Why Read This
On January 9, 2014, IBM launched its first business unit in 19 years to bring Watson, the machine that beat two Jeopardy champions in 2011, to the rest of us. IBM posits that Watson is the start of a third era in computing that started with manual tabulation, progressed to programmable, and now has become cognitive. Cognitive computing listens, learns, converses, and makes recommendations based on evidence. Forrester believes that cognitive computing has the potential to address important problems that are unmet with today's advanced analytics solutions. Although the road ahead is unmapped, IBM has now elevated its commitment to bring cognitive computing to life through this new business unit and the help of one-third of its research organization, an ecosystem of partners, and pioneer companies willing to teach their private Watsons.