Pippa   Jollie

Pippa Jollie

Mgr, Market Impact Serving B2B Marketing Professionals

Pippa Jollie is a senior consultant with Forrester’s Market Impact group and leads its East Coast practice. Her team helps B2B marketers and technology providers better understand and engage with their customers through custom marketing content driven by objective research. Pippa leads custom consulting engagements to create independent, data-fueled stories and deliverables that help her clients capture mindshare across channels and turn prospects into customers.

Previous Work Experience

Pippa Jollie joined Forrester in January 2012 as a senior advisor to The CMO Group. The CMO Group, part of Forrester’s Leadership Boards, is a peer advisory community designed to accelerate the success of seniormost marketing executives in $1 billion-plus organizations. This exclusive Forrester service delivers focused research, peer insight and networking, a dedicated analyst contact, benchmark data, and highly personalized access to Forrester resources to members to help them improve their marketing effectiveness.

Prior to joining Forrester, Pippa spent almost 20 years in high tech in a variety of business and marketing roles, including finance, strategic planning, product management, and product marketing. After a hiatus from the corporate world to run her own small business, she worked on a variety of small business consulting projects, focusing on organizational development, marketing strategy, and growth management. Pippa has deep expertise in the specific challenges of B2B marketing and strategy.

Education

Pippa is a graduate of Digital Equipment Corporation’s Financial Development Program, an executive track training program, and holds an A.B. in economics from Bowdoin College.

Pippa Jollie

Mgr, Market Impact Serving B2B Marketing Professionals

Pippa Jollie is a senior consultant with Forrester’s Market Impact group and leads its East Coast practice. Her team helps B2B marketers and technology providers better understand and engage with their customers through custom marketing content driven by objective research. Pippa leads custom consulting engagements to create independent, data-fueled stories and deliverables that help her clients capture mindshare across channels and turn prospects into customers.

Previous Work Experience

Pippa Jollie joined Forrester in January 2012 as a senior advisor to The CMO Group. The CMO Group, part of Forrester’s Leadership Boards, is a peer advisory community designed to accelerate the success of seniormost marketing executives in $1 billion-plus organizations. This exclusive Forrester service delivers focused research, peer insight and networking, a dedicated analyst contact, benchmark data, and highly personalized access to Forrester resources to members to help them improve their marketing effectiveness.

Prior to joining Forrester, Pippa spent almost 20 years in high tech in a variety of business and marketing roles, including finance, strategic planning, product management, and product marketing. After a hiatus from the corporate world to run her own small business, she worked on a variety of small business consulting projects, focusing on organizational development, marketing strategy, and growth management. Pippa has deep expertise in the specific challenges of B2B marketing and strategy.

Education

Pippa is a graduate of Digital Equipment Corporation’s Financial Development Program, an executive track training program, and holds an A.B. in economics from Bowdoin College.