Phillip Hannafin

Phillip Hannafin

Sr Data Insights Manager

As a senior data insights manager, Phil leverages Forrester's Business Technographics® survey data to help B2B technology clients plan, tailor, and execute their marketing and product strategies. Using data that illuminates buyer attitudes and behaviors, technology adoption, and purchase dynamics, Phil develops valuable insights to support customer intelligence.

Previous Work Experience

Prior to joining Forrester, Phil worked as a strategy and analytics manager at DigitasLBi, where he led digital consulting projects focused on brand strategy and marketing effectiveness for clients in the automotive industry.

Education

Phil holds a B.S. from the University of New Hampshire and an MBA from Southern New Hampshire University.

Print Bio

Phillip Hannafin

Sr Data Insights Manager

As a senior data insights manager, Phil leverages Forrester's Business Technographics® survey data to help B2B technology clients plan, tailor, and execute their marketing and product strategies. Using data that illuminates buyer attitudes and behaviors, technology adoption, and purchase dynamics, Phil develops valuable insights to support customer intelligence.

Previous Work Experience

Prior to joining Forrester, Phil worked as a strategy and analytics manager at DigitasLBi, where he led digital consulting projects focused on brand strategy and marketing effectiveness for clients in the automotive industry.

Education

Phil holds a B.S. from the University of New Hampshire and an MBA from Southern New Hampshire University.

Research Coverage

Phillip Hannafin's Research

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For CIO Professionals

REPORT: Forrester Infographic: Business-Aligned Tech Decision Makers Drive Enterprise AI Adoption

January 16, 2018 Michele Goetz, Elizabeth Cullen, Phillip Hannafin

There's no doubt that artificial intelligence (AI) and its underlying technology building blocks are top of mind for enterprises today. But who's driving this change and its adoption within their organizations? It's not the traditional technology organization; rather, it's technologists aligned with a business unit. This infographic helps CIOs understand how technology decision makers aligned to a functional unit, line of business, or corporate strategy group are driving AI adoption; their aspirations for the transformative nature of AI; and the challenges they expect to face.
For B2B Marketing Professionals

REPORT: Forrester Data Global Business Technographics® Applications and Collaboration Workforce Survey, 2016: Overview

A Business Technographics Presentation

March 29, 2017 Phillip Hannafin

This report is an overview of the Forrester Data Global Business Technographics® Applications And Collaboration Workforce Survey, 2016. It analyzes broad patterns among information workers across multiple areas, including device and application usage, working style, and collaboration scenarios. We analyzed these topics across all regions and industries. Our analysis shows that half of the information workforce are involved in functional teams that involve outside stakeholders like clients, suppliers and partners. Collaboration within these teams constitutes slightly less than half of the workforce’s typical day, with the remainder of the day spent towards independent tasks. Organizational leaders can use this data to understand how their staff functions across teams and consumes company-provided technology, while marketers and product managers can interpret demand for new applications based on existing attitudes and workforce behaviors.

For CIO Professionals

REPORT: Forrester Infographic: Business-Aligned Tech Decision Makers Drive Enterprise AI Adoption

January 16, 2018 Michele Goetz, Elizabeth Cullen, Phillip Hannafin

There's no doubt that artificial intelligence (AI) and its underlying technology building blocks are top of mind for enterprises today. But who's driving this change and its adoption within their organizations? It's not the traditional technology organization; rather, it's technologists aligned with a business unit. This infographic helps CIOs understand how technology decision makers aligned to a functional unit, line of business, or corporate strategy group are driving AI adoption; their aspirations for the transformative nature of AI; and the challenges they expect to face.
For B2B Marketing Professionals

REPORT: Forrester Data Global Business Technographics® Applications and Collaboration Workforce Survey, 2016: Overview

A Business Technographics Presentation

March 29, 2017 Phillip Hannafin

This report is an overview of the Forrester Data Global Business Technographics® Applications And Collaboration Workforce Survey, 2016. It analyzes broad patterns among information workers across multiple areas, including device and application usage, working style, and collaboration scenarios. We analyzed these topics across all regions and industries. Our analysis shows that half of the information workforce are involved in functional teams that involve outside stakeholders like clients, suppliers and partners. Collaboration within these teams constitutes slightly less than half of the workforce’s typical day, with the remainder of the day spent towards independent tasks. Organizational leaders can use this data to understand how their staff functions across teams and consumes company-provided technology, while marketers and product managers can interpret demand for new applications based on existing attitudes and workforce behaviors.

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