Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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4 results in Reports

  • Noel Yuhanna
  • Enterprise Architecture Strategy & Process
  • For Enterprise Architecture Professionals

    Report:Brief: Database Archiving Offers New Use Cases That Go Beyond Compliance And Performance

    Focus On An Enterprisewide Archiving Strategy

    Enterprise architecture (EA) professionals often pay little attention to database archiving compared with other data management functions, largely because organizations focus only on compliance and...

    • Downloads: 192
  • For Enterprise Architecture Professionals

    Report:Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook

    Data bottlenecks create business bottlenecks. The days of provisioning data to simply meet the requirements of systems of record are over. Business stakeholders at the executive and line-of-business...

    • Downloads: 349
  • For Enterprise Architecture Professionals

    Report:Market Overview: Graph Databases

    Connected Data Helps Deliver Intelligent Information Insights

    To support the demands of the digital business, enterprise architects must consider how best to link large volumes of complex, siloed data. Linking a few data sources is often simple, but to do so...

    • Downloads: 210
  • For Application Development & Delivery Professionals

    Report:Craft Your Future State BI Reference Architecture

    In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

    • Downloads: 2007