Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.


Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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2 results in Reports

  • Peter Wannemacher
  • B2B eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Generali France Supports Financial Advisors With Innovative Mobile B2B App

    With The Launch Of iNomineo, Generali Focuses On A Major Revenue Source

    Generali France's iNomineo app for the iPhone offers financial advisors mobile access to client information, details of clients' holdings and past transactions, and graphic illustrations of market...

    • Downloads: 470
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of US Small Business Banking

    Nearly Two-Thirds Of Small Businesses Use The Web For Financial Transactions

    There are more than 25 million small businesses — firms with fewer than 500 employees — in the US, and more than one in 10 US online consumers is a small business owner. The recession has...

    • Downloads: 714