Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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31 results in Reports

  • IT Services
  • Infrastructure & Operations
  • Past 18 months
  • For Infrastructure & Operations Professionals

    Report:Brief: Think Of Partnership, Not Intermediaries, In Pursuing Cloud Brokering Models

    Cloud management systems, integration technologies, and traditional systems management solutions are combining to open up new possibilities for cloud consumption, governance, and chargeback/showback...

    • Downloads: 144
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Hosted Private Cloud Solutions, Q4 2014

    Tools And Technology: The Cloud Computing Playbook

    This emerging market Forrester Wave™ report focuses on hosted private cloud solutions. In our 25-criteria evaluation, we identified the 16 most significant providers — AT&T, Blue Box,...

    • Downloads: 604
  • For Infrastructure & Operations Professionals

    Report:Embrace The Hybrid Technology Ecosystem For Service Design

    Processes: The Infrastructure Transformation Playbook

    Motivated by the explosion of third-party infrastructure, technology platform alternatives, and the growing popularity of cloud services, many organizations want to get out of the data center...

    • Downloads: 147
  • For Infrastructure & Operations Professionals

    Report:Consider Bare-Metal As A Viable Cloud Option

    Simplicity Is Key For Many Performance-Sensitive Services

    I&O pros face increasingly stringent SLAs for high-volume customer-facing transactions to serve a bold, dynamic BT agenda. VM-based IaaS cloud services have become a strong infrastructure solution...

    • Downloads: 128
  • For Infrastructure & Operations Professionals

    Report:Brief: Choose The Right Service Desk Sourcing Strategy

    Select From One Of Four Profiles To Make Your Decision

    The service desk is a key point of interaction between the technology management team and the business workforce that uses the technology and tech services. It is an important source of data about...

    • Downloads: 120
  • For Infrastructure & Operations Professionals

    Report:North American Global Infrastructure Outsourcing Market Overview

    Infrastructure Outsourcers Adapt To The BT Agenda

    As enterprises continue to pursue the BT agenda, various sourcing options continue to be critical to your mission. The 10-year outsourcing contract has largely disappeared, but what has emerged in...

    • Downloads: 267
  • For Infrastructure & Operations Professionals

    Report:Justify Your Hybrid Cloud Future With A Solid Business Case

    Business Case: The Cloud Computing Playbook

    Seldom have tech managers had it so easy in building a compelling value proposition as they do with cloud technologies. If anything, expectations for cloud's impact on costs have expanded beyond...

    • Downloads: 2838
  • For Infrastructure & Operations Professionals

    Report:How Will Your Private Cloud Pass The Developer Self-Service Litmus Test?

    Developer Self-Service Access Enables Rapid App Delivery

    Developers judge private cloud initiatives by the degree of autonomous access they get to environments and resources that tech management provides. Few enterprises offer developer self-service to...

    • Downloads: 161
  • For Infrastructure & Operations Professionals

    Report:Select Your Optimal Hosted Private Cloud Strategy

    We Identified The Best Practices For The Five Common Hosted Private Cloud Adopter Profiles

    There is no single strategy or journey to the cloud that describes the experience of all or even most organizations' adoption path, and trying to glean a single approach from all of the adoption...

    • Downloads: 196
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q4 2014

    With Its Juno Release, OpenStack Is Getting Boring — Good!

    With cloud computing influencing so much of your BT agenda, you're paying significant attention to the OpenStack infrastructure-as-a-service (IaaS) cloud platform. As an infrastructure and operations...

    • Downloads: 129
  • For Infrastructure & Operations Professionals

    Report:Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy

    Vision: The Cloud Computing Playbook

    Cloud is evolving from an internal-facing point solution to an enabler of connected cloud economies. In this next phase of cloud, leading CIOs will orchestrate cloud ecosystems — which connect...

    • For Infrastructure & Operations Professionals

      Report:Market Overview: EMEA Infrastructure Services Outsourcing In 2015

      Infrastructure Services Are Adapting To The BT Agenda In EMEA

      As organizations look to innovate their business technology, technology managers seek partners that can help them provide better, faster, and more cost-effective infrastructure services. This is...

      • Downloads: 259
    • For Infrastructure & Operations Professionals

      Report:I&O Skills And Staffing In A Consumerized World

      Organization: The Workforce Enablement Playbook

      The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

      • Downloads: 305
    • For Infrastructure & Operations Professionals

      Report:Brief: Service Marketplaces Create A Hub For Your Hybrid Ecosystem

      Emerging Data Center Marketplaces Empower The Customer And Threaten Traditional Sales Channels

      When it comes time to provision new data center capacity, most infrastructure and operations (I&O) pros today consider a multitude of scenarios — such as expanding existing facilities, renting...

      • Downloads: 75
    • For Infrastructure & Operations Professionals

      Report:Consider Colocation As A Key To Your Holistic Data Center Strategy

      Evolved Options Can Help Optimize Your Technology Ecosystem

      As your business depends more on technology services for daily operations and customer engagement platforms, data center capacity demands will continue to increase. You now face a more urgent task of...

      • Downloads: 217
    • For Infrastructure & Operations Professionals

      Report:The State Of Business Technology Resiliency, Q2 2014

      Infrastructure and operations (I&O) leaders have a growing number of services and tools to better prepare themselves for any type of event, whether it's natural or manmade; however, that doesn't mean...

      • Downloads: 284
    • For Infrastructure & Operations Professionals

      Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2014

      A common business technology (BT) agenda request that we receive from our infrastructure and operations (I&O) clients is baseline adoption data for hosted private cloud to inform their cloud...

      • Downloads: 171
    • For Infrastructure & Operations Professionals

      Report:Brief: Strategic Benchmarks 2014: Storage

      Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester for technology adoption data to understand which new innovations their peers have adopted to manage fast...

      • Downloads: 391
    • For Infrastructure & Operations Professionals

      Report:Brief: Be Aware Of These Key Sourcing Trends For Managed Services And Cloud

      Do You Need To Rethink Your Sourcing Strategy In 2015?

      The sourcing of technical services is changing based on different trends: Technology management teams will continue to rely on managed technical services due to their inability to transform existing...

      • Downloads: 288
    • For Infrastructure & Operations Professionals

      Report:State Of Cloud Platform Standards: Q1 2014

      OpenStack Steps Forward To Become The New De Facto Model

      Enterprises look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in, which would mitigate these benefits. Without standardization,...

      • Downloads: 586
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Breaking Down IBM Pulse 2014

      IBM's Overarching Cloud Strategy Is One Based On Open Standards

      Last week's annual IBM Pulse 2014 drew 11,000 tech management professionals, partners, and IBM folks to Las Vegas, where the company informed all participants about bold moves it's making around...

      • Downloads: 260
    • For Infrastructure & Operations Professionals

      Report:Quick Take: OpenStack Summit, Q2 2014

      Atlanta Summit Features Icehouse Release

      Every six months, OpenStack hosts a summit to discuss its latest release while hosting its Design Summit and Ops Summit for its next release. OpenStack is the single largest open source solution in...

      • Downloads: 185
    • For Infrastructure & Operations Professionals

      Report:Understand The Cloud Service Provider Market Landscape

      Landscape: The Cloud Computing Playbook

      With cloud computing services now formal members of the technology management portfolio, the challenge shifts from understanding cloud to selecting the right partners. Most hosting companies, managed...

      • Downloads: 1215
    • For Infrastructure & Operations Professionals

      Report:Infrastructure Services Evolve Into Digital Shared Service Delivery Models

      How Clients Can Participate In The Infrastructure Services Evolution

      Business requirements for more flexibility, higher efficiency, and shorter time-to-market are leading to a stronger willingness from clients to explore infrastructure services in more flexible and...

      • Downloads: 198
    • For Infrastructure & Operations Professionals

      Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2013

      In 2013, Forrester saw a spike in interest in hosted private cloud — adoption nearly doubled within a single year. Hosted private cloud remains one of the least understood core cloud deployment...

      • Downloads: 358