Retail

Representing the end of the supply chain, retail encompasses the sale of goods to end users for use and consumption by the purchaser, rather than resale. Retailers must use technology to gain a competitive advantage in today's world. Retail research provides critical insights into shoppers' changing habits and attitudes, evaluations of existing and emerging retail technology vendors, and advice about how retailers can harness technology to improve their customer experience and operating results.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Omnichannel Commerce Metrics That Matter

    Performance Management: The Omnichannel Commerce Playbook

    August 15, 2018 Brendan Witcher

    To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success can elude a retailer if it misses or ignores actionable insights from them. This report lays out the core categories of omnichannel metrics, recommends how to align them with business objectives, and offers a step-by-step process for collecting and using these metrics. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    August 14, 2018 Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of investment. They fail to prioritize using mobile to influence sales. This report highlights key learnings from Forrester's mobile phone forecast and explores the drivers and inhibitors of mCommerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce In China: Trends And Outlook For The Largest eCommerce Market In The World

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022

    August 10, 2018 Lily Varon

    In 2015, China surpassed the US to become the largest eCommerce market in the world. China now accounts for 83% of all online retail sales in the Asia Pacific region. This report examines eCommerce growth in China over the next five years, as well as some of the key trends shaping how online retail is developing. Please see our separate report for eCommerce growth and trends in Australia, India, Japan, and South Korea.

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce Trends And Outlook For Asia Pacific, Excluding China

    Trends In Australia, India, Japan, And South Korea From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)

    August 10, 2018 Lily Varon

    Asia Pacific contains both the largest and the fastest-growing eCommerce markets: China and India, respectively. We will feature China in a separate report, and this report examines the online retail markets in Australia, India, Japan, and South Korea. In these four markets, total online retail revenues will jump from US$223.5 billion in 2018 to US$389.3 billion in 2022. This report looks at the growth in these four markets over the next five years, as well as some of the key trends shaping the development of online retail in each.

  • For eBusiness & Channel Strategy Professionals

    REPORT: AI In Retail? Let's Start With Automation In Retail

    Using AI To Differentiate Requires A Software First Approach

    August 9, 2018 Rob Koplowitz, Sucharita Kodali

    Retailers want to talk about things like augmented reality (AR) or computer vision, but the truth is that many of their basic merchandising and inventory management processes are still painfully manual and error-prone. Before digital professionals can compete with technology-first vendors to leverage artificial intelligence (AI) in customer experience, they need to apply it along with a lot of other automation technologies to get their back-end systems to a fit-for-future state.

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