Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.


Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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43 results in Everything

  • Past 12 months
  • Infrastructure & Operations
  • Richard Fichera
  • For Infrastructure & Operations Professionals

    Blog:Bare Metal Clouds – Performance and Isolation Drive Consideration

    I’ve been talking to a number of users and providers of bare-metal cloud services, and am finding the common threads among the high-profile use cases both interesting individually and starting...

    • For Infrastructure & Operations Professionals

      Blog:From Intel Developer Forum – New Xeon E5 v3 Promises A Respite For Capacity Planners

      I'm at IDF, a major geekfest for the people interested in the guts of today’s computing infrastructure, and will be immersing myself in the flow for a couple of days. Before going...

      • For Infrastructure & Operations Professionals

        Report:Brief: Four Trends Transforming Enterprise Storage To Support The BT Agenda

        Declining Revenues Force Strategy Changes

        Despite the constant and rapid growth of data in enterprises, the revenue and profits of the major storage players have been flat to declining for the last few years. Cloud storage services and...

        • Downloads: 113
      • For Infrastructure & Operations Professionals

        Report:Quick Take: Cisco Makes Its Long-Expected Change In Leadership

        Customers Are Safe As John Chambers Passes The Baton To Chuck Robbins

        John Chambers has been the face of Cisco for 20 years. Although an icon of the technology industry, his succession was inevitable. On May 4, 2015, Cisco made the formal announcement that Cisco...

        • Downloads: 45
      • For Infrastructure & Operations Professionals

        Blog:Rethinking Analytics Infrastructure

        Last year I published a reasonably well-received research document on Hadoop infrastructure, “Building the Foundations for Customer Insight: Hadoop Infrastructure Architecture”. Now, less...

        • For Infrastructure & Operations Professionals

          Blog:Windows Server 2003 – A Very Unglamorous But Really Important Problem, Waiting To Bite

          Very much in the shadows of all the press coverage and hysteria attendant on emerging cloud architectures and customer-facing systems of engagement are the nitty-gritty operational details that lurk...

          • For Infrastructure & Operations Professionals

            Blog:Facebook and HP Show Different Visions for Web-scale

            Recently we’ve had a chance to look again at two very conflicting views from HP and Facebook on how to do web-scale and cloud computing, both announced at the recent OCP annual event in...

            • For Infrastructure & Operations Professionals

              Blog:Rack-Scale Architectures get Real with Intel RSA Introduction

              What Is It? We have been watching many variants on efficient packaging of servers for highly scalable workloads for years, including blades, modular servers, and dense HPC rack offerings from...

              • For Infrastructure & Operations Professionals

                Report:Consider Bare-Metal As A Viable Cloud Option

                Simplicity Is Key For Many Performance-Sensitive Services

                I&O pros face increasingly stringent SLAs for high-volume customer-facing transactions to serve a bold, dynamic BT agenda. VM-based IaaS cloud services have become a strong infrastructure solution...

                • Downloads: 122
              • For Infrastructure & Operations Professionals

                Report:Brief: Did HP Bail Out Of Public Cloud?

                We Expect HP To Reduce Its Commitment To Public Cloud But Continue To Focus On Private And Hybrid Cloud Solutions

                HP's cloud executive team generated some media speculation on April 8, 2015, when it indicated that it can't compete directly with the hyperscale public cloud platforms. Does this mean HP is exiting...

                • Downloads: 110
              • For Infrastructure & Operations Professionals

                Blog:Taking Stock Of Linux – Maturation Continues

                [Apologies to all who have just read this post with a sense of deja-vue. I saw a typo, corrected it and then republished the blog, and it reset the publication date. This post was originally...

                • For Infrastructure & Operations Professionals

                  Charts & Figures:Time-Bounded Transaction

                • For Infrastructure & Operations Professionals

                  Blog:IBM Amps up the Mainframe and Aggressively Targets Mobile Workloads with new z13 Announcement

                  On one level, IBM’s new z13, announced last Wednesday in New York, is exactly what the mainframe world has been expecting for the last two and a half years – more capacity (a big boost...

                  • For Infrastructure & Operations Professionals

                    Report:Brief: The Virtualization Conundrum — Don't Plan On Getting Rid Of Your Physical Servers

                    Your BT Agenda Will Still Rely On Nonvirtualized Infrastructure

                    Server virtualization has become a technology behind nearly everyone's business technology (BT) agenda. As an infrastructure and operations (I&O) professional, you likely found virtualization to be...

                    • Downloads: 145
                  • For Infrastructure & Operations Professionals

                    Charts & Figures:Evolving Server Segmentation Supports Workload-Specific Configurations

                  • For Infrastructure & Operations Professionals

                    Blog:IBM Pushes Chip Technology with Stunning 7 nm Chip Demonstration

                    In the world of CMOS semiconductor process, the fundamental heartbeat that drives the continuing evolution of all the devices and computers we use and governs at a fundamantal level hte services we...

                    • For Infrastructure & Operations Professionals

                      Report:Optimize Scalable Workload-Specific Infrastructure For Customer Experiences

                      Landscape: The Infrastructure Transformation Playbook

                      You face the difficult task of designing the expansive and scalable infrastructure that supports many of your new customer-facing systems of engagement and their associated analytics. Do not fall...

                      • Downloads: 228
                    • For Infrastructure & Operations Professionals

                      Charts & Figures:Firms Prefer Commercially Sourced Private Cloud Solutions

                    • For Infrastructure & Operations Professionals

                      Report:Quick Take: Breaking Down VMworld 2014

                      Can The Virtual Powerhouse Power Virtually Everything?

                      Last week, VMware presented its latest corporate and product strategy and developments at the annual VMworld conference. The three pillars of VMware's strategy are the software-defined data center...

                      • Downloads: 253
                    • For Infrastructure & Operations Professionals

                      Report:Simplify And Accelerate Your Infrastructure With Hyperconvergence

                      Hyperconverged Systems Will Become The New Standard For Infrastructure-As-A-Service Deployments

                      The core infrastructure of enterprises and service providers has become successively more virtualized. However, supporting technologies have failed to keep pace in key places, particularly in the...

                      • Downloads: 221
                    • For Infrastructure & Operations Professionals

                      Report:Transform Infrastructure And Operations To Answer Key Influencers

                      Landscape: The I&O Transformation Playbook

                      Choices in infrastructure and application delivery — such as cloud services and software-as-a-service — as well as smart devices and the explosion of digital disruptions have put a number...

                      • Downloads: 180
                    • For Infrastructure & Operations Professionals

                      Blog:Microsoft And Dell Change The Private/Hybrid Cloud Game With On-Premise Azure

                      What was announced? On October 20 at TechEd, Microsoft quietly slipped in what looks like a potential game-changing announcement in the private/hybrid cloud world when they rolled out Microsoft Cloud...

                      • For Infrastructure & Operations Professionals

                        Blog:Mainframe Futures – Reading the Tea Leaves for Future Investments

                        I’ve been getting a steady trickle of inquires this year about the future of the mainframe from our enterprise clients. Most of them are more or less in the form of “I have a lot of stuff...

                        • For Infrastructure & Operations Professionals

                          Blog:Extremes of x86 Servers Illustrate the Depth of the Ecosystem and the Diversity of Workloads

                          I’ve recently been thinking a lot about application-specific workloads and architectures (Optimize Scalalable Workload-Specific Infrastructure for Customer Experiences), and it got me to...

                          • For Infrastructure & Operations Professionals

                            Report:Vendor Landscape: Private Cloud Overview

                            In September 2013, Forrester published a two-part market overview on converged infrastructure that included preintegrated software-defined converged solutions. Two months later, Forrester produced...

                            • Downloads: 584