Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter Wannemacher's Research

  • For eBusiness & Channel Strategy Professionals

    Report: The Mobile Banking Imperative

    This report gives eBusiness and channel strategy professionals at banks Forrester's vision for what the future of mobile banking will be and why it is crucial to develop a clear mobile strategy ...

    • Downloads: 1277
  • For eBusiness & Channel Strategy Professionals

    Report: The Mobile Banking Metrics That Matter

    To achieve key business goals — such as boosting mobile banking use, improving mobile experiences, and increasing sales — eBusiness and channel strategy executives at banks need to p...

    • Downloads: 952
  • For eBusiness & Channel Strategy Professionals

    Report: 2014 US Online Banking Benchmark

    Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in the US, with almost three-quarters of US online adults using it compared wi...

    • Downloads: 202
  • For eBusiness & Channel Strategy Professionals

    Report: 2014 Canadian Online Banking Benchmark

    Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in Canada, with over three-quarters of Canadian online adults using online ban...

    • Downloads: 112
  • For eBusiness & Channel Strategy Professionals

    Report: The Mobile Insurance Metrics That Matter

    Mobile is now serious business for digital insurance teams, and it's rare to find an insurer that doesn't offer at least one mobile service to help customers research, buy, and service their ins...

    • Downloads: 759
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Channel Strategy: An Overview

    Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are eithe...

    • Downloads: 2331
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Mobile Banking 2012

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, a...

    • Downloads: 1882
  • For eBusiness & Channel Strategy Professionals

    Report: Building A World-Class Mobile Banking Strategy

    Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and feature...

    • Downloads: 1212
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of US Mobile Banking: 2011

    Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and ...

    • Downloads: 1553
  • For eBusiness & Channel Strategy Professionals

    Report: How US Banking Customers Use Different Channels

    The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines ...

    • Downloads: 1384
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