Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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57 results in Reports

  • Application Development & Delivery
  • IT Services
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Change Management Is A New Differentiator In The Digital Era

    The ability to adapt to changing market dynamics is a critical part of growing as a business. While many companies pay close attention to technology and organizational change issues, far fewer...

    • Downloads: 93
  • For Application Development & Delivery Professionals

    Report:The 10 Questions To Help Find The Best-Fit Digital Experience Partner

    Separate The Imposters From The Real Deal For Digital Experience Delivery Services

    The scope of what constitutes a digital agency's capabilities has expanded to the point where it can mean almost anything. For digital experience delivery work, this includes everything from customer...

    • Downloads: 291
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: API Strategy And Delivery Service Providers

    All Buyers Should Look At API Business Strategy Capabilities

    Far beyond their usefulness for mobile apps and internal integration, APIs open new angles into business strategy. Even CEOs and chief strategy officers need to pay attention. The strategic...

    • Downloads: 111
  • For Application Development & Delivery Professionals

    Report:How And Why Customers Choose Public Cloud Platforms

    Fast Delivery Is Just The Beginning

    All of the application development and delivery (AD&D) leaders that we interviewed for "The Forrester WaveTM: Enterprise Public Cloud Platforms, Q2 2013" told us that they made the move to public...

    • Downloads: 528
  • For Application Development & Delivery Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part One

    Best Practices For Successful Partnerships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, Forrester survey data shows that only a small percent of firms are outsourcing Agile application...

    • Downloads: 578
  • For Application Development & Delivery Professionals

    Report:Best Practices: Strategic Software Development Partnerships

    Management: The Business Applications Playbook

    Strong partnerships with a few key providers of software products, platforms, and services are an essential foundation of a digital transformation. You need great software as the foundation of your...

    • Downloads: 178
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SAP Service Providers In Asia Pacific, Q2 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 34-criteria evaluation of SAP service providers in Asia Pacific, we identified the 10 most significant vendors — ABeam Consulting, Accenture, Deloitte, Fujitsu, Infosys, NTT...

    • Downloads: 216
  • For Application Development & Delivery Professionals

    Report:Select A Workday Services Partner For The Next-Generation Of ERP

    Enterprise resource planning (ERP) is dead (again); long live ERP! As leading business executives rush to create digital, customer-centric companies, next-generation ERP solutions are playing a key...

    • Downloads: 398
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Experience Delivery, 2014

    Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies...

    • Downloads: 552
  • For Application Development & Delivery Professionals

    Report:Cloud Service Provider Categories Are Shifting: Here's Your Guide

    Forrester's External Computing Service Model Definitions And Assessment

    If you're confused about the proliferation of externally hosted computing services labeled cloud, read this report. We introduce a new set of definitions to describe cloud-based services —...

    • Downloads: 317
  • For Application Development & Delivery Professionals

    Report:Big Data Options In The Cloud

    You'll Likely Need More Than One Cloud Service For Your Big Data Strategy

    So, you want to do big data in the cloud? Then get ready to navigate a potentially confusing market for big data cloud services. The options span from three categories of foundational services to two...

    • Downloads: 570
  • For Application Development & Delivery Professionals

    Report:Next-Generation Business Apps Require Agile Implementation Approaches

    Implementation: The Business Applications Playbook

    Application implementation strategies are evolving to include more customer input and deliver faster business results. Application development and delivery (AD&D) teams are moving away from the slow,...

    • Downloads: 224
  • For Application Development & Delivery Professionals

    Report:Three Secrets Of Successful Business Applications Projects

    Execution: The Business Applications Playbook

    Many business applications projects underperform or even utterly fail. Forrester's research into business applications selection and implementation has identified that one root cause is often...

    • Downloads: 121
  • For Application Development & Delivery Professionals

    Report:Predictions 2016: Digital Services Transformed

    Mounting Pressures Will Change The Priorities Of Firms And Their Providers

    2016 will see the beginning of wholesale changes in the technology services market. This brief examines the three-part dynamic that will alter the way firms buy these services — as digital...

    • Downloads: 387
  • For Application Development & Delivery Professionals

    Report:Brief: A Data Services Taxonomy

    A Quick Guide To Forrester's Definitions For Data Services

    A broad range of traditional and new, emerging data services, combined with the use of various different terms for such services, results in confusion for buyers. This report outlines Forrester's...

    • Downloads: 222
  • For Application Development & Delivery Professionals

    Report:Brief: Consider Midsize Offshore Vendors For Limited-Scope, Tech-Only Digital CX Projects

    Midsize Offshore Vendors Have Limited Design And End-To-End Digital Capabilities

    As application development and delivery (AD&D) professionals embark on digital transformation journeys, they need technology service vendors that can help create compelling digital customer...

    • Downloads: 51
  • For Application Development & Delivery Professionals

    Report:What Do You Need From Your Digital Experience Services Partner?

    Firms Must Look To Services Partners That Support Omnichannel Digital Customer Experience Delivery

    A decade ago, companies engaged in a "battle for eyeballs." They spent money driving undifferentiated traffic to their websites under the belief that more was better. But today, companies need to do...

    • Downloads: 235
  • For Application Development & Delivery Professionals

    Report:Are The Biggest Enterprise Software Vendors Now The Best Cloud Platform Bets?

    IBM, Microsoft, Oracle, And SAP As Cloud Platform Vendors

    Public cloud platforms are a foundation for applications that win, serve, and retain customers. The four largest enterprise software providers did relatively little to drive adoption of cloud...

    • Downloads: 552
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

    Ten Providers That Matter And How They Stack Up

    In Forrester's 112-criteria evaluation of mobile infrastructure service vendors, we identified 10 significant software and service providers — AnyPresence, Appcelerator, IBM, Kinvey, Kony,...

    • Downloads: 282
  • For Application Development & Delivery Professionals

    Report:Five Lessons For Achieving Successful Digital Customer Experience Technology Results

    The Age Of The Customer Gives AD&D Professionals A Chance To Lead The Transformation To A Winning, Customer-First Strategy

    In the age of the customer, application development and delivery (AD&D) pros must deliver digital customer experience technology that helps put a smile on the customer's face and drives business...

    • Downloads: 435
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Service Providers, Q4 2015

    Digital Customer Experience Implementation Capabilities Are Key Differentiators For AD&D Pros

    In Forrester's 31 criteria evaluation of digital experience services providers, we identified the 11 most significant services providers in the category — Accenture Interactive, Deloitte...

    • Downloads: 456
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Services Providers For SAP "Digital Core" Technologies

    As SAP Makes A Play To Become The Digital Core, The Services Provider Market Is Undergoing Major Upheaval

    SAP continues to evolve its solutions portfolio, realigning its software products to focus on being the Digital Core. SAP services partners are also evolving — shifting away from finance-focused...

    • Downloads: 92
  • For Application Development & Delivery Professionals

    Report:Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on three...

    • Downloads: 681
  • For Application Development & Delivery Professionals

    Report:Brief: Salesforce Project Best Practices

    How To Work With Partners In Agile, Business-Centric Models

    Salesforce continues its dominance as a leading choice for cloud CRM and cloud platform for companies of all sizes. Salesforce projects are rising in scale, with many now exceeding $10 million per...

    • Downloads: 187