Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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36 results in Reports

  • IT Consulting
  • Past 18 months
  • For Enterprise Architecture Professionals

    Report:Market Overview: Enterprise Architecture Services 2014

    Navigating A Confusing EA Service Providers Landscape

    Digital business transformation is increasing the demands on enterprise architecture programs. The need to respond to this demand, but not through permanent hiring, is leading some enterprise...

    • Downloads: 190
  • For CIO Professionals

    Report:Market Overview: Business Transformation Consultancies

    Business transformations consist of fundamental changes in business systems, processes, roles and culture. They are linked to — but distinct from — IT transformations, in that they focus...

    • Downloads: 248
  • For Application Development & Delivery Professionals

    Report:Brief: A Data Services Taxonomy

    A Quick Guide To Forrester's Definitions For Data Services

    A broad range of traditional and new, emerging data services, combined with the use of various different terms for such services, results in confusion for buyers. This report outlines Forrester's...

    • Downloads: 200
  • For Sourcing & Vendor Management Professionals

    Report:Data Management Services: Spending Trends For 2014

    Forrester's Q3 2013 Data Management Services Survey Shows Organizations Will Significantly Increase Spending In 2014

    Unsure about the new world of data services and the types of data services companies are buying? This report outlines key spending information to provide an overview of organizations' current and...

    • Downloads: 215
  • For CIO Professionals

    Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

    Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

    Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

    • Downloads: 149
  • For CIO Professionals

    Report:US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

    Software Expansion Offsets Weak Hardware And Outsourcing Demand

    Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

    • Downloads: 77
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Architecture Service Providers, Q1 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 25-criteria evaluation of enterprise architecture (EA) service providers, we identified the 10 most significant service providers — Capgemini, Cognizant, Deloitte, EY, HCL...

    • Downloads: 333
  • For CIO Professionals

    Report:US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?

    Forrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech budget...

    • Downloads: 542
  • For CIO Professionals

    Report:Market Overview: Microsoft Office 365 Implementation Partner Ecosystem

    Microsoft's Traditional Partners Evolve To Help Clients Chart A Minimally Disruptive Path To The Cloud

    Microsoft Office 365's familiar user interfaces, multiple security certifications, and hybrid cloud/on-premises deployments are a few of the ways Microsoft has made it easier for IT leaders to use...

    • Downloads: 468
  • For Infrastructure & Operations Professionals

    Report:Technology Management: Service Catalog Workbook

    This service catalog includes a variety of generic service families and the definitions of the service activities associated with them. IT executives should use these sample families as a starting...

    • Downloads: 47
  • For Application Development & Delivery Professionals

    Report:Big Consulting Firms Stake Their Claim In The Digital Experience Gold Rush

    "Big 4" And Other Large Firms Blend Business Transformation And Mobile And Digital Execution To Lead Age Of The Customer Changes

    Want more proof that digital transformation in the age of the customer has achieved status as a top-level enterprise mandate? The world's largest business and technology consultancies such as PwC,...

    • Downloads: 423
  • For Sourcing & Vendor Management Professionals

    Report:Managed Mobile Workplace Services In Europe

    IT And Network Players Go Head To Head

    Mobile workplace services will be a cornerstone for mobile productivity and employee satisfaction for years to come. European CIO organizations are aware of the need for a strategic approach to this...

    • Downloads: 260
  • For CIO Professionals

    Report:Brief: Making Sense Of The Digital Services Tsunami

    CIOs Must Navigate A Landscape Of Digital Relabeling

    At recent customer and analyst events, traditional consulting and systems integration providers — including Accenture, Capgemini, Cognizant, Deloitte Digital, Fujitsu, Infosys, NIIT...

    • Downloads: 289
  • For Application Development & Delivery Professionals

    Report:Select A Workday Services Partner For The Next-Generation Of ERP

    Enterprise resource planning (ERP) is dead (again); long live ERP! As leading business executives rush to create digital, customer-centric companies, next-generation ERP solutions are playing a key...

    • Downloads: 268
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices For Engaging Data Service Providers

    Forrester's Q3 2013 Data Management Services Survey Shows A Complex Landscape

    As organizations prioritize the use of internal and external data, Forrester is seeing a surge of interest in improving data capabilities. But expanding or accelerating data capabilities requires a...

    • Downloads: 135
  • For CIO Professionals

    Report:US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

    • Downloads: 692
  • For CIO Professionals

    Report:US Tech Market Growth Remains Solid For 2014 And 2015

    The BT Agenda Will Be The Main Driver Of 5% To 6% Growth

    So far, 2014 is turning out to be a relatively normal year for the US tech market, with growth in the 5% to 6% range. Unlike past years, we have not had to ratchet down our spring forecast due to...

    • Downloads: 251
  • For CIO Professionals

    Report:The Global Tech Market Outlook For 2015 To 2016

    Five Themes That Will Define The Tech Market

    As CIOs prepare and manage their 2015 tech budgets, they can confidently push for increases of 4% to 6% in their purchases of tech goods and services, depending on their country. Tech spending in the...

    • Downloads: 949
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: BI Service Providers, Q4 2014

    The 12 BI Services Providers That Matter Most And How They Stack Up

    In Forrester's 30-criteria evaluation of business intelligence (BI) services providers, we identified the 12 most significant services providers in the category — Accenture, Capgemini,...

    • Downloads: 590
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: SAP Services Providers, Q1 2014

    How The Largest Global SAP Services Partners Stack Up In The Digital Era

    In Forrester's 31-criteria evaluation of large, global SAP services providers, we identified the top nine largest, global SAP services practices — Accenture, Atos, Capgemini, Deloitte, HP, IBM,...

    • Downloads: 874
  • For CIO Professionals

    Report:US Government Spending And The BT Agenda

    Federal BT Spending Slightly Lags Private Sector BT Spending

    Government agencies at federal, state, and local levels are expanding their technology management agendas beyond infrastructure management and internal operations (i.e., IT) to include greater...

    • Downloads: 85
  • For CIO Professionals

    Report:China Tech Market Outlook: 2015

    Growth Still Tops Other Asian Countries Despite Economic Slowdown

    Technology purchases in China will reach $136 billion in 2015, making China the second-largest tech market in Asia Pacific after Japan. Demand will still be strongest for hardware and communications...

    • Downloads: 85
  • For CIO Professionals

    Report:A Weak Start To 2014 Economic Growth Leads To Slower Global Tech Market Growth

    Software Buying In The US And Other Tech Twelve Countries Will Drive 3.9% Local Currency Tech Growth In 2014

    Halfway through 2014, the global tech market is still trying to get out of second gear, with projected local currency growth of 3.9% (3.3% in US dollars), not the third-gear growth of 5.5% we...

    • Downloads: 360
  • For CIO Professionals

    Report:Benchmarking Australia And New Zealand Technology Budgets And Priorities In 2014

    CIOs Begin Supporting The Shift To The Age Of The Customer

    Setting, adjusting, and managing technology budgets is a challenge even in good years — and few CIOs would argue that there are many good years anymore! Even in growth times, CIOs face pressure...

    • Downloads: 236
  • For CIO Professionals

    Report:At Last, A Tech Market Recovery In Europe

    Modest Growth Of 2.3% For 2014

    The European tech market has been down so long that sooner or later it was bound to turn up. Sooner is here. With most European economies emerging from recession, and Germany, Poland, and the UK...

    • Downloads: 353