Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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33 results in Reports

  • IT Services
  • Infrastructure & Operations
  • Past 18 months
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q2 2014

    Atlanta Summit Features Icehouse Release

    Every six months, OpenStack hosts a summit to discuss its latest release while hosting its Design Summit and Ops Summit for its next release. OpenStack is the single largest open source solution in...

    • Downloads: 179
  • For Infrastructure & Operations Professionals

    Report:Implementing Cloud Collaboration Solutions In Asia Pacific

    A Guidebook For I&O Professionals In Asia Pacific

    Organizations in Asia Pacific (AP) are using collaboration applications to connect their employees with each other and with the outside world, but strapped IT resources and reduced budgets are...

    • Downloads: 126
  • For Infrastructure & Operations Professionals

    Report:State Of Cloud Platform Standards: Q1 2014

    OpenStack Steps Forward To Become The New De Facto Model

    Enterprises look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in, which would mitigate these benefits. Without standardization,...

    • Downloads: 563
  • For Infrastructure & Operations Professionals

    Report:How Will Your Private Cloud Pass The Developer Self-Service Litmus Test?

    Developer Self-Service Access Enables Rapid App Delivery

    Developers judge private cloud initiatives by the degree of autonomous access they get to environments and resources that tech management provides. Few enterprises offer developer self-service to...

    • Downloads: 98
  • For Infrastructure & Operations Professionals

    Report:The State Of Business Technology Resiliency, Q2 2014

    Infrastructure and operations (I&O) leaders have a growing number of services and tools to better prepare themselves for any type of event, whether it's natural or manmade; however, that doesn't mean...

    • Downloads: 242
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Amazon Floods The Desktop-As-A-Service (DaaS) Landscape With WorkSpaces

    I&O Pros Should Evaluate Their Options Before Diving In

    On November 13, 2013, Amazon Web Services (AWS) legitimized the movement toward desktop-as-a-service as a viable alternative to physical PCs and virtual desktop infrastructure (VDI) when it announced...

    • Downloads: 329
  • For Infrastructure & Operations Professionals

    Report:Case Study: News UK Transformed Its Data Center To Become More Agile

    In the past decade, news media companies have witnessed substantial disruptive changes in their marketplace, spurring them to significantly accelerate their IT transformation initiatives. As we have...

    • Downloads: 192
  • For Infrastructure & Operations Professionals

    Report:Consider Colocation As A Key To Your Holistic Data Center Strategy

    Evolved Options Can Help Optimize Your Technology Ecosystem

    As your business depends more on technology services for daily operations and customer engagement platforms, data center capacity demands will continue to increase. You now face a more urgent task of...

    • Downloads: 179
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Breaking Down IBM Pulse 2014

    IBM's Overarching Cloud Strategy Is One Based On Open Standards

    Last week's annual IBM Pulse 2014 drew 11,000 tech management professionals, partners, and IBM folks to Las Vegas, where the company informed all participants about bold moves it's making around...

    • Downloads: 247
  • For Infrastructure & Operations Professionals

    Report:Market Overview: EMEA Infrastructure Services Outsourcing In 2015

    Infrastructure Services Are Adapting To The BT Agenda In EMEA

    As organizations look to innovate their business technology, technology managers seek partners that can help them provide better, faster, and more cost-effective infrastructure services. This is...

    • Downloads: 164
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

    • Downloads: 257
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q4 2014

    With Its Juno Release, OpenStack Is Getting Boring — Good!

    With cloud computing influencing so much of your BT agenda, you're paying significant attention to the OpenStack infrastructure-as-a-service (IaaS) cloud platform. As an infrastructure and operations...

    • Downloads: 113
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Global Infrastructure Outsourcing, Q1 2015

    The Global Infrastructure Outsourcing Providers That Matter Most And How They Stack Up

    Given companies' shift in business focus from cost reduction to growth in revenues and improving the customer experience, infrastructure outsourcing services have become an important part of...

    • Downloads: 310
  • For Infrastructure & Operations Professionals

    Report:Brief: Be Aware Of These Key Sourcing Trends For Managed Services And Cloud

    Do You Need To Rethink Your Sourcing Strategy In 2015?

    The sourcing of technical services is changing based on different trends: Technology management teams will continue to rely on managed technical services due to their inability to transform existing...

    • Downloads: 125
  • For Infrastructure & Operations Professionals

    Report:Understand The Cloud Service Provider Market Landscape

    Landscape: The Cloud Computing Playbook

    With cloud computing services now formal members of the technology management portfolio, the challenge shifts from understanding cloud to selecting the right partners. Most hosting companies, managed...

    • Downloads: 1005
  • For Infrastructure & Operations Professionals

    Report:Brief: Think Of Partnership, Not Intermediaries, In Pursuing Cloud Brokering Models

    Cloud management systems, integration technologies, and traditional systems management solutions are combining to open up new possibilities for cloud consumption, governance, and chargeback/showback...

    • Downloads: 94
  • For Infrastructure & Operations Professionals

    Report:Four Common Private Cloud Strategies

    Align Your Expectations With Your Strategy

    From surveys, interviews, and inquiry calls, Forrester is seeing an emergence of four private cloud approaches that are driven by very different strategies and thus have variant scope and results....

    • Downloads: 841
  • For Infrastructure & Operations Professionals

    Report:What The Evolution Of Cloud Storage Means For I&O

    Over the last few years, the capabilities and reach of cloud storage services have evolved rapidly, with many organizations expressing interest in storage-as-a-service. With or without the support of...

    • Downloads: 484
  • For Infrastructure & Operations Professionals

    Report:North American Global Infrastructure Outsourcing Market Overview

    Infrastructure Outsourcers Adapt To The BT Agenda

    As enterprises continue to pursue the BT agenda, various sourcing options continue to be critical to your mission. The 10-year outsourcing contract has largely disappeared, but what has emerged in...

    • Downloads: 171
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Disaster-Recovery-As-A-Service Providers, Q1 2014

    A Dozen Cloud-Based Resiliency Players Battle It Out For Top Honors

    In Forrester's 17-criteria evaluation of disaster-recovery-as-a-service (DRaaS) vendors, we identified the 12 most significant service providers — Axcient, Barracuda Networks, CenturyLink...

    • Downloads: 618
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2013

    In 2013, Forrester saw a spike in interest in hosted private cloud — adoption nearly doubled within a single year. Hosted private cloud remains one of the least understood core cloud deployment...

    • Downloads: 347
  • For Infrastructure & Operations Professionals

    Report:Setting The IT Service Desk On Fire

    Learn How To Dramatically Increase Customer Experience From Others

    For many organizations, customer experience surveys of the IT service desk are already in place. However, if customer experience scores are at unacceptable levels, knowing what and how to change can...

    • Downloads: 399
  • For Infrastructure & Operations Professionals

    Report:Brief: IBM Plans To Build 15 Data Centers To Expand Its Global Cloud Footprint

    Cloud Will Continue To Be A Major Growth Engine For IBM

    On January 17, 2014, IBM announced plans to open 15 new data centers to expand its cloud footprint. Unlike Amazon Web Services (AWS) and Google, which built cloud offerings for consumers before...

    • Downloads: 287
  • For Infrastructure & Operations Professionals

    Report:Technology Management: Service Catalog Workbook

    This service catalog includes a variety of generic service families and the definitions of the service activities associated with them. IT executives should use these sample families as a starting...

    • Downloads: 46
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Traditional Disaster Recovery Service Providers, Q1 2014

    The Six Providers That Matter Most And How They Stack Up

    In Forrester's 45-criteria evaluation of traditional disaster recovery service providers, we identified the six most significant service providers — CSC, HP, IBM, Phoenix, Recovery Point...

    • Downloads: 360