Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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41 results in Reports

  • Vendor Management
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: Driving Toward Communications Sourcing Excellence

    How Formula One Teams Get High Performance Out Of Their Service Providers

    Sourcing and vendor management (SVM) professionals in most organizations must envy their counterparts working on Formula One (F1) teams. Not only do they have a highly specified network, but they...

    • Downloads: 71
  • For Sourcing & Vendor Management Professionals

    Report:Services Transitioning Review Checklist

    In today's highly mature outsourcing market, many customers have already outsourced, resulting in fewer pure greenfield opportunities — transitioning between suppliers is increasingly a vector...

    • Downloads: 35
  • For CIO Professionals

    Report:Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

    • Downloads: 182
  • For Sourcing & Vendor Management Professionals

    Report:FAQs About Services Procurement Solutions

    How To Source VMS And MSP Solutions Today

    Forrester clients ask us many questions about services procurement software tools such as dedicated vendor management systems (VMSes) for contingent labor and broader services procurement tools for...

    • Downloads: 1058
  • For Sourcing & Vendor Management Professionals

    Report:The Future Of Telecommunications And Mobility Sourcing

    This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

    • Downloads: 663
  • For Sourcing & Vendor Management Professionals

    Report:Applications Outsourcing Customers Weigh In On Best Practices And Key Success Factors

    Forrester's Interviews With 68 Reference Customers Highlight Changes In A Rapidly Maturing Marketplace

    Although customers remain highly satisfied with their applications outsourcing (AO) suppliers, they still struggle with a common set of service provider delivery challenges. These include the ability...

    • Downloads: 317
  • For Sourcing & Vendor Management Professionals

    Report:How To Implement Successful Innovation In Outsourcing Relationships

    Differentiate Between Continuous Improvement And Innovation

    This report outlines Forrester's solution for sourcing and managing IT services providers. It is designed to help sourcing and vendor management (SVM) pros develop the appropriate contractual terms...

    • Downloads: 571
  • For Sourcing & Vendor Management Professionals

    Report:Prepare Your Services Sourcing For Future Success

    The way you source IT services is undergoing a revolution. The fundamental business requirements related to globalization — constant cost pressure paired with uncertain future market conditions...

    • Downloads: 330
  • For Sourcing & Vendor Management Professionals

    Report:Align Your IT Services Strategy With The Business

    Third-party IT services providers are in increasing demand as IT and business executives seek to optimize and innovate. While a few large multinational and Indian vendors tend to dominate the IT...

    • Downloads: 553
  • For CIO Professionals

    Report:Brief: Three Digital Leadership Plays Challenge CIOs To Drive Change In Tech Management

    The US Digital Services Playbook Series

    In August, the White House announced the creation of the US Digital Service and concurrently released a US Digital Services Playbook. This playbook, which spans the fields of customer experience,...

    • Downloads: 109
  • For Sourcing & Vendor Management Professionals

    Report:Maximize Value With IT Services Contractual Terms

    A contract is the foundation of any outsourcing relationship. It describes all aspects of the engagement, including the scope of work to be performed, the obligations of all participating parties,...

    • Downloads: 594
  • For Sourcing & Vendor Management Professionals

    Report:Unifying Vendor Management Activities

    How Procurement And Vendor Management Organizations Can Work Together To Effectively Manage Suppliers

    Effective vendor management is the combination of two sets of activities that are increasingly performed by two different organizations: procurement and vendor management organizations (VMOs). Both...

    • Downloads: 526
  • For Sourcing & Vendor Management Professionals

    Report:Categorize Suppliers To Enhance Business Value

    Impact And Relationship Values Are More Important Than Spend When Categorizing Suppliers

    As companies shift their technology spend into areas that attract, serve, and retain customers, sourcing and vendor management (SVM) professionals find themselves in the crosshairs of digital...

    • Downloads: 173
  • For Sourcing & Vendor Management Professionals

    Report:Vendor Governance Becomes Critical In The Transition To A Software-Is-The-Brand World

    Findings From 33 Software PDS Customer Interviews

    The software product development services (PDS) market continues to transform and evolve as software plays an ever-increasing role in companies' interactions with their customers. Non-technology...

    • Downloads: 109
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Fast-Moving Landscape Of Digital Implementation Partners

    Digital business is affecting every industry as companies rush to develop competitive advantages in the age of the customer. However, a recent Forrester survey showed that very few companies have the...

    • Downloads: 354
  • For Sourcing & Vendor Management Professionals

    Report:Key Steps In Transitioning IT Services Engagements

    Outsourcing Transitions Are Becoming More Common — You Need To Prepare

    IT services customers are increasingly realizing that outsourcing engagements are not permanent, but are instead subject to economic, political, and relational pressures that may make them untenable...

    • Downloads: 294
  • For Sourcing & Vendor Management Professionals

    Report:US Employment Visas For Foreign Technology Workers: What You Need To Know

    Sourcing and vendor management (SVM) professionals should read this report to understand the current visa discourse relative to IT outsourcing and thus limit their exposure to visa risk. In our...

    • Downloads: 110
  • For Sourcing & Vendor Management Professionals

    Report:Creating Supplier Risk Treatment Plans

    Treatment Plans Answer The Question, "What Would We Do If The Risk We Fear Actually Happens?"

    Most large companies are aware that they need to understand supplier risk. But too often, they spend their time and effort assessing and tracking risk, without any clear plans for what to do if a...

    • Downloads: 160
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Successfully Across Multiple Models

    A New Requirement In The Age Of The Customer

    The days of the monolithic, all-encompassing IT outsourcing megadeal are over. In the age of the customer, enterprises need to access new application services that address the full range of...

    • Downloads: 276
  • For CIO Professionals

    Report:CIOs: Structure Your Tech Management Roles To Balance Local And Enterprise Capabilities

    The First In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    Many CIOs struggle with this question: Which processes, technologies, organizations, and competencies should be common across the organization (i.e., enterprise), and which should be specific to a...

    • Downloads: 277
  • For Sales Enablement Professionals

    Report:What Does It Take To Win With Executive Buyers?

    The Early Bird Catches The Worm

    Your buyers have changed; catch up! There are some things you should know about your buyers if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other...

    • Downloads: 224
  • For Sourcing & Vendor Management Professionals

    Report:Build A Software Sourcing Strategy To Deliver Your Firm's BT Agenda

    This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. You have a crucial role to play in furthering your organization's business...

    • Downloads: 349
  • For Application Development & Delivery Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part One

    Best Practices For Successful Partnerships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, Forrester survey data shows that only a small percent of firms are outsourcing Agile application...

    • Downloads: 421
  • For Sourcing & Vendor Management Professionals

    Report:Align IT Services Metrics With Relationship Goals

    There are almost as many ways to measure service providers as there are service providers themselves. But more is not necessarily better when measuring service partners — as the more that you...

    • Downloads: 769
  • For Sourcing & Vendor Management Professionals

    Report:Brief: The Ukraine Situation And The Importance Of Supplier Risk Management

    Operationalizing Vendor-Related Risk Management Helps Companies Deal Better With Threats Like Geopolitical Risk

    Too often companies look on helplessly as factors outside their control affect suppliers' — and hence their own — ability to deliver work. Even though most firms talk about managing...

    • Downloads: 73