Peter   Wannemacher

Peter Wannemacher

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Peter serves digital strategy leaders at banks, advising them on how to better win, engage, and retain customers. He works with bank executives and their digital teams to challenge thinking and lead change in the banking market. Peter's strategic frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 53 banks from 18 countries across six continents.

Peter's recent research includes "The Digital Banking Imperative," "Amazon Invades Banking: Here's What You Should Do,” “Bots Aren’t Ready To Be Bankers,” "Millennials Want Financial Advice, With Or Without Humans," and "Assemble Cross-Functional Teams To Achieve Digital Success." In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including American Banker, Bloomberg, CNBC, The New York Times, NPR, TechCrunch, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter Wannemacher

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Peter serves digital strategy leaders at banks, advising them on how to better win, engage, and retain customers. He works with bank executives and their digital teams to challenge thinking and lead change in the banking market. Peter's strategic frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 53 banks from 18 countries across six continents.

Peter's recent research includes "The Digital Banking Imperative," "Amazon Invades Banking: Here's What You Should Do,” “Bots Aren’t Ready To Be Bankers,” "Millennials Want Financial Advice, With Or Without Humans," and "Assemble Cross-Functional Teams To Achieve Digital Success." In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including American Banker, Bloomberg, CNBC, The New York Times, NPR, TechCrunch, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter Wannemacher's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Build An Action Plan For Video In Financial Services

    Answer Nine Key Questions To Build An Effective Video Strategy

    October 10, 2018Peter Wannemacher, Nick Barber, August Du Pont

    Most financial services providers offer little to no video content or tools on their apps or sites, even though their customers need those tools to help them learn and make decisions. Digital business leaders at financial providers should invest in the types of video that increase convenience for users and improve their business objectives. This report outlines the current state of video in financial services and recommends the three types of video that most help financial customers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Best Practices In Global Mobile Banking Functionality

    Leading Banks Continue To Raise The Bar On Mobile Functionality

    September 27, 2018 Aurelie L'Hostis, Peter Wannemacher, Arnav Gupta

    Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate their mobile apps to ensure that mobile banking experiences are built around customer needs. This report will help digital banking strategy executives understand what mobile features are being offered today, identify best practices, and find new ways to improve their own mobile services.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Global Mobile Apps Summary, 2018

    Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience

    September 27, 2018 Benjamin Ensor, Arnav Gupta, Aurelie L'Hostis, Gina Bhawalkar, Peter Wannemacher

    Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy to use mobile apps are to customers, we evaluated the apps of 42 leading banks worldwide. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Design And Implement A Centralized Alerts Hub For Your Digital Banking Customers

    Digital Feature Fix: Boost Alerts Enrollment And Usage By Improving Management Tools

    September 20, 2018Peter Wannemacher

    Our reviews for our Forrester Industry Wave™ research routinely reveal that digital banking sites and mobile apps are missing important content, features, or functions that help customers complete their goals. One common customer pain point is difficulty in setting up and managing alerts. To help, this brief lays out why banks should improve their alerts management capabilities and illustrates good practices from leading banks.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Show That Mobile Banking Is Private And Secure

    Digital Feature Fix: Reassure Customers About How You Protect Them

    July 24, 2018 Gina Bhawalkar, Peter Wannemacher, August Du Pont

    Consumers have plenty of reasons to worry about the privacy and security of their personal financial information. Yet in our Forrester Industry Wave™ reports, we often find that banking apps fail to reassure customers about the privacy and security of their information. This brief lays out how digital business strategy and customer experience executives can make customers feel safe and secure and illustrates good practices from leading firms.

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