Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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59 results in Reports

  • Application Development & Delivery
  • IT Services
  • For Application Development & Delivery Professionals

    Report:Are The Biggest Enterprise Software Vendors Now The Best Cloud Platform Bets?

    IBM, Microsoft, Oracle, And SAP As Cloud Platform Vendors

    Public cloud platforms are a foundation for applications that win, serve, and retain customers. The four largest enterprise software providers did relatively little to drive adoption of cloud...

    • Downloads: 587
  • For Application Development & Delivery Professionals

    Report:Best Practices: Strategic Software Development Partnerships

    Management: The Business Applications Playbook

    Strong partnerships with a few key providers of software products, platforms, and services are an essential foundation of a digital transformation. You need great software as the foundation of your...

    • Downloads: 190
  • For Application Development & Delivery Professionals

    Report:Five Lessons For Achieving Successful Digital Customer Experience Technology Results

    The Age Of The Customer Gives AD&D Professionals A Chance To Lead The Transformation To A Winning, Customer-First Strategy

    In the age of the customer, application development and delivery (AD&D) pros must deliver digital customer experience technology that helps put a smile on the customer's face and drives business...

    • Downloads: 436
  • For Application Development & Delivery Professionals

    Report:Market Overview: Agile Development Service Providers

    The Agile Capabilities Of Leading Outsourcing Services Companies Have Caught Up With Client Expectations

    As business technology moves higher on the radar screen of CIOs, the need to leverage Agile application development techniques is rising. Application development and delivery (AD&D) leaders, seeking...

    • Downloads: 417
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Winning Strategies Emerge In Digital Implementation Services

    In An Evolving Market, 2015 Will Expose Companies That Cannot Execute

    "Digital" is the topic du jour for technology and technology services. Amidst all the buzz and hype, 2014 was a year in which technology services providers rushed to rebrand existing services and to...

    • Downloads: 321
  • For Application Development & Delivery Professionals

    Report:Three Secrets Of Successful Business Applications Projects

    Execution: The Business Applications Playbook

    Many business applications projects underperform or even utterly fail. Forrester's research into business applications selection and implementation has identified that one root cause is often...

    • Downloads: 128
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Digital Services Providers For Microsoft Dynamics CRM And AX

    How To Select A Microsoft Dynamics Implementation Partner For The Digital Enterprise

    Microsoft continues to gain traction in the business applications market for large enterprises — with Dynamics AX and Dynamics CRM. Large enterprises are deploying these products in enterprisewide...

    • Downloads: 144
  • For Application Development & Delivery Professionals

    Report:CDN And Digital Performance Vendor Landscape, Q3 2015

    This report is a companion to Forrester's "Market Overview: CDN Platforms And Digital Performance Services" report. This report helps application development and delivery (AD&D) pros pick the best...

    • Downloads: 456
  • For Application Development & Delivery Professionals

    Report:Leverage Market Dynamics To Cope With Key Local Requirements Off The Shelf

    Global Banking Platform Deals 2012 — Functionality

    Forrester surveyed 29 vendors of globally deployed banking platforms about their 2012 deals and analyzed the results, looking for patterns in the functionality that these vendors sold. Regional...

    • Downloads: 196
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Services Providers For SAP "Digital Core" Technologies

    As SAP Makes A Play To Become The Digital Core, The Services Provider Market Is Undergoing Major Upheaval

    SAP continues to evolve its solutions portfolio, realigning its software products to focus on being the Digital Core. SAP services partners are also evolving — shifting away from finance-focused...

    • Downloads: 125
  • For Application Development & Delivery Professionals

    Report:Market Overview: CDN Platforms And Digital Performance Services

    CDNs Have Evolved To Close Experience Gaps With Web, Video, And Security Digital Performance Services

    Content delivery networks (CDNs) have been around for 15 years using localized caching to improve web performance. But the relentless growth in mobile engagement and the demands of digital experience...

    • Downloads: 512
  • For Application Development & Delivery Professionals

    Report:The ROI Of SaaS

    A Total Economic Impact™ Analysis Uncovers Long-Term Business Value, But Cost Savings Are Not Guaranteed

    Software-as-a-service (SaaS) is fast becoming a viable alternative for enterprise software across every business process category. But application development and delivery (AD&D) professionals must...

    • Downloads: 1818
  • For Application Development & Delivery Professionals

    Report:Brief: Introducing The New Breed Of Digital BPM Consultants

    Business process management (BPM) leaders struggle to keep pace with new methods, practices, and technologies needed to drive digital process innovation. They are turning to a new crop of boutique...

    • Downloads: 26
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Experience Delivery, 2014

    Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies...

    • Downloads: 553
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Public Cloud Platforms Consolidate, But New Disruptions On The Way

    The Market's Now 10 Years Old; Microservice Designs And Enterprise Apps Will Drive The Next Decade

    Public cloud platforms are the foundation for developing and running applications in the age of the customer. The market has matured rapidly as two vendors — Amazon Web Services and Microsoft —...

    • Downloads: 234
  • For Application Development & Delivery Professionals

    Report:Predictions 2016: Digital Services Transformed

    Mounting Pressures Will Change The Priorities Of Firms And Their Providers

    2016 will see the beginning of wholesale changes in the technology services market. This brief examines the three-part dynamic that will alter the way firms buy these services — as digital...

    • Downloads: 409
  • For Application Development & Delivery Professionals

    Report:What Do You Need From Your Digital Experience Services Partner?

    Firms Must Look To Services Partners That Support Omnichannel Digital Customer Experience Delivery

    A decade ago, companies engaged in a "battle for eyeballs." They spent money driving undifferentiated traffic to their websites under the belief that more was better. But today, companies need to do...

    • Downloads: 236
  • For Application Development & Delivery Professionals

    Report:Brief: Salesforce Project Best Practices

    How To Work With Partners In Agile, Business-Centric Models

    Salesforce continues its dominance as a leading choice for cloud CRM and cloud platform for companies of all sizes. Salesforce projects are rising in scale, with many now exceeding $10 million per...

    • Downloads: 192
  • For Application Development & Delivery Professionals

    Report:Brief: Critical Factors For Selecting And Managing Partners For Next-Generation SAP Projects

    Lessons And Recommendations Based On A Recent Survey Of 163 SAP Customers

    We surveyed 163 executives who used a third-party SAP services partner and acted as references for our 2015 Forrester Wave™ evaluation. The references were generally happy and would recommend their...

    • Downloads: 67
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: API Strategy And Delivery Service Providers

    All Buyers Should Look At API Business Strategy Capabilities

    Far beyond their usefulness for mobile apps and internal integration, APIs open new angles into business strategy. Even CEOs and chief strategy officers need to pay attention. The strategic...

    • Downloads: 176
  • For Application Development & Delivery Professionals

    Report:Select A Workday Services Partner For The Next-Generation Of ERP

    Enterprise resource planning (ERP) is dead (again); long live ERP! As leading business executives rush to create digital, customer-centric companies, next-generation ERP solutions are playing a key...

    • Downloads: 410
  • For Application Development & Delivery Professionals

    Report:Market Overview: Salesforce Services Partners

    Market Shakeout Changes The Provider Landscape

    Salesforce continues to grow at impressive rates, now boasting more than 140,000 customers and a wide solutions footprint spanning customer resource management (CRM), IT service management (ITSM),...

    • Downloads: 321
  • For Application Development & Delivery Professionals

    Report:Use Outsourcers To Build Your Omnichannel Customer Service Future

    Toss Out Outdated Attitudes About BPOs Due To Their Expertise In Chat, Social, And Even Customer Context Stores

    Customer service has decidedly moved away from a phone-only world. Consumers across all ages and demographics have adopted digital customer service channels such as chat, mobile, web, and social....

    • Downloads: 218
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Videoconferencing Infrastructure And Cloud Services, Q3 2014

    Cisco And Polycom Lead, Followed By Vidyo, Avaya, Blue Jeans, And Lifesize

    In Forrester's 24-criteria evaluation of videoconferencing infrastructure and cloud services vendors, we identified the 10 most significant OEMs — Acano, AGT, Avaya, Blue Jeans Network, Cisco...

    • Downloads: 544
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Enterprise App Services Providers — Midsize Providers, Q1 2015

    The Nine Midsize Providers That Matter Most And How They Stack Up

    Mobile moments in the enterprise — with employees and business partners — have the power to make or break your customer experience. But, these mobile enterprise moments represent uncharted territory...

    • Downloads: 320