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Marketing organizations are not set up to do content marketing well. First, it spans channels — search, social, email, Web, mobile, advertising, and more. Second, it introduces complex and labor-intensive workflows. One marketing leader told us: "The days of 20 people involved in every step from the business objective down to posting the blog is insanity. We're tripping over each other."
This Webinar shares how marketing leaders should organize their teams and partners for content marketing success, by answering questions like: Who should create and govern the content marketing strategy? Should we have a content marketing leader? How do we organize our teams to deliver content?
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Content marketing asks something more of marketers' content; it demands storytelling and a focus on building audiences and maintaining interest. Marketing organizations have long possessed only the skills to tell product- or brand-centric stories in speci
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In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels
