Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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36 results in Reports

  • IT Services
  • Infrastructure & Operations
  • Past 18 months
  • For Infrastructure & Operations Professionals

    Report:Select Your Optimal Hosted Private Cloud Strategy

    We Identified The Best Practices For The Five Common Hosted Private Cloud Adopter Profiles

    There is no single strategy or journey to the cloud that describes the experience of all or even most organizations' adoption path, and trying to glean a single approach from all of the adoption...

    • Downloads: 113
  • For Infrastructure & Operations Professionals

    Report:State Of Cloud Platform Standards: Q1 2014

    OpenStack Steps Forward To Become The New De Facto Model

    Enterprises look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in, which would mitigate these benefits. Without standardization,...

    • Downloads: 575
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

    • Downloads: 277
  • For Infrastructure & Operations Professionals

    Report:Brief: Strategic Benchmarks 2014: Storage

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester for technology adoption data to understand which new innovations their peers have adopted to manage fast...

    • Downloads: 368
  • For Infrastructure & Operations Professionals

    Report:Brief: Be Aware Of These Key Sourcing Trends For Managed Services And Cloud

    Do You Need To Rethink Your Sourcing Strategy In 2015?

    The sourcing of technical services is changing based on different trends: Technology management teams will continue to rely on managed technical services due to their inability to transform existing...

    • Downloads: 217
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: North American ITSM Implementation Services Providers, Q2 2014

    Thirteen Big And Small Vendors Vie For Top Distinctions

    Pressure to deliver services faster and better isn't new for service management. However, in the age of the customer, where technology delivers value to external customers and the internal customers...

    • Downloads: 310
  • For Infrastructure & Operations Professionals

    Report:How Will Your Private Cloud Pass The Developer Self-Service Litmus Test?

    Developer Self-Service Access Enables Rapid App Delivery

    Developers judge private cloud initiatives by the degree of autonomous access they get to environments and resources that tech management provides. Few enterprises offer developer self-service to...

    • Downloads: 131
  • For Infrastructure & Operations Professionals

    Report:Technology Management: Service Catalog Workbook

    This service catalog includes a variety of generic service families and the definitions of the service activities associated with them. IT executives should use these sample families as a starting...

    • Downloads: 46
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2014

    A common business technology (BT) agenda request that we receive from our infrastructure and operations (I&O) clients is baseline adoption data for hosted private cloud to inform their cloud...

    • Downloads: 96
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Hosted Private Cloud Solutions, Q4 2014

    Virtustream And Datapipe Lead The Way, With CSC, HP, Dell, And Blue Box Close Behind

    This emerging market Forrester Wave™ report focuses on hosted private cloud solutions. In our 25-criteria evaluation, we identified the 16 most significant providers — AT&T, Blue Box, Canopy,...

    • Downloads: 474
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Breaking Down IBM Pulse 2014

    IBM's Overarching Cloud Strategy Is One Based On Open Standards

    Last week's annual IBM Pulse 2014 drew 11,000 tech management professionals, partners, and IBM folks to Las Vegas, where the company informed all participants about bold moves it's making around...

    • Downloads: 254
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q4 2014

    With Its Juno Release, OpenStack Is Getting Boring — Good!

    With cloud computing influencing so much of your BT agenda, you're paying significant attention to the OpenStack infrastructure-as-a-service (IaaS) cloud platform. As an infrastructure and operations...

    • Downloads: 121
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Disaster-Recovery-As-A-Service Providers, Q1 2014

    A Dozen Cloud-Based Resiliency Players Battle It Out For Top Honors

    In Forrester's 17-criteria evaluation of disaster-recovery-as-a-service (DRaaS) vendors, we identified the 12 most significant service providers — Axcient, Barracuda Networks, CenturyLink...

    • Downloads: 643
  • For Infrastructure & Operations Professionals

    Report:Top 10 Facts Every Tech Management Leader Should Know About Private Cloud

    Cloud is an essential component of every enterprise tech management strategy, but sifting through market noise to design a robust cloud strategy isn't easy. Despite reported high private cloud...

    • Downloads: 408
  • For Infrastructure & Operations Professionals

    Report:Market Overview: EMEA Infrastructure Services Outsourcing In 2015

    Infrastructure Services Are Adapting To The BT Agenda In EMEA

    As organizations look to innovate their business technology, technology managers seek partners that can help them provide better, faster, and more cost-effective infrastructure services. This is...

    • Downloads: 216
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Private Cloud Management And Infrastructure

    In 2013, over half of enterprises stated that in 2014, they will be prioritizing building a private cloud, when it was only introduced less than five years ago. Although enterprises have quickly...

    • Downloads: 861
  • For Infrastructure & Operations Professionals

    Report:Brief: Change Buying Habits For New Data Center Solution Packaging

    Colocation Providers Adapt To Help You Better Serve Your Customers

    Formerly targeting only raw cost reduction, data center and colocation service providers have matured with evolving services. Providers have recognized the need to serve a true business technology...

    • Downloads: 86
  • For Infrastructure & Operations Professionals

    Report:Brief: Think Of Partnership, Not Intermediaries, In Pursuing Cloud Brokering Models

    Cloud management systems, integration technologies, and traditional systems management solutions are combining to open up new possibilities for cloud consumption, governance, and chargeback/showback...

    • Downloads: 119
  • For Infrastructure & Operations Professionals

    Report:Consider Bare-Metal As A Viable Cloud Option

    Simplicity Is Key For Many Performance-Sensitive Services

    I&O pros face increasingly stringent SLAs for high-volume customer-facing transactions to serve a bold, dynamic BT agenda. VM-based IaaS cloud services have become a strong infrastructure solution...

    • Downloads: 97
  • For Infrastructure & Operations Professionals

    Report:Implementing Cloud Collaboration Solutions In Asia Pacific

    A Guidebook For I&O Professionals In Asia Pacific

    Organizations in Asia Pacific (AP) are using collaboration applications to connect their employees with each other and with the outside world, but strapped IT resources and reduced budgets are...

    • Downloads: 127
  • For Infrastructure & Operations Professionals

    Report:Consider Colocation As A Key To Your Holistic Data Center Strategy

    Evolved Options Can Help Optimize Your Technology Ecosystem

    As your business depends more on technology services for daily operations and customer engagement platforms, data center capacity demands will continue to increase. You now face a more urgent task of...

    • Downloads: 193
  • For Infrastructure & Operations Professionals

    Report:Case Study: News UK Transformed Its Data Center To Become More Agile

    In the past decade, news media companies have witnessed substantial disruptive changes in their marketplace, spurring them to significantly accelerate their IT transformation initiatives. As we have...

    • Downloads: 198
  • For Infrastructure & Operations Professionals

    Report:Infrastructure Services Evolve Into Digital Shared Service Delivery Models

    How Clients Can Participate In The Infrastructure Services Evolution

    Business requirements for more flexibility, higher efficiency, and shorter time-to-market are leading to a stronger willingness from clients to explore infrastructure services in more flexible and...

    • Downloads: 177
  • For Infrastructure & Operations Professionals

    Report:Brief: Service Marketplaces Create A Hub For Your Hybrid Ecosystem

    Emerging Data Center Marketplaces Empower The Customer And Threaten Traditional Sales Channels

    When it comes time to provision new data center capacity, most infrastructure and operations (I&O) pros today consider a multitude of scenarios — such as expanding existing facilities, renting...

    • Downloads: 40
  • For Infrastructure & Operations Professionals

    Report:Brief: IBM Plans To Build 15 Data Centers To Expand Its Global Cloud Footprint

    Cloud Will Continue To Be A Major Growth Engine For IBM

    On January 17, 2014, IBM announced plans to open 15 new data centers to expand its cloud footprint. Unlike Amazon Web Services (AWS) and Google, which built cloud offerings for consumers before...

    • Downloads: 300