Philipp Karcher

Sr Analyst serving Application Development & Delivery PROFESSIONALS

Phil serves Application Development & Delivery Professionals. His current research focuses on digital video technologies used in marketing, the media industry, and the workplace. Phil also researches videoconferencing products and services with an emphasis on how businesses use video to better communicate and collaborate with their employees, partners, and customers. As a senior analyst, Phil helps clients navigate the market and maximize the business value of their technology investments. He also advises technology vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Previous Work Experience

Phil has been a key contributor to Forrester's workforce technology assessments — a quantitative approach to help professionals and the teams they work with have a fact-based conversation about employees' technology adoption and requirements. Before he was an analyst Phil was a researcher on Forrester's Content & Collaboration team and a senior research associate on the Sourcing & Vendor Management team. In those roles, he interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements.

Education

Phil has a B.S. in business administration from Boston University's School of Management.

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7 results in Reports

  • Philipp Karcher
  • Media & Entertainment
  • For Application Development & Delivery Professionals

    Report:Market Overview: Online Video Platforms For Sales And Marketing

    Vendors Focus On Folding Video Into Marketing Operations

    Digital video is the fastest growing advertising format and an established content marketing tactic. As marketing leaders get more programmatic about using video to nurture leads and customers, they...

    • Downloads: 53
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Video Platforms And Webcasting, Q1 2015

    Choose From Solutions For Presenting Live Or Publishing Video On Demand To Internal Or External Audiences

    In Forrester's 24-criteria evaluation of enterprise video platform and webcasting vendors, we identified the 16 most significant providers — BrightTalk, Cisco, InXpo, Kaltura, Kontiki, Kulu...

    • Downloads: 140
  • For Application Development & Delivery Professionals

    Report:Market Overview: Video Platforms For Digital Media Companies

    From Ancillary Strategy To Critical Growth Opportunity

    For media companies two years ago, online video was an ancillary strategy; now the conversation is about tapping unrealized revenue streams and converging traditional with digital workflows. For...

    • Downloads: 140
  • For Application Development & Delivery Professionals

    Report:See Me, Serve Me: Video Chat For Customer Service Starts To Take Hold

    The Technology Arrives, But Does It Improve The Customer Experience?

    Despite a history of false starts, live video chat for eCommerce and customer support is now at the beginning of a viable adoption cycle. Early adopters — most notably Amazon — are...

    • Downloads: 359
  • For CIO Professionals

    Report:The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013

    Kaltura, Qumu, And Polycom Lead The Video Publishing Platform Pack

    Enterprises looking to deliver video communications to employees continue to use solutions for webcasting and YouTube-like video portals. In Forrester's 23-criteria evaluation of enterprise video...

    • Downloads: 725
  • For CIO Professionals

    Report:Best Practices: Leveraging Live Streaming And On-Demand Video In The Enterprise

    Communications, Training, And Collaboration Dominate Usage Scenarios

    A growing number of content and collaboration professionals are interested in using webcasting and YouTube-like video portals internally for corporate communications and training. Why? They recognize...

    • Downloads: 849
  • For CIO Professionals

    Report:TechRadar™ For Content & Collaboration Professionals: Enterprise Video, Q1 2011

    Tools To Manage And Deliver Video Are Growing; Videoconferencing Makes A Comeback

    Enterprises increasingly use video in a wide range of use cases, changing how they collaborate, issue communications, train their employees, and even talk to customers. But the transformational...

    • Downloads: 1277