Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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499 results in Reports

  • Tech Sector Economics
  • For Infrastructure & Operations Professionals

    Report:How Voice-Controlled Intelligent Agents Can Redefine Computing

    Digital Companions Will Become Intermediaries — And Colleagues

    Workers are only beginning to dip their toes into voice-controlled computing: According to Telecom And Mobility Workforce Survey, Q2 2013, just over a third of workers with smartphones say they...

    • Downloads: 143
  • For Sourcing & Vendor Management Professionals

    Report:FAQs About Services Procurement Solutions

    How To Source VMS And MSP Solutions Today

    Forrester clients ask us many questions about services procurement software tools such as dedicated vendor management systems (VMSes) for contingent labor and broader services procurement tools for...

    • Downloads: 1057
  • For Security & Risk Professionals

    Report:Five Security Priorities That Asia Pacific Firms Must Address In The Age Of The Customer

    Security and risk (S&R) leaders around the world face difficult challenges in 2014, but unique business and technology trends in Asia Pacific (AP) make some of these challenges more pronounced. For...

    • Downloads: 127
  • For Application Development & Delivery Professionals

    Report:Choose Video-As-A-Service For Customer Collaboration, Mobile Connectivity, And Agility

    Enterprises Start To Replace Video Infrastructure With Cloud Services

    Although skepticism still abounds over the scalability and total cost of ownership (TCO) of video-as-a-service (VaaS) offerings, more than a third of videoconferencing managers would prefer a cloud...

    • Downloads: 119
  • For eBusiness & Channel Strategy Professionals

    Report:The Arc Of Technology Markets

    How To Buy Technology In Pivoting, Chaotic, And Stable Market Phases

    To serve customers well, eBusiness executives need to hire the best technology partners: those that innovate well but have staying power as markets evolve. We studied 40 instances of the Forrester...

    • Downloads: 91
  • For Sourcing & Vendor Management Professionals

    Report:Get Better Software Deals By Aligning Your Sourcing Strategy And Commercial Approach

    Executive Overview: The Strategic Software Sourcing Playbook

    This report outlines how sourcing and vendor management (SVM) executives can implement Forrester's strategic software sourcing model. Our research has shown us that transactional procurement is...

    • Downloads: 450
  • For Application Development & Delivery Professionals

    Report:How Does Your BI Environment Stack Up Against Your Peers'?

    Business intelligence (BI) is critical to organizational performance. To put it simply, top-performing organizations invest more in BI than do their their lower-performing peers. Enterprises need...

    • Downloads: 127
  • For Infrastructure & Operations Professionals

    Report:Q&A: The Top Questions And Answers On Enterprise Storage In H1 2013

    Your Peers Seek Answers On Storage Efficiency, Modernization, Consumerization, Performance, And Vendor Selection

    In the first half of 2013, Forrester advised over 100 enterprise IT professionals on their most important storage decisions. After analyzing these engagements, we found that the five categories of...

    • Downloads: 371
  • For Sourcing & Vendor Management Professionals

    Report:Applications Outsourcing Pricing Models: Beyond The Managed Outcome Engagement

    Pricing And Packaging Models Are Shifting — Slowly

    With IT investment focus shifting rapidly toward enabling front-office business results, interest in alternative pricing models for applications outsourcing engagements is on the rise. Though change...

    • Downloads: 416
  • For Sourcing & Vendor Management Professionals

    Report:Involve At Least Partial Outsourcing To Achieve A Global Communications Technology Vision

    Outreach: The Telecommunications And Mobility Sourcing Playbook

    Large multinational corporations (MNCs) recognize the need to define a global communications technology vision for the next three to five years to ensure competitiveness and sustainable business...

    • Downloads: 317
  • For CIO Professionals

    Report:The Rise Of Personal Communications

    Social Media Collaboration Hijacks The Enterprise

    Employees are embracing a new type of communication and collaboration dynamic in the form of over-the-top (OTT)-based social media applications, like Skype, Google Hangouts, and Facebook Messenger....

    • Downloads: 336
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Contract Life-Cycle Management, 2014

    CLM Becomes A Chameleon As It Links With Other Apps

    Every business or government has contracts with customers, suppliers, or other partners. Contract life-cycle management (CLM) software helps firms create, manage, and achieve maximum value from these...

    • Downloads: 326
  • For Infrastructure & Operations Professionals

    Report:Build A Corporate App Store Into Your Workforce Computing Strategy

    I&O Should Manage Mobile Complexity Through A Corporate App Store

    Today, employees are using personally owned smartphones and tablets at work, and firms are leveraging an array of mobile applications to interact with employees, customers, partners, and suppliers....

    • Downloads: 441
  • For CIO Professionals

    Report:Asia Pacific Technology Predictions: 2014

    The Ability To Embrace The Age Of The Customer Will Determine Success Or Failure

    The age of the customer is transforming market opportunities in Asia Pacific and will fundamentally change how firms manage technology in order to become smarter, nimbler, and more customer-focused....

    • Downloads: 591
  • For Sourcing & Vendor Management Professionals

    Report:Using New Communications Technology Models Shifts Strategy For Services Sourcing

    Alternate Delivery Models Offer More Options For Your Business

    Up until five to seven years ago, sourcing and vendor management (SVM) professionals responsible for telecommunications and mobility services provisioning focused mainly on delivering value by...

    • Downloads: 345
  • For Infrastructure & Operations Professionals

    Report:Unified Communications And Collaboration Is Poised For Growth As Demand Rises

    I&O professionals choosing unified communications and collaboration (UC&C) solutions today face a daunting array of solution types, capabilities, and business models. This report outlines a...

    • Downloads: 740
  • For CIO Professionals

    Report:Analyze What Your Social Business And Collaboration Stakeholders Really Need

    Stakeholder Needs: The Social Business And Collaboration Playbook

    Too often, firms launch social business and collaboration programs without a clear understanding of what key stakeholders, including business sponsors and especially employees, want. The result is...

    • Downloads: 718
  • For Application Development & Delivery Professionals

    Report:Are You Ready For SharePoint's Big Pivot?

    What You Need To Know To Make The Shift To SharePoint 2013

    With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. Among SharePoint releases, the 2013 edition carries big...

    • Downloads: 403
  • For Security & Risk Professionals

    Report:Apps Everywhere: Understanding The Need For Mobile Application Management

    Integrate Mobile Application Management Into Your Mobility Strategy

    Proactive IT executives are extending their mobility strategies beyond deploying and managing mobile devices and platforms with primarily corporate email access to include a wide range of mobile...

    • Downloads: 822
  • For Enterprise Architecture Professionals

    Report:Brief: Major Players Are Targeting The Chinese Cloud Market For Core Business Apps

    From early 2013 through January 2014, several major global and Chinese players in the mission-critical enterprise application software market — such as Infor, Kingdee, SAP, and Yonyou —...

    • Downloads: 162
  • For CIO Professionals

    Report:China Tech Market Outlook: 2014

    Tougher Conditions Await Global Brands As Local Vendors Grab A Larger Share Of The World's Third-Largest Market

    IT purchases in China will reach $113 billion in 2013, making it the third-largest tech market in the world after the US and Japan. China is still largely a hardware-driven market, but spending on...

    • Downloads: 338
  • For Application Development & Delivery Professionals

    Report:BI Effort And Price Estimation Model

    Initial business intelligence deployment efforts are often difficult to predict and may dwarf the investment you made in BI platform software. The effort and costs associated with professional...

    • Downloads: 79
  • For Infrastructure & Operations Professionals

    Report:Global Business And Consumer Tablet Forecast Update, 2013 To 2017

    Tablets Streak Beyond Mass Market Status To Become Must-Have Devices In Developed Nations

    Apple — the vendor that created the modern tablet market — has sold more than 140 million iPads since the device's launch in April 2010. Since then, the tablet market has grown into a...

    • Downloads: 640
  • For Sourcing & Vendor Management Professionals

    Report:Better Sourcing Can Improve Your Software ROI

    Business Case: The Strategic Software Sourcing Playbook

    Many sourcing and vendor management (SVM) professionals see the problems with their firm's current approach to dealing with the major software providers, but lack the authority to transform it. This...

    • Downloads: 156
  • For Application Development & Delivery Professionals

    Report:SaaS Adoption Trends In Asia Pacific For 2013 And 2014

    IT's Involvement And Support Are Poised To Grow Sharply

    Software-as-a-service (SaaS) adoption is rapidly going mainstream across more and more markets in Asia Pacific and Japan (APJ). But there's still a disconnect between business decision-makers' demand...

    • Downloads: 443