Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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5 results in Reports

  • Peter Wannemacher
  • Security Risk & Compliance
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Canadian Online Banking Benchmark

    CIBC Leads With A Redesigned Home Page And New Features, But All Of The Big Five Banks Offer Extensive Secure Site Functionality

    Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in Canada, with over three-quarters of Canadian online adults using online banking...

    • Downloads: 144
  • For eBusiness & Channel Strategy Professionals

    Report:2014 US Credit Card Secure Website Benchmark

    Discover Takes The Top Spot

    Digital teams at credit card issuers have worked hard on enhancements to their secure websites as the Web has become the primary way that cardholders manage their money. But these teams need to...

    • Downloads: 143
  • For eBusiness & Channel Strategy Professionals

    Report:How Executives At Financial Services Firms Can Get More From The eBusiness Solutions Market

    We Apply Forrester's STEP Methodology To The eBusiness Solutions Evaluation Process For Financial Services Providers

    eBusiness executives at financial services providers have many roles, and one of the more critical is choosing technology solutions that meet their firm's technology-agnostic business problems....

    • Downloads: 342
  • For eBusiness & Channel Strategy Professionals

    Report:Three Ways Online Security Affects North Americans' Financial Behavior

    How Secure Consumers Feel Online Affects What They're Willing To Do

    For the past five years, Forrester has tracked the degree of security consumers feel when using financial information on the Internet. By analyzing these trends and our most recent survey data, we...

    • Downloads: 419
  • For eBusiness & Channel Strategy Professionals

    Report:Getting More Financial Services Shoppers To Apply Online

    Many North Americans Have Not Applied Online But Would Consider Doing So

    eBusiness professionals at financial firms must understand not only who is already buying financial products on the Web but also who is the most likely to do so in the future. Forrester identified...

    • Downloads: 560