Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Refine your results

Date Range

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

130 results in Reports

  • Application Development & Delivery
  • Information Management
  • For Application Development & Delivery Professionals

    Report:AD&D's Five Roles In Successful Website Globalization And Localization

    Technology Globalization Strategies Go Far Beyond Mere Translation

    Organizations are chasing new revenue streams. In many cases, that means geographic expansion via organic or inorganic growth, requiring marketing and eBusiness teams to port content to new regions...

    • Downloads: 216
  • For Application Development & Delivery Professionals

    Report:Build An Agile Customer Data Support Organization

    In a customer-centric world, designing, architecting, building, and deploying processes and applications based solely on business requirements no longer works. Leading organizations need to take an...

    • Downloads: 346
  • For Application Development & Delivery Professionals

    Report:You're A Content Publisher Now, So Get Your DAM House In Order

    Best Practices: Digital Asset Management, 2015

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at rich media...

    • Downloads: 704
  • For Application Development & Delivery Professionals

    Report:TechRadar™: BI Analytics, Q3 2013

    Business intelligence (BI) is the No. 1 project priority for companies in 2013. Continued economic uncertainty and major industry-changing dynamics like mobility and the shift to digital business put...

    • Downloads: 1298
  • For Application Development & Delivery Professionals

    Report:Content And Commerce: The Odd Couple Or The Power Couple?

    How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 378
  • For Application Development & Delivery Professionals

    Report:Quick Take: Microsoft's Asia Pacific Analyst Summit 2013

    Clear Signs Of Progress Despite Obvious Internal Resistance

    Forrester attended Microsoft's second annual Asia Pacific Analyst Summit in Singapore last week for an update on the company's progress in transforming into a devices and services company. The event...

    • Downloads: 96
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014

    The Answer To Exploiting Perishable Insights

    Streaming analytics is anything but a sleepy, rearview mirror analysis of data. No, it is about knowing and acting on what's happening in your business at this very moment — now. Forrester...

    • Downloads: 1090
  • For Application Development & Delivery Professionals

    Report:Assess The Capabilities And Impact Of Your Social Business And Collaboration Toolkit

    Assessment Framework: The Social Business And Collaboration Playbook

    Companies have been investing in collaboration tools for 15 years or more, yet email is still the most commonly used tool. New social tools that dramatically improve the flow of information and...

    • Downloads: 702
  • For Application Development & Delivery Professionals

    Report:BI Effort And Price Estimation Model

    Initial business intelligence deployment efforts are often difficult to predict and may dwarf the investment you made in BI platform software. The effort and costs associated with professional...

    • Downloads: 79
  • For Application Development & Delivery Professionals

    Report:Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

    Executive Overview: The Business Intelligence Playbook

    All modern enterprises and organizations are drowning in huge oceans of data. It's a double-edged sword, however. On the one hand, having and using this wealth of data can mean the difference between...

    • Downloads: 268
  • For Application Development & Delivery Professionals

    Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

    Forrester's 2013 Predictions For Asia Pacific

    2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

    • Downloads: 489
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: Digital Customer Experience Technologies, Q3 2013

    Use These Technologies To Deliver Great Digital Customer Experiences

    Consumers are dazzled by digital experiences that are enjoyable, innovative, and contextual. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital customer...

    • Downloads: 995
  • For Application Development & Delivery Professionals

    Report:Take Five Steps To Apply The Forrester Wave™: Web Content Management Systems

    Weight Your Priorities To Rank Vendors For Your Scenario

    We evaluated the 10 largest web content management (WCM) vendors against 29 criteria in "The Forrester Wave: Web Content Management Systems, Q1 2015." The rankings reflect the general requirements...

    • Downloads: 197
  • For Application Development & Delivery Professionals

    Report:Strategic Planning For Big Data: Getting It Right

    Companies Need To Avoid Ending Up With A Zoo Of Big Data Silo Solutions

    We are beyond the point of struggling over the definition of big data. That doesn't mean all confusion about the term "big data" has been resolved, but rather that companies today struggle over how...

    • Downloads: 570
  • For Application Development & Delivery Professionals

    Report:Customer-Activated Communication And Collaboration Will Support The BT Agenda

    A New Class Of Applications Emerges That Will Transform Core Processes

    Listening and responding to the voice of the customer (VoC) is rapidly becoming an imperative. Marketing often gets the listening ball rolling, but real transformation integrates systems to capture...

    • Downloads: 131
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

    Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

    In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

    • Downloads: 1294
  • For Application Development & Delivery Professionals

    Report:Brief: It's Not Your Grandfather's Open Source BI Market Any Longer

    In a dizzying 1-2-3 succession, three leading business intelligence (BI) vendors whose software and business models are to various degrees based on open source have been acquired within the last nine...

    • Downloads: 120
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile Business Intelligence

    Ushering In A New Era Of Using Data For Business Benefit

    Having business applications available while away from the office is nothing new; neither is using mobile devices as an integral part of a business process. Until recently, however, the former has...

    • Downloads: 455
  • For Application Development & Delivery Professionals

    Report:Case Study: Maple Leaf Foods Relies On SAP HANA To Enable Faster Business Analytics

    With in-memory technologies gaining maturity, application development and delivery professionals should consider making it part of their data management platform to support faster analytics,...

    • Downloads: 297
  • For Application Development & Delivery Professionals

    Report:Market Overview: Text Analytics

    Expand Your Big Data Capabilities With Unstructured Text Analytics

    The big promise of big data to deliver better insights to enterprise decision-makers will not fully materialize unless business intelligence (BI) and analytics incorporate all available sources of...

    • Downloads: 317
  • For Application Development & Delivery Professionals

    Report:How To Select A Mobile BI Solution

    Business professionals increasingly take the ability to access critical applications and data on their mobile device for granted, and business intelligence (BI) content is no exception. Early...

    • Downloads: 264
  • For Application Development & Delivery Professionals

    Report:SharePoint Enters Its Awkward Teenage Years

    Customer Struggles With Social, Cloud, And Mobile Signal A Transition

    Microsoft SharePoint is the centerpiece of many enterprises' collaboration and content strategies, but it isn't clear to us that enterprises will continue to invest in SharePoint to provide a broader...

    • Downloads: 906
  • For Application Development & Delivery Professionals

    Report:Brief: A Data Services Taxonomy

    A Quick Guide To Forrester's Definitions For Data Services

    A broad range of traditional and new, emerging data services, combined with the use of various different terms for such services, results in confusion for buyers. This report outlines Forrester's...

    • Downloads: 205
  • For Application Development & Delivery Professionals

    Report:The Steadily Growing Database Market Is Increasing Enterprises' Choices

    An Overview Of The Enterprise Database Management System Market In 2013

    Business demand for more applications, larger databases, and new analytics initiatives is driving innovation and growth in the database market, with new options for cloud, in-memory, mobility,...

    • Downloads: 893
  • For Application Development & Delivery Professionals

    Report:Forrester's Advanced Data Visualization Capabilities Self-Assessment Model

    What Are Your Organization's Advanced Data Visualization Capabilities?

    There's no clear single definition of what effective advanced data visualization (ADV) is, but it's definitely more complex than just having graphs and charts. The purpose of this model is not to...

    • Downloads: 64