Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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39 results in Reports

  • Vendor Management
  • For Application Development & Delivery Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part One

    Best Practices For Successful Partnerships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, Forrester survey data shows that only a small percent of firms are outsourcing Agile application...

    • Downloads: 480
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Successfully Across Multiple Models

    A New Requirement In The Age Of The Customer

    The days of the monolithic, all-encompassing IT outsourcing megadeal are over. In the age of the customer, enterprises need to access new application services that address the full range of...

    • Downloads: 308
  • For Sourcing & Vendor Management Professionals

    Report:Use Forrester's Software Supplier Tiering Framework To Increase Your Negotiation Power

    One of the foundations of strategic software sourcing is a forward-looking categorization of suppliers that identifies preferred sources of new technology, above and beyond product-specific decision...

    • Downloads: 189
  • For CIO Professionals

    Report:New Business Priorities Are Driving The Shift Toward Strategic Multisourcing Engagements

    CIOs Will Evolve Into Service Orchestrators

    Market dynamics and business drivers in the age of the customer are driving companies to prioritize revenue growth and customer experience in addition to cost reduction. Thus, many CIOs and their...

    • Downloads: 136
  • For Sourcing & Vendor Management Professionals

    Report:Creating Supplier Risk Treatment Plans

    Treatment Plans Answer The Question, "What Would We Do If The Risk We Fear Actually Happens?"

    Most large companies are aware that they need to understand supplier risk. But too often, they spend their time and effort assessing and tracking risk, without any clear plans for what to do if a...

    • Downloads: 170
  • For Sourcing & Vendor Management Professionals

    Report:Three Trends That Will Influence Your 2014 Outsourcing Plans

    Outsourcers Are Aiming To Be Partners Rather Than Suppliers, And SVM Professionals Need To Adjust

    As enterprises enter the second half of this decade, we will witness a shift in the role external vendors will play in helping clients meet their business objectives. Technology initiatives focused...

    • Downloads: 356
  • For Sourcing & Vendor Management Professionals

    Report:FAQs About Services Procurement Solutions

    How To Source VMS And MSP Solutions Today

    Forrester clients ask us many questions about services procurement software tools such as dedicated vendor management systems (VMSes) for contingent labor and broader services procurement tools for...

    • Downloads: 1072
  • For Sourcing & Vendor Management Professionals

    Report:Brief: The Ukraine Situation And The Importance Of Supplier Risk Management

    Operationalizing Vendor-Related Risk Management Helps Companies Deal Better With Threats Like Geopolitical Risk

    Too often companies look on helplessly as factors outside their control affect suppliers' — and hence their own — ability to deliver work. Even though most firms talk about managing...

    • Downloads: 79
  • For Sourcing & Vendor Management Professionals

    Report:Achieve Innovation With Multimodel Sourcing

    Forrester's approach to sourcing successfully across multiple models is based on our assertion that customers cannot thrive in the age of the customer with yesterday’s monolithic...

    • Downloads: 33
  • For CIO Professionals

    Report:(Re)define Your Strategic Tech Vendor Relationships For The BT Agenda

    The business technology (BT) agenda is driving a broad array of industry changes that today favors focused, smaller, and nimbler technology and services companies that don't have an IT agenda lineage...

    • Downloads: 50
  • For Sourcing & Vendor Management Professionals

    Report:Key Steps In Transitioning IT Services Engagements

    Outsourcing Transitions Are Becoming More Common — You Need To Prepare

    IT services customers are increasingly realizing that outsourcing engagements are not permanent, but are instead subject to economic, political, and relational pressures that may make them untenable...

    • Downloads: 309
  • For Sourcing & Vendor Management Professionals

    Report:Vendor Governance Becomes Critical In The Transition To A Software-Is-The-Brand World

    Findings From 33 Software PDS Customer Interviews

    The software product development services (PDS) market continues to transform and evolve as software plays an ever-increasing role in companies' interactions with their customers. Non-technology...

    • Downloads: 118
  • For Sourcing & Vendor Management Professionals

    Report:Categorize Suppliers To Enhance Business Value

    Impact And Relationship Values Are More Important Than Spend When Categorizing Suppliers

    As companies shift their technology spend into areas that attract, serve, and retain customers, sourcing and vendor management (SVM) professionals find themselves in the crosshairs of digital...

    • Downloads: 184
  • For Sourcing & Vendor Management Professionals

    Report:Unifying Vendor Management Activities

    How Procurement And Vendor Management Organizations Can Work Together To Effectively Manage Suppliers

    Effective vendor management is the combination of two sets of activities that are increasingly performed by two different organizations: procurement and vendor management organizations (VMOs). Both...

    • Downloads: 552
  • For Application Development & Delivery Professionals

    Report:Best Practices: Strategic Software Development Partnerships

    Management: The Business Applications Playbook

    Strong partnerships with a few key providers of software products, platforms, and services are an essential foundation of a digital transformation. You need great software as the foundation of your...

    • Downloads: 81
  • For Sourcing & Vendor Management Professionals

    Report:Understanding Software Options For Managing Vendor Risk

    Not All Supplier Risk Software Manages The Same Kinds Of Risk

    Most firms want to manage vendor-related risk better. Yet, Forrester finds that firms view vendor risk differently — some consider only the risk that a vendor fails to deliver against a...

    • Downloads: 318
  • For Sourcing & Vendor Management Professionals

    Report:Services Transitioning Review Checklist

    In today's highly mature outsourcing market, many customers have already outsourced, resulting in fewer pure greenfield opportunities — transitioning between suppliers is increasingly a vector...

    • Downloads: 36
  • For CIO Professionals

    Report:Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

    • Downloads: 199
  • For CIO Professionals

    Report:CIOs: Structure Your Tech Management Roles To Balance Local And Enterprise Capabilities

    The First In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    Many CIOs struggle with this question: Which processes, technologies, organizations, and competencies should be common across the organization (i.e., enterprise), and which should be specific to a...

    • Downloads: 303
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices: Sourcing Telecommunications Services In Asia Pacific

    Sourcing and vendor management (SVM) professionals in Asia Pacific who are responsible for telecom and mobility (T&M) services at their organizations face three main challenges: lower than...

    • Downloads: 132
  • For Sourcing & Vendor Management Professionals

    Report:Assess Your Outsourcing Maturity To Improve Your Outsourcing Relationships

    Today, many companies see outsourcing as a strategic function and seek help from IT services providers to build and operate their IT environment. Yet the result of the outsourcing trend is the...

    • Downloads: 390
  • For Sourcing & Vendor Management Professionals

    Report:Forrester's Supplier Partnership Assessment Model

    Forrester's supplier partnership assessment model consists of five important qualities for evaluating suppliers (trust, innovation, customer centricity, preferred customer, and long-term prospects)...

    • Downloads: 45
  • For B2B Marketing Professionals

    Report:What Does It Take To Win With Executive Buyers?

    The Early Bird Catches The Worm

    Your buyers have changed; catch up! There are some things you should know about your buyers if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other...

    • Downloads: 232
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices: Establishing Trusted Partnerships With Your Key Software Providers

    External Partnerships, Based On Trust And Shared Goals, Are Vital To Delivery Of The BT Agenda

    Everyone talks about "strategic partners," but Forrester's research has found that few supplier relationships actually deserve that accolade. This report is a must-read for sourcing and vendor...

    • Downloads: 158
  • For Sourcing & Vendor Management Professionals

    Report:Define Your Governance Model For Outsourcing Relationships

    At Forrester, we see clients apply a variety of vendor governance models in their outsourcing relationships. These governance models cover the spectrum of IT services engagements, including: managed...

    • Downloads: 613