Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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44 results in Reports

  • Vendor Management
  • For Sourcing & Vendor Management Professionals

    Report:Align IT Services Metrics With Relationship Goals

    There are almost as many ways to measure service providers as there are service providers themselves. But more is not necessarily better when measuring service partners — as the more that you...

    • Downloads: 767
  • For Sourcing & Vendor Management Professionals

    Report:Maximize Value With IT Services Contractual Terms

    A contract is the foundation of any outsourcing relationship. It describes all aspects of the engagement, including the scope of work to be performed, the obligations of all participating parties,...

    • Downloads: 591
  • For Sourcing & Vendor Management Professionals

    Report:The Future Of Telecommunications And Mobility Sourcing

    Vision: The Telecommunications And Mobility Sourcing Playbook

    This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

    • Downloads: 661
  • For Sourcing & Vendor Management Professionals

    Report:Use Forrester's Software Supplier Tiering Framework To Increase Your Negotiation Power

    A Performance Management Toolkit Within The Strategic Software Sourcing Playbook

    One of the foundations of strategic software sourcing is a forward-looking categorization of suppliers that identifies preferred sources of new technology, above and beyond product-specific decision...

    • Downloads: 176
  • For CIO Professionals

    Report:Brief: Three Digital Leadership Plays Challenge CIOs To Drive Change In Tech Management

    The US Digital Services Playbook Series

    In August, the White House announced the creation of the US Digital Service and concurrently released a US Digital Services Playbook. This playbook, which spans the fields of customer experience,...

    • Downloads: 103
  • For Sourcing & Vendor Management Professionals

    Report:Forrester's Supplier Partnership Assessment Model

    Forrester's supplier partnership assessment model consists of five important qualities for evaluating suppliers (trust, innovation, customer centricity, preferred customer, and long-term prospects)...

    • Downloads: 45
  • For Sourcing & Vendor Management Professionals

    Report:Offshore Agile Development Vendor Maturity Assessment

    As every organization struggles to get products and services to market faster, more effectively, and with better quality, many traditional development practices are giving way to models that are...

    • Downloads: 42
  • For CIO Professionals

    Report:New Dynamics Shape IT Services Spending

    Changes Will Accelerate Over The Next 24 Months

    The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

    • Downloads: 819
  • For Sourcing & Vendor Management Professionals

    Report:How To Implement Successful Innovation In Outsourcing Relationships

    Differentiate Between Continuous Improvement And Innovation

    This report outlines Forrester's solution for sourcing and managing IT services providers. It is designed to help sourcing and vendor management (SVM) pros develop the appropriate contractual terms...

    • Downloads: 570
  • For Sourcing & Vendor Management Professionals

    Report:Unifying Vendor Management Activities

    How Procurement And Vendor Management Organizations Can Work Together To Effectively Manage Suppliers

    Effective vendor management is the combination of two sets of activities that are increasingly performed by two different organizations: procurement and vendor management organizations (VMOs). Both...

    • Downloads: 522
  • For Sourcing & Vendor Management Professionals

    Report:Services Transitioning Review Checklist

    In today's highly mature outsourcing market, many customers have already outsourced, resulting in fewer pure greenfield opportunities — transitioning between suppliers is increasingly a vector...

    • Downloads: 35
  • For Sourcing & Vendor Management Professionals

    Report:Categorize Suppliers To Enhance Business Value

    Impact And Relationship Values Are More Important Than Spend When Categorizing Suppliers

    As companies shift their technology spend into areas that attract, serve, and retain customers, sourcing and vendor management (SVM) professionals find themselves in the crosshairs of digital...

    • Downloads: 170
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Fast-Moving Landscape Of Digital Implementation Partners

    Digital business is affecting every industry as companies rush to develop competitive advantages in the age of the customer. However, a recent Forrester survey showed that very few companies have the...

    • Downloads: 345
  • For Sourcing & Vendor Management Professionals

    Report:Automate Your Performance Management Activities

    Performance Management: The Services Sourcing Playbook

    Performance management is one of the most essential aspects of services governance, yet also one of the most challenging. It consists essentially of tracking vendor performance against established...

    • Downloads: 678
  • For Sourcing & Vendor Management Professionals

    Report:Define Your Governance Model For Outsourcing Relationships

    Organization: The Services Sourcing Playbook

    At Forrester, we see clients apply a variety of vendor governance models in their outsourcing relationships. These governance models cover the spectrum of IT services engagements, including: managed...

    • Downloads: 576
  • For Application Development & Delivery Professionals

    Report:Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

    • Downloads: 679
  • For Sourcing & Vendor Management Professionals

    Report:US Employment Visas For Foreign Technology Workers: What You Need To Know

    Sourcing and vendor management (SVM) professionals should read this report to understand the current visa discourse relative to IT outsourcing and thus limit their exposure to visa risk. In our...

    • Downloads: 110
  • For Sourcing & Vendor Management Professionals

    Report:Applications Outsourcing Customers Weigh In On Best Practices And Key Success Factors

    Forrester's Interviews With 68 Reference Customers Highlight Changes In A Rapidly Maturing Marketplace

    Although customers remain highly satisfied with their applications outsourcing (AO) suppliers, they still struggle with a common set of service provider delivery challenges. These include the ability...

    • Downloads: 312
  • For Sourcing & Vendor Management Professionals

    Report:Three Trends That Will Influence Your 2014 Outsourcing Plans

    Outsourcers Are Aiming To Be Partners Rather Than Suppliers, And SVM Professionals Need To Adjust

    As enterprises enter the second half of this decade, we will witness a shift in the role external vendors will play in helping clients meet their business objectives. Technology initiatives focused...

    • Downloads: 325
  • For Sourcing & Vendor Management Professionals

    Report:Align Your IT Services Strategy With The Business

    Third-party IT services providers are in increasing demand as IT and business executives seek to optimize and innovate. While a few large multinational and Indian vendors tend to dominate the IT...

    • Downloads: 552
  • For Sourcing & Vendor Management Professionals

    Report:Get Better Software Deals By Aligning Your Sourcing Strategy And Commercial Approach

    Executive Overview: The Strategic Software Sourcing Playbook

    This report outlines how sourcing and vendor management (SVM) executives can implement Forrester's strategic software sourcing model. Our research has shown us that transactional procurement is...

    • Downloads: 450
  • For Sourcing & Vendor Management Professionals

    Report:Key Steps In Transitioning IT Services Engagements

    Outsourcing Transitions Are Becoming More Common — You Need To Prepare

    IT services customers are increasingly realizing that outsourcing engagements are not permanent, but are instead subject to economic, political, and relational pressures that may make them untenable...

    • Downloads: 291
  • For Sourcing & Vendor Management Professionals

    Report:Brief: The Ukraine Situation And The Importance Of Supplier Risk Management

    Operationalizing Vendor-Related Risk Management Helps Companies Deal Better With Threats Like Geopolitical Risk

    Too often companies look on helplessly as factors outside their control affect suppliers' — and hence their own — ability to deliver work. Even though most firms talk about managing...

    • Downloads: 73
  • For Sourcing & Vendor Management Professionals

    Report:Identify, Select, And Manage Your Sourced Services Portfolio

    Executive Overview: The Services Sourcing Playbook

    Services sourcing is a discipline with increasing importance for many companies, one that helps them manage growing business challenges and support dynamic of company marketplaces: from the need for...

    • Downloads: 1158
  • For Sourcing & Vendor Management Professionals

    Report:Supplier Management Tactics For The Changing Services Ecosystem

    The market for IT services is evolving rapidly, and the tactics that sourcing and vendor management professionals use to select, negotiate, and manage supplier relationships must evolve with it. The...

    • Downloads: 563