Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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55 results in Reports

  • Peter Sheldon
  • For eBusiness & Channel Strategy Professionals

    Report:The Digitization Of The In-Store Experience

    Mobile Devices And Interactive Displays Are Redefining The In-Store Experience For Sales Associates And Customers Alike

    Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this...

    • Downloads: 2624
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Global Commerce Service Providers, Q1 2012

    SapientNitro, Deloitte, And IBM GBS Lead, With A Strong Pack Of Contenders Close Behind

    In Forrester's 72-criteria evaluation of the top 12 global commerce service providers (GCSPs), we found that SapientNitro, Deloitte, and IBM Global Business Services (GBS) led the pack with their...

    • Downloads: 1690
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Digital Commerce Solutions 2011

    In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected...

    • Downloads: 1772
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Commerce Apps

    mCommerce Apps Have Invigorated Cross-Channel Innovation, But What Lies Next?

    At last count, 56 of the top 100 retailers in the US had developed an Android, iPad, or iPhone mCommerce application. The sophistication of these apps ranges greatly from basic store finders and...

    • Downloads: 1867
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Mobile Commerce Solutions For Retail

    In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully...

    • Downloads: 1791
  • For eBusiness & Channel Strategy Professionals

    Report:Location-Based Commerce: An Evolution In Mobile Shopping

    Since the dawn of mobile commerce, retailers have dreamed of leveraging location-based services to deliver an immersive multichannel experience for in-store shoppers. Retailers have experimented with...

    • Downloads: 1857
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: B2B Commerce Suites, Q4 2013

    The "Big Three" Lead The Pack, But Several Emerging Players Trail Closely Behind

    In Forrester's 66-criteria evaluation of B2B commerce suite vendors, we identified the seven most significant providers in the category — commerceserver.net, hybris (an SAP company), IBM,...

    • Downloads: 1143
  • For eBusiness & Channel Strategy Professionals

    Report:Understanding Responsive Design

    What eBusiness Teams Need To Know About The Future Of Multitouchpoint Web Design

    The splinternet has created a headache for eBusiness leaders who must now support optimized commerce experiences across an increasingly complex landscape of web-enabled touchpoints. Maintaining...

    • Downloads: 1235
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce Technology Investment And Platform Trends — 2013

    Few retail CEOs get far into their quarterly earning calls these days without mentioning the phenomenal quarterly growth of their online revenues, mobile adoption, and omnichannel performance....

    • Downloads: 942
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Global Payment Service Providers 2013

    Globalizing your eCommerce business isn't just an option anymore — in many cases, it's an imperative. However, winning global customers' online spend often means adapting to local preferred...

    • Downloads: 1050
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Subscription And Recurring Billing Solutions 2012

    Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

    • Downloads: 765
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013

    These Vendors Represent The Cutting Edge Of Mobile Commerce Innovation

    The goal posts for mobile commerce keep moving. Existing mobile commerce solutions have served their purpose well, but scalability, performance, and flexibility concerns are intensifying. eBusiness...

    • Downloads: 756
  • For eBusiness & Channel Strategy Professionals

    Report:Optimize Performance For Global eCommerce

    Performance Management: The eCommerce Globalization Playbook

    Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately, the Internet was not...

    • Downloads: 839
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Omnichannel Order Management, Q3 2014

    IBM And Manhattan Associates Stand Out In An Increasingly Competitive Landscape Of Solutions

    In Forrester's 77-criteria evaluation of omnichannel order management vendors, we identified the nine most significant software providers in the category — eBay Enterprise, hybris (an SAP...

    • Downloads: 801
  • For eBusiness & Channel Strategy Professionals

    Report:Using Facebook Login To Your Advantage

    Demystifying The Hype And Misconceptions Of Social Login For eBusiness

    Everyone remembers Microsoft's Passport service, positioned to be a ubiquitous sign-on protocol across the Web and at one time adopted by web giants including eBay, Expedia, and Monster. However, the...

    • Downloads: 884
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: B2C Commerce Suites, Q1 2015

    In A Maturing Solution Category, Discerning The Differences Between The Leading Vendors Is Becoming Increasingly Difficult

    In Forrester's 69-criteria evaluation of global business-to-consumer (B2C) enterprise-class commerce suite vendors, we identified the eleven most significant software providers — Demandware,...

    • Downloads: 667
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Product Information Management (PIM), Q2 2014

    Hybris (An SAP Company), IBM, Informatica, Riversand, And Stibo Systems Lead The Pack, With A Robust Set Of Midmarket Players Close Behind

    In Forrester's 19-criteria evaluation of product information management (PIM) vendors, we identified the 10 most significant providers in the category — ADAM Software, Agility Multichannel,...

    • Downloads: 571
  • For eBusiness & Channel Strategy Professionals

    Report:Optimize Your Mobile Business

    Congratulations! Your mobile web store, iPhone, iPad, and Android apps are live and adoption has surpassed your wildest expectations. But what now? Business as usual is not an option, and change is...

    • Downloads: 676
  • For eBusiness & Channel Strategy Professionals

    Report:Why Every Online Retailer Should "Ship-From-Store"

    Revenue, Customer Experience, And Margin Gains Await Retailers That Have The Vision To Seize This Strategic Opportunity

    Amazon is intensifying the online battle across many fronts, including the construction of new distribution centers designed to get orders to the customer as quickly and cheaply as possible....

    • Downloads: 561
  • For eBusiness & Channel Strategy Professionals

    Report:The Coming Of HTML5

    Why It's Time To Think Seriously About Using HTML5 To Differentiate The Desktop Shopping Experience

    With broad support across smartphone and tablet devices, HTML5 is already underpinning many mobile web experiences. However, adoption of the technology on the desktop has been slow to date due to...

    • Downloads: 718
  • For Enterprise Architecture Professionals

    Report:Product Information Management Is Critical For Omnichannel Management

    The Forrester Wave™: Product Information Management (PIM), Q2 2014

    This report, originally written for the eBusiness and channel strategy professional, includes content relevant to enterprise architects. Product information management (PIM) solutions help...

    • Downloads: 519
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile App Or Mobile Web? It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

    • Downloads: 578
  • For eBusiness & Channel Strategy Professionals

    Report:Integration Challenges For Mobile Commerce

    When the iPhone launched four years ago and triggered off the acceleration of mobile commerce, eBusiness leaders, eager to get their feet wet, went looking for solutions. For many, transcoding or...

    • Downloads: 616
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce And Content: The Perfect Couple Or A Tumultuous Affair?

    Choosing Between eCommerce And Web Content Management Solutions

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 521
  • For eBusiness & Channel Strategy Professionals

    Report:Solving The Quandary Of Responsive Design

    Seven Key Questions That Will Guide eBusiness Leaders To Make The Right RWD Decisions

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

    • Downloads: 559