Raise Your Game In Forrester Waves, MQs, And Other Major Evaluations

A Workshop For Analyst Relations Professionals

Thursday, March 13, 2014San Francisco, CA

This Workshop has Passed.

Event Overview

In this interactive one-day Workshop, you will learn the fundamentals for organizing your company's approach to major evaluations, culminating in the construction of a plan using Forrester’s major analyst evaluations project plan template, which you can then take away with you for use on your next evaluation. Forrester analysts will help you understand what role these evaluations play in the marketplace, how to factor the analyst's research method into your project plan, and how to handle the evaluation criteria, customer references, report drafts, publication and promotional processes, and, if you need it, any damage limitation. MQ (Magic Quadrant) is a service offering of Gartner, Inc. Gartner, Inc. is not affiliated in any way with the described workshop.


MQ (Magic Quadrant) is a service offering of Gartner, Inc. Gartner, Inc. is not affiliated in any way with the described Workshop.


Key Takeaways

You will learn how to organize your company's participation in major analyst evaluations, using Forrester’s major analyst evaluations project plan template to encapsulate the results.

Forrester analysts will teach you how to:

  • Understand the impact of major evaluations on analysts, the marketplace, and your company
  • Decide when to take part
  • Initiate an evaluation project and garner the necessary support
  • Understand the analyst's project plan and synchronize your plans to theirs
  • Assess the vendor inclusion criteria
  • Assess and address the vendor evaluation criteria
  • Organize analyst interactions that maximize impact on the analyst's assessment
  • Find, prepare, and offer customer references
  • Review and negotiate evaluation drafts
  • Promote good evaluation results
  • Limit damage from poor evaluation results
  • Manage internal expectations

Who Should Attend?

Analyst relations (AR) directors/managers, influencer relations directors/managers, product managers, and anyone else involved in major analyst evaluations

Marketing directors, corporate communications directors, and anyone else to whom AR reports may wish to attend or send managers who are ultimately accountable for the success of AR and its activities.

Why Attend?

  • Work closely with Forrester analysts. Attendance is limited to maximize client-analyst interaction.
  • Understand the trends and technologies that matter most to your role.
  • Complete hands-on exercises by applying the same methodologies that Forrester analysts use for their own research.
  • Network with peers facing similar goals and challenges.
  • Leave with an action plan and strategy that will generate new growth for your company.

Attendee Quotes

Learned by doing, appreciated the stories about true analyst encounters.

Joan G. , Senior Director, Marketing