Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.


Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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  • Past 6 months
  • Rick Holland
  • For Security & Risk Professionals

    Report:Job Description: Security Architect

    Organization: The Security Architecture And Operations Playbook

    We designed this report for security and risk (S&R) executives who are rethinking their security architecture and working to improve the effectiveness of their operations, to help them hire one of...

    • Downloads: 897
  • For Security & Risk Professionals

    Blog:The Millennium Falcon And Breach Responsibility

    Do you remember the scene from The Empire Strikes Back where the Millennium Falcon is trying to escape an Imperial Star Destroyer? Han Solo says, “Let’s get out of here, ready for...

    • For Security & Risk Professionals

      Report:Quick Take: BAE Systems Buys SilverSky

      Acquisition Extends BAE's Analytics And Threat Intelligence Into Commercial Markets

      BAE Applied Intelligence — a subsidiary of BAE Systems — has made the next logical step to operationalize its security analytics and threat intelligence offerings by acquiring managed...

      • Downloads: 59
    • For Security & Risk Professionals

      Report:Quick Take: Cisco Acquires Neohapsis

      Deal Will Expand Cisco's Capabilities In Application, Cloud, And Mobile Security

      Cisco Systems announced this week its intent to acquire closely held Chicago-based Neohapsis, a decision that will substantially broaden Cisco's consulting capabilities. Most notably, the acquisition...

      • Downloads: 36
    • For Security & Risk Professionals

      Report:Know Your Adversary

      Five Steps To Incorporate Adversary Intelligence Into Your Cybersecurity Program

      In February 2013, incident management and forensics expert Mandiant issued a report exposing the identities of three members of a cyberespionage group known as APT1. Then in May 2014, the US...

      • Downloads: 189
    • For Security & Risk Professionals

      Charts & Figures:Not All Adversaries Are Created Equal

    • For Security & Risk Professionals

      Report:Forrester's Targeted-Attack Hierarchy Of Needs:Assess Your Core Capabilities

      Assessment: The Security Architecture And Operations Playbook

      Targeted attacks continue to plague organizations, and these intrusions damage the brand, customer loyalty, and margins. Preparing for and responding to these attacks requires a focused and resolute...

      • Downloads: 659
    • For Security & Risk Professionals

      Charts & Figures:Fundamental Missteps

    • For Security & Risk Professionals

      Report:Brief: Apple Throws Down The Privacy Gauntlet

      Apple Offers New Commitment And Tech To Protect Privacy, But It Needs To Go Much Further

      On September 17, 2014, Apple's chief executive officer, Tim Cook, published a letter detailing Apple's commitment to customer privacy. The unfortunate timing of Apple's highly public and embarrassing...

      • Downloads: 62
    • For Security & Risk Professionals

      Blog:New Research: Know Your Adversary

      Mandiant's APT1 report changed the threat intelligence marketing game, and you would be hard pressed to find a cybersecurity company that doesn't have a research/intelligence team that...

      • For Security & Risk Professionals

        Charts & Figures:There Are Blurred Lines Between Adversary Groups

      • For Security & Risk Professionals

        Report:Planning For Failure

        An Effective Incident Management Program Is Essential To Help You Stay In Business

        S&R pros, it's not a question of if — but when — your organization will experience a serious security breach. Cybercriminals are using more sophisticated and targeted attacks to steal...

        • For Security & Risk Professionals

          Charts & Figures:Expense In Depth

        • For Security & Risk Professionals

          Charts & Figures:Role Job Description: Security Architect

        • For Security & Risk Professionals

          Report:Transform Your Security Architecture And Operations For The Zero Trust Ecosystem

          Landscape: The Security Architecture And Operations Playbook

          Forrester's Zero Trust Model of information security banishes the old security motto of "trust but verify" and replaces it with a new motto: "Verify but never trust." When you're trying to protect...

          • Downloads: 805
        • For Security & Risk Professionals

          Charts & Figures:The Targeted-Attack Hierarchy Of Needs

        • For Security & Risk Professionals

          Report:Quick Take: Sony Breach — A Sad Tale Of Epic Failure That Could Have Been Avoided

          Businesses Must Prepare For Politically And Socially Motivated Cyberattacks And Cyberespionage

          Although we are in the early stages of Sony Pictures Entertainment's (SPE's) catastrophically embarrassing intrusion, there are still many lessons that security and risk (S&R) professionals can take...

          • Downloads: 266
        • For Security & Risk Professionals

          Charts & Figures:DHS STIX Threat Actor Profile

        • For Security & Risk Professionals

          Charts & Figures:Targeted Attacks

        • For Security & Risk Professionals

          Charts & Figures:Tracking Adversaries

        • For Security & Risk Professionals

          Report:Quick Take: Proofpoint Acquires Nexgate

          Acquisition Signals A Maturing Social Risk And Compliance Market, But Proofpoint Still Has 'Points To Prove'

          On October 23, 2014, Proofpoint announced that it had acquired social risk and compliance (SRC) vendor Nexgate for approximately $35 million. While smaller than other security or social media vendor...

          • Downloads: 48
        • For Security & Risk Professionals

          Report:Quick Take: Symantec Splits In Two

          Splitting Is Symantec's Best Opportunity To Refocus, Innovate, And Compete

          On October 9, 2014, Symantec announced that it will separate into two independent, publicly traded companies. Recently appointed CEO, Michael Brown, will stay on as CEO of Symantec, which will market...

          • Downloads: 129
        • For Security & Risk Professionals

          Charts & Figures:Your Circles Of Influence And Concern