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Retail

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook

    July 6, 2020 Sucharita Kodali

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that online digital touchpoints interact with others, such as stores. This playbook explores the overall state of the industry, best practices, technology partners, benchmarks, and recommendations to continue driving digital commerce growth. This report is an update to the report of the same name. We've refreshed the data with our latest forecasts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Merchant Payment Providers, Q3 2020

    Forrester's Overview Of 22 Global Merchant Payment Providers

    July 6, 2020 Lily Varon

    You can use payment providers to improve payments acceptance and reach, to support new payment models and flows, and for a range of other payment-adjacent services like fraud management and security compliance. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Digital business strategy professionals should use this report to understand the value they can expect from a payment provider and to select one based on size.

  • For CIO Professionals

    REPORT: Research Overview: Internet Of Things

    An Executive's Guide To Success With IoT

    June 26, 2020 Frank E. Gillett

    Firms are using the technologies of the internet of things (IoT) to upgrade their products, transform operations, and gain new insights about real-world events throughout their ecosystems. This report provides CIOs and business leaders an overview across Forrester's research on the three IoT scenarios, as well as key technologies, leading use cases, and IoT applications and impacts in several industries.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Physical Stores In Europe Struggle For Survival As COVID-19 Migrates Sales Online

    ForecastView Document

    June 25, 2020 Michael O'Grady

    Forrester recently published a forecast on how COVID-19 affects the retail environment, in which we developed scenarios that estimate online retail growth in key European markets. Our April forecast showed that growth could vary between -9% and +5% in 2020. Based on actual online sales data, online retail sales in 2020 are growing significantly faster than 5% — even as the recession deepens. The impact on store sales will likely be long lasting, driven by the curbing of retail in-store experiences to limit the spread of COVID-19, new behaviors consumers have developed, and the time needed to develop a vaccine.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Mastering The Art Of Omnichannel Retailing

    Executive Overview: The Omnichannel Commerce Playbook

    June 19, 2020 Brendan Witcher

    Digital business leaders know that many customers use a variety of digital and physical touchpoints as they move along the path to purchase. This complexity creates challenges for retailers as they implement new strategies and tactics to meet the ever-changing expectations of omnichannel customers. Our playbook helps digital business leaders identify, plan, and launch omnichannel services and guides retailers on best practices, pitfalls, and measures of success for omnichannel shopping. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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