Speaker Biography

Rob Koplowitz

VP, Principal Analyst

Sessions Featuring This Speaker

Forrester's Forum For Technology Management Leaders


  • 02:25 PM - 03:05 PM

    Master Systems Of Engagement Through The IDEA Cycle

    CIOs must reorient their technology management ecosystem to focus on systems of engagement. But what are systems of engagement? And how can you use the IDEA cycle to deploy them within your organization? Learn the key steps to systems of engagement:

    • Identify the need and context.
    • Design experiences to anticipate need.
    • Engineer platforms, processes, and people.
    • Analyze results to optimize performance and improve outcomes.

Research Focus

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.


Rob holds a B.A. in economics from the University of California, Davis.