Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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44 results in Reports

  • Application Development & Delivery
  • IT Services
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Winning Strategies Emerge In Digital Implementation Services

    In An Evolving Market, 2015 Will Expose Companies That Cannot Execute

    "Digital" is the topic du jour for technology and technology services. Amidst all the buzz and hype, 2014 was a year in which technology services providers rushed to rebrand existing services and to...

    • Downloads: 222
  • For Application Development & Delivery Professionals

    Report:Software Innovation In India

    How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

    The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

    • Downloads: 277
  • For Application Development & Delivery Professionals

    Report:Is It Time To Move Your Contact Center To The Cloud?

    The Growing Maturity Of Cloud Computing Influences More Contact Center Applications Decisions

    Contact center applications that manage real-time interactions have been available as a hosted or cloud service for more than 20 years. Initially, the term used was Centrex ACD, and the technology...

    • Downloads: 823
  • For Application Development & Delivery Professionals

    Report:Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, mobile development teams must be capable of releasing high-quality apps multiple times a...

    • Downloads: 443
  • For Application Development & Delivery Professionals

    Report:Consolidation And Innovation Transform The HRM Vendor Landscape

    This report will enable application development and delivery professionals (AD&D pros) and their HR business partners to understand the factors changing the vendor landscape for HRM technology...

    • Downloads: 1117
  • For Application Development & Delivery Professionals

    Report:Choose The Right Customer Service Solution For Your Business

    Tools And Technology: The Contact Centers For Customer Service Playbook

    Delivering a differentiated customer experience requires that you have the right technologies, business processes, and empowered organizational structures to support your organization's customer...

    • Downloads: 825
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Experience Delivery, 2014

    Benchmarks: The Digital Experience Delivery Playbook

    Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies...

    • Downloads: 498
  • For Application Development & Delivery Professionals

    Report:CDNs Extend To Web Performance Optimization And End-To-End Cloud Services

    Market Overview: CDN And Digital Acceleration Services

    Content delivery networks (CDNs) have been around for over 20 years, yet intensifying digital performance requirements are forcing CDN providers to evolve. CDN vendors are still focused on speeding...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Enterprise App Services Providers — Midsize Providers, Q1 2015

    The Nine Midsize Providers That Matter Most And How They Stack Up

    Mobile moments in the enterprise — with employees and business partners — have the power to make or break your customer experience. But, these mobile enterprise moments represent...

    • Downloads: 49
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 268
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Cloud Databases, Q4 2012

    Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

    Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

    • Downloads: 1022
  • For Application Development & Delivery Professionals

    Report:Select A Workday Services Partner For The Next-Generation Of ERP

    Enterprise resource planning (ERP) is dead (again); long live ERP! As leading business executives rush to create digital, customer-centric companies, next-generation ERP solutions are playing a key...

    • Downloads: 209
  • For Application Development & Delivery Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part One

    Best Practices For Successful Partnerships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, Forrester survey data shows that only a small percent of firms are outsourcing Agile application...

    • Downloads: 421
  • For Application Development & Delivery Professionals

    Report:Survey Results: How Agile Is Your Organization?

    • Downloads: 54
  • For Application Development & Delivery Professionals

    Report:Critical Factors For Success In Enterprise Mobile Application Development

    Learnings And Recommendations Based On A Recent Survey Of More Than 50 Mobile Apps Projects

    Forrester recently surveyed more than 50 executives who had used a third-party services partner for B2E or B2B mobile application work. These interviewees were all provided as references for our 2015...

    • Downloads: 158
  • For Application Development & Delivery Professionals

    Report:Customer-Obsessed Firms Need To Unify Their Workforce Strategies

    Serve And Retain Customers More Effectively By Focusing On Skills, Not On Permanent And Contingent Worker Classifications

    Companies have traditionally kept their contingent and permanent workforce strategies separate. Human resources (HR) departments focused on permanent employees —recruiting, hiring, onboarding,...

    • Downloads: 139
  • For Application Development & Delivery Professionals

    Report:Which Public Cloud Platforms Offer The Right Configuration Controls?

    Depth Of Control Matters Most To DevOps But Can Hinder Others

    Developers of modern applications value the agility and abstraction that public cloud platforms provide, but there are vast differences in the degree of control and configurability each platform...

    • Downloads: 321
  • For Application Development & Delivery Professionals

    Report:How And Why Customers Choose Public Cloud Platforms

    Fast Delivery Is Just The Beginning

    All of the application development and delivery (AD&D) leaders that we interviewed for "The Forrester WaveTM: Enterprise Public Cloud Platforms, Q2 2013" told us that they made the move to public...

    • Downloads: 473
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Customer Experience Technology, 2013

    Findings From Forrester's Digital Customer Experience Online Survey

    Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about their strategies for the coming 12 to...

    • Downloads: 916
  • For Application Development & Delivery Professionals

    Report:Update 2012: Self-Assessment For Contact Centers

    Complete This Self-Assessment Before Making Outsourcing Or Technology Upgrade Decisions

    Today's application development and delivery professionals who support contact centers face new realities since we introduced this report in 2007. Today, the rising focus on improving the entire...

    • Downloads: 1114
  • For Application Development & Delivery Professionals

    Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

    Forrester's 2013 Predictions For Asia Pacific

    2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

    • Downloads: 484
  • For Application Development & Delivery Professionals

    Report:Embrace Future Trends To Deliver HRM Business Impact

    This report outlines the future outlook for application development and delivery (AD&D) professionals working with human resources executives on their applications and business process innovation...

    • Downloads: 1076
  • For Application Development & Delivery Professionals

    Report:CDN And Digital Acceleration Vendor Landscape, Q3 2014

    Navigating the landscape of content delivery network (CDN) and digital acceleration services requires answering a long list of questions. Which vendors have infrastructure in the countries and...

    • Downloads: 236
  • For Application Development & Delivery Professionals

    Report:IaaS Adoption Trends And Guidelines In Asia Pacific

    Use Cases Are Set To Expand, Along With Business Value

    Infrastructure-as-a-service (IaaS) has steadily emerged as a top cloud workload in Asia Pacific (AP) as organizations have begun to more clearly understand its use cases. While internal IT resistance...

    • Downloads: 267
  • For Application Development & Delivery Professionals

    Report:What Do You Need From Your Digital Experience Services Partner?

    Firms Must Look To Services Partners That Support Omnichannel Digital Customer Experience Delivery

    A decade ago, companies engaged in a "battle for eyeballs." They spent money driving undifferentiated traffic to their websites under the belief that more was better. But today, companies need to do...

    • Downloads: 111