Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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55 results in Reports

  • Application Development & Delivery
  • IT Services
  • For Application Development & Delivery Professionals

    Report:The 10 Questions To Help Find The Best-Fit Digital Experience Partner

    Separate The Imposters From The Real Deal For Digital Experience Delivery Services

    The scope of what constitutes a digital agency's capabilities has expanded to the point where it can mean almost anything. For digital experience delivery work, this includes everything from customer...

    • Downloads: 283
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Experience Delivery, 2014

    Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies...

    • Downloads: 547
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 307
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SAP Service Providers In Asia Pacific, Q2 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 34-criteria evaluation of SAP service providers in Asia Pacific, we identified the 10 most significant vendors — ABeam Consulting, Accenture, Deloitte, Fujitsu, Infosys, NTT...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Enterprise App Services Providers — Large Providers, Q1 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's fifteen-criteria emerging market evaluation of mobile enterprise app services providers, we identified the 10 most significant services providers — Accenture, Capgemini,...

    • Downloads: 464
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 165
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Service Providers, Q4 2015

    Digital Customer Experience Implementation Capabilities Are Key Differentiators For AD&D Pros

    In Forrester's 31 criteria evaluation of digital experience services providers, we identified the 11 most significant services providers in the category — Accenture Interactive, Deloitte...

    • Downloads: 336
  • For Application Development & Delivery Professionals

    Report:Customer-Obsessed Firms Need To Unify Their Workforce Strategies

    Serve And Retain Customers More Effectively By Focusing On Skills, Not On Permanent And Contingent Worker Classifications

    Companies have traditionally kept their contingent and permanent workforce strategies separate. Human resources (HR) departments focused on permanent employees —recruiting, hiring, onboarding,...

    • Downloads: 182
  • For Application Development & Delivery Professionals

    Report:Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on three...

    • Downloads: 636
  • For Application Development & Delivery Professionals

    Report:Choose The Right Customer Service Solution For Your Business

    Tools And Technology: The Contact Centers For Customer Service Playbook

    Delivering a differentiated customer experience requires that you have the right technologies, business processes, and empowered organizational structures to support your organization's customer...

    • Downloads: 1132
  • For Application Development & Delivery Professionals

    Report:Predictions 2016: Digital Services Transformed

    Mounting Pressures Will Change The Priorities Of Firms And Their Providers

    2016 will see the beginning of wholesale changes in the technology services market. This brief examines the three-part dynamic that will alter the way firms buy these services — as digital...

    • Downloads: 309
  • For Application Development & Delivery Professionals

    Report:Select A Workday Services Partner For The Next-Generation Of ERP

    Enterprise resource planning (ERP) is dead (again); long live ERP! As leading business executives rush to create digital, customer-centric companies, next-generation ERP solutions are playing a key...

    • Downloads: 371
  • For Application Development & Delivery Professionals

    Report:Leverage Market Dynamics To Cope With Key Local Requirements Off The Shelf

    Global Banking Platform Deals 2012 — Functionality

    Forrester surveyed 29 vendors of globally deployed banking platforms about their 2012 deals and analyzed the results, looking for patterns in the functionality that these vendors sold. Regional...

    • Downloads: 194
  • For Application Development & Delivery Professionals

    Report:Brief: Salesforce Project Best Practices

    How To Work With Partners In Agile, Business-Centric Models

    Salesforce continues its dominance as a leading choice for cloud CRM and cloud platform for companies of all sizes. Salesforce projects are rising in scale, with many now exceeding $10 million per...

    • Downloads: 153
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Customer Experience Technology, 2013

    Findings From Forrester's Digital Customer Experience Online Survey

    Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about their strategies for the coming 12 to...

    • Downloads: 940
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Experience Service Providers

    Turn The Odd Couple Into The Power Couple

    Selecting a digital experience service provider is a complex and stressful task. In many cases, marketing teams select the service providers and oversee product selection, leaving IT to support and...

    • Downloads: 895
  • For Application Development & Delivery Professionals

    Report:What Do You Need From Your Digital Experience Services Partner?

    Firms Must Look To Services Partners That Support Omnichannel Digital Customer Experience Delivery

    A decade ago, companies engaged in a "battle for eyeballs." They spent money driving undifferentiated traffic to their websites under the belief that more was better. But today, companies need to do...

    • Downloads: 221
  • For Application Development & Delivery Professionals

    Report:Big Data Options In The Cloud

    You'll Likely Need More Than One Cloud Service For Your Big Data Strategy

    So, you want to do big data in the cloud? Then get ready to navigate a potentially confusing market for big data cloud services. The options span from three categories of foundational services to two...

    • Downloads: 545
  • For Application Development & Delivery Professionals

    Report:Market Overview: Agile Development Service Providers

    The Agile Capabilities Of Leading Outsourcing Services Companies Have Caught Up With Client Expectations

    As business technology moves higher on the radar screen of CIOs, the need to leverage Agile application development techniques is rising. Application development and delivery (AD&D) leaders, seeking...

    • Downloads: 370
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Digital Experience Delivery Service Providers In Asia Pacific, 2015

    A Nascent Ecosystem Presents A Variety Of Options — And Some Traps — To Companies In The Region

    Delivering digital customer experiences across branded digital touchpoints, including web and mobile, requires a broad set of skills: customer experience (CX) strategy, user experience (UX),...

    • Downloads: 127
  • For Application Development & Delivery Professionals

    Report:Market Overview: CDN Platforms And Digital Performance Services

    CDNs Have Evolved To Close Experience Gaps With Web, Video, And Security Digital Performance Services

    Content delivery networks (CDNs) have been around for 15 years using localized caching to improve web performance. But the relentless growth in mobile engagement and the demands of digital experience...

    • Downloads: 458
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Experience Delivery Service Providers, 2015

    Players With Vastly Different DNAs Scramble To Help Create, Design, And Deliver Digital Customer Engagement

    Delivering digital customer experiences across branded digital touchpoints, primarily web and mobile, requires a unique set of skills: customer experience strategy, user experience (UX),...

    • Downloads: 455
  • For Application Development & Delivery Professionals

    Report:Use Outsourcers To Build Your Omnichannel Customer Service Future

    Toss Out Outdated Attitudes About BPOs Due To Their Expertise In Chat, Social, And Even Customer Context Stores

    Customer service has decidedly moved away from a phone-only world. Consumers across all ages and demographics have adopted digital customer service channels such as chat, mobile, web, and social....

    • Downloads: 181
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

    Ten Providers That Matter And How They Stack Up

    In Forrester's 112-criteria evaluation of mobile infrastructure service vendors, we identified 10 significant software and service providers — AnyPresence, Appcelerator, IBM, Kinvey, Kony,...

    • Downloads: 227
  • For Application Development & Delivery Professionals

    Report:Digital Experience Platforms From Agencies And SIs: What's The Secret Sauce?

    Service Providers Still Have Much To Prove With Their PaaS Offerings

    Over the past year, many agencies and systems integrators have begun white labeling and directly licensing/selling digital experience platforms as a platform as a service (PaaS). This includes large...

    • Downloads: 326