Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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12 results in Reports

  • Michael Barnes
  • Past 18 months
  • For Application Development & Delivery Professionals

    Report:Quick Take: Microsoft's Asia Pacific Analyst Summit 2013

    Clear Signs Of Progress Despite Obvious Internal Resistance

    Forrester attended Microsoft's second annual Asia Pacific Analyst Summit in Singapore last week for an update on the company's progress in transforming into a devices and services company. The event...

    • Downloads: 89
  • For Customer Insights Professionals

    Report:Asia Pacific Companies Embrace Customer Analytics, Part 1

    Market Conditions Shape Analytics Priorities

    Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Business and technology management leaders in Asia Pacific (AP) are actively...

    • Downloads: 93
  • For CIO Professionals

    Report:Why Australia Is A Key Cloud Market

    Fast Adoption And Openness Drive Hunger For Innovation

    In our December 4, 2013, "Predictions For 2014: Cloud Computing" report, we stated that Australia would rise to the No. 2 market for cloud services consumption globally. In this report, we explain...

    • Downloads: 232
  • For CIO Professionals

    Report:Don't Fear The Cloud — Profit From It

    Organization: The Cloud Computing Playbook

    Cloud adoption is increasingly widespread at enterprise organizations and a growing number of small and medium-size businesses. Cloud computing is also a potential source of massive disruption, not...

    • Downloads: 117
  • For Customer Experience Professionals

    Report:The State Of Customer Experience Management In Australia, 2014

    The only way to compete effectively in the age of the customer is to become truly customer obsessed. To help firms achieve this goal, this report sheds light on the current state of customer...

    • Downloads: 136
  • For CIO Professionals

    Report:Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year...

    • Downloads: 290
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Business Intelligence Service Providers In Asia Pacific, Q4 2013

    The Eight Global Market Leaders With Strong Regional Delivery Capabilities

    Business decision-makers in Asia Pacific (AP) are increasingly aware of the importance of business intelligence (BI) and broader analytics to business strategy and execution. However, lack of...

    • Downloads: 346
  • For Customer Insights Professionals

    Report:Brief: Applying Customer Insight To Your Digital Strategy

    Top Lessons Learned From Early Adopters In Asia Pacific

    To serve and delight empowered customers, organizations are embarking on digital transformation journeys from multiple directions. Many start with initiatives to improve digital marketing...

    • Downloads: 171
  • For CIO Professionals

    Report:Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

    • Downloads: 341
  • For CIO Professionals

    Report:Understanding The Australian Mobile Customer, Part 4

    Communications Still Drives Smartphone Usage

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

    • Downloads: 68
  • For Customer Insights Professionals

    Report:Asia Pacific Companies Embrace Customer Analytics, Part 2

    Customer Insight Fuels Digital Transformation, But Analytics Requirements Far Outpace Existing Capabilities

    Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Organizations in Asia Pacific (AP) are embracing digital strategies to deliver...

    • Downloads: 60
  • For Application Development & Delivery Professionals

    Report:Asian Banks Are Adopting Cloud Faster Than You Think

    Use Cases Vary, But Uptake Is Real — And Accelerating

    Cloud adoption is rapidly going mainstream across many parts of Asia Pacific (AP). This includes strong uptake among AP banks and other financial services firms — organizations still often...

    • Downloads: 285