Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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  • Past 18 months
  • Christian Kane
  • For CIO Professionals

    Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

    New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

    The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

    • Downloads: 386
  • For Security & Risk Professionals

    Report:Quick Take: IBM Acquires Fiberlink To Bolster Its MobileFirst Portfolio

    Prospects Are Good For This Acquisition, Which Matches Complementary Strengths

    • Downloads: 113
  • For Infrastructure & Operations Professionals

    Blog:Introducing The Enterprise Mobile Management (EMM) Wave

    Last week we published the new Forrester Wave™: Enterprise Mobile Management, Q3 2014, evaluating 15 of the vendors emerging to help organizations transform and enable their workforce with a...

    • For Infrastructure & Operations Professionals

      Report:Quick Take: What iOS 7 Means To I&O Pros And Information Workers

      New APIs From Apple Give Mobile Management Vendors New Avenues To Support Mobile Workers

      On September 10, 2013, Apple hosted an event at its Cupertino, Calif., headquarters to usher in its latest mobile offerings, including an update to iOS 7. This update to its mobile OS offers new...

      • Downloads: 171
    • For Infrastructure & Operations Professionals

      Charts & Figures:The Modern Workplace Is Rife With Distractions

    • For Infrastructure & Operations Professionals

      Report:Redefine Your Workforce Enablement Policy To Empower Employees

      Policy And Procedures: The Workforce Enablement Playbook

      To ensure that employees are armed with the technology they need to do their best work and delight customers, infrastructure and operations (I&O) managers are embracing desktop modernization projects...

      • Downloads: 647
    • For Infrastructure & Operations Professionals

      Report:The Forrester Wave™: Enterprise Mobile Management, Q3 2014

      The 15 Providers That Matter Most And How They Stack Up

      Infrastructure and operations (I&O) professionals face a difficult mandate: Enable the workforce to navigate the ever-changing landscape of mobile scenarios while continually ensuring that their...

      • Downloads: 496
    • For Infrastructure & Operations Professionals

      Report:I&O Skills And Staffing In A Consumerized World

      Organization: The Workforce Enablement Playbook

      The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

      • Downloads: 252
    • For Infrastructure & Operations Professionals

      Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

      Executive Overview: The Workforce Enablement Playbook

      Mobility and bring-your-own-device (BYOD) top the list of any infrastructure and operations (I&O) leader responsible for workforce enablement — your firm's employees need both tools and...

      • Downloads: 460
    • For Infrastructure & Operations Professionals

      Report:What You Need In A Mobile Collaboration App

      Forrester's Guide For Assessing Cloud Collaboration Vendors' Preparedness For The Mobile Mind Shift

      Helping an increasingly mobile workforce work with customers has been a catalyst for many Forrester clients to move toward cloud collaboration technologies like Box and Google Apps. However, to truly...

      • Downloads: 95
    • For Security & Risk Professionals

      Report:Enable Mobile Engagement Through A Cross-Functional Mobile Security Team

      Organization: The Mobile Security Playbook

      This report outlines the skills and staffing needs for Forrester's solution for security and risk (S&R) executives working on mobile security strategy. We designed this report to help S&R executives...

      • Downloads: 202
    • For Security & Risk Professionals

      Report:Quick Take: VMware Acquires AirWatch To Re-Energize Its Mobile Security Strategy

      On January 22, 2014, VMware announced its plans to acquire the company AirWatch for approximately $1.5 billion in cash, installments, and assumed equity. This major transaction comes on the heels of...

      • Downloads: 144
    • For Infrastructure & Operations Professionals

      Report:Develop Your Workforce Enablement Balanced Scorecard

      Performance Management: The Workforce Enablement Playbook

      This report outlines Forrester's solution for developing effective metrics to measure the performance of your workforce enablement initiatives. Identifying and implementing a comprehensive, relevant...

      • Downloads: 326
    • For Security & Risk Professionals

      Report:Quick Take: Android For Work Upends Multiple Markets

      On February 25, 2015, Google publicly announced its latest functionality updates to the Android OS, titled "Android for Work" (AFW). The efficiency and security improvements delivered by AFW will...

      • Downloads: 44
    • For Infrastructure & Operations Professionals

      Report:Brief: Master Mobile Device Life-Cycle Management

      How To Apply Device Life-Cycle Thinking To The IDEA Framework

      Mobility is reshaping how businesses engage with their customers. This seismic shift has driven a diverse set of new mobile technologies into companies in every industry — and the onus of...

      • Downloads: 68
    • For Infrastructure & Operations Professionals

      Report:Brief: The Future Of Mobile Device Management

      Enterprise Mobile Management Solutions Must Support, Secure, And Improve Employee Experience

      Mobile device management (MDM) is the common technology used by enterprises to enable their workforce to obtain the right access on their mobile devices. However, early solutions were only able to...

      • Downloads: 520
    • For Infrastructure & Operations Professionals

      Report:Brief: California's Employee Reimbursement Ruling Won't Stem BYOD

      On August 12, 2014, a California appellate court ruled that a company whose employees were required to use personally owned mobile phones to make voice calls for company business must reimburse them...

      • Downloads: 71
    • For Infrastructure & Operations Professionals

      Report:Predictions 2015: Infrastructure & Operations Prioritizes Pursuing The BT Agenda

      I&O's Key Agenda Requires Evolutionary Changes

      In 2014, the role of the infrastructure and operations (I&O) professional has been reshaped by trends like social, mobile, Agile, and cloud — but it's time to get ready for what's around the...

      • Downloads: 268
    • For Infrastructure & Operations Professionals

      Report:Quick Take: VMware Acquires AirWatch To Solidify Its Mobile Strategy

      On January 22, 2014, VMware announced its intentions to acquire mobile management vendor AirWatch for approximately $1.5 billion. This move represents the third major mobile device management (MDM)...

      • Downloads: 145
    • For Infrastructure & Operations Professionals

      Report:Ten Ways Technology Will Drive Workforce Success In 2015

      Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

      • Downloads: 163
    • For Sourcing & Vendor Management Professionals

      Report:Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

      But Do Customers Need Another Vertical Enterprise Device Platform?

      The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox will...

      • Downloads: 111
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Breaking Down VMworld 2013

      VMware Delivers A Strong SDDC Message, An Incremental Cloud Story, And A Relatively Weak End User Computing Message

      Is the traditional data center about to be disrupted by the cloud? Not if VMware can help it. Last week's annual VMworld conference in San Francisco drew over 20,000 infrastructure and operations...

      • Downloads: 275