Peter   Wannemacher

Peter Wannemacher

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Peter serves digital strategy leaders at banks, advising them on how to better win, engage, and retain customers. He works with bank executives and their digital teams to challenge thinking and lead change in the banking market. Peter's strategic frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 53 banks from 18 countries across six continents.

Peter's research reports include "The Digital Banking Imperative," “Bots Aren’t Ready To Be Bankers,” "Millennials Want Financial Advice, With Or Without Humans," and "Assemble Cross-Functional Teams To Achieve Digital Success." In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including The New York Times, American Banker, CNBC, The Wall Street Journal, TechCrunch, and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter Wannemacher

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Peter serves digital strategy leaders at banks, advising them on how to better win, engage, and retain customers. He works with bank executives and their digital teams to challenge thinking and lead change in the banking market. Peter's strategic frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 53 banks from 18 countries across six continents.

Peter's research reports include "The Digital Banking Imperative," “Bots Aren’t Ready To Be Bankers,” "Millennials Want Financial Advice, With Or Without Humans," and "Assemble Cross-Functional Teams To Achieve Digital Success." In addition to speaking at Forrester Forums and events, Peter has been interviewed by various publications, including The New York Times, American Banker, CNBC, The Wall Street Journal, TechCrunch, and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter Wannemacher's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Financial Services Companies Get Serious About Digital Transformation

    November 10, 2017Peter Wannemacher, Benjamin Ensor, Jacob Morgan

    Executives at financial services companies worldwide understand that digital transformation means business transformation. Most companies will spend 2018 working on new initiatives to better win, serve, and engage customers, as regulators continue to promote competition. But while 2018 will bring many digital upgrades, few financial services companies will do enough to truly differentiate their brands and remain relevant to customers. Many firms risk being left behind. This brief outlines Forrester's predictions for the financial services industry in 2018.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Millennials Want Financial Advice, With Or Without Humans

    Across Most Developed Markets, Millennials Crave Advice, Yet They Trust Algorithms Almost As Much As Humans

    August 30, 2017Peter Wannemacher, Davis Janowski

    Millennials are now the largest generation in the workforce across most developed markets. As their finances become more complex, Millennials are developing a healthy appetite for advice on money matters: They're more likely to rely on financial advice than older generations. But Millennials are also much more likely to trust digital advice than their parents. Digital leaders at banks and wealth management firms should invest in digital capabilities and collaborative advice now to better win, serve, and retain Millennials going forward.

  • For eBusiness & Channel Strategy Professionals

    REPORT: 2017 Canadian Online Banking Functionality Benchmark

    CIBC Again Earns The Highest Overall Score, Though Each Canadian Bank Offers Lessons For Others

    August 16, 2017Peter Wannemacher, August Du Pont

    Millions of Canadian bank customers use their providers' secure websites to conduct both routine and rare banking tasks. As such, digital banking teams must focus on which goals a customer can complete via online banking, as well as how conveniently they can complete those goals. To help digital banking teams improve their online banking services, Forrester used its Digital Banking Functionality Benchmark methodology to assess the secure websites of six retail banks in Canada across 50 criteria. This report outlines our findings as well as the insights and online banking best practices uncovered in this research.

  • For eBusiness & Channel Strategy Professionals

    REPORT: 2017 US Online Banking Functionality Benchmark

    USAA Again Leads Overall, While Bank of America And Wells Fargo Lead Among Banks With Branches

    August 16, 2017Peter Wannemacher, August Du Pont

    Tens of millions of US bank customers use their providers' secure websites to conduct both routine and rare banking tasks. As such, digital banking teams must focus on which goals a customer can complete via online banking, as well as how conveniently they can complete those goals. To help digital banking teams improve their online banking services, Forrester used its Digital Banking Functionality Benchmark methodology to assess the secure websites of seven retail banks in the US across 50 criteria. This report outlines our findings as well as the insights and online banking best practices uncovered in this research.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Global Mobile Banking Benchmark, 2017

    BBVA Earns The Top Spot

    July 13, 2017 Zhi Ying Ng, Aurelie L'Hostis, Peter Wannemacher

    To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate their future needs and improve their financial well-being. We used our Mobile Banking Benchmark methodology to evaluate the retail mobile banking services of 53 retail banks worldwide and found a widening gap between the leaders and other banks. This report lays out the best practices we found and the lessons for digital business strategy executives.

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