Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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8 results in Reports

  • Tech Sector Economics
  • Chris Sherman
  • For Security & Risk Professionals

    Report:It's Time To Level Up Your Mobile Application Security Program

    Processes: The Mobile Security Playbook

    Security and risk (S&R) professionals face many challenges when looking to develop a mobile security strategy that effectively balances the requirements of their digital workforce with the need to...

    • Downloads: 525
  • For Security & Risk Professionals

    Report:Twelve Recommendations For Your Security Program In 2014

    Customer Trust And Digital Disruption Are Key Considerations For Your 2014 Security Strategy

    Every winter Forrester outlines 12 important recommendations for your security and risk management strategy for the coming year. These recommendations stem from our understanding of the current state...

    • Downloads: 1011
  • For Security & Risk Professionals

    Report:Prepare For The Post-AV Era Part 1: Five Alternatives To Endpoint Antivirus

    S&R Pros Are Shifting AV Spend To More Proactive Security Technologies

    As malware increases in sophistication and the number of new variants rises, antivirus (AV) technologies have steadily become less effective at stopping advanced threats to employee endpoints and...

    • Downloads: 341
  • For Security & Risk Professionals

    Report:The State Of Endpoint Security Adoption 2014 To 2015

    Adoption Of Proactive Security Tools Will Outpace Signature-Based Antimalware In 2015

    Every year, Forrester conducts a number of global surveys of security decision-makers and information workers from a wide range of organization industries and sizes. In this report, we present the...

    • Downloads: 315
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Enterprise Endpoint Backup And Recovery Solutions

    Protect And Enable The Anytime, Anywhere Worker With Client Data Protection

    The information workers of today look very different from those just a few years ago. Today, they work in more places on more devices and expect services to be available 24x7. They create data on...

    • Downloads: 207
  • For Security & Risk Professionals

    Report:Survey Employees To Target Mobility Improvements

    This report outlines the benchmarks of Forrester's solution for security and risk (S&R) executives working on mobile security and operations initiatives. This report provides a benchmark of budgets,...

    • Downloads: 616
  • For Security & Risk Professionals

    Report:Endpoint Security Trends, Q2 2013 To Q4 2014

    New Disruptors For Endpoint Security Through 2014

    Every year, Forrester conducts a number of global surveys of IT security decision-makers and information workers from a wide range of organization industries and sizes. In this report, we present the...

    • Downloads: 524
  • For Security & Risk Professionals

    Report:The State Of Enterprise Mobile Security, Q1 2014: Strategies Shift From Devices To Apps

    Benchmark: The Mobile Security Playbook

    Even as more and more firms adopt and grow more comfortable with bring-your-own-device (BYOD) strategies, security and risk (S&R) pros remain vigilant — particularly as firms seek to empower...

    • Downloads: 630