Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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40 results in Reports

  • Vendor Management
  • For Sourcing & Vendor Management Professionals

    Report:Unifying Vendor Management Activities

    How Procurement And Vendor Management Organizations Can Work Together To Effectively Manage Suppliers

    Effective vendor management is the combination of two sets of activities that are increasingly performed by two different organizations: procurement and vendor management organizations (VMOs). Both...

    • Downloads: 559
  • For CIO Professionals

    Report:New Dynamics Shape IT Services Spending

    Changes Will Accelerate Over The Next 24 Months

    The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

    • Downloads: 844
  • For Sourcing & Vendor Management Professionals

    Report:Getting The Most Out Of Your Midsized Offshore Supplier

    A Survey Of Select Client References Reveals Key Governance Imperatives To Optimize Your Engagements With Smaller Providers

    Forrester's earlier report, "The Changing Value Proposition For Midsized Outsourcers" establishes how midsized outsourcing vendors may become increasingly relevant in a marketplace where clients...

    • Downloads: 202
  • For CIO Professionals

    Report:Defining The New Vendor Management Organization

    Procurement-Based Approaches To Strategic Suppliers Won't Work In Light Of Business Technology Requirements

    CIOs need to raise the game of vendor management. To date, they've been too focused on procurement, cost savings, and managing existing relationships. To support the need for greater innovation,...

    • Downloads: 282
  • For CIO Professionals

    Report:CIOs: Structure Your Tech Management Roles To Balance Local And Enterprise Capabilities

    The First In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    Many CIOs struggle with this question: Which processes, technologies, organizations, and competencies should be common across the organization (i.e., enterprise), and which should be specific to a...

    • Downloads: 316
  • For CIO Professionals

    Report:Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

    • Downloads: 209
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices For Continuous Improvement In Outsourcing

    Many outsourcing relationships don't evolve much because they are lacking continuous improvement (CI), one of the important elements in outsourcing contracts. IT organizations want to keep their...

    • Downloads: 415
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices: Establishing Trusted Partnerships With Your Key Software Providers

    External Partnerships, Based On Trust And Shared Goals, Are Vital To Delivery Of The BT Agenda

    Everyone talks about "strategic partners," but Forrester's research has found that few supplier relationships actually deserve that accolade. This report is a must-read for sourcing and vendor...

    • Downloads: 172
  • For Sourcing & Vendor Management Professionals

    Report:Categorize Suppliers To Enhance Business Value

    Impact And Relationship Values Are More Important Than Spend When Categorizing Suppliers

    As companies shift their technology spend into areas that attract, serve, and retain customers, sourcing and vendor management (SVM) professionals find themselves in the crosshairs of digital...

    • Downloads: 189
  • For Sourcing & Vendor Management Professionals

    Report:US Employment Visas For Foreign Technology Workers: What You Need To Know

    Sourcing and vendor management (SVM) professionals should read this report to understand the current visa discourse relative to IT outsourcing and thus limit their exposure to visa risk. In our...

    • Downloads: 116
  • For Sourcing & Vendor Management Professionals

    Report:Three Trends That Will Influence Your 2014 Outsourcing Plans

    Outsourcers Are Aiming To Be Partners Rather Than Suppliers, And SVM Professionals Need To Adjust

    As enterprises enter the second half of this decade, we will witness a shift in the role external vendors will play in helping clients meet their business objectives. Technology initiatives focused...

    • Downloads: 364
  • For CIO Professionals

    Report:Understanding Cisco's Role In Your BT Strategy

    Recalibrate Your Cisco Relationship And Investments To Align With Your Business Technology Strategy

    As the business technology (BT) agenda gains momentum, CIOs will reassess and evolve their technology vendor portfolio. CIOs need to evaluate if their main technology vendors support the required new...

    • Downloads: 61
  • For B2B Marketing Professionals

    Report:What Does It Take To Win With Executive Buyers?

    The Early Bird Catches The Worm

    Your buyers have changed; catch up! There are some things you should know about your buyers if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other...

    • Downloads: 234
  • For Application Development & Delivery Professionals

    Report:Best Practices: Strategic Software Development Partnerships

    Management: The Business Applications Playbook

    Strong partnerships with a few key providers of software products, platforms, and services are an essential foundation of a digital transformation. You need great software as the foundation of your...

    • Downloads: 107
  • For CIO Professionals

    Report:(Re)define Your Strategic Tech Vendor Relationships For The BT Agenda

    The business technology (BT) agenda is driving a broad array of industry changes that today favors focused, smaller, and nimbler technology and services companies that don't have an IT agenda lineage...

    • Downloads: 81
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices: Sourcing Telecommunications Services In Asia Pacific

    Sourcing and vendor management (SVM) professionals in Asia Pacific who are responsible for telecom and mobility (T&M) services at their organizations face three main challenges: lower than...

    • Downloads: 136
  • For Sourcing & Vendor Management Professionals

    Report:Use Forrester's Software Supplier Tiering Framework To Increase Your Negotiation Power

    One of the foundations of strategic software sourcing is a forward-looking categorization of suppliers that identifies preferred sources of new technology, above and beyond product-specific decision...

    • Downloads: 192
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Successfully Across Multiple Models

    A New Requirement In The Age Of The Customer

    The days of the monolithic, all-encompassing IT outsourcing megadeal are over. In the age of the customer, enterprises need to access new application services that address the full range of...

    • Downloads: 316
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: Driving Toward Communications Sourcing Excellence

    How Formula One Teams Get High Performance Out Of Their Service Providers

    Sourcing and vendor management (SVM) professionals in most organizations must envy their counterparts working on Formula One (F1) teams. Not only do they have a highly specified network, but they...

    • Downloads: 84
  • For Sourcing & Vendor Management Professionals

    Report:Creating Supplier Risk Treatment Plans

    Treatment Plans Answer The Question, "What Would We Do If The Risk We Fear Actually Happens?"

    Most large companies are aware that they need to understand supplier risk. But too often, they spend their time and effort assessing and tracking risk, without any clear plans for what to do if a...

    • Downloads: 175
  • For Sourcing & Vendor Management Professionals

    Report:Understanding Software Options For Managing Vendor Risk

    Not All Supplier Risk Software Manages The Same Kinds Of Risk

    Most firms want to manage vendor-related risk better. Yet, Forrester finds that firms view vendor risk differently — some consider only the risk that a vendor fails to deliver against a...

    • Downloads: 322
  • For Application Development & Delivery Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part One

    Best Practices For Successful Partnerships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, Forrester survey data shows that only a small percent of firms are outsourcing Agile application...

    • Downloads: 491
  • For Sourcing & Vendor Management Professionals

    Report:Prepare Your Services Sourcing For Future Success

    The way you source IT services is undergoing a revolution. The fundamental business requirements related to globalization — constant cost pressure paired with uncertain future market conditions...

    • Downloads: 345
  • For Sourcing & Vendor Management Professionals

    Report:Key Steps In Transitioning IT Services Engagements

    Outsourcing Transitions Are Becoming More Common — You Need To Prepare

    IT services customers are increasingly realizing that outsourcing engagements are not permanent, but are instead subject to economic, political, and relational pressures that may make them untenable...

    • Downloads: 314
  • For Application Development & Delivery Professionals

    Report:Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

    • Downloads: 746