Why Read This
For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use. Netbooks have become known as companion devices for jet-setting or fashion-conscious executives or as a device they'd give their children. However, there is potential for netbooks in emerging markets, particularly for business use. The increasing penetration of broadband access, the interest and adoption of on-demand software, and cost-consciousness among business buyers create the perfect storm. Tech marketers need to get the business-to-business (B2B) story right for netbooks in emerging markets by focusing on what they are and can be, rather than what they are not.