Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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522 results in Reports

  • Tech Sector Economics
  • For CIO Professionals

    Report:CIOs Should Get Real About Real Options Thinking In Their BT Plans And Messages

    Move The Conversation Away From Costs And Toward Business Flexibility And Market Risk Mitigation

    The combination of customer, market, and economic risks forces CIOs to think differently about their investments in business technology (BT). CIOs that focus solely on internal, technology-driven...

    • Downloads: 230
  • For Infrastructure & Operations Professionals

    Report:Brief: Cisco's Tail-f Acquisition Is Good News For Your Flexible Service Ambitions

    The Move Validates Forrester's Virtual Network Infrastructure Vision

    On June 17, 2014, Cisco announced its acquisition of Tail-f Systems for $175 million in cash and retention incentives. The acquisition helps Cisco deliver on a virtual network infrastructure vision...

    • Downloads: 83
  • For Infrastructure & Operations Professionals

    Report:China Appliance Market Dynamics, 2013 To 2017

    Understanding of and interest in appliances is surging in China as organizations there struggle to manage massive growth while simultaneously using traditional infrastructure and platforms to...

    • Downloads: 145
  • For Infrastructure & Operations Professionals

    Report:Hardware Is Dead; Long Live Software

    Tools And Technology: The I&O Transformation Playbook

    Hardware is dead — or, more precisely, it has left center stage. Gone are the days when we debated the merits of CISC (comprehensive instruction set computer) and RISC (reduced instruction set...

    • Downloads: 225
  • For CIO Professionals

    Report:US Tech Market Outlook Dims For 2012 To 2013

    US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

    This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

    • Downloads: 639
  • For CIO Professionals

    Report:Re-Engineer Your Business For Mobile Moments

    Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

    The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

    • Downloads: 624
  • For CIO Professionals

    Report:How To Build A Digital Business In India

    Indian Firms Must Develop The Vision, Skills, Processes, And Technologies Needed For Transformation

    The proliferation of social, mobile, and cloud applications is having a profound impact on consumer expectations. In India, the availability of affordable smartphones and wireless Internet is...

    • Downloads: 103
  • For Infrastructure & Operations Professionals

    Report:Lessons Learned From Chinese Airlines' Customer Engagement Strategies

    I&O Professionals In China Are Adapting To The Age Of The Customer

    Chinese business leaders are recognizing that the market landscape is changing; demanding customers have driven customer acquisition, retention, and service to the top of their business priority hit...

    • Downloads: 142
  • For Enterprise Architecture Professionals

    Report:Brief: Transform Business Processes For Mobile Moments

    Successful companies achieve a great mobile experience for customers and employees by redefining existing business processes using a mobile-first approach. Transforming traditional desktop processes...

    • Downloads: 84
  • For Application Development & Delivery Professionals

    Report:Forrsights: Winning Software Strategies

    Unveiling The Software Strategies Of Top-Performing Companies

    During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...

    • Downloads: 182
  • For Security & Risk Professionals

    Report:The Data Center Services Market In Japan, 2013 To 2016

    Providers Must Address Energy Efficiency And Governance To Thrive

    Over the past 18 months, all of the significant data center players in the Japanese market -- telcos, vendors, service providers, and systems integrators (SIs) -- have been aggressively investing in...

    • Downloads: 230
  • For Infrastructure & Operations Professionals

    Report:Embrace Business Technologies To Build Your Digital Business

    Top Business Technologies To Keep I&O Pros Relevant In China

    Everything and everyone in China is going digital: customers, channels, and competitors. Infrastructure and operations (I&O) professionals must respond by crafting a business technology (BT) agenda...

    • Downloads: 77
  • For B2B Marketing Professionals

    Report:2012 Social Technographics® Of Your B2B Community Prospects

    What Tech Marketers Should Know About Buyers' Social Behaviors

    B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

    • Downloads: 597
  • For Sourcing & Vendor Management Professionals

    Report:RFP Template For Mobile Voice And Data Services

    This RFP template is intended to help SVM pros start building an RFP document for corporate mobile and data services. It can be used for domestic and multicountry mobile services provisioning....

    • Downloads: 54
  • For Sourcing & Vendor Management Professionals

    Report:Demand Pricing That Matches Business Value — The Radical Sourcing Trend For 2013

    This report describes the software pricing and licensing landscape and explains why it makes it so important for sourcing and vendor management executives to implement Forrester's strategic software...

    • Downloads: 580
  • For Infrastructure & Operations Professionals

    Report:Enterprise Mobile Application Adoption Trends In India

    Indian Firms Must Adopt An Outside-In Approach To Maximize Their Mobile App Investments

    Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in India...

    • Downloads: 192
  • For CIO Professionals

    Report:At Last, A Tech Market Recovery In Europe

    Modest Growth Of 2.3% For 2014

    The European tech market has been down so long that sooner or later it was bound to turn up. Sooner is here. With most European economies emerging from recession, and Germany, Poland, and the UK...

    • Downloads: 373
  • For CIO Professionals

    Report:Continued Gloom For European ICT Markets

    Tech Recession Extends Through 2013, At Least

    Will it ever end? When will the European economic recession end, and when will European tech buying start to pick up? These are questions that CIOs across Europe and tech vendors selling to them into...

    • Downloads: 421
  • For Customer Experience Professionals

    Report:How Collaboration Improves Customer Experience

    Organization: The Digital Customer Experience Improvement Playbook

    Fifty-seven percent of today's information workers — those who use a computer at least 1 hour per day — regularly communicate with colleagues inside their organization, business partners,...

    • Downloads: 454
  • For Application Development & Delivery Professionals

    Report:Are You Ready For SharePoint's Big Pivot?

    What You Need To Know To Make The Shift To SharePoint 2013

    With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. Among SharePoint releases, the 2013 edition carries big...

    • Downloads: 431
  • For CIO Professionals

    Report:Big Data Adoption Trends In Asia Pacific: 2013 To 2014

    The maturity and sophistication of existing data warehousing (DW) implementations across the Asia Pacific (AP) region has been variable, to say the least. If the hype around big data is to be...

    • Downloads: 829
  • For CIO Professionals

    Report:Quick Take: Nokia Takes Over Alcatel-Lucent

    Age-Of-The-Customer Dynamics Drive Consolidation Of Traditional Network Solution Vendors

    Nokia and Alcatel-Lucent entered into a memorandum of understanding under which Nokia will make an offer for Alcatel-Lucent in an all-share transaction that values Alcatel-Lucent at €15.6...

    • Downloads: 51
  • For Sourcing & Vendor Management Professionals

    Report:FAQs About Services Procurement Solutions

    How To Source VMS And MSP Solutions Today

    Forrester clients ask us many questions about services procurement software tools such as dedicated vendor management systems (VMSes) for contingent labor and broader services procurement tools for...

    • Downloads: 1079
  • For Sourcing & Vendor Management Professionals

    Report:Software Audits: The Pain, The Shame, And The Gain

    If You Haven't Been Audited Yet, Chances Are You Will Be Soon — So Be Prepared

    Forrester sees a growing list of clients that find themselves forced to pay out for noncompliance. It seems that software audits are causing increasing pain as organizations struggle to keep abreast...

    • Downloads: 359
  • For Sourcing & Vendor Management Professionals

    Report:A Quick Guide To Help You Prepare For An Oracle Software Negotiation

    Three Areas You Must Understand If You Want To Save Money For Your Organization

    Next time an Oracle sales rep steps into your office, remember this: You are facing some of the more motivated and experienced sales professionals in the software industry. They are well trained to...

    • Downloads: 340