Rob services Customer Insights Professionals. He is a leading expert on how businesses can use marketing technologies to build customer relationships and create competitive differentiation. As a principal analyst with Forrester, Rob provides research and consulting to clients on technology strategy, road maps, readiness, benchmarking, and organizational design.
Rob's research focuses on marketing technology trends, forecasts, best practices, requirements planning, organizational models, and ROI assessments. He covers marketing technology products and vendors in campaign management and marketing automation, customer decision management, real-time optimization, and marketing resource management.
His prior work experience includes marketing software development, digital analytics, and marketing strategy. Rob consults with companies in financial services, insurance, telecommunications, retail, and software. Rob also frequently speaks at industry events, and his press coverage includes MarketWatch, The Wall Street Journal, and Destination CRM.
Rob is a graduate of Clemson University and Indiana University.