Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Refine your results

Date Range

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

36 results in Reports

  • Innovation
  • CIO
  • For CIO Professionals

    Report:CIOs Are Not Ready To Support Business Innovation

    Benchmarks: The Innovation Playbook

    In the age of the customer, organizations must implement process and governance structures in several key areas in order to foster a successful innovation program. However, Forrester's analysis of...

    • Downloads: 836
  • For CIO Professionals

    Report:The Collaborative Economy Will Drive Business Innovation And Growth

    Over the past two decades, the Internet has triggered a tectonic shift in the concept of networking — one that has redefined how companies market and sell products. More recently, social media,...

    • Downloads: 279
  • For CIO Professionals

    Report:Assess Your Innovation Capability Maturity

    Assessment: The Innovation Playbook

    Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...

    • Downloads: 853
  • For CIO Professionals

    Report:Succeeding At Innovation Requires A Clear Strategic Plan

    Strategic Plan: The Innovation Playbook

    As a CIO, you know that you must help drive innovation at your organization. If you don't, you risk becoming marginalized as the provider of a utility service, rather than being the enabler of...

    • Downloads: 161
  • For CIO Professionals

    Report:Top Technologies For Your BT Agenda

    Tools And Technology: The Business Technology Agenda Playbook

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

    • Downloads: 554
  • For CIO Professionals

    Report:Six Business Technology Trends That Will Propel Your Firm In 2013

    From Technology Foundations To Business Outcomes

    Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

    • Downloads: 1425
  • For CIO Professionals

    Report:Business Networks Will Push The Cloud Beyond IT

    The Evolution Of Multitenancy In The Cloud Is Enabling True Business Technology Innovation

    Cloud computing has changed the way that IT computing resources are being delivered and consumed, but this change has yet to really affect companies' underlying business models. Although today's CIOs...

    • Downloads: 511
  • For CIO Professionals

    Report:From Ideas To Value: Lubricate The Innovation Pipeline With Processes And Incentives

    Road Map: The Innovation Playbook

    Innovation is the No. 1 challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

    • Downloads: 1050
  • For CIO Professionals

    Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set

    The Burgeoning Set Of Connected Offerings Will Require New Skills

    The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

    • Downloads: 448
  • For CIO Professionals

    Report:The Forrester Wave™: Innovation Management Tools, Q3 2013

    The 14 Providers That Matter Most And How They Stack Up

    Using Forrester's 17-criteria evaluation of innovation management vendors, we identified, researched, analyzed, and rated 14 significant innovation platform providers — BrainBank, Brightidea,...

    • Downloads: 826
  • For CIO Professionals

    Report:Move From Ideation To Innovation

    Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

    • Downloads: 1285
  • For CIO Professionals

    Report:Innovators Will Be The Winners In The Age Of The Customer

    Vision: The Innovation Playbook

    Organizations that can manage the transition to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and processes in place have been...

    • Downloads: 831
  • For CIO Professionals

    Report:Mind The Tech Expectations Gap: Make Technology Integral To Company Culture

    "Happy employees make happy customers" or so the saying goes. Employee satisfaction and engagement are correlated to business outcomes. Finding the right employees, providing them with the tools they...

    • Downloads: 197
  • For CIO Professionals

    Report:Measure And Manage The Innovation Process

    Performance Management: The Innovation Playbook

    In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

    • Downloads: 933
  • For CIO Professionals

    Report:Case Study: NASA Uses Open Innovation To Spur Creativity And Generate Business Value

    The International Space Apps Challenge Generates 770 Ideas In One Weekend

    NASA's role in the US federal government isn't what it used to be. The days of the space race are long finished, and Cold-War-fueled, multibillion-dollar missile programs are a distant memory. NASA's...

    • Downloads: 206
  • For CIO Professionals

    Report:The Top Emerging Technologies Through 2020 — The CIO Perspective

    CIOs Need To Make Emerging Technologies Part Of Their BT Agenda

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Companies that create and lead in new disruptive business...

    • Downloads: 657
  • For CIO Professionals

    Report:Ensure That Your Innovation Management Tool Is Not Just Another Empty Suggestion Box

    Best Practices Shared By Innovation Management Tool Customers

    While many organizations realize the importance of business innovation, the relatively minuscule size of the software market for innovation management tools indicates that most organizations do not...

    • Downloads: 251
  • For CIO Professionals

    Report:The Disruptive CIO

    CIOs Must Master Business Agility, An Offensive Posture, And Customer Obsession

    There is more pressure than ever on CIOs to capitalize on digital opportunities for their business. Traditional, well-established business models are increasingly being toppled by more nimble and...

    • Downloads: 693
  • For CIO Professionals

    Report:Brief: Product Innovation Must Focus On Simplicity To Enhance Customer Experiences

    Leading Vendors Showcase The Importance Of Simplicity For User Interfaces, Architecture, And Business Functionality

    In the age of the customer, empowered consumers have much broader access to products; they can purchase from anyone at any time. As a result, companies must look to product innovation and...

    • Downloads: 214
  • For CIO Professionals

    Report:Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

    • Downloads: 163
  • For CIO Professionals

    Report:Leverage Your Business Ecosystem To Build Your Innovation Network

    Landscape: The Innovation Playbook

    Few firms have the resources and wherewithal to go it alone in the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement internal...

    • Downloads: 680
  • For CIO Professionals

    Report:Innovation Creates Options For Future Business Value

    Business Case: The Innovation Playbook

    Most investments are based on business cases that show a positive return on investment (ROI). The numbers within the business case represent best estimates for the costs and benefits that will result...

    • Downloads: 850
  • For CIO Professionals

    Report:Understanding The Diverse Innovation Tools And Services Ecosystem

    Tools And Technology: The Innovation Playbook

    While most organizations realize the importance of business innovation as they enter the age of the customer, they often lack the internal expertise to really drive sustainable innovation programs....

    • Downloads: 187
  • For CIO Professionals

    Report:Fuel Business Growth Via The BT Innovation Portfolio

    Portfolio Management: The Innovation Playbook

    While many organizations believe that they can generate innovative ideas, few have defined processes to empirically evaluate the ideas and make the proper funding decisions on a case-by-case basis....

    • Downloads: 583
  • For CIO Professionals

    Report:Organizing For Sustained Innovation

    Organization: The Innovation Playbook

    This report identifies the resources and skills technology management organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

    • Downloads: 691