Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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143 results in Reports

  • Innovation
  • For Enterprise Architecture Professionals

    Report:Technology Watchlist Toolkit

    This toolkit provides practical techniques to help enterprise architects and technology innovation executives evaluate the broad landscape of emerging technology, choose the most appropriate...

    • Downloads: 58
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Disruption Threatens Wealth And Asset Management

    This Time It's Real: Incumbent Investment Firms Are Vulnerable To The Once-In-A-Generation Disruption

    Firms in the retirement, brokerage, wealth, and asset management industries have so far been spared the kind of disruption that has ripped through industries like music and publishing. That's about...

    • Downloads: 566
  • For CIO Professionals

    Report:Leverage Your Business Ecosystem To Build Your Innovation Network

    Landscape: The Innovation Playbook

    Few firms have the resources and wherewithal to go it alone in the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement internal...

    • Downloads: 702
  • For Enterprise Architecture Professionals

    Report:Fuse Technology, Innovation, And Business Change In Your Planning Cycle

    In most businesses today, technology has become a strong driver for innovation. The fruits of technology innovation are experienced all across the business model — from the point of customer...

    • Downloads: 611
  • For CMO Professionals

    Report:Build A Marketing Innovation Engine And Team To Power Growth

    Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

    Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

    • Downloads: 350
  • For Enterprise Architecture Professionals

    Report:Top Technology Trends To Watch: 2014 To 2016

    Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends change how firms...

    • Downloads: 3925
  • For CIO Professionals

    Report:Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

    • Downloads: 181
  • For CIO Professionals

    Report:Innovation Creates Options For Future Business Value

    Business Case: The Innovation Playbook

    Most investments are based on business cases that show a positive return on investment (ROI). The numbers within the business case represent best estimates for the costs and benefits that will result...

    • Downloads: 872
  • For CIO Professionals

    Report:Brief: New Innovation Options Change CIOs' Services Relationships

    Crowdsourcing Provides Cheaper, Faster Options Than Traditional Consulting

    More and more companies are turning to new low-cost mechanisms to accelerate their digital innovation agenda. Firms are leveraging hackathons, internally funded incubators, digital labs, and open...

    • Downloads: 142
  • For CMO Professionals

    Report:Will People Really Do That?

    Marketers Must Get Ready For Hyperadoption Now

    Over the past 10 years, the forces that have placed us in the age of the customer have stimulated a rise in novel behavior among consumers. The next 10 years will put the past 10 to shame, ushering...

    • Downloads: 354
  • For Customer Insights Professionals

    Report:Advance Your Customer Analytics With Five Emerging Methods

    Continuous Improvement: The Customer Analytics Playbook

    The customer analytics environment is morphing from traditional practices that rely on internally sourced, static customer data to practices that apply a predictive lens to externally sourced,...

    • Downloads: 1069
  • For CIO Professionals

    Report:Organizing For Sustained Innovation

    Organization: The Innovation Playbook

    This report identifies the resources and skills technology management organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

    • Downloads: 725
  • For Enterprise Architecture Professionals

    Report:Customer-Centric Innovation Is The Future Of China's Banking Industry

    EA Professionals Should Lead The Innovation Practice For Business Transformation

    Enterprise architecture (EA) professionals at companies doing business in China should take a look at what the country's banking and financial services industry (BFSI) is doing to enable...

    • Downloads: 208
  • For CMO Professionals

    Report:The Costs And Benefits Of Marketing Innovation Labs

    Build An Innovation Lab To Focus The Organization On "What's Next" Customer Engagement Opportunities

    Marketing innovation labs are all the rage. Companies including Staples, Wal-Mart, Mondelez International, Nike, Comcast, Nestlé, Chick-fil-A, and many more have developed innovation labs to...

    • Downloads: 532
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Shopping

    Only Six Sectors Will Thrive; Others Will Struggle Or Die

    The retail industry is more complex than ever. Every year, startups release new technologies that promise to help consumers shop more easily or aim to help retailers improve their businesses. At the...

    • Downloads: 998
  • For B2C Marketing Professionals

    Report:The Time Is Right For Email Innovation

    Road Map: The Email Marketing Playbook

    There's no doubt about it: Contextual marketing will reorient the role that email plays in your digital marketing toolkit. But marketing leaders need not abandon existing email campaigns in the name...

    • Downloads: 243
  • For Infrastructure & Operations Professionals

    Report:How To Build The Device Innovation Lab That Differentiates Your Digital Business

    New Disruptive Devices Create Opportunities For Innovation — And I&O Should Play A Key Role

    Infrastructure and operations (I&O) leaders are increasingly tasked with applying technology to business problems to drive innovation, and they have a particular competency that can help: expertise...

    • Downloads: 89
  • For Customer Experience Professionals

    Report:Planning A Co-Creation Workshop? Sweat The Details

    Best Practices For Including Customers, Employees, And Partners In Customer Experience Design

    Co-creation — the practice of involving people from across the customer experience ecosystem in the experience design process — is a valuable and versatile methodology, but it usually...

    • Downloads: 329
  • For B2B Marketing Professionals

    Report:Finding And Developing Partners Of The Future

    Opportunities Abound In The Tech Accelerator Community

    In the past 18 months, the buzz and momentum surrounding tech accelerator programs in the US has exploded, and now more than 100 tech accelerators dot the country. This boom is not only great for the...

    • Downloads: 300
  • For CMO Professionals

    Report:Assess Your Digital Disruption Readiness Now

    Just How Ready Is Your Company For Digital Disruption?

    Digital disruption is enveloping businesses the world over, regardless of industry or category. Your company has two options: Disrupt yourself or be disrupted. This report introduces Forrester's...

    • Downloads: 434
  • For CIO Professionals

    Report:Thrive With Sustained Innovation In The Age Of The Customer

    Executive Overview: The Innovation Playbook

    Technology enables fundamental change in almost every market. New and old players are disrupting the status quo with new products, services, and business models that help them win, serve, and retain...

    • Downloads: 1140
  • For CIO Professionals

    Report:The Disruptive CIO

    CIOs Must Master Business Agility, An Offensive Posture, And Customer Obsession

    There is more pressure than ever on CIOs to capitalize on digital opportunities for their business. Traditional, well-established business models are increasingly being toppled by more nimble and...

    • Downloads: 696
  • For CMO Professionals

    Report:The Clash Of The Digital Platforms

    Why 2014 Will See A Flood Of Innovation From Platform Players And How You Can Profit From It

    We're only a month into the year and already the digital platforms so necessary to digital disruption are either flexing their muscles or reporting they have the power to do so. Google acquired Nest...

    • Downloads: 537
  • For Customer Experience Professionals

    Report:Executive Q&A: Customer Experience Co-Creation

    Despite professed customer centricity, many firms don't think to involve customers, employees, or key delivery partners in the experience design process. This oversight costs firms precious time and...

    • Downloads: 422
  • For CIO Professionals

    Report:Business Networks Will Push The Cloud Beyond IT

    The Evolution Of Multitenancy In The Cloud Is Enabling True Business Technology Innovation

    Cloud computing has changed the way that IT computing resources are being delivered and consumed, but this change has yet to really affect companies' underlying business models. Although today's CIOs...

    • Downloads: 521