Retail

Representing the end of the supply chain, retail encompasses the sale of goods to end users for use and consumption by the purchaser, rather than resale. Retailers must use technology to gain a competitive advantage in today's world. Retail research provides critical insights into shoppers' changing habits and attitudes, evaluations of existing and emerging retail technology vendors, and advice about how retailers can harness technology to improve their customer experience and operating results.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Retailer And Store Forecast, 2018 To 2023 (UK)

    ForecastView Document

    April 18, 2018 Michael O'Grady

    eCommerce growth is forcing retailers to adapt their physical stores. Digital touchpoints are changing how consumers interact with retailers, consumers are spending less time visiting stores, and store sales are declining. This report analyzes physical store trends for many of the largest brick-and-mortar retailers in the UK and considers how eCommerce growth will impact future store sales. Using concrete examples, it helps larger retailers anticipate how their store portfolios may need to change in the future.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook

    April 18, 2018 Fiona Swerdlow

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this significant digital touchpoint affects others, such as stores. This playbook explores the overall state of the industry, best practices, technology partners, benchmarks, and recommendations to continue driving digital commerce growth. This report is an update to the report of the same name published on August 25, 2017. We've refreshed the data with our latest forecasts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The New Paradigm Of Retail

    Vision: The Retail eCommerce Playbook

    April 18, 2018 Ananda Chakravarty

    Omnichannel services continue to change the offers that retailers provide and the ways consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow, retailers must adjust to shrinking margins and customers cherry picking the best deals. Mobile's growing influence also affects consumer web and in-store sales, even when buyers are physically browsing the aisles of retailers. This report explores the shifting retail foundations for digital business pros and outlines how innovative firms can thrive amid these challenges. This report was originally published in November 2012 and updated in 2014, 2016, and 2017. We updated this report for 2018 using new data from Forrester Data Consumer Technographics®.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook

    April 17, 2018 Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital signs, in-store apps, mobile POS, and even tools that enable endless-aisle purchasing. This report shows digital business professionals how to use Forrester's Total Economic Impact™ (TEI) methodology to plan, implement, and manage digital store solutions. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Future Of The Digital Store

    Vision: The Digital Store Playbook

    April 13, 2018 Ananda Chakravarty

    Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail store operations, allowing stores to operate with greater efficiency and flexibility. To remain competitive, digital business executives must take the lead internally to test, pilot, implement, and optimize digital store technologies that improve both store operations and customer experiences. This report outlines the future of the digital store for retail digital business professionals. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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