Rob Koplowitz

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Rob’s research focuses on business process management as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.


Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz's Research

  • For Application Development & Delivery Professionals

    Report: Crafting A Strategic Plan For Digital Automation

    The business process management (BPM) landscape is shifting under our feet. The days of massive, long-term projects are fading as quick wins and customer obsession move to the forefront. Firms a...

  • For Application Development & Delivery Professionals

    Report: Setting The Technology Foundation For Your Enterprise Collaboration Strategy

    Many organizations are making a fundamental bet on enterprise collaboration, linking the various roles in the customer experience ecosystem to the effectiveness of knowledge workers a competitiv...

  • For Application Development & Delivery Professionals

    Report: Artificial Intelligence Revitalizes BPM

    Business process management (BPM) is in the throes of an extreme makeover. The traditional focuses of process efficiency and cost reduction have given way to agility and digital automation. And ...

  • For Application Development & Delivery Professionals

    Report: Vendor Landscape: BPM Platforms For Digital Automation

    As organizations continue to pivot toward customer-obsessed operating models, application development and delivery (AD&D) professionals have seen business process management (BPM) morph into an ...

  • For B2B Marketing Professionals

    Report: How Customer Activation Better Wins And Serves Business Buyers

    Customer-activated enterprises are firms that turn every customer interaction into new ways to differentiate experiences, deliver value, and capture value. Since marketing benefits the most when...

  • For CIOs

    Report: The Forrester Wave™: Collaboration Platforms, Q3 2009

    In Forrester's 66-criteria evaluation of collaboration platform vendors, we found that Microsoft and IBM Lotus led the pack based on the breadth of functionality in their offerings. Novell edged...

  • For Application Development & Delivery Professionals

    Report: Topic Overview: Microsoft Office SharePoint Server 2007

    Forrester's Microsoft Office SharePoint Server (MOSS) 2007 research helps information and knowledge management (I&KM) professionals get to grips with the sometimes viral adoption of Microsoft's ...

  • For CIOs

    Report: Enterprise Social Networking 2010 Market Overview

    2010 will be a defining year for enterprise Web 2.0. With IBM Lotus and Microsoft attempting to extend dominant positions in collaboration and messaging to social software, a very broad and rich...

  • For CIOs

    Report: The Forrester Wave™: Enterprise Social Platforms, Q3 2011

    In Forrester's first ever, 62-criteria evaluation of enterprise social platform vendors, we found that IBM, Jive, NewsGator, and Telligent led the pack due to breadth and depth of functionality ...

  • For Application Development & Delivery Professionals

    Report: Now Is The Time To Determine SharePoint's Place In Your Application Development Strategy

    As application development managers, you may see Microsoft SharePoint as a collaboration application. But as many shops are discovering, SharePoint is also a development platform that people bot...

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