Rob   Koplowitz

Rob Koplowitz

VP, Principal Analyst Serving Application Development & Delivery Professionals

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz

VP, Principal Analyst Serving Application Development & Delivery Professionals

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Predictions 2018: New Technologies Propel Software Development

    Serverless, Low-Code, And Natural Interfaces Emerge To Complement Agile And DevOps Adoption

    November 7, 2017 Christopher Condo, Jeffrey S. Hammond, Randy Heffner, Rob Koplowitz, Diego Lo Giudice, John R. Rymer

    Every company is in the software business. Fast, iterative delivery of high-quality software means better customer engagement and higher satisfaction. Software development leaders face new opportunities and challenges in delivering for the business; read this report to identify the important inflections in software development during 2018.

  • For Application Development & Delivery Professionals

    REPORT: Plan For Success In Conversational Computing

    Moving From Simple Chatbots To Valuable Conversational Apps

    October 26, 2017Rob Koplowitz, Andrew Hogan

    Conversational computing is moving from extensive experimentation largely driven by application developers to solutions that provide real and differentiated business value. It's early days, and there are still more failures than successes, but best practices are emerging. Success hinges on deep and frequent interactions between CX pros, application developers, and business sponsors. This report outlines an approach for AD&D professionals to understand and plan for successful conversational computing applications.

  • For Application Development & Delivery Professionals

    REPORT: How The AI Era Will Hollow Out Software Development

    AI, Modern App Delivery, And Low-Code Are Remaking AD&D; Here's What's Coming

    October 10, 2017 John R. Rymer, Rob Koplowitz

    In a world where jobs are under increasing threat from automation, working in the software industry has been a safe haven — particularly for developers. They are integral to building the technology that automates away administrative and repetitive jobs. Now, it's payback time. Low-code development platforms, continuous delivery, and artificial intelligence (AI) are disrupting established jobs in application development and delivery (AD&D), while introducing new roles and skills. This report outlines the trends and prepares your organization to thrive during the disruption.

  • For Application Development & Delivery Professionals

    REPORT: Case Study: Cisco Redefines Its Approach To Process To Drive Digital Transformation

    August 15, 2017Rob Koplowitz

    Companies' primary goal for process automation used to be cost reduction. That goal has shifted to driving digital transformation, creating two challenges for application development and delivery (AD&D) pros: building applications faster than ever before, and funding such a development process. In this case study, you will learn how Cisco Systems created a program with the support of Infosys to address these challenges.

  • For Application Development & Delivery Professionals

    REPORT: How To Assess Which Conversational Computing Platform Is Right For You

    Amazon, Google, IBM, And Microsoft Pursue Distinct Strategies And Suit Different Use Cases

    July 27, 2017Rob Koplowitz

    Conversational computing is rapidly moving from being a novelty to being a user interaction model that offers significant business value. Application development and delivery (AD&D) pros need to understand how to approach this radically different development and design environment. After a flurry of product announcements from Amazon, Google, IBM, and Microsoft, it is clear that although the offerings look similar, each aligns to specific evaluation criteria. Read this report to understand which platform(s) best aligns with your organization's needs and requirements.

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