Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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674 results in Reports

  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Collaboration Success Hinges On Effective Change Management

    Continuous Improvement: The Enterprise Collaboration Playbook

    For two decades, we've introduced new and potentially better tools to collaborate, only to see tepid adoption. Over the past few years, knowledge workers have started to self-provision their own...

    • Downloads: 946
  • For Application Development & Delivery Professionals

    Report:Are The Biggest Enterprise Software Vendors Now The Best Cloud Platform Bets?

    IBM, Microsoft, Oracle, And SAP As Cloud Platform Vendors

    Public cloud platforms are a foundation for applications that win, serve, and retain customers. The four largest enterprise software providers did relatively little to drive adoption of cloud...

    • Downloads: 587
  • For Application Development & Delivery Professionals

    Report:Should Your Web Content Management System Run In The Cloud?

    The Answer Should Be "Yes" More Often Than You'll Admit Today

    Web content management (WCM) systems are the cornerstone of digital experience platforms. But these tools have been slow to come to the cloud. Both vendors and end-user companies are to blame. WCM...

    • Downloads: 234
  • For Application Development & Delivery Professionals

    Report:Better Customer Relationships Require Trusted Data

    High quality customer data is required to support every point in the customer journey. The right customer information in context allows companies to deliver positive customer experiences which can...

    • Downloads: 300
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Customer-Centric HRM Technology, Q2 2014

    Innovation Boosts Employee Engagement And Customer Value

    The technology for human resource management (HRM) addresses the life cycle of the workforce, including attracting, selecting, training, supporting, assessing, and rewarding employees. In the fast...

    • Downloads: 658
  • For Application Development & Delivery Professionals

    Report:Brief: What App Store Models Mean For SaaS Sourcing And Governance

    How Software-As-A-Service Marketplaces Can Elevate Your SaaS Strategy And Reduce Shadow IT

    We repeatedly hear that software-as-a-service (SaaS) vendors are too numerous (and too small) for formal sourcing processes to apply in all cases. At the same time, the business-led, ungoverned model...

    • Downloads: 106
  • For Application Development & Delivery Professionals

    Report:Take Five Steps To Apply The Forrester Wave™: Web Content Management Systems

    Weight Your Priorities To Rank Vendors For Your Scenario

    We evaluated the 10 largest web content management (WCM) vendors against 29 criteria in "The Forrester Wave: Web Content Management Systems, Q1 2015." The rankings reflect the general requirements...

    • Downloads: 372
  • For Application Development & Delivery Professionals

    Report:Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook

    The business case report of the business intelligence (BI) playbook guides application development and delivery (AD&D) professionals working on BI initiatives through the maze of BI business case...

    • Downloads: 3285
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SaaS HR Management Systems, Q4 2014

    The Eight SaaS HRMS Providers That Matter Most And How They Stack Up

    In Forrester's 60 criteria evaluation of SaaS HR management systems (HRMS) vendors, we identified the eight most significant software providers serving medium to large companies — ADP,...

    • Downloads: 1262
  • For Application Development & Delivery Professionals

    Report:API Design, Part 1: REST Is The Leading But Not Only Option For Your APIs

    Favor Pragmatic REST Over REST Theory; Use SOAP And MOM Where Appropriate

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 774
  • For Application Development & Delivery Professionals

    Report:Brief: Scale Out Your Infrastructure With SAP Business Suite Powered By Hana

    How To Manage High Data Volumes Up To 16 TB

    More than 2,000 firms have licensed SAP Business Suite powered by Hana, but some large firms have reached the limit to which they can scale up their infrastructure. This brief shows how application...

    • Downloads: 126
  • For Application Development & Delivery Professionals

    Report:The 2015 State Of Agile Development: Learn From Agile Expert Firms

    Agile Experts Have Valuable Lessons To Share In How They Mix Methodologies, Organize, And Measure Success

    Software is eating the world, and Agile development is fueling it. Since 2013, twice as many companies are using Agile techniques to create more value for their business, faster. Our Q2 2015 Global...

    • Downloads: 562
  • For Application Development & Delivery Professionals

    Report:Architecting Banking Systems Of Engagement

    Customer Experience And Regulation Are Driving Change In Financial Services

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes more than 106 participating financial services firms from 36 countries and spans multiple industry segments,...

    • Downloads: 279
  • For Application Development & Delivery Professionals

    Report:The Integration Imperative Of Digital Experiences

    Vision: The Digital Experience Delivery Playbook

    Customers demand consistent and contextual experiences, yet digital experience strategies, teams, and technologies often reinforce silos across a customer's journey rather than connect them....

    • Downloads: 323
  • For Application Development & Delivery Professionals

    Report:Brief: 2015 Mobile App Developer Platform Preferences

    Android Extends Its Global Lead, iOS Shines In North America, And Windows Gains Ground As A Third Player

    In 2015, Android and iOS devices still capture the dominant share of mobile developers' attention. But the gap between the also-rans and at least one of these two leading mobile operating systems...

    • Downloads: 119
  • For Application Development & Delivery Professionals

    Report:The API Management Solutions Market Heats Up

    New Players Enter And Established Suppliers Advance A Fast-Evolving Market

    APIs have strategic value for business, and API management solutions are a crucial part of any organization's API approach. The market is moving quickly; six important new vendors have entered the...

    • Downloads: 555
  • For Application Development & Delivery Professionals

    Report:Build Five-Star Mobile Apps

    Processes: The Mobile App Development Playbook

    There are millions of mobile apps out there, and they're all competing for the same consumers. Companies hoping to reach customers through the mobile channel need to ensure that their apps get high...

    • Downloads: 1730
  • For Application Development & Delivery Professionals

    Report:API Design, Part 2: Design Messaging Styles By Balancing Reach With Your Other Design Goals

    To Foster API Acceptance, Design Around Your API Users' Messaging Preferences And Need For Other Capabilities

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they select messaging types for...

    • Downloads: 687
  • For Application Development & Delivery Professionals

    Report:Brief: The Bank Of The Future Has Arrived — In A Box

    Diebold's Prototype Integrates State-Of-The-Art Branch Technologies To Deliver The Bank Branch Of The Future

    Many banks have flagship branches that showcase modern technology and innovative customer interaction concepts. However, most have just one or a few of these showcases, so the overall number of...

    • Downloads: 259
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Omnichannel Banking Solutions, Q3 2015

    The Six Omnichannel Banking Providers That Matter Most And How They Stack Up

    In this Forrester Wave evaluation of omnichannel banking solutions, we researched, analyzed, and scored the six most significant software providers — Backbase, Infosys, Misys, SAP, Sopra...

    • Downloads: 478
  • For Application Development & Delivery Professionals

    Report:Developers Beware: Google's Mobile-Friendly Search Will Bury Your Mobile-Unfriendly Sites

    Don't Let This Good Crisis Go To Waste — Use It To Drive Your Mobile Mind Shift

    On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results. With...

    • Downloads: 135
  • For Application Development & Delivery Professionals

    Report:Better Governance Leads To Better Customer Service — Yes, Really!

    Processes: The Contact Centers For Customer Service Playbook

    Companies struggle to deliver reproducible, effective, and personalized customer service in line with customer expectations and company cost constraints. This leads to increased customer...

    • Downloads: 588
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2014

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 980
  • For Application Development & Delivery Professionals

    Report:Best Practices: Strategic Software Development Partnerships

    Management: The Business Applications Playbook

    Strong partnerships with a few key providers of software products, platforms, and services are an essential foundation of a digital transformation. You need great software as the foundation of your...

    • Downloads: 191
  • For Application Development & Delivery Professionals

    Report:Five Lessons For Achieving Successful Digital Customer Experience Technology Results

    The Age Of The Customer Gives AD&D Professionals A Chance To Lead The Transformation To A Winning, Customer-First Strategy

    In the age of the customer, application development and delivery (AD&D) pros must deliver digital customer experience technology that helps put a smile on the customer's face and drives business...

    • Downloads: 436