Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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22 results in Reports

  • Ed Ferrara
  • Past 12 months
  • For Security & Risk Professionals

    Report:Predictions 2015: Data Security And Privacy Are Competitive Differentiators

    Landscape: The Data Security And Privacy Playbook

    Love him or hate him, Edward Snowden's revelations of widespread National Security Agency (NSA) government surveillance triggered an international discussion and debate on privacy. Suddenly, the...

    • Downloads: 481
  • For Security & Risk Professionals

    Report:Quick Take: BAE Systems Buys SilverSky

    Acquisition Extends BAE's Analytics And Threat Intelligence Into Commercial Markets

    BAE Applied Intelligence — a subsidiary of BAE Systems — has made the next logical step to operationalize its security analytics and threat intelligence offerings by acquiring managed...

    • Downloads: 64
  • For Security & Risk Professionals

    Report:Brief: Work With The US Government On Cybersecurity Innovation

    The Department Of Homeland Security Announces Funding For Cybersecurity Research

    The US Federal government's participation in cybersecurity has been burdened with false starts and political wrangling. Members of the US Congress and the Executive Branch of the US Government have...

    • Downloads: 128
  • For Security & Risk Professionals

    Report:Twelve Recommendations For Your Security Program In 2015

    Political Instability And Cyberterrorism Raise The Security Stakes For Digital Businesses

    Each winter, Forrester outlines 12 important recommendations for your security strategy for the coming year. We base these recommendations on thousands of client inquiries and interactions,...

    • Downloads: 452
  • For Security & Risk Professionals

    Report:Brief: AT&T And IBM Accelerate The Move To Utility-Based Security

    Reliable And Effective Security Utilities Free Resources So That CISOs Can Focus On Customers

    AT&T and IBM announced in February a strategic alliance to provide a set of comprehensive security services that, if successful, would define the next generation of managed security services...

    • Downloads: 173
  • For CIO Professionals

    Report:Government Spying Will Cost US Vendors Fewer Billions Than Initial Estimates

    Forrester Survey Suggests NSA Spying Could Take $47 Billion Over Three Years From US-Based Cloud Providers And Outsourcers

    Is Edward Snowden's unveiling of the US National Security Agency's PRISM spying program ruining the fates of US cloud, hosting, and outsourcing businesses as international customers walk away from...

    • Downloads: 40
  • For CIO Professionals

    Report:PRISM's Impact On The US Cloud Industry

    A Business Technographics Document: Forrester Survey Suggests NSA Spying Has Driven More Use Of Encryption Than Migration

    Since Edward Snowden revealed the US National Security Agency's PRISM spying program, there has been widespread speculation that the announcement would ruin the fates of US cloud, hosting, and...

    • Downloads: 63
  • For Security & Risk Professionals

    Report:Quick Take: The State Of Privacy In The Union

    President Obama Introduces Privacy Initiatives With High Merit But Low Potential

    United States President Barack Obama introduced several proposed privacy initiatives in his 2015 State of the Union address and in preview comments he made to the Federal Trade Commission (FTC) the...

    • Downloads: 77
  • For Security & Risk Professionals

    Report:Develop Effective Security Metrics

    Performance Management: The S&R Practice Playbook

    Establishing meaningful security metrics is a key initiative for chief information security officers (CISOs) today, and for nearly all of them, it's a struggle. Some CISOs use a broad brush approach,...

    • Downloads: 2649
  • For Security & Risk Professionals

    Report:Measure The Effectiveness Of Your Security Operations

    Performance Management: The Security Architecture And Operations Playbook

    Information security programs have struggled with legitimacy with senior leaders for a long time. There are many reasons for this, but the root cause is the historical inability of CISOs to explain...

    • Downloads: 1020
  • For Security & Risk Professionals

    Report:CISOs Need To Add Customer Obsession To Their Job Description

    Business Case: The S&R Practice Playbook

    In today's connected world, security is an essential feature for all digitally delivered products and services. Soon, no one will purchase a product or service if they believe the effort will pose...

    • Downloads: 232
  • For Security & Risk Professionals

    Report:Detecting Cyberthreats With Fraud-Based Advanced Analytics Technology

    New Security Analytics Capabilities Will Replace Traditional SIEM, And Security Service Providers Will Lead The Adoption

    Security and risk (S&R) professionals know that cyberattacks are often the first step in the complex dance of credit card theft and the fraud that results. Cyberattacks take many forms and affect...

    • Downloads: 410
  • For CIO Professionals

    Report:Quick Take: CIOs Must Respond To Amazon's Disruptive Cloud

    Amazon's Relentless Pace Continues At re:Invent With Nine New Services

    The Amazon Web Services (AWS) re:Invent 2014 conference is something of an understatement as far as names go. This year's AWS conference was bigger than ever, with more than 13,500 attendees from 63...

    • Downloads: 186
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Public Cloud Platform Service Providers' Security, Q4 2014

    Public Cloud Platforms Step Up Their Security Game, But Is It Enough To Safely Deploy Critical Applications And Data To The Cloud?

    Nearly every large enterprise today is building and deploying new applications on one or more of the leading public cloud platforms. But rarely is this initiative done with the security and risk...

    • Downloads: 519
  • For Security & Risk Professionals

    Report:Quick Take: Sony Breach — A Sad Tale Of Epic Failure That Could Have Been Avoided

    Businesses Must Prepare For Politically And Socially Motivated Cyberattacks And Cyberespionage

    Although we are in the early stages of Sony Pictures Entertainment's (SPE's) catastrophically embarrassing intrusion, there are still many lessons that security and risk (S&R) professionals can take...

    • Downloads: 312
  • For Security & Risk Professionals

    Report:Understand Cybersecurity And Risk Budgets For 2015

    Benchmarks: The S&R Practice Playbook

    2014 was a watershed year for cybercrime, and companies of all sizes have noticed. Executives are now placing renewed emphasis on cybersecurity, and budgets are increasing accordingly. Chief...

    • Downloads: 397
  • For CIO Professionals

    Report:Did PRISM Cause An Exodus From US Clouds?

    Forrester Survey Suggests NSA Spying Has Driven More Use Of Encryption Than Migration

    Since Edward Snowden revealed the US National Security Agency's PRISM spying program, there has been widespread speculation that the announcement would ruin the fates of US cloud, hosting, and...

    • Downloads: 81
  • For Security & Risk Professionals

    Report:Prioritize Tokenization To Secure The Payment Chain

    EMV Is Not A Panacea For Card Payment Vulnerabilities

    Is the credit card as US consumers know it dead? With the recent massive credit card data breaches at retailers such as Target and Home Depot, the payment industry is ripe for change. In this report,...

    • Downloads: 142
  • For Security & Risk Professionals

    Report:Create A Security Strategy That Builds Real Business Value

    Strategic Plan: The S&R Practice Playbook

    Creating and maintaining a security strategy are fundamental tasks for CISOs; the strategy is a declaration of intent and a foundation for change. Unfortunately, many strategies fail to create...

    • Downloads: 284
  • For Security & Risk Professionals

    Report:Measure The Effectiveness Of Your Data Privacy Program

    Performance Management: The Data Security And Privacy Playbook

    Privacy is one of the most important and emotional issues in information security. Privacy, or the lack thereof, affects a company's management, employees, and most importantly, customers. With the...

    • Downloads: 607
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Managed Security Services: North America, Q4 2014

    Tools & Technology: The S&R Practice Playbook

    Forrester's 26-criteria evaluation of managed security service providers (MSSPs) included the 13 most significant vendors in the North American market that security and risk professionals can turn to...

    • Downloads: 522
  • For Security & Risk Professionals

    Report:Quick Take: Cisco Acquires Neohapsis

    Deal Will Expand Cisco's Capabilities In Application, Cloud, And Mobile Security

    Cisco Systems announced this week its intent to acquire closely held Chicago-based Neohapsis, a decision that will substantially broaden Cisco's consulting capabilities. Most notably, the acquisition...

    • Downloads: 48