Richard Joyce

Senior Analyst serving B2C Marketing PROFESSIONALS

Richard serves B2C Marketing Professionals and covers programmatic media buying, optimization, and measurement. His research focuses on marketer best practices in leveraging programmatic technology and tactics, which help marketers leverage specific tools to achieve efficient and targeted programmatic campaigns. His research also covers the use of programmatic media and data platforms, as well as how to optimize results over time.

Previous Work Experience

With over six years of programmatic experience, Richard has used his knowledge and experience of programmatic technologies to execute campaigns across multiple technologies for a variety of Fortune 500 companies across numerous verticals. He began working with programmatic technologies in San Francisco with a boutique agency, Mediasmith. He had the opportunity to fully immerse himself into programmatic buying platforms when he transitioned to Cadreon, IPG's agency trading desk. Richard managed several successful programmatic campaigns for Mastercard, Chrysler, Burberry, and other brands. With a deep understanding of how to leverage programmatic buying for advertisers, Richard moved to a client-facing role at Accuen, OMG's agency trading desk. At Accuen, Richard was the strategic programmatic lead for Fortune 500 marketers like Pepsi, Frito-Lay, Lowe's, FedEx, General Electric, Visa, and Estée Lauder. He has been intricately involved in all processes, from trafficking and managing campaigns to product development and strategic partnerships.


Richard holds a B.S. from the University of California at Riverside, and an MBA from San Jose State University's Lucas School of Business.

Richard Joyce's Research

  • For B2C Marketing Professionals

    Report: The Future Of Digital Media Buying

    Spurred by the adoption of digital technologies, media buying is changing dramatically. Using software to make data-driven buying decisions, marketing leaders are embracing programmatic buying t...

  • For B2C Marketing Professionals

    Report: Create An Omnichannel Digital Media Buying Practice For Entitled Customers

    Marketing leaders are embracing omnichannel advertising to create connected experiences that drive better results. How? By using data and adtech that make omnichannel advertising easier. But to ...

  • For B2C Marketing Professionals

    Report: The Forrester Wave™: Data Management Platforms, Q4 2015

    In our 66-criteria evaluation of data management platforms (DMPs), we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider me...

  • For B2C Marketing Professionals

    Report: Build A Better Digital Media Strategy

    Moving up the digital media buying maturity ladder requires a plan that improves digital media buying practices across all six key dimensions of maturity over the long term: culture, organizatio...

  • For B2C Marketing Professionals

    Report: Measurement Is A Digital Media Buyer's Best Friend

    In the world of the always addressable customer — where always connected consumers expect to see the right message in the right place at the right time — sound, sophisticated measurement of ever...

View all of Richard Joyce's Research

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