Representing the end of the supply chain, retail encompasses the sale of goods to end users for use and consumption by the purchaser, rather than resale. Retailers must use technology to gain a competitive advantage in today's world. Retail research provides critical insights into shoppers' changing habits and attitudes, evaluations of existing and emerging retail technology vendors, and advice about how retailers can harness technology to improve their customer experience and operating results.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Product Information Distribution Services (PIDS), Q4 2018

    Forrester's Overview Of 23 Product Information Distribution Service Providers

    December 18, 2018 Bruce Eppinger, George Lawrie

    You can use product information distribution services (PIDS) to manage data feed requirements, simplify connectivity, and improve the quality of product information. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital business professionals should use Forrester's Now Tech report to understand the value they can expect from a product information distribution service provider and select vendors based on size and functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Luxury Retail 2018: What A Difference A Year Makes

    Luxury Brands Finally Dive Meaningfully Into Digital

    December 17, 2018 Michelle Beeson

    What a difference a year makes! But despite much activity, luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect. Over the past year, luxury brands have gone from relative inertia over digital strategies to vigorously undertaking technology upgrades, partnerships, and even acquisitions. This report shares insights into luxury consumers' expectations and what luxury brands must do to evolve their business to compete in an omnichannel retail landscape.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Online Retail Will Drive Overall European Retail Sales Growth Through 2023

    Highlights From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)

    December 13, 2018 Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue their double-digit growth through 2023. That's good news because online sales growth will drive overall sales for retailers. This report highlights findings from Forrester's latest five-year online retail sales forecast for Western Europe, which details growth across 22 product categories in 17 countries in Western Europe.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook

    December 13, 2018 Brendan Witcher, Claudia Tajima

    Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their desired state. This report reveals why capabilities need to change, why customers are demanding more, and target areas for improvement. Communicating these gaps is challenging, and this assessment will help eCommerce professionals explain where their company stands vis-à-vis the competition so the executive team can guide the strategic plan to the next level. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: ForecastView Global eCommerce Snapshot

    ForecastView Infographic

    December 12, 2018 Susan Wu

    While consumers spend $1.7 trillion online globally today, that spend and its anticipated growth vary by country and product. CPG manufacturers, retailers, and logistics firms want to know where to focus their eCommerce investments, which products will sell well online, and how to drive their omnichannel strategy. This global eCommerce snapshot highlights which countries capture the most eCommerce spending, the top product category sold online, and which products show the most eCommerce opportunity.

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