Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.


Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter Wannemacher's Research

  • For eBusiness & Channel Strategy Professionals

    Report: The Mobile Banking Metrics That Matter

    To achieve key business goals — such as boosting mobile banking use and increasing sales — eBusiness executives at banks need to put the right metrics in place for mobile banking. Th...

    • Downloads: 1182
  • For eBusiness & Channel Strategy Professionals

    Report: Build A Strategic Plan By Designing For Bank Customers' Mobile Moments

    Mobile strategies fail when firms fail to understand customers or outline clear business objectives. eBusiness and channel strategy executives at banks should document strategic plans that all s...

    • Downloads: 1210
  • For Customer Experience Professionals

    Report: CX Industry Spotlight: Retail Banking

    Forrester's Customer Experience Index (CX Index™) framework allows companies to analyze the quality of their customer experience and identify the financial impact of CX. We built revenue m...

    • Downloads: 182
  • For eBusiness & Channel Strategy Professionals

    Report: 2015 Global Mobile Banking Functionality Benchmark

    Over the past five years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive calls "the most important part of my job." eBusiness ...

    • Downloads: 381
  • For eBusiness & Channel Strategy Professionals

    Report: Case Study: Scotiabank Boosts Sales With Targeted Mobile Cross-Selling

    Mobile is the new battleground in Canadian retail banking. In 2013, digital executives at The Bank of Nova Scotia — commonly referred to as Scotiabank — looked at the state of mobile...

    • Downloads: 175
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Channel Strategy: An Overview

    Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are eithe...

    • Downloads: 2346
  • For eBusiness & Channel Strategy Professionals

    Report: Build A World-Class Mobile Banking Strategy

    Mobile banking is the most important strategic change in retail banking in more than a decade. The mobile banking strategy playbook provides insights for all banking eBusiness and channel strate...

    • Downloads: 1600
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Mobile Banking 2012

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, a...

    • Downloads: 1897
  • For eBusiness & Channel Strategy Professionals

    Report: The Mobile Banking Imperative

    This report gives eBusiness and channel strategy professionals at banks Forrester's vision for what the future of mobile banking will be and why it is crucial to develop a clear mobile strategy ...

    • Downloads: 1550
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of US Mobile Banking: 2011

    Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and ...

    • Downloads: 1557
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