Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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  • Past 6 months
  • Rick Holland
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    On September 17, 2014, Apple's chief executive officer, Tim Cook, published a letter detailing Apple's commitment to customer privacy. The unfortunate timing of Apple's highly public and embarrassing...

    • Downloads: 63
  • For Security & Risk Professionals

    Report:Quick Take: Cisco Acquires Neohapsis

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    • Downloads: 39
  • For Security & Risk Professionals

    Report:Quick Take: Symantec Splits In Two

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    On October 9, 2014, Symantec announced that it will separate into two independent, publicly traded companies. Recently appointed CEO, Michael Brown, will stay on as CEO of Symantec, which will market...

    • Downloads: 133
  • For Security & Risk Professionals

    Charts & Figures:DHS STIX Threat Actor Profile

  • For Security & Risk Professionals

    Charts & Figures:Targeted Attacks

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    • Downloads: 907
  • For Security & Risk Professionals

    Report:Know Your Adversary

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    • Downloads: 199
  • For Security & Risk Professionals

    Charts & Figures:Role Job Description: Security Architect

  • For Security & Risk Professionals

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  • For Security & Risk Professionals

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    • Downloads: 692
  • For Security & Risk Professionals

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      Charts & Figures:Tracking Adversaries

    • For Security & Risk Professionals

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      • For Security & Risk Professionals

        Charts & Figures:Fundamental Missteps

      • For Security & Risk Professionals

        Report:Planning For Failure

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        • Downloads: 994
      • For Security & Risk Professionals

        Charts & Figures:Your Circles Of Influence And Concern

      • For Security & Risk Professionals

        Report:Quick Take: Sony Breach — A Sad Tale Of Epic Failure That Could Have Been Avoided

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        • Downloads: 286
      • For Security & Risk Professionals

        Report:Twelve Recommendations For Your Security Program In 2015

        Political Instability And Cyberterrorism Raise The Security Stakes For Digital Businesses

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        • Downloads: 242
      • For Security & Risk Professionals

        Charts & Figures:Expense In Depth

      • For Security & Risk Professionals

        Report:Transform Your Security Architecture And Operations For The Zero Trust Ecosystem

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        • Downloads: 829
      • For Security & Risk Professionals

        Charts & Figures:There Are Blurred Lines Between Adversary Groups

      • For Security & Risk Professionals

        Report:Quick Take: Proofpoint Acquires Nexgate

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        On October 23, 2014, Proofpoint announced that it had acquired social risk and compliance (SRC) vendor Nexgate for approximately $35 million. While smaller than other security or social media vendor...

        • Downloads: 51
      • For Security & Risk Professionals

        Report:Quick Take: BAE Systems Buys SilverSky

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        • Downloads: 60