Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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129 results in Reports

  • Application Development & Delivery
  • Information Management
  • For Application Development & Delivery Professionals

    Report:Drive Business Insight With Effective BI Strategy

    Road Map: The Business Intelligence Playbook

    How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

    • Downloads: 2204
  • For Application Development & Delivery Professionals

    Report:Forrester's Self-Service BI Capabilities Self-Assessment Model

    What Are Your Organization's Self-Service BI Capabilities?

    There's no clear single definition of what self-service business intelligence (BI is), but it's definitely more complex than just having a graphical user interface (GUI) and/or being user-friendly or...

    • Downloads: 49
  • For Application Development & Delivery Professionals

    Report:Quick Take: Tibco Continues Build-Out Of Its BI Portfolio By Acquiring Jaspersoft

    On April 28, 2014, Tibco Software (TIBX) announced the acquisition of privately held Jaspersoft for $185 million. The open source business intelligence (BI) software provider is the latest in a long...

    • Downloads: 86
  • For Application Development & Delivery Professionals

    Report:Digital Creepiness: How Not To Spook Your Customers

    Find, But Don't Cross Your Customer's Creepiness Line When Designing, Developing, And Delivering Digital Experiences

    Customers are flocking to apps that use more personal information because they find them intensely valuable. However, at the same time, many people think its creepy how much detailed information...

    • Downloads: 212
  • For Application Development & Delivery Professionals

    Report:The Road To Social Business Transformation Starts With A Burning Platform

    Road Map: The Social Business And Collaboration Playbook

    Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

    • Downloads: 1090
  • For Application Development & Delivery Professionals

    Report:Predictive Apps Are The Next Big Thing In Customer Engagement

    Leverage Big Data And Predictive Analytics To Supercharge Innovation And Disrupt Your Competitors

    The answer to developing apps that dazzle the digital consumer and making your company stand out from the competition lies in what Forrester calls "predictive apps." Predictive apps leverage big data...

    • Downloads: 1477
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2013

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 2825
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Business Intelligence, Q1 2015

    Landscape: The Business Intelligence Playbook

    For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

    • Downloads: 326
  • For Application Development & Delivery Professionals

    Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

    These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

    • Downloads: 328
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Predictive Analytics Solutions, Q2 2015

    Predict And Prosper With One Of These 13 Solutions

    Good news! Predictive analytics is within easy reach for all enterprises if they choose the right big data predictive analytics solution to meet their needs. In Forrester's 45-criteria evaluation, we...

    • Downloads: 395
  • For Application Development & Delivery Professionals

    Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

    • Downloads: 186
  • For Application Development & Delivery Professionals

    Report:Brief: It's Not Your Grandfather's Open Source BI Market Any Longer

    In a dizzying 1-2-3 succession, three leading business intelligence (BI) vendors whose software and business models are to various degrees based on open source have been acquired within the last nine...

    • Downloads: 79
  • For Application Development & Delivery Professionals

    Report:Market Overview: Web Content Management For Digital Experiences

    Mobile, Cloud, And The Customer Journey Disrupt This Vital Market

    Although the name is antiquated and belies its true, multi-device purpose, web content management (WCM) has never been more important than it is today. Yesterday's web-only sites have become today's...

    • Downloads: 824
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Making the right information available to the right person at the right time is more important than ever in today's fast-changing competitive environment. Business intelligence (BI) is necessary to...

    • Downloads: 688
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: Digital Customer Experience Technologies, Q3 2013

    Use These Technologies To Deliver Great Digital Customer Experiences

    Consumers are dazzled by digital experiences that are enjoyable, innovative, and contextual. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital customer...

    • Downloads: 968
  • For Application Development & Delivery Professionals

    Report:How To Select A Mobile BI Solution

    Business professionals increasingly take the ability to access critical applications and data on their mobile device for granted, and business intelligence (BI) content is no exception. Early...

    • Downloads: 252
  • For Application Development & Delivery Professionals

    Report:Brief: Adobe Tops The Technology Partner Podium

    Digital Experience Service Providers Turn Most Often To Adobe Ahead Of IBM, Google, Sitecore, and 58 Other Technology Products

    Forrester recently surveyed 46 service providers, ranging from giants like Deloitte Digital, Infosys, and SapientNitro to specialists like Siteworx, Rockfish, and Manifest Digital. We asked for their...

    • Downloads: 101
  • For Application Development & Delivery Professionals

    Report:It's Time For A User-Driven Enterprise BI Strategy

    John Wanamaker, considered the father of modern advertising, said: "Half the money I spend on advertising is wasted; the problem is I don't know which half." Today, we can ask the same question of a...

    • Downloads: 362
  • For Application Development & Delivery Professionals

    Report:Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook

    Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals working on BI projects to quickly assess the maturity of their...

    • Downloads: 729
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Customer Experience Technology, 2013

    Findings From Forrester's Digital Customer Experience Online Survey

    Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about their strategies for the coming 12 to...

    • Downloads: 920
  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 821
  • For Application Development & Delivery Professionals

    Report:The Key Ingredients For Mobile BI Success

    Mobile BI Is Gaining Traction, But Few Companies Are Leveraging The Transformational Potential

    Being able to access the information you need, when you need it, no matter where you are, is increasingly taken for granted by anybody in possession of a smartphone. Logic dictates that the same...

    • Downloads: 126
  • For Application Development & Delivery Professionals

    Report:Five Ways IT And Business Can Cooperate To Win At Digital Experience Delivery

    Enterprises are overhauling their digital customer experience strategies and adopting technology to address customer needs. Amid this rapid digital shift, many companies fall behind because...

    • Downloads: 395
  • For Application Development & Delivery Professionals

    Report:A Radical Rethink Of Data Architecture For Customer Engagement

    Effective Customer Engagement Requires Rapid Change And A New World Of Data

    A prerequisite to winning in the age of the customer is a deep and almost uncanny knowledge of customers and prospects. "Customer data" used to mean the data in customer relationship management (CRM)...

    • Downloads: 374
  • For Application Development & Delivery Professionals

    Report:14 Digital Customer Experience Tools To Engage With Your Customers

    Tools And Technology: The Digital Experience Delivery Playbook

    Software platforms and applications that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D)...

    • Downloads: 1699