Why Read This
With a strategy that embraces visual arts and technology, R/GA has remained close to its roots as a graphic animation firm in the '70s. However, its innovative programs for exploring and delivering new trends have simultaneously pushed the vendor to the forefront of Web design. R/GA continues to stand out in our rankings as a top choice for brand work: Once again, the agency offered up reference sites that earned unusually high Brand Image Review scores. Because the usability of its sites can be overwhelmed by style, R/GA is a great choice for clients who prioritize "wow" factor over ease of use.
Tags: Advertising, Advertising Agencies, B2C eCommerce, Customer Experience Management, Design & Usability, Digital Marketing, eCommerce, Interactive Agencies, Marketing & Strategy, Marketing Automation, Marketing Service Providers, Media Mix