Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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62 results in Blogs

  • Thomas Husson
  • For Marketing Leadership Professionals

    Blog:Invest In Analytics To Meet Your Mobile Objectives

    A year ago, I blogged about the fact that the app economy was blurring the lines and opening up new opportunities, with a lot of new entrants in the mobile space, be it with mobile CRM and analytics,...

    • For Marketing Leadership Professionals

      Blog:What To Learn From The Japanese Mobile-Centric Market

      Japanese consumers are among the most mobile-savvy in the world: They were shopping, banking, and gaming on mobile phones long before consumers in other nations. The Japanese mobile ecosystem used to...

      • For Marketing Leadership Professionals

        Blog:Messaging Apps Are Thriving In The Age of The Customer

        By now, you've surely heard of the second-largest acquisition in tech history, with Facebook acquiring WhatsApp for $19 billion. However, you may be less familiar with other messaging apps like...

        • For Marketing Leadership Professionals

          Blog:Next-Generation Mobile Experiences

            0in;line-height:16.8pt;background:white">Mobile phones and tablets are becoming the remote controls of our daily lives. Smartphones are the new digital hub for a growing percentage of...

          • For Marketing Leadership Professionals

            Blog:LeWeb: The Next 10 Years

            What do all of these players have in common? Most of them are US startups initially backed by venture capital (VC). Some of them are now worth more than $1 billion; others are planning for an IPO;...

            • For Marketing Leadership Professionals

              Blog:No Matter The Mobile Technology, Extend Your Product Packaging To Engage Customers

              My colleague Reineke Reitsma recently published a blog on the limited but growing uptake of QR/2D barcodes. Let’s face reality. Usage is low and marketing execution is poor to date, with too...

              • For Marketing Leadership Professionals

                Blog:Drive Product Innovation To Mature Your Mobile Strategy

                To gauge how far organizations have come with their mobile initiatives, Forrester conducted the Q4 2011 Global Mobile Maturity Online Survey among executives in charge of their companies’...

                • For Marketing Leadership Professionals

                  Blog:Back From Yet Another Pilgrimage To Mobile's Mecca

                    After experiencing some of the most exhausting days in the life of a “mobile” analyst, I am back from Barcelona. I shared some thoughts before the event started (see here), but...

                  • For Marketing Leadership Professionals

                    Blog:Five Myths About Mobile Apps

                    Time spent on mobile is skyrocketing. Since about 80% of that time is spent on apps, many marketing leaders have quickly jumped to the conclusion that the only way to reach and engage their customers...

                    • For Marketing Leadership Professionals

                      Blog:Nokia Launches “HERE” To Build Brand Equity Beyond Mobile Phones

                        “HERE” is the name of Nokia’s new brand. Unlike Ovi a couple of years ago, this brand will speak for itself. This is all about interaction with places around you, about...

                      • For Marketing Leadership Professionals

                        Blog:The iPad Mini Buzz And The Smartphone/Tablet Divide

                          Since the beginning of the year (with a peak in July, thanks to this Bloomberg article), there have been rumors that Apple would launch an iPad mini with a 7.85-inch display. Speculation is...

                        • For Marketing Leadership Professionals

                          Blog:With iOS 8, Apple Increases The Value Of Its Ecosystem But Only Marginally Improves App Marketing

                          My colleague Ted Schadler explained here how Apple's iOS 8 focuses on developers building new mobile moments. Once again, Apple increases the value of its ecosystem and will create more...

                          • For Marketing Leadership Professionals

                            Blog:Prepare For The Second Wave Of Apps

                              In July 2012, app stores — first popularized by Apple — will be four years old. There is still a lot of room to improve the discoverability and sharing of apps. For example,...

                            • For Marketing Leadership Professionals

                              Blog:MWC 2013: More Global And More Disruptive Than Ever Before

                              It’s that time of the year: the pilgrimage to the Mobile Mecca, Mobile World Congress (MWC), in Barcelona. This is my 10th pilgrimage in a row and, needless to say, the event has changed...

                              • For Marketing Leadership Professionals

                                Blog:HERE Plans To Acquire Predictive Analytics Vendor Medio To Better Serve Customers In Their Mobile Moments

                                Today, Nokia’s HERE just announced it plans to acquire Medio Systems, a Seattle-based company that is a pioneer in the emerging field of real-time predictive analytics. I met Medio founder and...

                                • For Marketing Leadership Professionals

                                  Blog:NFC: What Lies Beyond Contactless Payments

                                  Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, contactless...

                                  • For Marketing Leadership Professionals

                                    Blog:Mobile Is A Catalyst Toward Agile Marketing

                                    Seventy-six percent of marketers think that marketing has changed more in the past two years than in the past 50 years!* Mobile is a significant contributing factor to this rapid pace of change. For...

                                    • For Marketing Leadership Professionals

                                      Blog:Best Practices: How To Implement A Mobile Product And Service Road Map

                                      Too many firms are investing in mobile technologies without a road map. Most companies are investing in a wide range of mobile technologies, but only 40% of companies that Forrester interviewed have...

                                      • For Marketing Leadership Professionals

                                        Blog:With The Galaxy S3, The Samsung/Apple Fight Will Enable Smarter Product Experiences

                                        After months of rumors and a good marketing orchestration, Samsung has just unveiled its new flagship device, the Samsung Galaxy S3. Samsung will first launch the HSPA+ device in Europe at the end of...

                                        • For Marketing Leadership Professionals

                                          Blog:Beacon Marketing: Be Wary Of The Hype

                                          Beacons have a great deal of disruptive potential as they bridge the digital and physical worlds. I quite like this quote from Steve Cheney, SVP at Estimote: “Beacons as a platform are really a...

                                          • For Marketing Leadership Professionals

                                            Blog:When Mobile Becomes The New Face Of Social

                                            Messaging apps have the potential either to become digital platforms or to significantly enhance the power of current platforms because they so clearly deliver the three things that determine digital...

                                            • For Marketing Leadership Professionals

                                              Blog:With O2 Wallet, The Disruptive Mobile Payment Space Is Heating Up

                                              A year ago, Forrester stated that mobile payments were entering a disruptive phase. More recently, my colleague Benjamin Ensor elaborated on the battle for the digital wallet. Mobile digital...

                                              • For Marketing Leadership Professionals

                                                Blog:It Is Time To Differentiate Your Tablet Approach

                                                If you still believe that tablets are merely a fad or just a way to engage more affluent early adopters in their 30s or 40s, you need to change your mind — now.  According to our latest...

                                                • For Marketing Leadership Professionals

                                                  Blog:The AppGratis Controversy And The Mobile App Discovery & Promotion

                                                  AppGratis is a French app promotion and discovery platform startup that was recently ejected from the App Store on the grounds that it violated Apple’s developer T&Cs. Back in September 2012,...

                                                  • For Marketing Leadership Professionals

                                                    Blog:Another Year In Review: Revisiting 2014's Mobile Trends

                                                    Every year for the past few years, I've revisited our predictions for the previous year's mobile trends. It's now time to look back at what happened in 2014. Let’s have a look at...