Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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57 results in Reports

  • Application Development & Delivery
  • IT Services
  • For Application Development & Delivery Professionals

    Report:Brief: Introducing The New Breed Of Digital BPM Consultants

    Business process management (BPM) leaders struggle to keep pace with new methods, practices, and technologies needed to drive digital process innovation. They are turning to a new crop of boutique...

    • Downloads: 123
  • For Application Development & Delivery Professionals

    Report:Big Data Options In The Cloud

    You'll Likely Need More Than One Cloud Service For Your Big Data Strategy

    So, you want to do big data in the cloud? Then get ready to navigate a potentially confusing market for big data cloud services. The options span from three categories of foundational services to two...

    • Downloads: 589
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Digital Experience Delivery Service Providers In Asia Pacific, 2015

    A Nascent Ecosystem Presents A Variety Of Options — And Some Traps — To Companies In The Region

    Delivering digital customer experiences across branded digital touchpoints, including web and mobile, requires a broad set of skills: customer experience (CX) strategy, user experience (UX),...

    • Downloads: 186
  • For Application Development & Delivery Professionals

    Report:Best Practices: Strategic Software Development Partnerships

    Management: The Business Applications Playbook

    Strong partnerships with a few key providers of software products, platforms, and services are an essential foundation of a digital transformation. You need great software as the foundation of your...

    • Downloads: 207
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Public Cloud Platforms Consolidate, But New Disruptions On The Way

    The Market's Now 10 Years Old; Microservice Designs And Enterprise Apps Will Drive The Next Decade

    Public cloud platforms are the foundation for developing and running applications in the age of the customer. The market has matured rapidly as two vendors — Amazon Web Services and Microsoft —...

    • Downloads: 389
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Integration Strategy And Delivery Service Providers

    Rise Above Silos Of Application, Data, And Process Integration

    Since the 1990s, the integration landscape has continually expanded, with new styles, patterns, products, and deployment models. Today, digital transformation agendas intensify integration's...

    • Downloads: 150
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Winning Strategies Emerge In Digital Implementation Services

    In An Evolving Market, 2015 Will Expose Companies That Cannot Execute

    "Digital" is the topic du jour for technology and technology services. Amidst all the buzz and hype, 2014 was a year in which technology services providers rushed to rebrand existing services and to...

    • Downloads: 325
  • For Application Development & Delivery Professionals

    Report:Use Outsourcers To Build Your Omnichannel Customer Service Future

    Toss Out Outdated Attitudes About BPOs Due To Their Expertise In Chat, Social, And Even Customer Context Stores

    Customer service has decidedly moved away from a phone-only world. Consumers across all ages and demographics have adopted digital customer service channels such as chat, mobile, web, and social....

    • Downloads: 232
  • For Application Development & Delivery Professionals

    Report:Three Secrets Of Successful Business Applications Projects

    Execution: The Business Applications Playbook

    Many business applications projects underperform or even utterly fail. Forrester's research into business applications selection and implementation has identified that one root cause is often...

    • Downloads: 142
  • For Application Development & Delivery Professionals

    Report:CDN And Digital Performance Vendor Landscape, Q3 2015

    This report is a companion to Forrester's "Market Overview: CDN Platforms And Digital Performance Services" report. This report helps application development and delivery (AD&D) pros pick the best...

    • Downloads: 468
  • For Application Development & Delivery Professionals

    Report:Market Overview: CDN Platforms And Digital Performance Services

    CDNs Have Evolved To Close Experience Gaps With Web, Video, And Security Digital Performance Services

    Content delivery networks (CDNs) have been around for 15 years using localized caching to improve web performance. But the relentless growth in mobile engagement and the demands of digital experience...

    • Downloads: 528
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Salesforce Implementation Partners, Q2 2015

    The 13 Providers Best Suited For Larger, Transformational Salesforce Projects

    Salesforce — the behemoth of the software-as-a-service (SaaS) world — continues to expand into new solution areas, larger and more global deployments, and more strategic business...

    • Downloads: 518
  • For Application Development & Delivery Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part One

    Best Practices For Successful Partnerships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, Forrester survey data shows that only a small percent of firms are outsourcing Agile application...

    • Downloads: 598
  • For Application Development & Delivery Professionals

    Report:Select A Workday Services Partner For The Next-Generation Of ERP

    Enterprise resource planning (ERP) is dead (again); long live ERP! As leading business executives rush to create digital, customer-centric companies, next-generation ERP solutions are playing a key...

    • Downloads: 421
  • For Application Development & Delivery Professionals

    Report:Brief: Consider Midsize Offshore Vendors For Limited-Scope, Tech-Only Digital CX Projects

    Midsize Offshore Vendors Have Limited Design And End-To-End Digital Capabilities

    As application development and delivery (AD&D) professionals embark on digital transformation journeys, they need technology service vendors that can help create compelling digital customer...

    • Downloads: 65
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SAP Service Providers In Asia Pacific, Q2 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 34-criteria evaluation of SAP service providers in Asia Pacific, we identified the 10 most significant vendors — ABeam Consulting, Accenture, Deloitte, Fujitsu, Infosys, NTT...

    • Downloads: 231
  • For Application Development & Delivery Professionals

    Report:How And Why Customers Choose Public Cloud Platforms

    Fast Delivery Is Just The Beginning

    All of the application development and delivery (AD&D) leaders that we interviewed for "The Forrester WaveTM: Enterprise Public Cloud Platforms, Q2 2013" told us that they made the move to public...

    • Downloads: 537
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Experience Delivery, 2014

    Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies...

    • Downloads: 556
  • For Application Development & Delivery Professionals

    Report:Cloud Service Provider Categories Are Shifting: Here's Your Guide

    Forrester's External Computing Service Model Definitions And Assessment

    If you're confused about the proliferation of externally hosted computing services labeled cloud, read this report. We introduce a new set of definitions to describe cloud-based services —...

    • Downloads: 394
  • For Application Development & Delivery Professionals

    Report:Market Overview: Agile Development Service Providers

    The Agile Capabilities Of Leading Outsourcing Services Companies Have Caught Up With Client Expectations

    As business technology moves higher on the radar screen of CIOs, the need to leverage Agile application development techniques is rising. Application development and delivery (AD&D) leaders, seeking...

    • Downloads: 434
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Enterprise App Services Providers — Midsize Providers, Q1 2015

    The Nine Midsize Providers That Matter Most And How They Stack Up

    Mobile moments in the enterprise — with employees and business partners — have the power to make or break your customer experience. But, these mobile enterprise moments represent uncharted territory...

    • Downloads: 335
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Digital Services Providers For Microsoft Dynamics CRM And AX

    How To Select A Microsoft Dynamics Implementation Partner For The Digital Enterprise

    Microsoft continues to gain traction in the business applications market for large enterprises — with Dynamics AX and Dynamics CRM. Large enterprises are deploying these products in enterprisewide...

    • Downloads: 174
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Videoconferencing Infrastructure And Cloud Services, Q3 2014

    Cisco And Polycom Lead, Followed By Vidyo, Avaya, Blue Jeans, And Lifesize

    In Forrester's 24-criteria evaluation of videoconferencing infrastructure and cloud services vendors, we identified the 10 most significant OEMs — Acano, AGT, Avaya, Blue Jeans Network, Cisco...

    • Downloads: 552
  • For Application Development & Delivery Professionals

    Report:The ROI Of SaaS

    A Total Economic Impact™ Analysis Uncovers Long-Term Business Value, But Cost Savings Are Not Guaranteed

    Software-as-a-service (SaaS) is fast becoming a viable alternative for enterprise software across every business process category. But application development and delivery (AD&D) professionals must...

    • Downloads: 1944
  • For Application Development & Delivery Professionals

    Report:Brief: Offshore Testing Services Must Reinvent Themselves With Automation

    Testing Services Must Increase Automation To Meet The Needs Of Agile And DevOps

    Indian offshore services providers and other vendors globally have traditionally thrived in the testing services market. However, as business technology organizations increasingly look to Agile and...

    • Downloads: 304