Arrays

    Start With Performance-Sensitive Applications, But Emphasize The Operational Cost Benefits

    Consider your most critical technology-powered assets. For retailers, this is your eCommerce site. For financial service firms, this is your trading platform. If you run these assets on hard-drive...

    • Downloads: 276
  • For CIO Professionals

    Report:Benchmark Your Enterprise Cloud Adoption

    Benchmarks: The Cloud Computing Playbook

    Most enterprise organizations have adopted cloud computing in some form; the key question is where your organization falls. Are you ahead of your competitors or lagging behind the average enterprise?...

    • Downloads: 463
  • For Sourcing & Vendor Management Professionals

    Report:Asia IT Outsourcing Services Are Poised For Rapid Growth

    The outsourcing market in Asia Pacific (the ASEAN countries, Australia/New Zealand, China, India, Japan, and South Korea) continues to grow at a much faster rate than the overall IT services market....

    • Downloads: 136
  • For Infrastructure & Operations Professionals

    Report:Match Digital Workspace Delivery Systems To Your Organization's Workforce

    Personas Help You Decide On Virtual Desktops, Virtual Apps, Or Native Apps

    The challenge: Give employees with a diverse range of work styles access to Windows-based applications and desktops across a wider range of devices and operating systems (OSes), without compromising...

    • Downloads: 200