Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Refine your results

Date Range

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

691 results in Reports

  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Embrace Continuous Improvement To Power Customer Service Operations

    Continuous Improvement: The Contact Centers For Customer Service Playbook

    Companies struggle to deliver reproducible, effective, and personalized customer service that meets customer expectations and doesn't break the bank. Application development and delivery (AD&D)...

    • Downloads: 679
  • For Application Development & Delivery Professionals

    Report:CRM Sales Automation Software For Every User

    The Ecosystem Of Software Products Intent On Enabling Your Sales Teams Has Grown

    Sales organizations have traditionally used CRM sales force automation (SFA) software to track leads and opportunities and manage contacts, accounts, pipeline, and forecasts to increase the sales...

    • Downloads: 179
  • For Application Development & Delivery Professionals

    Report:Navigate The Modern Application Delivery Landscape

    Amplified customer expectations in the age of the customer and the intensified competition they bring are accelerating the pace of modern application delivery. Process and organizational changes...

    • Downloads: 683
  • For Application Development & Delivery Professionals

    Report:Application Delivery In The Modern Age

    Rapid evolution in cloud and mobile applications and the permeation of social media throughout the developer community have led to a new approach in the way that organizations deliver business value...

    • Downloads: 873
  • For Application Development & Delivery Professionals

    Report:Seven New Buying Patterns Reshape The 2017 Enterprise Collaboration Market

    Landscape: The Enterprise Collaboration Playbook

    The enterprise collaboration (EC) landscape is rife with innovative products that begin with a narrow feature set (e.g., Box for document collaboration or Slack for group messaging). Viral growth and...

    • Downloads: 254
  • For Application Development & Delivery Professionals

    Report:BI On BI: How To Manage The Performance Of BI Initiatives

    Performance Management: The Business Intelligence Playbook

    Most enterprises still rely mostly on anecdotal evidence of business users' level of satisfaction with business intelligence (BI), and not all BI tools quantitatively measure BI performance. In this...

    • Downloads: 941
  • For Application Development & Delivery Professionals

    Report:Market Overview: Chat Solutions For Customer Service

    Twenty-One Solutions For Delivering Differentiated Experiences

    Customers demand superior service and support as the price for their ongoing loyalty and patronage, and they are increasingly leveraging the chat channel for customer service. The chat vendor...

    • Downloads: 1276
  • For Application Development & Delivery Professionals

    Report:Update 2015: Forrester’s BI Maturity Assessment Tool

    Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any BI initiative to help you better understand your current state and strategic priorities....

    • Downloads: 269
  • For Application Development & Delivery Professionals

    Report:Are You Ready For SharePoint's Big Pivot?

    What You Need To Know To Make The Shift To SharePoint 2013

    With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. Among SharePoint releases, the 2013 edition carries big...

    • Downloads: 458
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Front-End Mobile Testing Tools

    Automated Testing Improves App Quality

    Mobile applications are the primary digital touchpoints for customers and employees, heightening the challenges for application development and delivery (AD&D) teams. Engaging, high-quality mobile...

    • Downloads: 288
  • For Application Development & Delivery Professionals

    Report:Gain A Competitive Advantage Through Enterprise Collaboration

    Executive Overview: The Enterprise Collaboration Playbook

    Many of today's collaboration technology initiatives fall well short of their transformational potential. But a properly executed enterprise collaboration strategy empowers employees and connects the...

    • Downloads: 1240
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile Business Intelligence

    Ushering In A New Era Of Using Data For Business Benefit

    Having business applications available while away from the office is nothing new; neither is using mobile devices as an integral part of a business process. Until recently, however, the former has...

    • Downloads: 463
  • For Application Development & Delivery Professionals

    Report:Improve Developer Engagement With Online Portals

    Make Developers Feel Welcome By Following This 10-Step Checklist

    In the age of the customer, it's easy to view customers as either pure consumers of the latest smart gadget or as staid business buyers reachable only via an expensive direct sales force. But there's...

    • Downloads: 159
  • For Application Development & Delivery Professionals

    Report:Brief: Amazon API Gateway Is Limited But Useful

    The newly released Amazon API Gateway, although quite limited in its feature set, is important in its validation of layered security for APIs. For application development and delivery (AD&D) pros who...

    • Downloads: 152
  • For Application Development & Delivery Professionals

    Report:Brief: The Device Testing Landscape Is Fertile And Diverse

    Emulators And Real Devices Can Both Play Parts In Mobile Testing

    The rapid pace of mobile development is putting a strain on traditional testing organizations and methodologies. Quality assurance (QA) organizations must leverage modern tooling to meet business...

    • Downloads: 234
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Improves Efficiency And Insight

    How Four Organizations Are Using Business-Centered Integration To Speed Up Optimization

    Application integration is a perennial challenge for solution architects and developers, and it's only getting worse with software-as-a-service (SaaS) adding more point solutions to the mix and...

    • Downloads: 317
  • For Application Development & Delivery Professionals

    Report:Develop Customer-Centric Applications Like The Pros Do

    Road Map: The Application Development Strategy, Structure, And Sourcing Playbook

    As application development and delivery (AD&D) leaders build a road map for strategy, structure, and sourcing, it's helpful to examine how independent software vendors (ISVs) do it. Why? These...

    • Downloads: 123
  • For Application Development & Delivery Professionals

    Report:Embrace Technology-Based Mentoring For Employee Engagement, Growth, And Retention

    Digital Businesses Enable Mentoring Across The Enterprise

    Digital technology changes the mentoring paradigm. No longer is mentoring limited to face-to-face interactions. Rather, digital enables quality online discussions among mentors and mentees located...

    • Downloads: 213
  • For Application Development & Delivery Professionals

    Report:The Critical Role Of Policy In Enterprise Collaboration

    Processes: The Enterprise Collaboration Playbook

    A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy,...

    • Downloads: 718
  • For Application Development & Delivery Professionals

    Report:The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: Digital Experience Delivery Playbook

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

    • Downloads: 271
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer-Centric Global Banking Platforms, Q3 2014

    The Nine Solutions That Matter Most And How They Stack Up

    In Forrester's 74-criteria evaluation of customer-centric global banking platforms vendors, we identified the eight most significant software providers — FIS, Infosys, Oracle, Polaris Financial...

    • Downloads: 788
  • For Application Development & Delivery Professionals

    Report:Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook

    How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right...

    • Downloads: 1275
  • For Application Development & Delivery Professionals

    Report:Stay On Top Of New BI Technologies To Lead Your Enterprise Into The Not-Too-Distant Future

    Earlier-generation business intelligence (BI) still fails to deliver fast, agile, and actionable business insights. But as market dynamics change quickly in the age of the customer, so do the data...

    • Downloads: 167
  • For Application Development & Delivery Professionals

    Report:What You Need To Know About WebRTC

    Communications Application Development In Browsers Will Increase Customer Engagement And Unified Communications Adoption

    Communicating in real time via video, voice, and data has long been an important capability for the enterprise workforce. Integrating real-time communications into browser applications allows for...

    • Downloads: 248
  • For Application Development & Delivery Professionals

    Report:Refine The Source Of Truth In Your Contact Center To Drive Better Performance

    Performance Management: The Contact Centers For Customer Service Playbook

    To quote Yogi Berra, "If you don't know where you are going, you'll end up someplace else." Today's contact centers are not lacking a large quantity of data about their performance, especially now...

    • Downloads: 468