Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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33 results in Reports

  • B2C Marketing
  • Consumer Technographics
  • Past 18 months
  • For B2C Marketing Professionals

    Report:Time-Shifted TV Opens The Doors To Dynamic Ad Insertion And Addressability

    Boost Targeting Options For TV With Dynamic Ad Insertions

    The digitalization of the TV ecosystem is well underway, and while many challenges remain before addressable TV advertising takes hold, the capabilities exist today for marketers to execute...

    • Downloads: 241
  • For B2C Marketing Professionals

    Report:Build An Engagement Strategy For Europe's Social Snackers

    Aim For Social Depth Marketing And Audience Interaction Habits Using Social Technographics®

    European online consumers are more reserved in social channels compared with other markets; we say they "snack" in social channels because they treat the channels as interesting but nonessential....

    • Downloads: 109
  • For B2C Marketing Professionals

    Report:A Marketer's Guide To The Mobile Mind Shift

    Landscape: The Mobile Marketing Playbook

    Your customers are on smart mobile devices. The question is: how many, what do they expect, and what are they doing? The average US smartphone owner spends over an hour per day interacting with their...

    • Downloads: 1240
  • For B2C Marketing Professionals

    Report:The New Mobile Mind Shift Index: China

    Mobile Expectations Are High In The Largest Smartphone Market

    Marketers in China are lagging behind consumers in mobile adoption, and they need to do a better job understanding mobile behavior trends to develop effective mobile strategies. Forrester's newly...

    • Downloads: 91
  • For B2C Marketing Professionals

    Report:Brief: The Social Users You Want To Reach Are On Mobile

    With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key...

    • Downloads: 228
  • For B2C Marketing Professionals

    Report:Why US Investors Behave The Way They Do

    Segmenting US Investors, 2015

    This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: US investors comprise half of all online US adults — a vast...

    • Downloads: 101
  • For B2C Marketing Professionals

    Report:Build Your Content Brand By Delivering Customer Value

    Vision: The Content Marketing Playbook

    To counter increasing media fragmentation and consumer disenchantment with advertising, marketers have begun to exploit the power of digital and social media by building large followings around...

    • Downloads: 673
  • For B2C Marketing Professionals

    Report:Messaging Apps: Mobile Becomes The New Face Of Social

    Messaging Apps Will Force Digital Platforms To Evolve

    You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

    • Downloads: 432
  • For B2C Marketing Professionals

    Report:Making Sense Of New Video Consumption Behavior

    The Proliferation Of New Digital Video Sources, Formats, And Devices Demands New Planning Recipes

    Consumers' video viewing habits are changing as new sources of TV content they love, available on new devices, allow them to watch their favorite shows more conveniently. Consumers are also...

    • Downloads: 485
  • For B2C Marketing Professionals

    Report:The Future Of Mobile Wallets Lies Beyond Payments

    Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

    Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as winners...

    • Downloads: 686
  • For B2C Marketing Professionals

    Report:Count On Contextual Coupons

    Marketers Can Unlock Hidden Value With Deals And Discounts

    How consumers find, store, and use coupons has changed and marketers haven't kept up. This report reminds marketers of the benefits beyond sales that coupons can drive. It identifies coupon...

    • Downloads: 135
  • For B2C Marketing Professionals

    Report:Brief: Establish Product Credibility On Your Website

    Complement Your Brand's Content With UGC To Drive Exploration

    Consumers trust what they hear from other customers on third-party sites more than they trust your own branded content. This is because the content generated from your customers provides more...

    • Downloads: 149
  • For B2C Marketing Professionals

    Report:Introducing The New Social Technographics®: The First Step Toward Social Success

    Landscape: The Social Marketing Playbook

    For most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model...

    • Downloads: 2185
  • For B2C Marketing Professionals

    Report:The App Engagement Index

    Using Behavioral Tracking To Measure Engagement Levels For Media And Communication Apps

    In this report, we introduce Forrester's App Engagement Index, a framework that evaluates media, communications, and entertainment apps based on key behavioral metrics: popularity, audience...

    • Downloads: 238
  • For B2C Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, China

    China Consumer Technographics®

    This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

    • Downloads: 44
  • For B2C Marketing Professionals

    Report:Take Advantage Of Positive Email Attitudes

    Landscape: The Email Marketing Playbook

    Forrester has evaluated consumer email attitudes over the past four years, using our Consumer Technographics® data from 2010 through 2014. Overall, attitudes toward email have become...

    • Downloads: 556
  • For B2C Marketing Professionals

    Report:The New Mobile Mind Shift Index: Australia

    Shifted Consumers Are Young And Affluent

    You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI)...

    • Downloads: 83
  • For B2C Marketing Professionals

    Report:Harness The Power Of The Second Screen

    When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

    Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

    • Downloads: 252
  • For B2C Marketing Professionals

    Report:Brief: Facebook Dominates Teens' Social Usage

    Why The Sky Isn't Falling On The World's Favorite Social Network

    Since Facebook's CFO admitted in 2013 that young teens were visiting the site slightly less frequently, most marketers have accepted as fact that teens are fleeing the site en masse. But that's...

    • Downloads: 211
  • For B2C Marketing Professionals

    Report:Measure Content Marketing For Success

    Performance Management: The Content Marketing Playbook

    Content marketing is one of marketers' biggest winners in terms of net new budget, as they realize that valuable, customer-centric content is an effective way to engage with empowered customers. With...

    • Downloads: 585
  • For B2C Marketing Professionals

    Report:Understand Immediacy, Simplicity, And Context

    Processes: The Mobile Marketing Playbook

    This report highlights the key principles of mobile experience that marketing leaders must weave into the process of crafting mobile marketing strategies. As more people own smartphones than ever...

    • Downloads: 1947
  • For B2C Marketing Professionals

    Report:Integrate Social Into Your Marketing RaDaR

    Vision: The Social Marketing Playbook

    Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from the...

    • Downloads: 2197
  • For B2C Marketing Professionals

    Report:2015 Mobile App Marketing Trends

    Orchestrate Your Brand Presence, Beyond Your Own Apps, By Borrowing Mobile Moments

    With more than 80% of consumers spending mobile time on apps, brands will continue to place their bets on their own apps to successfully engage with consumers. It's an app world, after all! This...

    • Downloads: 558
  • For B2C Marketing Professionals

    Report:UK's Multichannel Consumers Demand Customer Life-Cycle Marketing

    Discover The Touchpoints UK Consumers Turn To For Discovery, Exploration, Purchase, Inquiries, And Engagement

    Consumers have come to rely on a plethora of channels, devices and touchpoints to guide them through their purchase decisions. This path to purchase has broken free from the linear conception of the...

    • Downloads: 124
  • For B2C Marketing Professionals

    Report:Sharpen Your Mix In China With The Marketing RaDaR

    Chinese consumers are eagerly embracing new media channels such as social and mobile more and more in their daily lives. To effectively reach and engage with them, marketers have to manage and...

    • Downloads: 110