Rob Koplowitz

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.


Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz's Research

  • For Application Development & Delivery Professionals

    Report: Case Study: Cisco Redefines Its Approach To Process To Drive Digital Transformation

    Companies' primary goal for process automation used to be cost reduction. That goal has shifted to driving digital transformation, creating two challenges for application development and deliver...

  • For Application Development & Delivery Professionals

    Report: How To Assess Which Conversational Computing Platform Is Right For You

    Conversational computing is rapidly moving from being a novelty to being a user interaction model that offers significant business value. Application development and delivery (AD&D) pros need to...

  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Digital Process Automation Software, Q3 2017

    In Forrester's 30-criteria evaluation of digital process automation (DPA) vendors, we identified 12 significant software providers — Appian, Bizagi, DST Systems, IBM, K2, Newgen Software, OpenTe...

  • For Customer Experience Professionals

    Report: Customer Experience Pros: Keep The AI Bandwagon From Getting Off Track

    Companies are leaping at the chance to infuse their digital experiences with artificial intelligence (AI). Consider that it took less than a year for developers to build more than 30,000 chatbot...

  • For Application Development & Delivery Professionals

    Report: A Framework For Designing AI-Human Interactions

    We are on the verge of an era in which computers will augment our ability to anticipate, identify, and adapt to changes in our personal and professional lives. The systems that enable such artif...

  • For CIOs

    Report: The Forrester Wave™: Collaboration Platforms, Q3 2009

    In Forrester's 66-criteria evaluation of collaboration platform vendors, we found that Microsoft and IBM Lotus led the pack based on the breadth of functionality in their offerings. Novell edged...

  • For Application Development & Delivery Professionals

    Report: Topic Overview: Microsoft Office SharePoint Server 2007

    Forrester's Microsoft Office SharePoint Server (MOSS) 2007 research helps information and knowledge management (I&KM) professionals get to grips with the sometimes viral adoption of Microsoft's ...

  • For CIOs

    Report: Enterprise Social Networking 2010 Market Overview

    2010 will be a defining year for enterprise Web 2.0. With IBM Lotus and Microsoft attempting to extend dominant positions in collaboration and messaging to social software, a very broad and rich...

  • For CIOs

    Report: The Forrester Wave™: Enterprise Social Platforms, Q3 2011

    In Forrester's first ever, 62-criteria evaluation of enterprise social platform vendors, we found that IBM, Jive, NewsGator, and Telligent led the pack due to breadth and depth of functionality ...

  • For Application Development & Delivery Professionals

    Report: Now Is The Time To Determine SharePoint's Place In Your Application Development Strategy

    As application development managers, you may see Microsoft SharePoint as a collaboration application. But as many shops are discovering, SharePoint is also a development platform that people bot...

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