Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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132 results in Reports

  • Innovation
  • For CIO Professionals

    Report:Assess Your Innovation Capability Maturity

    Assessment: The Innovation Playbook

    Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...

    • Downloads: 764
  • For CIO Professionals

    Report:CIOs Are Not Ready To Support Business Innovation

    Benchmarks: The Innovation Playbook

    In the age of the customer, organizations must implement process and governance structures in several key areas in order to foster a successful innovation program. However, Forrester's analysis of...

    • Downloads: 741
  • For CIO Professionals

    Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set

    The Burgeoning Set Of Connected Offerings Will Require New Skills

    The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

    • Downloads: 439
  • For CIO Professionals

    Report:Getting The Most Out Of Client Site Visits

    IT Services Vendors Need To Focus More On Their Innovation Capabilities

    Delivery center site visits (CSVs) have been a great sales tool for IT services vendors over the past decade. However, these CSVs are currently undergoing a transformation, driven by new client...

    • Downloads: 193
  • For CMO Professionals

    Report:Build A Marketing Innovation Engine And Team To Power Growth

    Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

    Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

    • Downloads: 328
  • For Enterprise Architecture Professionals

    Report:Top Technology Trends To Watch: 2014 To 2016

    Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends change how firms...

    • Downloads: 3764
  • For CIO Professionals

    Report:Perspectives On Asia's BT Journey

    Insights From Asian CIOs At Forrester's CIO Summit APAC 2012

    CIOs in Asia face an inconvenient truth: transform or be overwhelmed by the forces of change. These forces include the consumerization of IT, "everything-as-a-service," enterprise mobility, big data,...

    • Downloads: 129
  • For Enterprise Architecture Professionals

    Report:Forge EA-Business Partnerships To Support The Mobile Mind Shift

    EA Practices Should Recalibrate For "Outside-In" Architecture

    Enterprise architects are frustrated by a lack of clear business strategy that they can use for alignment; but they are not alone in their frustration. The pace of digital disruption only seems to...

    • Downloads: 187
  • For Customer Experience Professionals

    Report:Want To Improve Your Customer Experience? Turn To The Cloud

    Cloud Technologies Provide Employees, Partners, And Customers With The Agility They Need

    Technology grounds your customer experience (CX) ecosystem. It's embedded in your products; it facilitates customer understanding; it enhances your channels; and it empowers your employees. But rigid...

    • Downloads: 134
  • For CIO Professionals

    Report:Predictions 2015: Telecoms Will Struggle To Align To The CIO's BT Agenda

    2015 Will Be Another Roller-Coaster Ride For Telecoms

    As the CIO's attention shifts from information technology (IT) to business technology (BT), the telecom business model will undergo dramatic transformation. Only a minority of telecoms will manage to...

    • Downloads: 223
  • For Customer Insights Professionals

    Report:Innovate To Become Attribution Masters

    Continuous Improvement: The Cross-Channel Attribution Playbook

    Cross-channel attribution advances traditional marketing performance measurement approaches by connecting and accurately measuring different interaction points across marketing tactics, channels, and...

    • Downloads: 182
  • For CIO Professionals

    Report:Innovation Creates Options For Future Business Value

    Business Case: The Innovation Playbook

    Most investments are based on business cases that show a positive return on investment (ROI). The numbers within the business case represent best estimates for the costs and benefits that will result...

    • Downloads: 772
  • For CMO Professionals

    Report:Culture Is Key To Marketing Innovation Velocity

    How B2C Marketers Inspire Cultural Change

    Marketing innovation is hard and getting harder. Traditional marketing tools, channels, strategies, and tactics are becoming less effective in the age we live in now — that of the perpetually...

    • Downloads: 370
  • For Marketing Leadership Professionals

    Report:B2C Marketers Must Turn Fragmented Marketing Budgets Into Business Budgets

    B2C 2014 Marketing Budget Trends

    Forrester's Q3 2013 North American B2C Marketing Budget Online Survey presents a mix of good news and bad news from marketers. The good: Unlike those surveyed two years ago at the tail end of the...

    • Downloads: 306
  • For Infrastructure & Operations Professionals

    Report:Case Study: Yihaodian Leverages IT Assets To Deliver Results In China's eCommerce Market

    China's dynamic and rapidly growing eCommerce market is drawing considerable investment from strong players, including veterans like Tmall and 360Buy as well as global retail giants like Amazon.com...

    • Downloads: 100
  • For Marketing Leadership Professionals

    Report:Quick Take: Aereo Loses As TV Incumbents And Content Owners Breath A Temporary Sigh Of Relief

    Supreme Court Ruling Strengthens Content Owners' Hand In Distribution And Shifts Future Sources Of Innovation

    As Internet streaming of video and TV programming continues to boom, fragmenting audiences across ever more devices, channels, and sources, the bulk of viewing remains via traditional broadcast and...

    • Downloads: 77
  • For Marketing Leadership Professionals

    Report:Find, Support, And Keep Emerging Touchpoint Talent

    There is no uniform organization structure to support emerging touchpoint innovation. Instead, success requires a shared strategy and C-level support of nontraditional, high-caliber staff. Today's...

    • Downloads: 101
  • For Enterprise Architecture Professionals

    Report:Use Past Performance To Create Future Emerging Technology Success

    Firms depend on emerging technology to meet strategic business objectives, but most projects involving new technology tend to fail late. Architects and technology strategists recognize they need to...

    • Downloads: 295
  • For CIO Professionals

    Report:Six Business Technology Trends That Will Propel Your Firm In 2013

    From Technology Foundations To Business Outcomes

    Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

    • Downloads: 1413
  • For Customer Experience Professionals

    Report:Start Innovating With Future-State Journey Mapping

    Strategic Plan: The Customer Experience Ecosystem Playbook

    Rising customer experience (CX) scores have been a boon for customers who are now less likely to struggle through poor experiences, but for companies, it means that they must take more aggressive...

    • Downloads: 214
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Disruption Threatens Wealth And Asset Management

    This Time It's Real: Incumbent Investment Firms Are Vulnerable To The Once-In-A-Generation Disruption

    Firms in the retirement, brokerage, wealth, and asset management industries have so far been spared the kind of disruption that has ripped through industries like music and publishing. That's about...

    • Downloads: 290
  • For CIO Professionals

    Report:Mind The Tech Expectations Gap: Make Technology Integral To Company Culture

    "Happy employees make happy customers" or so the saying goes. Employee satisfaction and engagement are correlated to business outcomes. Finding the right employees, providing them with the tools they...

    • Downloads: 193
  • For Customer Insights Professionals

    Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

    Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking

    Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

    • Downloads: 309
  • For Customer Experience Professionals

    Report:2013 Customer Experience Predictions

    What Customer Experience Professionals Need To Know About The Year Ahead

    Over the past two years, consumer technology adoption and market forces have catapulted the field of customer experience into strategic stature. But it will be years before customer experience is...

    • Downloads: 1627
  • For Customer Experience Professionals

    Report:Humdrum Hardware: Why Google And Microsoft Are Goading Their Partners To Innovate

    Google Nexus and Microsoft Surface Force OEMs To Up Their Games

    Google's and Microsoft's efforts to launch first-party hardware, form exclusive partnerships, and acquire partners are disrupting the status quo within their ecosystems. These changes are driven...

    • Downloads: 275