Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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38 results in Reports

  • Online Display Advertising
  • For B2C Marketing Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

    • Downloads: 16
  • For B2C Marketing Professionals

    Report:Reasons For US Advertising Spending Shift From Offline To Online Media

    ForecastView Document

    Forrester recently published our online display, paid search, and social media advertising forecasts in the US. As per Forrester estimates, total US online spending, which includes online display,...

    • Downloads: 19
  • For B2C Marketing Professionals

    Report:Five Global Trends Driving Social Media Advertising Growth

    ForecastView Document

    Social is the youngest of all the media channels available to advertisers, and it continues to grow faster than traditional online display and paid search. Social is driving global online advertising...

    • Downloads: 7
  • For B2C Marketing Professionals

    Report:Forrester Research Online Display Advertising Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet

    Over the past several years, online display advertising has undergone the most dramatic shift since the first banner ad was placed online in 1994. For nearly 20 years, online impressions were...

    • Downloads: 10
  • For B2C Marketing Professionals

    Report:Boost Brand Engagement With Native Advertising

    Marketers Can Tell Unique Stories Through Trusted Media Channels, But Must Deliver Value Transparently

    Native advertising, or sponsored content — a new form of online media promotion that inserts brand-created messages in the editorial product — is changing how some marketers work with media to...

    • Downloads: 467
  • For B2C Marketing Professionals

    Report:Ad Fraud: Tackle Digital Ads' Dirty Little Secret And Make Money In The Process

    Publishers That Deliver Transparent And Fraud-Free Ad Inventory Environments See Greater Advertisers' Investments

    Even the Interactive Advertising Bureau (IAB) admits there is a significant level of fraud in the digital advertising ecosystem. It exists in display, mobile, and video. Brand marketers, who control...

    • Downloads: 127
  • For B2C Marketing Professionals

    Report:Forrester Research Social Media Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Includes social spending directed...

    • Downloads: 6
  • For B2C Marketing Professionals

    Report:Asia Pacific Online Advertising Forecast, 2012 To 2017

    China Dominates A Rapidly Growing Yet Cautious Market

    By 2017, marketers advertising with online display and search media in India, Australia, South Korea, Japan, and China will grow their investments at a 23% compound annual growth rate (CAGR) to...

    • Downloads: 383
  • For B2C Marketing Professionals

    Report:Western European Online Display Advertising Forecast, 2014 To 2019

    Tablets And Video Sustain A Steady Growth In European Online Display Advertising Spend

    With most of Western Europe entering the recovery from the 2008 economic downturn, Forrester expects display advertising spend to grow at a steady pace for the next five years across the region....

    • Downloads: 135
  • For B2C Marketing Professionals

    Report:Extend Your Marketing Into Games

    See Through The Myths, And Tap Games As A Medium For Marketing

    Are you looking to deliver interactive, integrated marketing messages and advertising to reach an attractive, broad base of users in a medium where emotional response is predictable and guaranteed?...

    • Downloads: 372
  • For B2C Marketing Professionals

    Report:Interactive Channels To Watch In 2014

    This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

    • Downloads: 364
  • For B2C Marketing Professionals

    Report:"Viewability" Brings Transparency To The Display Ads Market

    Both Advertisers And Publishers Will Benefit From The Adoption Of A Reliable Method To Measure And Report Ad Impressions

    The emergence of a new standard, which will clearly define what a valid display ad impression is and use gross ratings points (GRPs) as its currency, is the first step toward creating a more...

    • Downloads: 301
  • For B2C Marketing Professionals

    Report:Forrester Readiness Index: Digital Marketing, 2015

    ForecastView Spreadsheet

    The Forrester Readiness Index (FRI) for digital marketing is a quantitative assessment that provides insights into the digital marketing environment and opportunity of 55 countries across the globe...

    • Downloads: 1
  • For B2C Marketing Professionals

    Report:Assessing The Digital Marketing Opportunity Across The Globe

    The Forrester Readiness Index: Digital Marketing, 2015

    When evaluating global markets, digital marketing vendors and agencies need to consider more than just a country's macroeconomic conditions or online advertising spending. They need to understand...

    • Downloads: 121
  • For B2C Marketing Professionals

    Report:Forrester Research Online Display Advertising Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Online and offline advertising spending by marketers. Segments online display spending by pricing scheme, media format, and share of spending through ad networks. Includes historical data going back...

    • Downloads: 13
  • For B2C Marketing Professionals

    Report:Why Facebook Is Failing Marketers

    The Leading Social Network Has Abandoned Social Marketing

    For years, Facebook has teased marketers with its potential to redefine their industry. And considering Facebook's enormous audience, its ever-growing cache of affinity data, and its potential to...

    • Downloads: 679
  • For B2C Marketing Professionals

    Report:Understand Operational Nuances To Achieve Success With Google Product Listing Ads

    Introduced in late 2012 as a paid model, Google's Product Listing Ads (PLAs) were readily embraced by marketers of all types. Throughout the past year, spend has increased and the number of PLA...

    • Downloads: 173
  • For B2C Marketing Professionals

    Report:Consumers Want Online Advertising To Be Relevant, Respectful, And Rewarding

    Forrester Technographics® Digital Consumer Community Report, September 2012

    In the age of the always addressable customer, where hyperconnected consumers are increasingly savvy and demanding of the brands with which they interact, marketers must become more audience-centric...

    • Downloads: 16
  • For B2C Marketing Professionals

    Report:How Software Is Eating Video Ads And, Soon, TV

    Marketers Must Prepare For The Rapid Rise Of Programmatic Buying For Online Video And TV Inventory

    Programmatic buying has swept the display advertising world and is making rapid inroads into video inventory. As this software-powered and automated approach to media buying becomes more common and...

    • Downloads: 495
  • For B2C Marketing Professionals

    Report:US Digital Marketing Forecast, 2014 To 2019

    Spend Will Top $100 Billion, Overtaking Television Advertising

    By 2019, marketing leaders will spend more than $103 billion on search marketing, display advertising, social media marketing, and email marketing — more than they will on broadcast and cable...

    • Downloads: 1017
  • For B2C Marketing Professionals

    Report:European Online Display Goes Programmatic

    Demystifying Programmatic Ad Trading In Key European Markets

    Programmatic trading of online display advertising is revolutionizing the way advertisers and publishers buy and sell display advertising. In 2014, we saw a dramatic increase in the adoption of...

    • Downloads: 78
  • Report:Forrester Research Online Display Advertising Forecast, 2014 To 2019 (US), Q3 2014 Update

    ForecastView Spreadsheet Q3 2014 Update

    While various forms of interactive marketing and channels are taking hold, marketers are distributing their advertising budgets in search of the most effective forms of advertising to meet their...

    • Downloads: 10
  • For B2C Marketing Professionals

    Report:Digital Will Win The Day, But Which Channels Will Win Digital?

    ForecastView Document

    Forrester recently published updates to its US digital marketing forecasts, including search engine marketing, display advertising, social advertising, and email marketing. This report examines...

    • Downloads: 18
  • For B2C Marketing Professionals

    Report:Forrester Research Online Display Advertising Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

    ForecastView Spreadsheet Q4 2014 Update

    Part of ForecastView’s new-in-2014 biannual update cadence for many of our forecasts, this year-end update to our Western Europe online display advertising forecast folds in updated data...

    • Downloads: 12
  • For B2C Marketing Professionals

    Report:Best Practices For Display Marketing

    Processes: The Digital Media Buying Playbook

    As more and more marketing leaders buy digital media programmatically, the technologies and processes they use are rapidly maturing. Whether you're a digital media buying skeptic working to build a...

    • Downloads: 688