Retail

Representing the end of the supply chain, retail encompasses the sale of goods to end users for use and consumption by the purchaser, rather than resale. Retailers must use technology to gain a competitive advantage in today's world. Retail research provides critical insights into shoppers' changing habits and attitudes, evaluations of existing and emerging retail technology vendors, and advice about how retailers can harness technology to improve their customer experience and operating results.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)

    ForecastView Document

    October 15, 2018 Michael O'Grady, Michelle Beeson

    Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are increasingly dominated by digital touchpoints. This report forecasts online retail spend across Europe from November 1 to December 31, 2018, and considers the implications for shoppers and retailers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (US)

    ForecastView Document

    October 15, 2018 Susan Wu, Sucharita Kodali

    Forrester estimates that US online holiday sales will reach $151 billion in 2018, representing 14% growth over 2017. This 2018 forecast includes online holiday historical sales from 2008. It also includes key drivers and trends behind the forecast numbers.

  • For Application Development & Delivery Professionals

    REPORT: Use Apps Ecosystems: Advance Transformation

    Leverage Retail Apps Ecosystems To Accelerate Transformation

    October 15, 2018 George Lawrie

    We've all heard about microservices and the flexibility they confer in reconfiguring business processes. But how might you orchestrate all the services and parties for a back-to-back order that you capture online but source from China? How will you manage the exception message from your customs clearance agent? How will that roll-back to the order and original customer? In this report, we show how applications ecosystems can help application development and delivery (AD&D) professionals in retail deliver customer-centric differentiation from their network of suppliers, carriers, and sources of insight.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2018

    Forrester's Overview Of 14 Control Tower Providers

    October 11, 2018 George Lawrie

    You can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital business pros should use Forrester's Now Tech report to understand the value they can expect from a control tower provider and select vendors based on size and functionality.

  • For Customer Experience Professionals

    REPORT: Supercharge Your Journey Mapping

    Combine Divergent And Convergent Approaches For Great CX

    October 2, 2018 Joana van den Brink-Quintanilha

    Some companies are improving customer experience (CX) by combining journey mapping with adjacent methodologies like design thinking and Agile development and with complementary artefacts like ecosystem maps, empathy maps, and "jobs to be done" frameworks. But the benefits of this mixology still evade many companies. Why? Because they misapply two kinds of methodologies — convergent and divergent. This report lays out how CX professionals can overcome this problem.

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