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Reineke   Reitsma

Reineke Reitsma

Vice President, Research Director - Market Insights Serving Customer Insights Professionals

Reineke serves Customer Insights Professionals and leads a team that helps these professionals understand how technology developments influence the market insight industry, and how to adapt research agendas, research methodologies, and team structure accordingly to stay successful and relevant. In addition, she leads a team responsible for data innovation at Forrester. This team tests and evaluates alternative data sources and research methodologies, and it looks at new ways of visualizing data.

Reineke has spoken at numerous Forrester events, as well as market research and marketing conferences, such as Esomar Insights, Market Research in a Mobile World, The Dutch Marketing Association (NIMA) event, and IAB conferences. Her research has been cited in publications worldwide, including The New York Times, Washington Post, New Media Age, Stratégies, Research World, Research Magazine, and Vue.

Previous Work Experience

Prior to this position, Reineke spent six years at Forrester managing all quantitative research operations for Forrester in Europe and Asia, including the Consumer Technographics® and UK Internet User Monitor studies, and writing quantitative research about the effect of technology on consumer behavior. Before that she was an analyst at Forrester for four years, focusing primarily on retail and media topics.

Prior to Forrester, Reineke worked in a variety of market insights roles, both on vendor and client side. In her role at Intres, a retail organization in the Netherlands, she advised the board of directors on business expansions and supported senior management with strategic decisions. At Market Response, a market research company in the Netherlands, she set up and coordinated research activities in Europe and Asia. Her focus there was on continuous and international research as well as on consulting. Reineke worked during this period for clients like Akzo, British American Tobacco, Mars/Effem, and Sara Lee.

Education

Reineke is a graduate in social geography of the University of Groningen, Netherlands.

Reineke Reitsma

Vice President, Research Director - Market Insights Serving Customer Insights Professionals

Reineke serves Customer Insights Professionals and leads a team that helps these professionals understand how technology developments influence the market insight industry, and how to adapt research agendas, research methodologies, and team structure accordingly to stay successful and relevant. In addition, she leads a team responsible for data innovation at Forrester. This team tests and evaluates alternative data sources and research methodologies, and it looks at new ways of visualizing data.

Reineke has spoken at numerous Forrester events, as well as market research and marketing conferences, such as Esomar Insights, Market Research in a Mobile World, The Dutch Marketing Association (NIMA) event, and IAB conferences. Her research has been cited in publications worldwide, including The New York Times, Washington Post, New Media Age, Stratégies, Research World, Research Magazine, and Vue.

Previous Work Experience

Prior to this position, Reineke spent six years at Forrester managing all quantitative research operations for Forrester in Europe and Asia, including the Consumer Technographics® and UK Internet User Monitor studies, and writing quantitative research about the effect of technology on consumer behavior. Before that she was an analyst at Forrester for four years, focusing primarily on retail and media topics.

Prior to Forrester, Reineke worked in a variety of market insights roles, both on vendor and client side. In her role at Intres, a retail organization in the Netherlands, she advised the board of directors on business expansions and supported senior management with strategic decisions. At Market Response, a market research company in the Netherlands, she set up and coordinated research activities in Europe and Asia. Her focus there was on continuous and international research as well as on consulting. Reineke worked during this period for clients like Akzo, British American Tobacco, Mars/Effem, and Sara Lee.

Education

Reineke is a graduate in social geography of the University of Groningen, Netherlands.

Reineke Reitsma's Research

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  • For eBusiness & Channel Strategy Professionals

    REPORT: ForecastView: Parcel Forecast, 2018 To 2019 (Global)

    ForecastView Document

    April 1, 2020 Michael O'Grady, Reineke Reitsma

    eCommerce will drive parcel volume growth by 66% over the next five years. This report uses the ForecastView: Parcel Forecast, 2018 To 2019 (Global) to understand parcel volume size and growth across 49 countries in Latin America, North America, Europe, and Asia Pacific. The forecast calculates net domestic parcels, net imports, and net exports by country, as well as the countries they buy from and export to. Additionally, the report analyzes the challenges that logistics companies face, notably in maintaining margins as competition with marketplaces increases, driving a larger share of the parcel market. Please note: The impact to the global economy of COVID-19 is uncertain. We adjusted the forecast based on information available on March 4, 2020. The five-year parcel forecast is reduced to just 2018 and 2019; we will revisit this forecast in three months as more data becomes available on the COVID-19 global impacts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Beauty Forecast, 2019 To 2024 (Global)

    ForecastView Document

    June 3, 2019 Michael O'Grady, Reineke Reitsma

    By 2024, 25% of the global personal care market will be online, up from 13% in 2018; 41% of global beauty and cosmetics sales will come from Asia Pacific shoppers, up from 35% in 2018. The cosmetics market in China will grow three times faster than that of the US. This new global forecast for 2019 details personal care sales both online and offline for skincare, haircare, color cosmetics, fragrances, and toiletries across 18 countries in North America, Latin America, Europe, Asia Pacific, Africa, and the Middle East.

  • For B2C Marketing Professionals

    REPORT: The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

    November 9, 2018 James L. McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand how and why metropolitan Indian online adults adopt technology and how you can give these customers the technology-enabled, emotion-rich conversations they crave.

  • For B2C Marketing Professionals

    REPORT: The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

    October 11, 2018 James L. McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand how and why metropolitan Chinese online adults adopt technology and how you can give these customers the technology-enabled, emotion-rich conversations they crave.

  • For B2C Marketing Professionals

    REPORT: The Australian Consumer Tech Stack

    Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption

    October 9, 2018 James L. McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand why Australians adopt technology and how you can give your Australian customers the technology-enabled, emotion-rich conversations they crave.

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