Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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512 results in Reports

  • Tech Sector Economics
  • For Infrastructure & Operations Professionals

    Report:Four Common Private Cloud Strategies

    Align Your Expectations With Your Strategy

    From surveys, interviews, and inquiry calls, Forrester is seeing an emergence of four private cloud approaches that are driven by very different strategies and thus have variant scope and results....

    • Downloads: 870
  • For Enterprise Architecture Professionals

    Report:Market Overview: Information Archiving, Q2 2015

    Innovative Vendors Move Beyond Just Compliance To Become Sources Of Insights And Corporate Memory

    Enterprise architects, in many regulated industries, are refreshing their approach to information archiving. As newer, innovative vendors are assessed, enterprise architecture (EA) professionals must...

    • Downloads: 215
  • For Application Development & Delivery Professionals

    Report:Financial Services Firms Prepare For The Business Applications Of The Future

    Service-Oriented Architecture Has Reached A Mature State In Banking

    Today's financial services firms often find their application landscape can no longer cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services Architecture Online...

    • Downloads: 600
  • For Infrastructure & Operations Professionals

    Report:Find The Sweet Spot For Your Bring-Your-Own-Device Program

    Continuous Improvement: The Workforce Enablement Playbook

    Infrastructure and operations (I&O) leaders have the opportunity to offload costs and responsibility while increasing productivity by launching formal bring-your-own-device (BYOD) programs that meet...

    • Downloads: 400
  • For Sourcing & Vendor Management Professionals

    Report:Data Management Services: Spending Trends For 2014

    Forrester's Q3 2013 Data Management Services Survey Shows Organizations Will Significantly Increase Spending In 2014

    Unsure about the new world of data services and the types of data services companies are buying? This report outlines key spending information to provide an overview of organizations' current and...

    • Downloads: 220
  • For Application Development & Delivery Professionals

    Report:Best Practices: Adopt Open Source Software To Improve Development Effectiveness

    Open source software (OSS) is increasingly ubiquitous as application development professionals look to trim enterprise software costs while simultaneously creating new, modern applications. OSS seeps...

    • Downloads: 1594
  • For Enterprise Architecture Professionals

    Report:Revenue And Customers Shape The New Business Case For Process Excellence

    Business Case: The Business Process Management Playbook

    The business context for process excellence and business process management (BPM) has changed dramatically since the 2009-to-2010 recession. During the recession, BPM software and services saw...

    • Downloads: 110
  • For Enterprise Architecture Professionals

    Report:Information Strategies Move Center Stage

    Vision: The Information Strategy And Architecture Playbook

    The flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the importance of...

    • Downloads: 758
  • For Application Development & Delivery Professionals

    Report:Consistent Performance In Agile Teams Must Include Testing

    Change Required For Successful Agile Testing Adoption

    Agile disrupts everything that we know about testing, including what practices to use, what skills are needed, how to set up the testing organization, and how to leverage testing tools. Testing is a...

    • Downloads: 1150
  • For Sourcing & Vendor Management Professionals

    Report:Brief: Rethink Your Microsoft Licensing Strategy

    Microsoft's Office 365 ProPlus Subscription Product Fundamentally Changes Enterprises' Software Assurance Decision

    Sourcing professionals who are considering renewing or signing a Microsoft enterprise agreement (EA) in the next few months need to re-evaluate their plans, now that Microsoft has fundamentally...

    • Downloads: 316
  • For Security & Risk Professionals

    Report:Understand The State Of Network Security: 2014 To 2015

    Benchmarks: The Security Architecture And Operations Playbook

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and security pros about security architecture and operations. Analysis of B2B survey data from Forrester's...

    • Downloads: 466
  • For Application Development & Delivery Professionals

    Report:Look For True Off-The-Shelf Support For Your Country

    Global Banking Platform Deals 2012 — Regions

    Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. Our analysis of these deals by region reveals that growth ranged widely — from slight shrinkage to...

    • Downloads: 142
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Business Intelligence Services Providers, Q4 2012

    The 12 Market Leaders That Deserve To Be On Most Shortlists

    In the past few years, the business intelligence (BI) services market has evolved significantly: advisory and management consulting firms have beefed up their implementation capabilities, while...

    • Downloads: 1720
  • For Enterprise Architecture Professionals

    Report:Drive Coherence Across Your Diverse Information Architecture Landscape

    Landscape: The Information Strategy And Architecture Playbook

    The ability of enterprise and information architects to manage information strategically is becoming a high priority, but a coherent and comprehensive approach to information in the enterprise is a...

    • Downloads: 628
  • For CIO Professionals

    Report:Capitalize On Rising CMO Tech Spending In India's Banking Sector

    CMOs Need BT Leadership From Their CIOs Like Never Before

    Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India and discovered that the increasing demands and expectations of digitally empowered customers are redefining the...

    • Downloads: 84
  • For Security & Risk Professionals

    Report:Five Steps To Build An Effective Threat Intelligence Capability

    Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

    • Downloads: 1102
  • For Sourcing & Vendor Management Professionals

    Report:FAQs About Services Procurement Solutions

    How To Source VMS And MSP Solutions Today

    Forrester clients ask us many questions about services procurement software tools such as dedicated vendor management systems (VMSes) for contingent labor and broader services procurement tools for...

    • Downloads: 1072
  • For CIO Professionals

    Report:Technology Management In The Age Of The Customer

    Only Customer-Obsessed Enterprises Can Survive Disruption

    Empowered customers are disrupting every industry — and CIOs need to understand how technology management must adapt in this rapidly evolving world. This report outlines how the age of the...

    • Downloads: 1521
  • For Sourcing & Vendor Management Professionals

    Report:The Emerging Third-Party Software Support Marketplace: Questions And Answers

    Find Out Which Vendors Promise To Save 50% Or More And How They Plan To Do It

    Your CIO is looking at the software budgets for next year, and the squeeze on cash is tighter than ever. He wants you to find ways to release funds currently earmarked for such prosaic things as...

    • Downloads: 295
  • For Infrastructure & Operations Professionals

    Report:Inquiry Spotlight: The Foundation And Future Of Service Catalog, 2013 And Beyond

    Forrester's infrastructure and operations (I&O) team fields hundreds of inquiries every quarter; it's through these engagements we track our clients' challenges, interests, and evolution across our...

    • Downloads: 201
  • For Infrastructure & Operations Professionals

    Report:Brief: Accelerate Your BT Services With Flash Storage

    Boost Your Infrastructure Performance And Efficiency With Solid-State Storage

    As your digital business caters to ever shorter customer attention spans, raw execution speed must be a primary requirement of your business technology (BT) agenda, which applies technology, systems,...

    • Downloads: 88
  • For CIO Professionals

    Report:Forrsights: European Companies Start To Embrace New Systems Of Engagement

    Our Software Decision-Maker Survey Shows A Shift In Emphasis From Systems Of Records To Systems Of Engagement

    During November 2011 and December 2011, Forrester surveyed 676 software decision-makers across Germany, France, and the UK to determine their spending priorities around software. With new systems of...

    • Downloads: 266
  • For CIO Professionals

    Report:Asia Pacific Budgets And Priorities In 2014

    Customer Obsession Gains Urgency Among CIOs

    As Asia Pacific technology market growth continues to come under pressure in 2014, customer obsession is becoming increasingly important for CIOs — just as for CEOs, department heads, and...

    • Downloads: 163
  • For CIO Professionals

    Report:The Smart Home Finally Blossoms

    Connected Home Activities Will Challenge CIOs To Support Smart Products That Deepen Customer Engagement

    After decades of poorly executed home automation systems and gadgets, startups are taking advantage of mobile tech advances to deliver slick smart home devices that support a wide range of activities...

    • Downloads: 118
  • For CIO Professionals

    Report:China Tech Market Outlook: 2014

    Tougher Conditions Await Global Brands As Local Vendors Grab A Larger Share Of The World's Third-Largest Market

    IT purchases in China will reach $113 billion in 2013, making it the third-largest tech market in the world after the US and Japan. China is still largely a hardware-driven market, but spending on...

    • Downloads: 359