Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter Wannemacher's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Case Study: Scotiabank Boosts Sales With Targeted Mobile Cross-Selling

    Mobile is the new battleground in Canadian retail banking. In 2013, digital executives at The Bank of Nova Scotia — commonly referred to as Scotiabank — looked at the state of mobile...

    • For eBusiness & Channel Strategy Professionals

      Report: 2015 US Mobile Banking Functionality Benchmark

      For eBusiness and channel strategy leaders at banks, success in mobile banking is a moving target: Customers' needs and behaviors are constantly changing, while their expectations keep rising. W...

      • For eBusiness & Channel Strategy Professionals

        Report: 2015 Canadian Mobile Banking Functionality Benchmark

        Competition in the Canadian mobile banking space is heating up: All of the big five banks have rolled out new features and tools in the past year, while some like TD Canada Trust have launched c...

        • For eBusiness & Channel Strategy Professionals

          Report: What Banks Can Learn From Retailers' Websites

          Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like ...

          • Downloads: 198
        • For eBusiness & Channel Strategy Professionals

          Report: Build A World-Class Mobile Banking Strategy

          Mobile banking is the most important strategic change in retail banking in more than a decade. The mobile banking strategy playbook provides insights for all banking eBusiness and channel strate...

          • Downloads: 1444
        • For eBusiness & Channel Strategy Professionals

          Report: Mobile Channel Strategy: An Overview

          Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are eithe...

          • Downloads: 2337
        • For eBusiness & Channel Strategy Professionals

          Report: The State Of Mobile Banking 2012

          Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, a...

          • Downloads: 1887
        • For eBusiness & Channel Strategy Professionals

          Report: Build A World-Class Mobile Banking Strategy

          Mobile banking is the most important strategic change in retail banking in more than a decade. The mobile banking strategy playbook provides insights for all banking eBusiness and channel strate...

          • Downloads: 1444
        • For eBusiness & Channel Strategy Professionals

          Report: The Mobile Banking Imperative

          This report gives eBusiness and channel strategy professionals at banks Forrester's vision for what the future of mobile banking will be and why it is crucial to develop a clear mobile strategy ...

          • Downloads: 1426
        • For eBusiness & Channel Strategy Professionals

          Report: The State Of US Mobile Banking: 2011

          Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and ...

          • Downloads: 1557
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