Peter   Wannemacher

Peter Wannemacher

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Peter serves digital strategy leaders at banks, advising them on how to better win, engage, and retain customers. He works with bank executives and their digital teams to challenge thinking and lead change in the banking market. Peter's strategic frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 53 banks from 18 countries across six continents.

Peter's recent research includes "The Digital Banking Imperative," "Amazon Invades Banking: Here's What You Should Do,” “Bots Aren’t Ready To Be Bankers,” "Millennials Want Financial Advice, With Or Without Humans," and "Assemble Cross-Functional Teams To Achieve Digital Success." In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including American Banker, Bloomberg, CNBC, The New York Times, NPR, TechCrunch, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter Wannemacher

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Peter serves digital strategy leaders at banks, advising them on how to better win, engage, and retain customers. He works with bank executives and their digital teams to challenge thinking and lead change in the banking market. Peter's strategic frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 53 banks from 18 countries across six continents.

Peter's recent research includes "The Digital Banking Imperative," "Amazon Invades Banking: Here's What You Should Do,” “Bots Aren’t Ready To Be Bankers,” "Millennials Want Financial Advice, With Or Without Humans," and "Assemble Cross-Functional Teams To Achieve Digital Success." In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including American Banker, Bloomberg, CNBC, The New York Times, NPR, TechCrunch, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter Wannemacher's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Retention Is Not Enough: Banks Must Build Emotion-Rich Relationships To Grow

    May 14, 2020 Dipanjan Chatterjee, Peter Wannemacher

    Banks have had a great run: For nearly a century, they've played an essential and highly visible role in people's lives, and most have consistently made tidy profits as a result. But many customers think of banks as undifferentiated, and a fast-growing crop of disruptors is threatening bank brands' relevance. The primary danger for banks isn't a spike in attrition, so customer retention won't be enough to address these threats. Instead, bank CMOs must drive sustained, profitable growth by focusing on three emotional "territories" as they redefine their relationships with customers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Fintech Funding Roundup, Q1 2020

    Investors Reduce Risk As The COVID-19-Induced Downturn Begins

    April 23, 2020Peter Wannemacher, August du Pont

    Incumbent firms can't afford to stand still, especially as newcomers move into their traditional markets and win funding from investors. Some of those investors are the same traditional financial institutions, looking to get in on the next big thing instead of losing out to disruption. Forrester regularly reviews fintech funding through its partnership with Venture Scanner to show you which startups are getting attention, where the money is going, and what to do next.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Dawn Of Autonomous Finance

    Algorithm-Driven Services Will Reshape Finance

    March 18, 2020 Oliwia Berdak, Peter Wannemacher

    People's lives are becoming ever more automated as millions of algorithms make decisions and take actions on consumers' behalf. This shift toward autonomous services is starting to happen in financial services with automated investment management, savings, and payments. Algorithm-based services reduce the cognitive load on the individual user and aim to improve financial outcomes. This report looks at the driving forces behind autonomous finance, the state of consumer demand and firms' offerings, and the future of autonomous finance.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Banking

    December 4, 2019Peter Wannemacher, Oliwia Berdak, Julie A. Ask

    US consumers today complete a double-digit percentage of banking activities on their mobile devices. As mobile technologies advance, so will banking capabilities. Ultimately, consumers will feel as if they have personal digital banking assistants who act on their behalf, transferring funds, paying bills, or making other transactions to improve customer outcomes. The accompanying PDF provides a closer look at the impact emerging technologies will have on the banking industry in the next decade. This report is part of a series on mCommerce in 2030 across multiple industries.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2020: Banking

    Competition Will Intensify With Better Deposits And New Innovative Services And Pricing Models

    November 5, 2019Peter Wannemacher, Jacob Morgan, Alyson Clarke, Jost Hoppermann

    Banking executives are getting used to the fast pace of innovation and change in the industry. 2020 will be no different, as new entrants will target customers with better deposit products, corporate banks will compete on digital experience, and banking regulators globally will bring in more regulation to rebalance the playing field to favor new entrants.

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