Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.


Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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  • James L. McQuivey
  • For Chief Marketing Officer Professionals

    Blog:Having Faith In Apple Plus Beats

    A media frenzy arose last night when the Financial Times suggested it had word from the inside that Apple is closing in on buying Beats Electronics for $3.2 billion. The immediate response from all...

    • For CMO Professionals

      Report:Brief: Amazon Prime Music Reveals A Warning To Other Product Categories

      Music Is Now A Feature, Not A Product

      In June 2014, announced the arrival of its Prime Music service. Just like with the company's Prime Instant Video service, the music service is free to Prime members who have already chosen...

      • Downloads: 115
    • For Chief Marketing Officer Professionals

      Blog:Four Lessons On Wearables From LeWeb Paris 2014

      I'm packing to leave Paris and it's a hard town to leave. Not only because I managed to catch a glimpse of a Paris sunset last night from the top of Notre Dame, but because I'm leaving...

      • For CMO Professionals

        Charts & Figures:Three Organizational Approaches To Digital Disruption

      • For CMO Professionals

        Report:Start To Build Your Ultimate Customer Relationship

        Digital Platforms Pave The Way For Others To Build Powerful Lifestyle-Enhancing Relationships

        Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform providers like,...

        • Downloads: 428
      • For Chief Marketing Officer Professionals

        Blog:Google Takes Aim At A Content Platform Strategy With Not One But Two New Gadgets

        The poorly kept secret that is the Google Nexus 7 tablet was just announced amid much developer applause and excitement. The device is everything it was rumored to be and the specs —...

        • For Chief Marketing Officer Professionals

          Blog:Why My Hardcover Book Counts As Digital Disruption

          It is with great pleasure that I mark the arrival of Digital Disruption: Unleashing The Next Wave Of Innovation, by announcing that as of today, February 26th, you can buy Digital...

          • For Chief Marketing Officer Professionals

            Blog:YouTube Wants You To Pay So It Can Have More Of Everything

            YouTube finally announced this week that it would allow channels to charge monthly fees to access content on YouTube. Some have predicted that YouTube’s subscription model would undercut its ad...

            • For CMO Professionals

              Charts & Figures:Three Obstacles That Hamper Digital Disruption

            • For Chief Marketing Officer Professionals

              Blog:CES 2014 Roundup In Three Bullets

              The madness that is the Consumer Electronics Show (CES) has finally subsided, people are safely home (some never arrived thanks to cancelled flights), and we’ve had sufficient time to read the...

              • For Infrastructure & Operations Professionals

                Report:Brief: How I&O Leaders Should Prepare For Apple's Leap Into The Wearables Market

                Apple's iWatch Will Become A Critical Tool For Workforce Enablement And Customer Interactions

                Wearables offer enterprises powerful tools for empowering workers and engaging customers. As company-owned devices, devices like Google Glass are already helping employees such as surgeons perform...

                • Downloads: 105
              • For Chief Marketing Officer Professionals

                Blog:Sony Should Have Been A Digital Contender

                (See a more detailed and interactive version of this post on touchcast, by clicking on "View Interactive Version" in the video above or visiting TouchCast.) News out today confirms that Sony...

                • For CMO Professionals

                  Report:Brief: HBO Won't Go As Direct As You Think

                  Why HBO Will Succeed, Others Will Follow, And TV Will Thrive

                  HBO stunned the market and raised the ire of its cable and satellite partners by announcing that it will offer some version of the HBO experience directly to consumers in 2015. When the details are...

                  • Downloads: 82
                • For Chief Marketing Officer Professionals

                  Blog:Sony Should Fight Fire With Fire And Post "The Interview" Online For Free

                  Late last night, Sony revealed that it would pull The Interview from its release schedule. This decision was made in response to the step taken by the major theater chains, all agreeing that they...

                  • For Chief Marketing Officer Professionals

                    Blog:What it Means That Apple's iPad Crossed The 100 Million Mark

                    In just a few hours I will be on stage keynoting Forrester's eBusiness and Channel Strategy Forum: Seizing Opportunity From Digital Disruption. This is an exciting event because it was one year...

                    • For Chief Marketing Officer Professionals

                      Blog:Digital Disruption Likely To Come From Outside Your Industry

                      Once upon a time, you could trust that your business was insulated from disruptive innovation because only people already in your industry had the skills and the tools to try to change your industry....

                      • For Chief Marketing Officer Professionals

                        Blog:Ultra HD TV: Déjà Vu All Over Again

                        I swear I've been here before. Not here, as in here at CES, where I spent the week checking my product assumptions against the actual offerings arrayed on the showfloor. But here, as in at a...

                        • For Chief Marketing Officer Professionals

                          Blog:Wal-Mart Uses Boxee TV To Accelerate Cord-Shaving

                          This week Wal-Mart announced that it would put significant weight behind the new Boxee TV box, a $99 set-top box that competes with the market-leading Apple TV and the runner-up Roku boxes. Wal-Mart...

                          • For CMO Professionals

                            Charts & Figures:The Companies Working Their Way Into TV's Future Come From Many Angles

                            Content Trumps Distribution In TV's Future

                          • For Chief Marketing Officer Professionals

                            Blog:Twitter Fails To Build Future of Music - But Wasn’t Trying

                              background:white">Twitter #music is now out and people are abuzz about how elegant it is while also murmuring about what it means that Twitter – a company with no direct music expertise...

                            • For Chief Marketing Officer Professionals

                              Blog:CES 2013: The Four-Sentence Summary

                              I know what you're thinking: CES is so last week already. But the lessons of CES will follow -- some would say haunt -- us all year long, so it's worth a sober summary of last week's...

                              • For Chief Marketing Officer Professionals

                                Blog:Change The Interface, Change The World: Microsoft HoloLens Takes Computing’s Next Giant Leap

                                Windows 10 comes with holographic computing built into it. And to prove that it’s serious about holography, the company announced Microsoft HoloLens, a headset that lets people interact with...

                                • For CMO Professionals

                                  Report:Brief: Microsoft HoloLens Changes Everything With The Next Natural Computing Interface

                                  CMOs Will Have To Support The Digital Experiences That Holographic Computing Enables

                                  With the launch of its Windows 10 operating system, Microsoft revealed an unexpected aspect of the new Windows 10 platform: a holographic interface that will launch with a dedicated headset called...

                                  • Downloads: 90
                                • For CMO Professionals

                                  Report:The Fight To Control The TV Becomes A Platform War

                                  The fight to control the TV is a battle for the more than 114 million TV households that, until now, have been under the quiet control of cable and satellite providers and the broadcast and cable...

                                  • Downloads: 1031
                                • For Marketing Leadership Professionals

                                  Blog:The End Of The Revolution, The Beginning Of A Better Way

                                  As I write this, I am sitting in Boston’s Logan airport surrounded by healthy- but somber-looking people clad in the yellow and blue of the official jersey of the Boston Marathon. Some are...