Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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651 results in Reports

  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

    The 13 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 13 most significant software providers in the category —Birst, GoodData, IBM, Information...

    • Downloads: 613
  • For Application Development & Delivery Professionals

    Report:Upgrade To Banking Platform 3.0 To Meet The Challenges Of Banking Of The Future

    Banks Need To Radically Rethink How They Deliver Business Functionality

    Two predominant factors will characterize the world of banking in the future: digital banking and digital disruptors attacking from multiple, frequently new angles. The banking industry must...

    • Downloads: 455
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Digital App Platforms

    In The Next Platform Era, Consumer, Commerce, And Corporate Leaders Battle For Developers

    The most powerful digital experiences that companies can provide their customers span four domains: consumer, corporate, commerce, and connected devices. The first wave of these experiences require...

    • Downloads: 214
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Talent Acquisition Vendors, Q3 2015

    The 12 Providers Best Suited To Address The Changing Recruiting Landscape And How They Stack Up

    The talent acquisition market has changed dramatically. It is no longer just about placing ads on different sites and waiting for the resumes to roll in. Rather, it's ferreting out those passive...

    • Downloads: 311
  • For Application Development & Delivery Professionals

    Report:Digital Insights Will Power Great Digital Experiences

    Build A System Of Insight To Deliver Personal Digital Experiences Using All The Data

    Companies must personalize digital experiences using all available insights — not just clickstream and thinly defined profiles. New technologies are coming online — including predictive...

    • Downloads: 272
  • For Application Development & Delivery Professionals

    Report:Q&A: Locate Answers To Five Key Spatial Analytics Questions

    We've all become used to the power of understanding "where," whether it's through using a location-enabled app on a smartphone or seeing corporate data displayed on a map in a dashboard. But how do...

    • Downloads: 86
  • For Application Development & Delivery Professionals

    Report:Low-Code Platforms Deliver Customer-Facing Apps Fast, But Will They Scale Up?

    To Answer "Yes," Look For Scalable Architectures, Flexible Pricing, And Appropriate Features

    Low-code platforms are an important strategy to speed delivery of software to win, serve, and retain customers. Because application development and delivery (AD&D) professionals adopt low-code...

    • Downloads: 166
  • For Application Development & Delivery Professionals

    Report:Agile-Plus-Architecture: Embrace The Oxymoron

    Enterprises Need Sustainable Business Agility, Not Just Agile Development

    Enterprises are challenged like never before: They need to rapidly deliver engaging customer experiences and a constant stream of innovation through an expanding array of software-driven channels. To...

    • Downloads: 339
  • For Application Development & Delivery Professionals

    Report:The Future Of Learning Management Is Personalization

    Personalized Learning Experiences, Analytics, And Curated Content Are Front And Center In The Future LMS

    The future learning management system (LMS) will be part of employees' daily life. Whether they wish to find a short chunk of learning needed to do work, collaborate on a project, or determine the...

    • Downloads: 226
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Agile Features Keep The Business Intelligence Market Moving

    As Forrester continues to write about Agile business intelligence (BI), where organizations of all sizes need to revamp their data management environments for agility, flexibility, and responsiveness...

    • Downloads: 325
  • For Application Development & Delivery Professionals

    Report:Use APIs And Components To Prepare For The Banking Industry's Increasing Pace

    Watch For Seven Key Banking Application Trends In 2016

    Banking applications do more than offer information about customers, products, services, and the state of the business: They are the primary touchpoints for customers and embody the banking business....

    • Downloads: 392
  • For Application Development & Delivery Professionals

    Report:Bring Design Practices To Application Development

    How Organizations Are Reinventing Requirements Using Agile And Digital Design Approaches

    Increasing demand for rapid delivery of new application capabilities everywhere has left organizations struggling to reinvent requirements. Leading organizations are combining Agile and development...

    • Downloads: 253
  • For Application Development & Delivery Professionals

    Report:Trends 2016: The Future Of Customer Service

    Vision: The Contact Centers For Customer Service Playbook

    In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changing customer expectations for easy and effective service that is deeply personal are...

    • Downloads: 4514
  • For Application Development & Delivery Professionals

    Report:The BPM Playbook Is Your Guide To Customer-Centric Process Change

    Executive Overview: The Business Process Management Playbook

    Process-focused application development and delivery (AD&D) professionals use business process management (BPM) for continuous innovation in and automation of customer-centric processes. Strategic...

    • Downloads: 1401
  • For Application Development & Delivery Professionals

    Report:Forrester's Self-Service BI Capabilities Self-Assessment Model

    What Are Your Organization's Self-Service BI Capabilities?

    There's no clear single definition of what self-service business intelligence (BI is), but it's definitely more complex than just having a graphical user interface (GUI) and/or being user-friendly or...

    • Downloads: 49
  • For Application Development & Delivery Professionals

    Report:You're A Content Publisher Now, So Get Your DAM House In Order

    Best Practices: Digital Asset Management, 2015

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at rich media...

    • Downloads: 784
  • For Application Development & Delivery Professionals

    Report:Enable A Customer-Centric BT Agenda With These Four Application Strategies

    Strategic Plan: The Application Development Strategy, Structure, And Sourcing Playbook

    Application development and delivery (AD&D) professionals are under mounting pressure to balance two competing agendas. The IT agenda focuses on secure, stable, slow-to-change systems of record. It...

    • Downloads: 203
  • For Application Development & Delivery Professionals

    Report:Brief: Systems Of Engagement Take Center Stage

    The Three Complementary Classes Of Modern Software

    Software is THE crucial element of business success in the age of the customer. It captures the essence of companies' value and brand promise and provides the means of engagement for customers. For...

    • Downloads: 378
  • For Application Development & Delivery Professionals

    Report:Brief: Can Hadoop's Enterprise Loose Ends Be Tied By The Open Data Platform Initiative?

    Hadoop is a must-have for large enterprises, but adopting it can be a challenge. Hadoop is not one thing, it is a collection of open source technologies and tools, some of which overlap, in a dynamic...

    • Downloads: 205
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile Infrastructure Services Aid Developers

    A Rapidly Converging Market Speeds Front-End Developers' Efforts

    Application development and delivery (AD&D) professionals have many technology choices when it comes to building mobile apps that win, serve, and retain customers. One of the principal challenges for...

    • Downloads: 182
  • For Application Development & Delivery Professionals

    Report:Manage Your Business Application Transformation Performance

    In today's digital world, business transformation often also means change in the ways of business capability provisioning. Many, if not all, transformation initiatives encompass both business as well...

    • Downloads: 318
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer Service Solutions For Midsize Teams, Q4 2015

    Due Diligence Required: These Vendors Are Great At Supporting Midsize Teams

    In Forrester's 36-criteria evaluation of customer service vendors for enterprise organizations, we identified the 11 most significant solution providers — Astute Solutions, eGain, Freshdesk,...

    • Downloads: 120
  • For Application Development & Delivery Professionals

    Report:Market Overview: Chat Solutions For Customer Service

    Twenty-One Solutions For Delivering Differentiated Experiences

    Customers demand superior service and support as the price for their ongoing loyalty and patronage, and they are increasingly leveraging the chat channel for customer service. The chat vendor...

    • Downloads: 1207
  • For Application Development & Delivery Professionals

    Report:Brief: IBM Acquires StrongLoop

    What It Means To IBM, Enterprise Applications, And The Future Of Software Development

    On September 10, 2015, IBM announced the acquisition of StrongLoop, a company that builds products and delivers services around Node.js. A JavaScript environment built around the V8 JS engine,...

    • Downloads: 75
  • For Application Development & Delivery Professionals

    Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

    • Downloads: 220