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- Marketing Messaging (18)
For eBusiness & Channel Strategy Professionals
A Guide To Using Mobile Messaging To Engage Customers
Mobile moments are the new competitive battleground. Mobile messaging creates mobile moments, or the ability to serve your customers proactively in their moment of need. Mobile messaging improves...
- Downloads: 302
For Marketing Leadership Professionals
Executive Overview: The Email Marketing Playbook
The rules for how best to message your users are changing. Now your customers check their email, text messages, and social media posts in parallel. Even trickier: People tap their inboxes from...
- Downloads: 852
For CMO Professionals
The Customer-Activated Enterprise
This report, originally written for application development and delivery professionals, includes content relevant to chief marketing officers (CMOs), especially those leading marketing for...
- Downloads: 105
For Customer Insights Professionals
A Strategic Messaging Architecture Helps Marketing And Sales Stimulate, Sustain, And Scale Consistent Communication
Savvy business-to-business (B2B) marketing leaders know that contextual, relevant content helps their company connect with customers through all the stages of the customer life cycle. But...
- Downloads: 83