Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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123 results in Reports

  • Application Development & Delivery
  • Information Management
  • For Application Development & Delivery Professionals

    Report:The Road To Social Business Transformation Starts With A Burning Platform

    Road Map: The Social Business And Collaboration Playbook

    Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

    • Downloads: 1065
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Customer Experience Technology, 2013

    Findings From Forrester's Digital Customer Experience Online Survey

    Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about their strategies for the coming 12 to...

    • Downloads: 916
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Making the right information available to the right person at the right time is more important than ever in today's fast-changing competitive environment. Business intelligence (BI) is necessary to...

    • Downloads: 670
  • For Application Development & Delivery Professionals

    Report:Are You Ready For SharePoint's Big Pivot?

    What You Need To Know To Make The Shift To SharePoint 2013

    With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. Among SharePoint releases, the 2013 edition carries big...

    • Downloads: 409
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q1 2015

    The Top BI Vendors That Matter Most And How They Stack Up

    In Forrester's 60-criteria evaluation of enterprise business intelligence (BI) platform vendors, we identified the 11 most significant software providers — IBM, Information Builders, Microsoft,...

    • Downloads: 26
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2014

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 920
  • For Application Development & Delivery Professionals

    Report:Apache Spark Is Powerful And Promising

    Spark's Primary Processing Prowess Is Exponential When Compared To Hadoop's MapReduce

    Apache Spark is an open source cluster computing platform designed to process big data as efficiently as possible. Sound familiar? That's what Hadoop is designed to do. However, these are distinctly...

    • Downloads: 114
  • For Application Development & Delivery Professionals

    Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

    The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

    • Downloads: 233
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Hadoop Will Become A Cornerstone Of Your Business Technology Agenda

    Hadoop Has Already Disrupted The Economics Of Data. What's Next?

    Hadoop is the rising star of the business technology agenda for a simple reason — it disrupts the economics of data, analytics, and someday soon, all enterprise applications; it is secretly...

    • Downloads: 460
  • For Application Development & Delivery Professionals

    Report:Strategic Planning For Big Data: Getting It Right

    Companies Need To Avoid Ending Up With A Zoo Of Big Data Silo Solutions

    We are beyond the point of struggling over the definition of big data. That doesn't mean all confusion about the term "big data" has been resolved, but rather that companies today struggle over how...

    • Downloads: 502
  • For Application Development & Delivery Professionals

    Report:Forrester's Agile BI Capabilities Self-Assessment Model

    What Are Your Organization's Agile BI Capabilities?

    This model is a companion tool to the Forrester Wave™: Agile Business Intelligence Platforms, Q3 2014 evaluation. Clients can use this tool as a self-assessment of their existing business...

    • Downloads: 55
  • For Application Development & Delivery Professionals

    Report:Customer-Obsessed Firms Need To Unify Their Workforce Strategies

    Serve And Retain Customers More Effectively By Focusing On Skills, Not On Permanent And Contingent Worker Classifications

    Companies have traditionally kept their contingent and permanent workforce strategies separate. Human resources (HR) departments focused on permanent employees —recruiting, hiring, onboarding,...

    • Downloads: 139
  • For Application Development & Delivery Professionals

    Report:Brief: Is WordPress The Dark Horse Of WCM?

    The Publishing Platform Gains Some Traction In The Enterprise Race

    WordPress is one of the top blogging sites for individuals as well as enterprises, but recently there has been growing attention to the platform's growth beyond these roots. With capabilities...

    • Downloads: 124
  • For Application Development & Delivery Professionals

    Report:BI On BI: How To Manage The Performance Of BI Initiatives

    Performance Management: The Business Intelligence Playbook

    Business intelligence (BI) is often defined as processes and technologies to manage business performance, with the ultimate goal of making more informed decisions based on real data, not hunches. But...

    • Downloads: 686
  • For Application Development & Delivery Professionals

    Report:Embrace Future Trends To Deliver HRM Business Impact

    This report outlines the future outlook for application development and delivery (AD&D) professionals working with human resources executives on their applications and business process innovation...

    • Downloads: 1076
  • For Application Development & Delivery Professionals

    Report:Build An Agile Customer Data Support Organization

    In a customer-centric world, designing, architecting, building, and deploying processes and applications based solely on business requirements no longer works. Leading organizations need to take an...

    • Downloads: 326
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Asset Management, 2014

    A Fragmented Market Is Ripe For Consolidation

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at rich media...

    • Downloads: 677
  • For Application Development & Delivery Professionals

    Report:Market Overview: Web Content Management For Digital Experiences

    Mobile, Cloud, And The Customer Journey Disrupt This Vital Market

    Although the name is antiquated and belies its true, multi-device purpose, web content management (WCM) has never been more important than it is today. Yesterday's web-only sites have become today's...

    • Downloads: 789
  • For Application Development & Delivery Professionals

    Report:SAP Hana Is The Answer! What's The Question?

    Demystifying SAP's In-Memory Solution

    SAP Hana is SAP's latest flagship technology, and it seems to be the company's silver-bullet response to almost every question. There is, however, a good reason behind this, as SAP has extensively...

    • Downloads: 285
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Data Warehouse, Q4 2013

    Although enterprise data warehouse (EDW) is a mature technology, vendors continue to innovate and enhance its real-time analytics, distributed in-memory, advanced compression, and scalable appliance...

    • Downloads: 1080
  • For Application Development & Delivery Professionals

    Report:Update 2014: Forrester’s BI Maturity Assessment Tool

    Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any new strategic BI initiative to help you better understand your current state and strategic...

    • Downloads: 267
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

    Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

    In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

    • Downloads: 1116
  • For Application Development & Delivery Professionals

    Report:BI Maturity In The Enterprise: 2014 Update

    Business Intelligence is a key foundational element for the smooth running of all enterprises, regardless of the technology used to deliver it. Whether it’s financial reporting, optimizing a...

    • Downloads: 38
  • For Application Development & Delivery Professionals

    Report:Internet Of Things Applications Hunger For Hadoop And Real-Time Analytics In The Cloud

    IoT Data Strains And Stresses Traditional Application Designs

    Getting true value from the Internet of Things (IoT) requires application development and delivery professionals to find an economical way to collect, store, process, and analyze the data it...

    • Downloads: 197
  • For Application Development & Delivery Professionals

    Report:Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

    Executive Overview: The Business Intelligence Playbook

    All modern enterprises and organizations are drowning in huge oceans of data. It's a double-edged sword, however. On the one hand, having and using this wealth of data can mean the difference between...

    • Downloads: 179