Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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32 results in Reports

  • Application Development & Delivery
  • Mike Gualtieri
  • For Application Development & Delivery Professionals

    Report:Big Data Options In The Cloud

    You'll Likely Need More Than One Cloud Service For Your Big Data Strategy

    So, you want to do big data in the cloud? Then get ready to navigate a potentially confusing market for big data cloud services. The options span from three categories of foundational services to two...

    • Downloads: 572
  • For Application Development & Delivery Professionals

    Report:Brief: Apache Spark On IBM Z Systems Can Reveal Immediate Insights From Transactions

    Apache Spark aficionados are in for a real shock. Wait for it . . . Apache Spark now runs on IBM's z Systems mainframe computer. That means Spark runs on the same place as many of the world's largest...

    • Downloads: 63
  • For Application Development & Delivery Professionals

    Report:Customer Data Should Be The Lifeblood Of Your Enterprise

    Some say that data is the new oil — but we think that comparing data to oil is too limiting. Data is the new sun: it's limitless and touches everything firms do. Customer data is the most...

    • Downloads: 875
  • For Application Development & Delivery Professionals

    Report:Massive Machine-Learning Automation Is The Future Of Data Science

    Read This Before You Hire Any More Data Scientists

    Enterprises are enthralled by machine learning's potential to uncover actionable new knowledge, predict customers' wants and behaviors, and make smarter business decisions. But getting started with...

    • Downloads: 333
  • For Application Development & Delivery Professionals

    Report:Digital Creepiness: How Not To Spook Your Customers

    Find, But Don't Cross Your Customer's Creepiness Line When Designing, Developing, And Delivering Digital Experiences

    Customers are flocking to apps that use more personal information because they find them intensely valuable. However, at the same time, many people think its creepy how much detailed information...

    • Downloads: 245
  • For Application Development & Delivery Professionals

    Report:SQL-For-Hadoop: 14 Capable Solutions Reviewed

    SQL Is The Fastest, Easiest Way To Get Value From Relational Data In Hadoop

    There's a new dynamic duo in big data town: SQL and Hadoop. If you think this an unlikely combination, think twice. Enterprises have gobs of structured and semi-structured data generated by all sorts...

    • Downloads: 262
  • For Application Development & Delivery Professionals

    Report:Brief: Can Hadoop's Enterprise Loose Ends Be Tied By The Open Data Platform Initiative?

    Hadoop is a must-have for large enterprises, but adopting it can be a challenge. Hadoop is not one thing, it is a collection of open source technologies and tools, some of which overlap, in a dynamic...

    • Downloads: 206
  • For Application Development & Delivery Professionals

    Report:Internet Of Things Applications Hunger For Hadoop And Real-Time Analytics In The Cloud

    IoT Data Strains And Stresses Traditional Application Designs

    Getting true value from the Internet of Things (IoT) requires application development and delivery professionals to find an economical way to collect, store, process, and analyze the data it...

    • Downloads: 599
  • For Application Development & Delivery Professionals

    Report:Predictive Analytics Can Infuse Your Applications With An "Unfair Advantage"

    AD&D Pros Can Acquire The Skills — No Data Scientist Needed

    Sir Francis Bacon, an 18th-century founder of the modern scientific method, famously argued that "Knowledge is power." With all due respect to this great scientist, in the 21st century, "Prediction...

    • Downloads: 513
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 312
  • For Application Development & Delivery Professionals

    Report:Big Data Security Strategies For Hadoop Enterprise Data Lakes

    Apply Zero Trust To Your Big Data Security Strategy

    The crown jewels must be protected. Data stored in Hadoop is no exception. As application development and delivery (AD&D) professionals rush to build data lakes using Hadoop, they often do so without...

    • Downloads: 86
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014

    Tsssss! That's the sound of Hadoop. It's today's sizzling-hot data management platform because it: 1) offers lower-cost storage than traditional systems, 2) has open source innovation, 3) can scale...

    • Downloads: 2049
  • For Application Development & Delivery Professionals

    Report:Apache Spark Is Powerful And Promising

    Spark's Primary Processing Prowess Is Exponential When Compared To Hadoop's MapReduce

    Apache Spark is an open source cluster computing platform designed to process big data as efficiently as possible. Sound familiar? That's what Hadoop is designed to do. However, these are distinctly...

    • Downloads: 271
  • For Application Development & Delivery Professionals

    Report:A Machine Learning Primer For BT Professionals

    Big Data And Machine Learning Make Sci-Fi-Like App Experiences Possible Now

    Don't worry. You don't need a Ph.D. in computer science to use machine learning in your apps. Application development and delivery (AD&D) professionals can use machine learning to make their apps a...

    • Downloads: 337
  • For Application Development & Delivery Professionals

    Report:Flex Your Customer Data Muscle: Do You Have What It Takes?

    Customer data management (CDM) is no longer a boring, backwater capability. It is a foundation for and fundamental to success in the age of the customer. What are your firm's CDM capabilities? That's...

    • Downloads: 148
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: In-Memory Data Grids, Q3 2015

    There Is No Better Way To Achieve Blazing Fast Performance At Scale

    Blazing fast application performance — it's what customers want and what every application development professional (AD&D) needs to deliver. There is no better way to achieve it than to use...

    • Downloads: 175
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Data Warehouse, Q4 2013

    Although enterprise data warehouse (EDW) is a mature technology, vendors continue to innovate and enhance its real-time analytics, distributed in-memory, advanced compression, and scalable appliance...

    • Downloads: 1210
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Hadoop Will Become A Cornerstone Of Your Business Technology Agenda

    Hadoop Has Already Disrupted The Economics Of Data. What's Next?

    Hadoop is the rising star of the business technology agenda for a simple reason — it disrupts the economics of data, analytics, and someday soon, all enterprise applications; it is secretly...

    • Downloads: 603
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Woos Developers With Platform Advances At Google I/O 2015

    Android Fragmentation Means Most New Features Will Have A Long Adoption Cycle

    It's the heart of the developer conference season; a time when major platform vendors like Amazon, Apple, Google, and Microsoft all compete to attract application development and delivery (AD&D) pros...

    • Downloads: 128
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Streaming Analytics, Q1 2016

    Streaming Analytics Are Critical To Building Contextual Insights For Internet-Of-Things, Mobile, Web, And Enterprise Applications

    Everybody is talking about real-time contextual app experiences, but nobody is doing anything about it. That's because most AD&D pros aren't fully exploiting real-time streaming data that flows from...

    • Downloads: 263
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Search And Knowledge Discovery Solutions, Q3 2015

    Data-Driven Business Imperatives Make Search More Critical Than Ever Before

    Welcome to modern enterprise search. These solutions have evolved well beyond simple keyword search to provide contextual searches that provide more relevant results and valuable knowledge that can...

    • Downloads: 460
  • For Application Development & Delivery Professionals

    Report:Predictive Apps Are The Next Big Thing In Customer Engagement

    Leverage Big Data And Predictive Analytics To Supercharge Innovation And Disrupt Your Competitors

    The answer to developing apps that dazzle the digital consumer and making your company stand out from the competition lies in what Forrester calls "predictive apps." Predictive apps leverage big data...

    • Downloads: 1584
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

    • Downloads: 149
  • For Application Development & Delivery Professionals

    Report:Instant Insight: The Truth About Advanced Analytics

    "Advanced Analytics" Is Not Just "Better Analytics"

    This report answers common questions that business technology professionals ask about the what, why, and how of advanced analytics. Don't make the mistake of thinking that "advanced analytics" is...

    • Downloads: 603
  • For Application Development & Delivery Professionals

    Report:How To Give The Perfect Software Demo

    Four Best Practices To Nail Your Next Software Demonstration

    Don't let a bad demo ruin your software project. Application development and delivery (AD&D) professionals' work is often judged not by the myriad of project artifacts, months of hard work, changing...

    • Downloads: 171