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Rob   Koplowitz

Rob Koplowitz

VP, Principal Analyst Serving Application Development & Delivery Professionals

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz

VP, Principal Analyst Serving Application Development & Delivery Professionals

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Create A Governance Strategy To Meet The Process Imperative

    The Shift Required To Drive Process Automation At Scale

    May 21, 2020Rob Koplowitz

    Digital transformation requires lots of software to enable process automation. But how do you avoid chaotic software sprawl with thousands of disconnected pockets of automation that will undermine business transformation? The answer lies with new software development approaches, skills, and organizational structures. Read this report to learn how application development and delivery (AD&D) leaders are creating governance structures for process automation.

  • For Application Development & Delivery Professionals

    REPORT: The Coronavirus Crisis Increases The Demands On Software And Developers

    May 20, 2020 John R. Rymer, Christopher Condo, Rob Koplowitz

    Read this report to learn about the new demands that the coronavirus crisis places on application development and delivery (AD&D) professionals and their teams — and how to respond.

  • For Customer Experience Professionals

    REPORT: Fix Business Processes To Improve Customer Experiences

    April 24, 2020 TJ Keitt, Rob Koplowitz

    The key to improving customer experience (CX) is improving the processes that support customer journeys. But CX teams often lack any real expertise in business process management. So how can those teams acquire this expertise? This report provides a framework for building organizational structures that bring together CX and business process professionals.

  • For Application Development & Delivery Professionals

    REPORT: COVID-19 Remote Work Just Broke Your Processes: Here's What To Do About It

    Processes That Were Just Inefficient Last Month Don't Work At All Today

    April 23, 2020Rob Koplowitz, John R. Rymer, Margo Visitacion

    Automating business processes to win, serve, and retain customers has been an imperative for years. With COVID-19 sending workers home to work en masse, the goal for many has become restoring manual processes that have either failed completely or been crippled. Read this report to learn how to mitigate the current business disruptions and set a foundation for faster, more agile process automation going forward.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Process Mining And Documentation, Q1 2020

    Forrester's Overview Of 21 Process Mining And Documentation Providers

    January 6, 2020Rob Koplowitz

    You can use process mining and documentation to provide objective analysis into the current state of business processes, offer speed to insight and the ability to scale, and drive common understanding and consensus to guide automation efforts. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Application development and delivery (AD&D) professionals should use this report to understand the value they can expect from process mining and documentation providers and to select one or more based on size and functionality.

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Webinar: Results Of The 2020 Digital Process Automation Survey

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