Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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526 results in Reports

  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:The Offline Mobile Challenge

    Tackling Mobile Apps' Most Important And Difficult Feature

    Companies are adopting a business technology (BT) agenda with a focus on driving great customer experience, yet these experiences are increasingly delivered on devices with transient network...

    • Downloads: 207
  • For Application Development & Delivery Professionals

    Report:Assess CRM Capabilities To Pinpoint Opportunities

    Assessment: The CRM Playbook

    This report describes the best practices assessment that underpins Forrester's solution for application development and delivery (AD&D) executives looking to implement customer relationship...

    • Downloads: 2877
  • For Application Development & Delivery Professionals

    Report:AD&D's Five Roles In Successful Website Globalization And Localization

    Technology Globalization Strategies Go Far Beyond Mere Translation

    Organizations are chasing new revenue streams. In many cases, that means geographic expansion via organic or inorganic growth, requiring marketing and eBusiness teams to port content to new regions...

    • Downloads: 216
  • For Application Development & Delivery Professionals

    Report:Self-Assess Your Modern Application Delivery Capabilities

    Modern application delivery requires new technology management capabilities to deliver software faster and with higher quality. As their companies become customer-obsessed, application development...

    • Downloads: 24
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q2 2013

    One Size Does Not Fit All Developer Needs

    Public cloud platforms are the keys that unlock the flexibility, productivity, and economic advantages of cloud computing. Application development and delivery (AD&D) pros use a wide variety of...

    • Downloads: 2202
  • For Application Development & Delivery Professionals

    Report:Build An Agile Customer Data Support Organization

    In a customer-centric world, designing, architecting, building, and deploying processes and applications based solely on business requirements no longer works. Leading organizations need to take an...

    • Downloads: 346
  • For Application Development & Delivery Professionals

    Report:How To Design APIs For Mobile

    Process, Practice, And Design Principles

    Mobile apps are a critical channel for customer engagement and business process improvement, and it's clear that mobile apps need APIs to access business data and transactions. The problem for...

    • Downloads: 315
  • For Application Development & Delivery Professionals

    Report:Build Five-Star Mobile Apps

    Processes: The Mobile App Development Playbook

    There are millions of mobile apps out there, and they're all competing for the same consumers. Companies hoping to reach customers through the mobile channel need to ensure that their apps get high...

    • Downloads: 1607
  • For Application Development & Delivery Professionals

    Report:You're A Content Publisher Now, So Get Your DAM House In Order

    Best Practices: Digital Asset Management, 2015

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at rich media...

    • Downloads: 704
  • For Application Development & Delivery Professionals

    Report:Market Overview: Online Video Platforms For Sales And Marketing

    Vendors Focus On Folding Video Into Marketing Operations

    Digital video is the fastest growing advertising format and an established content marketing tactic. As marketing leaders get more programmatic about using video to nurture leads and customers, they...

    • Downloads: 182
  • For Application Development & Delivery Professionals

    Report:HRM Benchmarks: Helping Companies Achieve Process Excellence

    Continuous improvement is a major goal of organizations as they strive to be leaders in their market in product and services quality, customer satisfaction, and as an employer of choice. Human...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:Forrester's Best Practices Framework For Customer Service Self-Assessment

    • Downloads: 128
  • For Application Development & Delivery Professionals

    Report:TechRadar™: BI Analytics, Q3 2013

    Business intelligence (BI) is the No. 1 project priority for companies in 2013. Continued economic uncertainty and major industry-changing dynamics like mobility and the shift to digital business put...

    • Downloads: 1298
  • For Application Development & Delivery Professionals

    Report:Build An Outside-In Contact Center Road Map

    Road Map: The Contact Centers For Customer Service Playbook

    This report outlines the road map planning of Forrester's solution for application development and delivery (AD&D) professionals working in customer service. For most industries, a large percentage...

    • Downloads: 837
  • For Application Development & Delivery Professionals

    Report:A Guide To More Effective Developer-Architect Relations

    Survey: Developers Say Some Architects Are Extremely Effective

    Developers and architects don't always get along . . . and that's a bad thing. Organizations need both the short-term agility of fast delivery cycles and the longer-term sustainable agility and cost...

    • Downloads: 219
  • For Application Development & Delivery Professionals

    Report:Oracle Customers Are Hesitant To Embrace Fusion Applications

    Slow Adoption Of Newer Product Means Changes Likely In Oracle's Strategy

    This report, originally written for CIOs, includes content relevant to application development and delivery (AD&D) professionals. With Oracle's strong footprint in the enterprise business apps...

    • Downloads: 393
  • For Application Development & Delivery Professionals

    Report:Market Overview: Video Platforms For Digital Media Companies

    From Ancillary Strategy To Critical Growth Opportunity

    For media companies two years ago, online video was an ancillary strategy; now the conversation is about tapping unrealized revenue streams and converging traditional with digital workflows. For...

    • Downloads: 263
  • For Application Development & Delivery Professionals

    Report:Market Overview: Off-The-Shelf Channel Banking Solutions Can Differentiate And Manage Costs

    An Overview Of Internet/Cross-Channel And Mobile Banking Solutions

    Financial services firms are evolving beyond using only a single channel to interact with their customers, making support of a variety of channels a key focal area for many transformation initiatives...

    • Downloads: 461
  • For Application Development & Delivery Professionals

    Report:Content And Commerce: The Odd Couple Or The Power Couple?

    How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 378
  • For Application Development & Delivery Professionals

    Report:Transform Customer Processes And Systems To Improve Experiences

    Executive Overview: The CRM Playbook

    We've entered a new era that Forrester calls the age of the customer. The new power of customers means that a focus on the customer now matters more than any other strategic imperative. Forrester's...

    • Downloads: 2033
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Learning And Talent Development, Q1 2013

    The Nine Providers That Matter Most And How They Stack Up

    Learning and talent development are closely aligned in the best talent vendor offerings. This area of human resource management (HRM) is fast-growing and innovative in its use of social, cloud, and...

    • Downloads: 1468
  • For Application Development & Delivery Professionals

    Report:Brief: Digital Experience Delivery Platforms — Early Days, Early Lessons Learned

    Vendors' Marketing Visions Are Clearer Than The Product Capabilities — Or Most Companies' Needs

    Vendors are buying, building, and integrating their way toward platforms designed to help companies deliver omnichannel experiences across commerce, content, and campaigns. "The Forrester...

    • Downloads: 113
  • For Application Development & Delivery Professionals

    Report:An Effective HR Organization Aligns With Business And IT Strategies

    The human resources (HR) department must work jointly with enterprise leaders, including business and IT professionals, to build a workforce that can implement the firm's strategy. This requires...

    • Downloads: 397
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile App Testing

    Mix And Match Tools And Services For Best Results

    Mobile applications are becoming the primary digital experience touchpoint for customers and employees, and the resulting challenges for application development and delivery (AD&D) organizations have...

    • Downloads: 297
  • For Application Development & Delivery Professionals

    Report:Key Building Blocks For Financial Risk Management In Banking

    Support Regulatory Compliance With Targeted Or Broad And Rich Risk Management Solutions

    Supervisory regulation has been a key topic for financial services firms for decades. However, it moved to center stage during the 2008 financial crisis, and Forrester surveys show that coping with...

    • Downloads: 375