Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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19 results in Reports

  • Heidi Shey
  • IT Infrastructure & Operations
  • For Security & Risk Professionals

    Report:Know Your Data To Create Actionable Policy

    Policy: The Data Security And Privacy Playbook

    Data defense is the fundamental purpose of information security. To defend your data, there are only four levers you can pull — controlling access, inspecting data usage patterns for abuse,...

    • Downloads: 791
  • For Security & Risk Professionals

    Report:Market Overview: Secure File Sharing And Collaboration

    Key Questions For S&R To Ask When Creating A Short List

    User-driven, person-to-person secure file sharing and collaboration is a hot space today with vendors of all shapes and stripes offering solutions to enable these capabilities. These solutions not...

    • Downloads: 636
  • For Security & Risk Professionals

    Report:Understand The State Of Data Security And Privacy: 2013 To 2014

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about data security and privacy. Analysis of B2B survey data from Forrester's Forrsights Security...

    • Downloads: 1663
  • For Security & Risk Professionals

    Report:Brief: Apple Throws Down The Privacy Gauntlet

    Apple Offers New Commitment And Tech To Protect Privacy, But It Needs To Go Much Further

    On September 17, 2014, Apple's chief executive officer, Tim Cook, published a letter detailing Apple's commitment to customer privacy. The unfortunate timing of Apple's highly public and embarrassing...

    • Downloads: 63
  • For Security & Risk Professionals

    Report:Top 15 Trends S&R Pros Should Watch: 2014

    Each year, analysts from across Forrester's security and risk research team draw insight from our hundreds of enterprise questions, vendor briefings, and consultations; the 25-plus research projects...

    • Downloads: 673
  • For Security & Risk Professionals

    Report:The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

    Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

    • Downloads: 475
  • For Security & Risk Professionals

    Report:Dissect Data To Gain Actionable INTEL

    Forrester's Data Security And Control Framework

    Forrester segments the problem of securing and controlling data into three areas: 1) defining the data; 2) dissecting and analyzing the data; and 3) defending and protecting the data. We refer to...

    • Downloads: 432
  • For CMO Professionals

    Report:Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with...

    • Downloads: 320
  • For Security & Risk Professionals

    Report:Survey Employees To Target Mobility Improvements

    This report outlines the benchmarks of Forrester's solution for security and risk (S&R) executives working on mobile security and operations initiatives. This report provides a benchmark of budgets,...

    • Downloads: 616
  • For Security & Risk Professionals

    Report:Unmasking Consumer Privacy Tools

    Uses, Benefits, And Implications For S&R Pros

    Consumerization is alive and well, and today's engaged tech-savvy employees will bring in tools and services of their choosing to help them do their jobs better and more efficiently. This includes a...

    • Downloads: 123
  • For Security & Risk Professionals

    Report:Defend Your Data From Cyberthreats With A Zero Trust Network

    Executive Overview: The Security Architecture And Operations Playbook

    We've all heard about the "evolving threat landscape." In biology, evolution is a process that takes millions of years to occur as a result of small changes in successive generations. Mutations, in...

    • Downloads: 831
  • For Security & Risk Professionals

    Report:Quick Take: Android For Work Upends Multiple Markets

    On February 25, 2015, Google publicly announced its latest functionality updates to the Android OS, titled "Android for Work" (AFW). The efficiency and security improvements delivered by AFW will...

    • Downloads: 83
  • For Security & Risk Professionals

    Report:Transform Your Security Architecture And Operations For The Zero Trust Ecosystem

    Landscape: The Security Architecture And Operations Playbook

    Forrester's Zero Trust Model of information security banishes the old security motto of "trust but verify" and replaces it with a new motto: "Verify but never trust." When you're trying to protect...

    • Downloads: 830
  • For Security & Risk Professionals

    Report:Quick Take: Use "Customer-Managed Keys" To Regain Control Of Your Data

    Your Digital Business Can Adopt Cloud Services Without Sacrificing Security Or Privacy

    On February 10, 2015, Box announced a new enterprise key management system for security of content stored in the Box cloud. This new key management offering adds support for external encryption, key...

    • Downloads: 76
  • For Security & Risk Professionals

    Report:Top 15 Trends S&R Pros Should Watch: Q2 2013

    From frantic security operations problems to the changing threat landscape, CISOs, senior security leaders, and other IT risk management leaders consistently have trouble keeping up with key trends...

    • Downloads: 933
  • For Security & Risk Professionals

    Report:Predictions 2015: Data Security And Privacy Are Competitive Differentiators

    Landscape: The Data Security And Privacy Playbook

    Love him or hate him, Edward Snowden's revelations of widespread National Security Agency (NSA) government surveillance triggered an international discussion and debate on privacy. Suddenly, the...

    • Downloads: 414
  • For Security & Risk Professionals

    Report:Quick Take: Symantec Splits In Two

    Splitting Is Symantec's Best Opportunity To Refocus, Innovate, And Compete

    On October 9, 2014, Symantec announced that it will separate into two independent, publicly traded companies. Recently appointed CEO, Michael Brown, will stay on as CEO of Symantec, which will market...

    • Downloads: 133
  • For Security & Risk Professionals

    Report:Twelve Recommendations For Your Security Program In 2014

    Customer Trust And Digital Disruption Are Key Considerations For Your 2014 Security Strategy

    Every winter Forrester outlines 12 important recommendations for your security and risk management strategy for the coming year. These recommendations stem from our understanding of the current state...

    • Downloads: 1014
  • For Security & Risk Professionals

    Report:TechRadar™: Data Security, Q2 2014

    Road Map: The Data Security And Privacy Playbook

    We designed this report to help security and risk (S&R) leaders develop their road map of data security technologies using Forrester's TechRadar methodology. As data volumes explode, it is becoming a...

    • Downloads: 732