Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.


Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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578 results in Reports

  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Assess The Capabilities And Impact Of Your Social Business And Collaboration Toolkit

    Assessment Framework: The Social Business And Collaboration Playbook

    Companies have been investing in collaboration tools for 15 years or more, yet email is still the most commonly used tool. New social tools that dramatically improve the flow of information and...

    • Downloads: 721
  • For Application Development & Delivery Professionals

    Report:Weave Support For Text Chat Into Your Omnichannel Customer Service Strategy

    Text Messaging Is The "Non-App" Application For Customer Service

    Application development and delivery (AD&D) professionals face a distinct challenge serving the increasingly mobile customer. Getting consumers to download, install, and regularly use mobile...

    • Downloads: 182
  • For Application Development & Delivery Professionals

    Report:Express Lean, Agile, And DevOps Cultural Changes In Terms Of Business Value

    Don't Let Jargon Derail Customer-Facing Mobile/Web Efforts

    As application development and delivery professionals retool to deliver customer-facing web and mobile applications to attract, win, and serve customers, they must overcome entrenched processes and...

    • Downloads: 501
  • For Application Development & Delivery Professionals

    Report:Sizing The Market For API Management Solutions

    US Firms Will More Than Quadruple Their Spending To Support Integration Of Customer Engagement Software

    Today's customer-centric, software-powered businesses thrive on connectivity, and connectivity thrives on application programming interfaces (APIs). Mobile apps for customer engagement need APIs to...

    • Downloads: 402
  • For Application Development & Delivery Professionals

    Report:From Application Design To Application Composition

    How APIs, Micro-Services, And Containers Are Changing The Way Organizations Develop And Deliver Software

    There is a quiet revolution underway in software development: The nature of the work is shifting from developing and deploying large complex applications to connecting new and existing services in...

    • Downloads: 348
  • For Application Development & Delivery Professionals

    Report:Brief: Offshore Testing Services Must Reinvent Themselves With Automation

    Testing Services Must Increase Automation To Meet The Needs Of Agile And DevOps

    Indian offshore services providers and other vendors globally have traditionally thrived in the testing services market. However, as business technology organizations increasingly look to Agile and...

    • Downloads: 257
  • For Application Development & Delivery Professionals

    Report:Crafting Software For Your Firm's Customer Experience Ecosystem

    Vision: Application Development Strategy, Structure, And Sourcing Playbook

    Now that you've started to quickly produce apps to win, serve, and retain customers, it's time to take the next step. Nimble customer engagement apps and analytics must activate customer experience...

    • Downloads: 8
  • For Application Development & Delivery Professionals

    Report:Forrester's Fast-Forward CRM Capabilities Best Practices Self-Assessment

    Forrester’s best practices framework for CRM defines the critical capabilities necessary for building high-quality customer relationships. The framework distills findings from our interviews...

    • Downloads: 222
  • For Application Development & Delivery Professionals

    Report:Put The Customer At The Center Of Your Business Applications Portfolio

    Assessment: The Business Applications Playbook

    Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

    • Downloads: 384
  • For Application Development & Delivery Professionals

    Report:Explore The Emerging SaaS ERP Market

    Many application delivery leaders are in the process of reassessing their existing enterprise resource planning (ERP) implementations, which may be more than a decade old, inflexible to the changing...

    • Downloads: 1161
  • For Application Development & Delivery Professionals

    Report:Drive Continuous Improvement With Strong Change Management And Employee Training

    In a constantly evolving society, enterprises and their employees continuously struggle to remain both competitive and profitable. Ongoing technological innovations have made it increasingly...

    • Downloads: 778
  • For Application Development & Delivery Professionals

    Report:A Developer's Guide To Forrester's Strategies For API Success

    A Guided Tour Of Forrester's Research On The What, Why, And How Of APIs

    In these times of customer empowerment, digital business, and mobile mind shifts, APIs and service-oriented architecture (SOA) form a critical foundation for modern business and applications. The...

    • Downloads: 389
  • For Application Development & Delivery Professionals

    Report:Nine Questions To Ask About Docker

    Docker — Or Whatever Comes In Its Wake — Will Change The Application Delivery Landscape

    Over the past year or so, Docker, the operating system (OS) level container technology, has created quite an industry stir. Docker promises faster application delivery cycles and reduced production...

    • Downloads: 352
  • For Application Development & Delivery Professionals

    Report:Optimize Long-Term Application Effectiveness And Value

    Effectiveness: The Business Applications Playbook

    Firms invest millions in application software — money that they might otherwise invest in new sales and distribution partnerships or new plants and machinery. Traditional arguments about...

    • Downloads: 275
  • For Application Development & Delivery Professionals

    Report:Predictions 2016: Modern Development Goes Mainstream

    Leading-Edge Practices Spread From The Best To The Rest Of Application Development And Delivery Shops

    The world of software development and delivery is changing fast, but the most significant changes — like continuous delivery, DevOps, composable apps, microservices, and API management —...

    • Downloads: 137
  • For Application Development & Delivery Professionals

    Report:Brief: Software Requirements Practices Are Ripe For Disruption

    Agile approaches and continuous delivery have improved software development, testing, and delivery capabilities, but many organizations find their requirements practices continue to be a source of...

    • Downloads: 424
  • For Application Development & Delivery Professionals

    Report:Agile-Plus-Architecture: Embrace The Oxymoron

    Enterprises Need Sustainable Business Agility, Not Just Agile Development

    Enterprises are challenged like never before: They need to rapidly deliver engaging customer experiences and a constant stream of innovation through an expanding array of software-driven channels. To...

    • Downloads: 277
  • For Application Development & Delivery Professionals

    Report:Q&A: Locate Answers To Five Key Spatial Analytics Questions

    We've all become used to the power of understanding "where," whether it's through using a location-enabled app on a smartphone or seeing corporate data displayed on a map in a dashboard. But how do...

    • Downloads: 54
  • For Application Development & Delivery Professionals

    Report:Brief: Fast Feedback Accelerates Software Time-To-Market

    Expedite Time-To-Market By Reducing Developer Friction

    There is nothing more destructive to developer productivity than context switching — moving from one development task and environment to another. Yet individual developers must do this...

    • Downloads: 57
  • For Application Development & Delivery Professionals

    Report:Benchmark Your Consumer Centricity In Retail And CPG

    Retail and consumer packaged goods (CPG) AD&D professionals have to help their stakeholders to drive actionable insight from a wide range of solutions and external agency services, such as those for...

    • Downloads: 209
  • For Application Development & Delivery Professionals

    Report:Brief: Enterprise Apps On Any Browser

    Insulate Enterprise Apps From Customers' Browser Whims

    Enterprise applications like enterprise resource planning (ERP) or customer relationship management (CRM) are vehicles for realizing group-level synergies such as terms that are common to customers...

    • Downloads: 74
  • For Application Development & Delivery Professionals

    Report:Improve Cybersecurity With DevOps

    DevOps Gives Security Professionals New Tools And Approaches

    Organizations use applications to compete for customers; the faster they deliver those applications, the better they compete. Many application development and delivery (AD&D) pros are turning to...

    • Downloads: 177
  • For Application Development & Delivery Professionals

    Report:Embrace Technology-Based Mentoring For Employee Engagement, Growth, And Retention

    Digital Businesses Enable Mentoring Across The Enterprise

    Digital technology changes the mentoring paradigm. No longer is mentoring limited to face-to-face interactions. Rather, digital enables quality online discussions among mentors and mentees located...

    • Downloads: 154
  • For Application Development & Delivery Professionals

    Report:Market Overview: Enterprise Sales Force Automation Solutions

    Today's Solutions Are Changing The Nature Of Your Customers' Interactions With Your Sales Department

    The sales force automation (SFA) market is undergoing significant change with increasing emphasis on mobile sales capability, integration with other software products, real-time actionable insight,...

    • Downloads: 244
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SAP Service Providers In Asia Pacific, Q2 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 34-criteria evaluation of SAP service providers in Asia Pacific, we identified the 10 most significant vendors — ABeam Consulting, Accenture, Deloitte, Fujitsu, Infosys, NTT...

    • Downloads: 159