Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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117 results in Reports

  • Application Development & Delivery
  • Information Management
  • For Application Development & Delivery Professionals

    Report:Predictive Analytics Can Infuse Your Applications With An "Unfair Advantage"

    AD&D Pros Can Acquire The Skills — No Data Scientist Needed

    Sir Francis Bacon, an 18th-century founder of the modern scientific method, famously argued that "Knowledge is power." With all due respect to this great scientist, in the 21st century, "Prediction...

    • Downloads: 318
  • For Application Development & Delivery Professionals

    Report:Five Ways IT And Business Can Cooperate To Win At Digital Experience Delivery

    Enterprises are overhauling their digital customer experience strategies and adopting technology to address customer needs. Amid this rapid digital shift, many companies fall behind because...

    • Downloads: 386
  • For Application Development & Delivery Professionals

    Report:Use Sensors To Take Apps To The Next Level Of Customer Engagement

    Apps Are Better And Customers Are Happier When Sensor Data Enriches Experiences

    Most apps are boring. Sensors can help. Sensors are data collectors that measure physical properties of the real-world such as location, pressure, humidity, touch, voice, and much more. You can find...

    • Downloads: 393
  • For Application Development & Delivery Professionals

    Report:Big Data In Banking: It's Time To Act

    Compete In The Age Of The Customer By Making Use Of All The Available Data

    Big data is a key trend for many industries, including financial services in general and banking in particular. Key business drivers in the banking industry, such as improving customer service,...

    • Downloads: 684
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2014

    OpenText And ADAM Lead, With HP And NorthPlains Close Behind

    In Forrester's 38-criteria evaluation of digital asset management (DAM) vendors, we identified the 10 most significant software providers — ADAM Software, Adobe, Canto, celum, HP, MediaBeacon,...

    • Downloads: 267
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2014

    The 16 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 16 most significant software providers — Actuate, Birst, GoodData, IBM, Information...

    • Downloads: 874
  • For Application Development & Delivery Professionals

    Report:Are You Ready For SharePoint's Big Pivot?

    What You Need To Know To Make The Shift To SharePoint 2013

    With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. Among SharePoint releases, the 2013 edition carries big...

    • Downloads: 402
  • For Application Development & Delivery Professionals

    Report:The Road To Social Business Transformation Starts With A Burning Platform

    Road Map: The Social Business And Collaboration Playbook

    Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

    • Downloads: 1044
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Cloud Databases, Q4 2012

    Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

    Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

    • Downloads: 1016
  • For Application Development & Delivery Professionals

    Report:Update 2014: Forrester’s BI Maturity Assessment Tool

    Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any new strategic BI initiative to help you better understand your current state and strategic...

    • Downloads: 265
  • For Application Development & Delivery Professionals

    Report:BI Maturity In The Enterprise: 2014 Update

    Business Intelligence is a key foundational element for the smooth running of all enterprises, regardless of the technology used to deliver it. Whether it’s financial reporting, optimizing a...

    • Downloads: 38
  • For Application Development & Delivery Professionals

    Report:A Radical Rethink Of Data Architecture For Customer Engagement

    Effective Customer Engagement Requires Rapid Change And A New World Of Data

    A prerequisite to winning in the age of the customer is a deep and almost uncanny knowledge of customers and prospects. "Customer data" used to mean the data in customer relationship management (CRM)...

    • Downloads: 348
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Two-Speed Banking Will Separate Winning Financial Institutions From Their Peers

    Banks Need To Transform Their Application Landscape Or Risk Shifting Down To Low-Speed Banking

    Customer-facing applications are now crucial across all industries. However, in banking, business applications are even more important: Banking applications don't merely offer information about...

    • Downloads: 302
  • For Application Development & Delivery Professionals

    Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

    Forrester's 2013 Predictions For Asia Pacific

    2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

    • Downloads: 480
  • For Application Development & Delivery Professionals

    Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

    The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

    • Downloads: 226
  • For Application Development & Delivery Professionals

    Report:Shift Your Expectations Of SharePoint

    This data chart details the full results of Forrester's Q3 2014 Global SharePoint Usage Online Survey. The results show that Microsoft's drive to move SharePoint users to the cloud is working, but...

    • Downloads: 45
  • For Application Development & Delivery Professionals

    Report:Better Customer Relationships Require Trusted Data

    High quality customer data is required to support every point in the customer journey. The right customer information in context allows companies to deliver positive customer experiences which can...

    • Downloads: 198
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Making the right information available to the right person at the right time is more important than ever in today's fast-changing competitive environment. Business intelligence (BI) is necessary to...

    • Downloads: 651
  • For Application Development & Delivery Professionals

    Report:SAP Hana Is The Answer! What's The Question?

    Demystifying SAP's In-Memory Solution

    SAP Hana is SAP's latest flagship technology, and it seems to be the company's silver-bullet response to almost every question. There is, however, a good reason behind this, as SAP has extensively...

    • Downloads: 254
  • For Application Development & Delivery Professionals

    Report:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

    Tools And Technology: The Business Intelligence Playbook

    Business intelligence (BI) is a runaway locomotive that just keeps picking up more and more speed in terms of enterprise interest, adoption, and spending levels. Technology vendors caught on to this...

    • Downloads: 356
  • For Application Development & Delivery Professionals

    Report:Instant Insight: The Truth About Advanced Analytics

    "Advanced Analytics" Is Not Just "Better Analytics"

    This report answers common questions that business technology professionals ask about the what, why, and how of advanced analytics. Don't make the mistake of thinking that "advanced analytics" is...

    • Downloads: 453
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Advanced Data Visualization (ADV) Platforms, Q3 2012

    Seven Leaders, Six Strong Performers, And Two Contenders Compete For Share Of The ADV Market

    Enterprises find advanced data visualization (ADV) platforms to be essential tools that enable them to monitor business, find patterns, and take action to avoid threats and snatch opportunities. In...

    • Downloads: 1879
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Business Applications Take Innovation Beyond The Cloud

    As the shift to the cloud broadens across more business application types, application development and delivery professionals are torn between maintaining key operational systems and making...

    • Downloads: 276
  • For Application Development & Delivery Professionals

    Report:Content And Commerce: The Odd Couple Or The Power Couple?

    How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 352
  • For Application Development & Delivery Professionals

    Report:The Future Of Microsoft .NET: New Options, New Choices, New Risks

    The Emerging Windows Platform Expands On The .NET Framework

    One Microsoft platform era is ending and another is beginning. The .NET era as we've known it is winding down. .NET doesn't go away — it becomes Microsoft's preferred server environment for a...

    • Downloads: 867