Reggie   Lau

Reggie Lau

Principal Consultant - TEI Serving B2B Marketing Professionals

Reggie is a content marketing principal consultant and has also held roles in the Total Economic Impact™ (TEI) practice. He has been project director for multiple TEI case studies for a range of different technologies, ranging from infrastructure and data center solutions to B2B software-as-a-service (SaaS) social technologies. In addition to quantifying and articulating the value of different technologies in case studies and ROI tools, Reggie has also presented on successful content marketing strategies and programs.

Previous Work Experience

Prior to his role with Forrester, Reggie was both a strategy consultant and financial analyst for Deloitte, where he recognized the critical need for organizations to quantify, justify, and articulate the business value of technology. As a consultant for Deloitte Consulting’s Strategy and Operations practice, he worked on projects ranging from designing ITIL-based urgent change management practices at contact centers to establishing large-scale program management offices for IT transformations. As a financial analyst for Deloitte's US headquarters, Reggie assisted with the financial oversight, governance, and decision-making of the firm's overseas investments. This included strategic reporting on the performance of overseas assets as well as tactical assistance with overseas firms like building business cases for new technologies.

Education

Reggie has a Bachelor of Science degree in business administration with a focus on international business and management from the American University in Washington, D.C. He has also attained ITIL v3 Foundation certification and a green belt in Lean Six Sigma.

Reggie Lau

Principal Consultant - TEI Serving B2B Marketing Professionals

Reggie is a content marketing principal consultant and has also held roles in the Total Economic Impact™ (TEI) practice. He has been project director for multiple TEI case studies for a range of different technologies, ranging from infrastructure and data center solutions to B2B software-as-a-service (SaaS) social technologies. In addition to quantifying and articulating the value of different technologies in case studies and ROI tools, Reggie has also presented on successful content marketing strategies and programs.

Previous Work Experience

Prior to his role with Forrester, Reggie was both a strategy consultant and financial analyst for Deloitte, where he recognized the critical need for organizations to quantify, justify, and articulate the business value of technology. As a consultant for Deloitte Consulting’s Strategy and Operations practice, he worked on projects ranging from designing ITIL-based urgent change management practices at contact centers to establishing large-scale program management offices for IT transformations. As a financial analyst for Deloitte's US headquarters, Reggie assisted with the financial oversight, governance, and decision-making of the firm's overseas investments. This included strategic reporting on the performance of overseas assets as well as tactical assistance with overseas firms like building business cases for new technologies.

Education

Reggie has a Bachelor of Science degree in business administration with a focus on international business and management from the American University in Washington, D.C. He has also attained ITIL v3 Foundation certification and a green belt in Lean Six Sigma.

Reggie Lau's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The ROI Of Customer Loyalty

    Business Case: The Customer Loyalty Playbook

    July 5, 2018 Emily Collins, Reggie Lau

    Loyalty programs help companies identify and collect rich data about their best customers in order to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for investment in a loyalty program. It provides a return on investment (ROI) model for loyalty program expenditures using Forrester's Total Economic Impact™ (TEI) framework. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy. For this version, we interviewed additional companies with loyalty program deployments in North America (NA), Europe, and Asia Pacific (AP).

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