Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

Roxana Strohmenger's Research

  • For CMO Professionals

    Report: Measure Brand Resonance With The TRUE Brand Compass

    Technology-empowered consumers today have access to more information on brands than ever before and demand more of them. So CMOs must determine where to focus their efforts to secure mindshare a...

    • Downloads: 898
  • For Infrastructure & Operations Professionals

    Report: The State Of Enterprise Worker Mobility, 2016

    The mobile mind shift is the expectation that your customers can get what they want in their immediate contexts and moments of need — and it's revolutionized how businesses engage with customers...

    • Downloads: 90
  • For B2C Marketing Professionals

    Report: Brief: The Social Users You Want To Reach Are On Mobile

    With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a k...

    • Downloads: 237
  • For B2C Marketing Professionals

    Report: The Social Technographics® Intensity Matrix Drives Tactical Success

    In 2013, Forrester introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audience...

    • Downloads: 528
  • For B2C Marketing Professionals

    Report: Introducing The New Social Technographics®: The First Step Toward Social Success

    For most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model...

    • Downloads: 2274
  • For B2C Marketing Professionals

    Report: Introducing The New Social Technographics®: The First Step Toward Social Success

    For most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model...

    • Downloads: 2274
  • For Customer Experience Professionals

    Report: Introducing Forrester's Next-Generation Customer Experience Index

    For the past seven years, Forrester has used its Customer Experience Index (CXi) to benchmark how consumers rated their interactions with hundreds of brands in the US and, more recently, in Euro...

    • Downloads: 1278
  • For CMO Professionals

    Report: Measure Brand Resonance With The TRUE Brand Compass

    Technology-empowered consumers today have access to more information on brands than ever before and demand more of them. So CMOs must determine where to focus their efforts to secure mindshare a...

    • Downloads: 898
  • For Customer Experience Professionals

    Report: What Drives A Profitable Customer Experience

    Firms have no shortage of ideas on how to improve customer experience (CX). What many haven't had is a good way to prioritize those ideas — until now. Forrester recently conducted a survey...

    • Downloads: 1020
  • For Customer Experience Professionals

    Report: The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011

    In Forrester's 76-criteria evaluation of five market-insights-focused enterprise feedback management (EFM) vendors, we found that IBM SPSS; Globalpark, a QuestBack company; and Confirmit led the...

    • Downloads: 854
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