Phillip Hannafin's Research
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For CIO Professionals
REPORT: Forrester Infographic: Business-Aligned Tech Decision Makers Drive Enterprise AI Adoption
January 16, 2018 Michele Goetz, Elizabeth Cullen, Phillip Hannafin
There's no doubt that artificial intelligence (AI) and its underlying technology building blocks are top of mind for enterprises today. But who's driving this change and its adoption within their organizations? It's not the traditional technology organization; rather, it's technologists aligned with a business unit. This infographic helps CIOs understand how technology decision makers aligned to a functional unit, line of business, or corporate strategy group are driving AI adoption; their aspirations for the transformative nature of AI; and the challenges they expect to face.
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For B2B Marketing Professionals
REPORT: Forrester Data Global Business Technographics® Applications and Collaboration Workforce Survey, 2016: Overview
A Business Technographics Presentation
March 29, 2017 Phillip Hannafin
This report is an overview of the Forrester Data Global Business Technographics® Applications And Collaboration Workforce Survey, 2016. It analyzes broad patterns among information workers across multiple areas, including device and application usage, working style, and collaboration scenarios. We analyzed these topics across all regions and industries. Our analysis shows that half of the information workforce are involved in functional teams that involve outside stakeholders like clients, suppliers and partners. Collaboration within these teams constitutes slightly less than half of the workforce’s typical day, with the remainder of the day spent towards independent tasks. Organizational leaders can use this data to understand how their staff functions across teams and consumes company-provided technology, while marketers and product managers can interpret demand for new applications based on existing attitudes and workforce behaviors.