Why Read This
The media and entertainment vertical was one of the first to embrace public cloud computing services, and for much of this market, it is no longer an "if" or "when" but a "how" and "how-best" equation. The 2014 National Association of Broadcasters (NAB) conference was held in Las Vegas in the second week of April — and cloud computing was the focus. Video production houses, news organizations, and television and motion picture studios are being the most aggressive with cloud computing. "[We] aren't going to be coldcocked like music was," said Roy Sekoff, president and co-creator of HuffPost Live. Cloud is quickly becoming de facto for industry collaboration, the preferred way to acquire workflow software (SaaS), and key to over-the-top (OTT) video services distribution. With video rapidly becoming the dominant content type on enterprise networks (not just the public networks), media market issues are foreshadowing the challenges for the rest of the market. This report summarizes the industry's top concerns and what you should do about it.