Ron Rogowski

Principal Consultant serving Customer Experience PROFESSIONALS

Ron is a principal consultant serving Customer Experience Professionals. During his 13-year tenure as a Forrester analyst, Ron has helped companies develop and execute digital-first customer experience strategies. He has pioneered methodologies for evaluating how well companies deliver on the needs and expectations of today's multi-touchpoint customers.

Previous Work Experience

Ron came to Forrester through its acquisition of Giga Information Group. During his time at Giga, Ron was responsible for managing its user experience evaluation business. Prior to that, he worked at Kyodo News Markets in Tokyo.


Ron has a B.A. in English and Japanese from the University of Richmond.

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5 results in Reports

  • Ron Rogowski
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  • For Application Development & Delivery Professionals

    Report:Advance To Next-Generation Personalization

    Support Relevant Digital Experiences In The Multichannel World With Contextual Experiences

    Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

    • Downloads: 1640
  • For Customer Experience Professionals

    Report:The Best Of Web Site Brand Experiences 2010

    Best Practices From 14 Web Site Brand Reviews Across Three Industries

    In 2010, Forrester reviewed the Web site brand experience of sites in industries as diverse as automotive, hotels, and skin care. An analysis of the results across industries surfaced common...

    • Downloads: 1116
  • For Customer Experience Professionals

    Report:Web Site Brand Experience 2010: Hotels

    Forrester Applies Its Web Site Brand Experience Review Methodology To Four Top Sites

    The hotel industry features highly recognized brand names like Crowne Plaza, Hilton, Marriott, and Sheraton. But how good is the brand experience offered by major hotel brands' Web sites? To find...

    • Downloads: 525
  • For Customer Experience Professionals

    Report:Emotional Experience Design

    Creating Online Experiences That Deeply Engage Customers

    As consumers increasingly look to connect with companies online, lackluster Web experiences will damage many brands. But better functional design won't solve the problem. Instead, Forrester...

    • Downloads: 2291
  • For Customer Experience Professionals

    Report:Rich Internet Applications That Build Brands

    Compared with HTML, rich Internet applications (RIAs) offer greater interactivity, improved user experiences, and better differentiation. But most firms miss out on the brand-building potential of...

    • Downloads: 1254