Representing the end of the supply chain, retail encompasses the sale of goods to end users for use and consumption by the purchaser, rather than resale. Retailers must use technology to gain a competitive advantage in today's world. Retail research provides critical insights into shoppers' changing habits and attitudes, evaluations of existing and emerging retail technology vendors, and advice about how retailers can harness technology to improve their customer experience and operating results.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Must-Have eCommerce Features

    Road Map: The Retail eCommerce Playbook

    April 18, 2019 Sucharita Kodali

    Digital business professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This report takes a prescriptive look at industry standards and opportunities for differentiation in a retail eCommerce experience. We've divided the key opportunities into features and functionality to improve site navigation, product detail pages, and the checkout experience. We also discuss areas of opportunity such as fulfillment, customer service, and omnichannel execution. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Envisioning The Future Of Omnichannel Commerce

    Vision: The Omnichannel Commerce Playbook

    April 16, 2019 Brendan Witcher

    Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of the customer, engagement, fulfillment, and pricing. This report helps digital business professionals understand how and why these areas are separate projects, as well as why these capabilities are critical to successfully win and retain business from empowered customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Prepare For Blockchain In Your Supply Chain

    There's Hope Beyond The Hype

    April 9, 2019 George Lawrie, Martha Bennett

    Blockchain solutions appear to promise resolution to long-term supply chain challenges such as end-to-end visibility, transparency, and intelligent fulfillment. Traditional supply chains achieve scalable, consistent transparency because supply chain "captains" decide the data exchange standards for subordinate levels in the chain. But the digital economy's more democratic supply networks don't have captains to dictate standards. This report helps digital business professionals assess the opportunities and risks associated with blockchain in supply chain and fulfillment.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Cross-Border Retail Forecast, 2018 To 2023 (Global)

    ForecastView Document

    April 5, 2019 Michael O'Grady

    Cross-border shopping will make up 17% of eCommerce in 2023, with sales of US$736 billion globally. China is the largest B2C importer and exporter of cross-border goods and drives most interregional cross-border sales. This report details cross cross-border sales across 29 countries and the regions of North America, Latin America, Europe, Asia Pacific, Africa, and the Middle East. In this update, for the first time, Forrester provides a country-by-country import-export view of the main axes of cross-border trade.

  • For B2C Marketing Professionals

    REPORT: Changing Expectations Fuel Direct-To-Consumer Disruption

    Consumers Redefine Convenience, Quality, And Trust

    April 2, 2019 Jim Nail, Anjali Lai

    A wave of so-called digitally native direct-to-consumer (DTC) startups have burst on the scene, gaining market share and media attention. Long-standing brands are scrambling to respond with their own direct strategies. But without understanding why consumers are trying these new brands, traditional brands' efforts are doomed. New Forrester research reveals momentous changes in consumers' purchase drivers. Marketers fighting challenger competition should read this report to ensure they build a strategy that meets evolving consumers' demand.

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