Richard Sheahan

Principal Consultant serving Customer Experience PROFESSIONALS

Richard is a principal consultant serving Customer Experience Professionals. His areas of expertise are: customer strategy development, customer value mapping, capability maturity assessment, customer journey mapping, customer segmentation, in-depth qualitative customer research, and communications strategy and planning.

Previous Work Experience

Prior to joining Forrester, Richard worked with Barclays UK Retail and Business Bank. His consulting experience includes customer experience projects with financial services and mobile telecom clients across Europe and Africa.

Before becoming a consultant, Richard had extensive client-side experience with WHSmith, J Sainsbury, and RHM. He went on to hold senior positions with relationship marketing and loyalty consultancies, working with Nestlé, Procter & Gamble, British Airways, and BAA.


Richard holds an M.A. from the University of Oxford.

Research Coverage

Clients who work with Richard Sheahan also work with: