Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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143 results in Reports

  • Innovation
  • For CIO Professionals

    Report:Understanding The Diverse Innovation Tools And Services Ecosystem

    Tools And Technology: The Innovation Playbook

    While most organizations realize the importance of business innovation as they enter the age of the customer, they often lack the internal expertise to really drive sustainable innovation programs....

    • Downloads: 207
  • For CIO Professionals

    Report:Leverage Your Business Ecosystem To Build Your Innovation Network

    Landscape: The Innovation Playbook

    Few firms have the resources and wherewithal to go it alone in the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement internal...

    • Downloads: 692
  • For Enterprise Architecture Professionals

    Report:Brief: Data Governance Disrupts The MDM Status Quo

    When data from internal and external sources collide, organizations get a better view and understanding of customers. But when old and new data management principles collide — as they do in...

    • Downloads: 282
  • For CIO Professionals

    Report:To Stay Competitive, Nurture A Culture Of Innovation

    Continuous Improvement: The Innovation Playbook

    Companies that don't innovate risk becoming marginalized, and CIOs are often expected to help accelerate innovation within their firms. The key to success in this role is creating and sustaining an...

    • Downloads: 1018
  • For Customer Experience Professionals

    Report:Start Innovating With Future-State Journey Mapping

    Strategic Plan: The Customer Experience Ecosystem Playbook

    Rising customer experience (CX) scores have been a boon for customers who are now less likely to struggle through poor experiences, but for companies, it means that they must take more aggressive...

    • Downloads: 596
  • For CIO Professionals

    Report:Thrive With Sustained Innovation In The Age Of The Customer

    Executive Overview: The Innovation Playbook

    Technology enables fundamental change in almost every market. New and old players are disrupting the status quo with new products, services, and business models that help them win, serve, and retain...

    • Downloads: 1117
  • For CMO Professionals

    Report:Brief: The New Art Of Data

    CMOs Must Partner With CIOs To Lead Data Innovation

    Digital customers, channels, and competitors are putting pressure on your firm to leverage more, and messier, data to arm your products, employees, and operations with digital capabilities. But being...

    • Downloads: 206
  • For Customer Experience Professionals

    Report:The CX Innovation Imperative

    To become a customer experience (CX) leader, CX pros must strike a balance between improving existing experiences and pushing for bolder innovation-based efforts that uncover and deliver new value to...

    • Downloads: 232
  • For CIO Professionals

    Report:Innovation Requires The Right Processes To Flourish

    Processes: The Innovation Playbook

    Rapidly changing buyer behavior and persistent market volatility heavily disrupt every market. Companies of all sizes need to innovate their products, their internal processes, their go-to-market...

    • Downloads: 1096
  • For Enterprise Architecture Professionals

    Report:EA 2020 — The Transformation Of EA In The Age Of The Customer

    Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer,"...

    • Downloads: 580
  • For CIO Professionals

    Report:Fuel Business Growth Via The BT Innovation Portfolio

    Portfolio Management: The Innovation Playbook

    While many organizations believe that they can generate innovative ideas, few have defined processes to empirically evaluate the ideas and make the proper funding decisions on a case-by-case basis....

    • Downloads: 586
  • For CMO Professionals

    Report:Culture Is Key To Marketing Innovation Velocity

    How B2C Marketers Inspire Cultural Change

    Marketing innovation is hard and getting harder. Traditional marketing tools, channels, strategies, and tactics are becoming less effective in the age we live in now — that of the perpetually...

    • Downloads: 385
  • For CIO Professionals

    Report:Integrated Business Services — Operating At The Pace Of Business Change

    Vision: The Adopting Integrated Business Services Playbook

    A new business operating model is enabling both agile response to increasingly powerful customers' demands and enterprisewide efficiencies — maintaining end-to-end value delivery over time...

    • Downloads: 450
  • For CIO Professionals

    Report:Mind The Tech Expectations Gap: Make Technology Integral To Company Culture

    "Happy employees make happy customers" or so the saying goes. Employee satisfaction and engagement are correlated to business outcomes. Finding the right employees, providing them with the tools they...

    • Downloads: 199
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: Australian And New Zealand Digital Banking

    Digital Technologies Will Be Crucial To Driving Growth And Innovation

    The strong focus on growing revenue, combined with digital disruption, tougher competition, a shake-up in payments, and increasing consumer expectations, means that digital banking teams in Australia...

    • Downloads: 188
  • For Customer Experience Professionals

    Report:Brief: Key Takeaways From Forrester's Forum For CX Professionals West 2014

    CX Leaders Transform Their Organizations To Drive Innovation

    At Forrester's Forum For Customer Experience Professionals West 2014 in Anaheim, California, speakers shared best practices for rising above the pack and boosting customer experience from good to...

    • Downloads: 103
  • For CIO Professionals

    Report:Innovation Creates Options For Future Business Value

    Business Case: The Innovation Playbook

    Most investments are based on business cases that show a positive return on investment (ROI). The numbers within the business case represent best estimates for the costs and benefits that will result...

    • Downloads: 861
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2014: North American Digital Insurance

    The Age Of The Customer Mandates Five Actions In 2014

    Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willing...

    • Downloads: 939
  • For Sourcing & Vendor Management Professionals

    Report:SVM's New Stakeholder: Product Development

    Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

    Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

    • Downloads: 249
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Three Process Hacks To Speed Digital Delivery

    Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

    • Downloads: 101
  • For B2C Marketing Professionals

    Report:Innovate Interactive Healthcare Marketing Without Rocking The Boat

    Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...

    • Downloads: 935
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Customer-Centric HRM Technology, Q2 2014

    Innovation Boosts Employee Engagement And Customer Value

    The technology for human resource management (HRM) addresses the life cycle of the workforce, including attracting, selecting, training, supporting, assessing, and rewarding employees. In the fast...

    • Downloads: 530
  • For eBusiness & Channel Strategy Professionals

    Report:How To Organize For Digital Financial Innovation

    Find The Right Organizational Structure To Spark Innovation In Digital Financial Services

    Digital disruption is hitting retail financial services as ambitious financial upstarts flood the market, aiming to delight your customers with superior digital experiences. Leading firms are...

    • Downloads: 273
  • For eBusiness & Channel Strategy Professionals

    Report:The Hits And Misses Of Apple Pay: What You Need To Know

    Apple Pay Will Advance Mobile Payments, But It Lacks Essential Ingredients For Long-Term Success

    "Our vision is to replace [the wallet] and we're going to start by focusing on payments." Those were the words of Tim Cook, Apple's CEO, on September 9, 2014 as he unveiled Apple Pay. Although the...

    • Downloads: 401
  • For Enterprise Architecture Professionals

    Report:Case Study: Technology Innovation Enables Nongfu Spring To Strengthen Market Leadership

    It's not easy for a local Chinese company to grow to occupy the leading position in a highly competitive market segment. But Nongfu Spring did this in the bottled water manufacturing industry in...

    • Downloads: 164